--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 473 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 473 scale: '5' date_modified: '2026-07-19' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 473 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Smarter Media Managment w/ Smartly! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Paid Social Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** From the optimization tools, creative templates and improved workflows Smartly has everything you need to scale your business. Smartly also has an amazing customer support system that helps you troubleshoot any issues within minutes. Everyone there is super smart, it's kind of ironic. The user interface is very user friendly and with the tons of resources available on their site, you will be a pro in no time. **What do you dislike about Smartly?** I would say one thing that could be improved is allowing users to make edits in Facebook's UI for campaigns created within Smartly. **Recommendations to others considering Smartly:** TRY IT!! It will improve efficiencies and performance for your clients. If you are looking for a creative solution that will allow you to create different iterations at scale, this is the tool for you. Through their vast image and video templates, it has never been easier and it will make your products/services stand out. My clients have become huge advocates of Smartly due to these capabilities since creative bandwidth is generally tight within some organizations. From a bidding and optimization standpoint, I don't think there's another vendor on the market who can do what Smartly is doing. Their predictive budget allocation tools works smarter for you to predict and drive performance up to two days out. **What problems is Smartly solving and how is that benefiting you?** Leveraging machine learning to improve performance for campaigns and introduce creative templates to produce creative at scale for enterprise brands on the fly. Media management has become much easier to make moves and allocate accordingly to grow your client's business through improved workflows. Creative campaigns in bulk while doing so efficiently is also another major pro through their saved creative library templates. ### 2. Smartly's scalability is unlike anything else. **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Smartly allowed us to ramp up our marketing efforts while providing us the flexibility to scale campaigns. **What do you dislike about Smartly?** The only downside of Smartly is the learning curve for training new people on how to use this too. **What problems is Smartly solving and how is that benefiting you?** Scalable marketing efforts for all our marketing campaigns. These have had a tremendous impact our our agents and keeping their services top of mind with their contacts and clients. ### 3. One of the best way to scale digital advertising especially with personalized approach **Rating:** 4.5/5.0 stars **Reviewed by:** Darwin S. | Marketing & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The personalized approach to marketing and helping the advertiser to scale make it easy for us to invest further and identify potential growth. The technical part will be solved by the Smartly.io team which allows us to focus on areas that needed to be built on our side and move faster to adapt with the market & business changes. **What do you dislike about Smartly?** Tend to have errors in features that is relatively new making it very hard to adapt and move together at the same time. **Recommendations to others considering Smartly:** If you need the scale and spending quite amount of marketing investment then please do consider Smartly.io as one of the partner to help you scale. I wouldn't recommend for those who have just started doing digital marketing using this tools because you wouldn't be able to think about what are the capabilities and the use cases that you might need to tackle the case. **What problems is Smartly solving and how is that benefiting you?** Scaling up and managing the creative with the tools. Creating the tools on our side doesn't really help because there are a lot other focuses that is needed to grow the business. With Smartly.io they helped us in tackling this altogether solving the operational issues that we had on the ground. ### 4. Overall experience is very good. Smartly is easy to use and the ads run very well. **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel C. | Performance Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** Ease of use and continued improvement of the UI. Support is always their online when required. Our dynamic ads run really well and the results delivered meets and exceeds targets. We are looking forward to implementing even more dynamic ads to improve on our good performance. Creating campaigns is also somewhat more streamlined than using Facebook Ads Manager. Of note particularly is the audience management, bulk creation and automatic UTM tagging. **What do you dislike about Smartly?** Niggling bugs and downtime of our dynamic ads. Sometimes when I go to support for assistance with bugs there is no resolution. Error messages that I occur are also mostly not informative. A lot of the times it will be Unknown Error. **Recommendations to others considering Smartly:** Give it time. At the start I was pretty apprehensive in using the tool but once you get a good understanding of the capabilities it is hard to go back to Facebook Ads Manager. Whilst we still create campaigns on Facebook Ads Manager for once off, short term campaigns, our BAU campaigns so far run mostly on Smartly. This is due to the capabilities that it offers and the time saving abilities. **What problems is Smartly solving and how is that benefiting you?** We require dynamic feed ads to run on Facebook to highlight ever increasing jackpots rather than a static base number. We also require the platform to minimise man hours spent on setting up campaigns. The streamlined audience experience is also much better than setting up audiences on Facebook Ads Manager. ### 5. Great client support, powerful tools for any serious Facebook advertiser **Rating:** 4.0/5.0 stars **Reviewed by:** Simon M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The client support is top notch. The account team is amazing, super high touch and deep technical knowledge. They also have live chat for any issues you encounter when using the tool. **What do you dislike about Smartly?** It can get quite expensive since they take a % of spend. **What problems is Smartly solving and how is that benefiting you?** Helps to automate a lot of tedious tasks and drive efficiencies through things like feed based advertising and budget pools ### 6. Best platform to use to automate and bulk upload campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Extremely time consuming for all businesses trying to scale in marketing. We use Smartly to automatically bulk upload campaigns. In other words, the platform is so robust, complex, and intelligent because it uses a google feed to automatically launch campaigns and create dynamic creatives based off the feed as well. **What do you dislike about Smartly?** There's so many incredible features but we aren't sure what works for us yet. To explore and get familiar with all the amazing features Smartly has to offer, I believe it would be great if Smartly had a sandbox tool. **What problems is Smartly solving and how is that benefiting you?** Time consuming AB tests and bulk campaign upload per city. ### 7. Very easy to use and lots of automated optimisation opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Megan W. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Lots of automisation features that make campaigns more efficient **What do you dislike about Smartly?** Sometimes the rapid product updates makes it confusing to understand the dashboard, due to the changes. **Recommendations to others considering Smartly:** Use the help chat as much as possible for any queries, they're great **What problems is Smartly solving and how is that benefiting you?** Ad rotation - having the highest performing ads remain live. Utilising bid multipliers, so we can weight great budgets to higher performing ad sets/audiences. ### 8. User Friendly & Great Customer Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2019 **What do you like best about Smartly?** I absolutely love using Smartly for our Facebook and Instagram campaigns. The dashboard is very user friendly and has a 24 hour support chat. It is easy to pull reports, set up campaigns, and conduct lift and split tests. The support chat is a major plus to get answers quickly and easily. The staff at Smartly is exceptional. **What do you dislike about Smartly?** It is difficult to plug in internal tracking to dashboard. **Recommendations to others considering Smartly:** NA **What problems is Smartly solving and how is that benefiting you?** We wanted to make it easier to run Facebook and Instagram campaigns. We also wanted to conduct clean A/b creative tests with split and lift tests. Smartly has helped streamline and ease campaign set up, reporting, and testing. It has also provided us with great creative templates. We have seen a massive improvement in performance by using Smartly. It also allows us to easily integrate our product feeds and layer a beautiful creative template. ### 9. Easy to Use after you Learn It **Rating:** 4.5/5.0 stars **Reviewed by:** Krizia M. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Smartly makes your time worth it. Intuitive in many ways, it needs improvement in a few features (but what platform doesn't?) The support chat is very friendly and helpful. My account manager, Sean, is super responsive, smart, and helpful. The entire team will not rest until they help you figure out your problem! Templates are very easy to use, and designed well. **What do you dislike about Smartly?** The editing hub needs improvement, more shortcuts, and easier organizing. **Recommendations to others considering Smartly:** Take your time. Start practicing as you learn. Make mistakes. Ask your account manager. Make more mistakes. Launch successfully. **What problems is Smartly solving and how is that benefiting you?** tons of ads in minutes, my whole catalog is advertised in no time. ### 10. I love using smartly, makes daily tasks in my role much quicker and easier **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The simplicity of the software. I use this for setting up Facebook campaigns and find the interface much easy to use than using Facebook as manager directly **What do you dislike about Smartly?** Sometimes there can be bugs causing issues but the Live Chat function is super useful, and someone always gets back to us in minutes **What problems is Smartly solving and how is that benefiting you?** Time saving! Smartly’s tools is a massive help by saving time setting campaigns up in a simplified way, and innovative methods such as triggers in campaign optimisations mean we can avoid having to work out of hours to complete simple tasks ### 11. A very powerfull platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Smartly its probably the best platform I ever worked with to manage Facebook Ads. A lot of features that makes the daily tasks easier and the optimization faster. The service of the account manager is great also, always helping us with strategies to scale the account using the features. **What do you dislike about Smartly?** I really have nothing to complain about Smartly, sometimes happens some bugs, but they not takes to much time to fix it **Recommendations to others considering Smartly:** Go for it. It's problably one of the best FMPs **What problems is Smartly solving and how is that benefiting you?** Scaling my Facebook Ad account without loss efficiency. ### 12. Improve sales and marketing placement **Rating:** 3.5/5.0 stars **Reviewed by:** Federico R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2020 **What do you like best about Smartly?** Wide selection for building a effective campaign, mobile performance is great and the summary reports are helpful to understand the development of the projects. We like the status tab-control where we can see the process of the single campaign. **What do you dislike about Smartly?** The live view shows the desktop and mobile version not really correctly, also a optimization of the different browser view would be very good to have. The cost per campaign it's quite high, cost control of the single project can be improved. **What problems is Smartly solving and how is that benefiting you?** Adding user personalized advertising - self-controll of posts and automatically posting possibilities for seperated mobile ad's and desktop keyword publicity and picture campaigns. ### 13. Very good platform, features, and customer support - highly recommended. **Rating:** 5.0/5.0 stars **Reviewed by:** Filip P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** How simplified the platform is - plug and play **What do you dislike about Smartly?** Latest update and merger with pivot table. Not a very intuitive design update . **Recommendations to others considering Smartly:** Very good platform, features, and customer support - highly recommended. **What problems is Smartly solving and how is that benefiting you?** Campaign and cost optimisation, as well as a lot of time saved when bulk creating campaigns. ### 14. Excellent dynamic capabilities **Rating:** 4.5/5.0 stars **Reviewed by:** Phil T. | Head of Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Integration with Google Analytics and ease of campaign / ad creation **What do you dislike about Smartly?** Limited options around bidding. ERS / ROAS would be preferable when utilising 3rd party optimisation **Recommendations to others considering Smartly:** Definitely worth looking into. Highly recommend for anyone with a large inventory. **What problems is Smartly solving and how is that benefiting you?** utilising dynamic creative to display our inventory ### 15. Great (performance) partner for Paid Social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Smartly is a great tool for reducing manual tasks, accelerating tests related to campaign objectives, bid optimizacion, audiences, and creatives. It enables me and my team to reduce the time to implement campaigns and really focus on improving. **What do you dislike about Smartly?** Since the tool has evolved considerably it is now a little out of reach for small startups or companies with conservative budgets. **What problems is Smartly solving and how is that benefiting you?** At my company, we use Smartly for testing and setting up a robust structure for when we are ready to scale up. ### 16. Amazing tool to gain productivity and to scale your social media marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Denitsa G. | Head of Acquisition Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** October 21, 2019 **What do you like best about Smartly?** - very intuitive and easy to use, literally a one click solution to launch, clone and optimise your ads - amazing automation opportunities (create hundreds of highly performing and personalised ads in a second) - great support and account management - Smartly always manages to find a solution to a problem (business or technical); we get faster responses from Smartly than our Facebook account manager - advanced reporting thanks to their built in Pivot Tables solution **What do you dislike about Smartly?** Currently it is available only for Facebook and Pinterest ads, I wish they could start working soon with Twitter and Snapchat **Recommendations to others considering Smartly:** Smartly.io is more than a tool. Their team is extremely experienced in social media advertising and could help your business grow to the next level and implement the right strategy. **What problems is Smartly solving and how is that benefiting you?** Gain in productivity, create highly performing ads thanks to advanced personalisation; team members can focus on strategy since they gain time. ### 17. Immediate Respond **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** I am really happy with the support team! Whenever I am stack, they are there with an answer! It makes easier to deal with any problem and scale the performance on Facebook. The second thing is the flexibility to create Automated or Dynamic Ads, catalogs, dynamic videos and images which are not allowed on Facebook. **What do you dislike about Smartly?** I like the new product update which brings together campaigns and pivot tables together. It will more productive but I couldn't find how to breakdown campaigns. I am addicted to using breakdowns in Facebook dashboard and really need to use it also in Smartly. If the feature exists, unfortunately, it is not recognizable. The other thing is the export option on the Campaign reporting tab. We frequently use API connections and need to export in XLM format which Smartly does not support. The last thing, I guess, not receiving new product updates. We would like to know about new features and whitelisted immediately but the communication is weak and we have to learn any different products only when we need and ask the support team. would be great to receive updates, especially familiar to us, regularly. **What problems is Smartly solving and how is that benefiting you?** The main benefits for us are Dynamic Product and Automated Ads, I think. Creating and editing a catalog is really easier. Also, we frequently use dynamic video and image production. The other main thing is to able to see MMP data on the dashboard, which is not shown on Facebook. ### 18. comprehensive paid social campaign management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** automation at the creative level and plugging in local offers dynamically based off feed for consumer and enterprise lines of business **What do you dislike about Smartly?** campaign creation, and budget management and KPI optimization still require management support. even when in house team does self serve **Recommendations to others considering Smartly:** strong option for social advertising goals that involve creative customization **What problems is Smartly solving and how is that benefiting you?** creative personalization at scale for multiple product lines and custom campaign reporting and scheduling campaign flights for products less integrated with in house warehouse solutions ### 19. Great company with a great technology and a great team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The creative part of Smartly is for sure one of the greatest assets of the system. In regards to day to day work, their team is always very supportive and that does help a lot to deal with business. **What do you dislike about Smartly?** Updates sometimes remove old funcionalities and that means that you need to reconfigure things by yourself. **Recommendations to others considering Smartly:** Take a look at the video templates and the pivot tables reporting system. **What problems is Smartly solving and how is that benefiting you?** Operational work with facebook business manager. ### 20. Awesome tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Felix L. | Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Smartly is a smart tool, that allows you to save time & and to easily visualize data! **What do you dislike about Smartly?** I'm Still missing the function of beeing able to sort by certain KPI's like Adspent etc, on the "Homepage" Screen when logging in + a total sum of all KPIs.. This way you could easily tell in which accounts you spent most of the money, how much clicks have been generated in a certain timeframe overall etc. **What problems is Smartly solving and how is that benefiting you?** Time consuming task can be easily automized! ### 21. Really Powerful Media and Creative Automation Technology **Rating:** 5.0/5.0 stars **Reviewed by:** Fernando F. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** The technology provided by Smartly.io for Facebook and Instagram is top-of-the class. There's such tool to compete in the market. **What do you dislike about Smartly?** Smartly.io was developed and innovated really fast, so this means some aspects of its usability needs improvement but I can see this being handled which is good. Additionally, I would love if Smartly can support other channels! **Recommendations to others considering Smartly:** The recommendations I have for people who are considering Smartly.io currently is: you need to have relevant investment and importance for Facebook/Instagram. Also, it's a mid/long time work: this means it require time to evaluate the impact of the tool. I wouldn't recommend it for small advertisers. **What problems is Smartly solving and how is that benefiting you?** Media and Creative Automation, More Efficient Ad Operations, Support/Innovation in Facebook and Instagram. ### 22. Great way to automate creative **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Smartly?** Because they are directly plugged into Facebook, it is incredible easy to automate video and image templates at scale. We have been able to use these to test our creative concepts and ensure that we have consistency across our portfolio. **What do you dislike about Smartly?** I don't like the ads manager UI, as I think it's quite clunky and not nearly as intuitive as FB Ads Manager. I also don't like how limited the video editing options are in their tool - creating a keyframing solution would be a major win for us. **Recommendations to others considering Smartly:** Definitely speed up your search process and start a trial with Smartly, but only when you have a good way to create a product feed or leverage your company API. **What problems is Smartly solving and how is that benefiting you?** We are finding it difficult to prove out the efficacy of the automated ads templates. We're hoping that if we run some campaign testing, we should be able to see some incremental wins. ### 23. Powerful Facebook Ads management platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** - Very fast to update with latest Facebook functionality - Good Pinterest integration - more stable than the native platform - "Triggers" function (if X then Y) allows for reasonable automation depth - Transparent pricing - Intuitive interface **What do you dislike about Smartly?** - Other competitors integrate more platforms e.g. 4C allows for Twitter and Snapchat ads - Reporting functionality is not as strong as some competitors e.g. Sprinklr **Recommendations to others considering Smartly:** Make sure to demo a few competitor platforms to see whch has the functionality most aligned with your requirements **What problems is Smartly solving and how is that benefiting you?** Smartly allows for much more in-depth campaign builds than using the native Facebook interface, especially when managing multiple campaigns in multiple territories ### 24. Nice platform to easy track and create your Social media ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2019 **What do you like best about Smartly?** The fact that you have all platforms centralized in one platform that allows you to manage in one place. It also helps data as you can create a simple and clear utm convention that will be automatically applied to every Ad without worrying about getting everyone educated about how to use tracking conventions. **What do you dislike about Smartly?** The fact that Google Ads cannot be managed there as well. That would be amazing if somehow we could integrate every digital marketing efforts there on one platform. **What problems is Smartly solving and how is that benefiting you?** Easy to use so every new marketer can be easily onboarded and able to start working and being productive after a couple of minutes on the platform. As previously mentioned we reached this unified tracking convention when it come to UTMs. The overview you get on numbers like reach, audience insights and so on is presented in a way that helps you get an overview over the whole thing in order to make data driven decisions on how to further proceed. ### 25. Smartly dynamic capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Ability to dynamically pull in different ad sets to create a more customized experience for audiences. This encourages engagement and lowers CPA **What do you dislike about Smartly?** set up was difficult and the feed broke many times but once it was working it was great. **Recommendations to others considering Smartly:** If you want to use dynamic capabilities to enhance overall social experience and drive lower CPA and higher engagement, Smartly is a the tool to go to. **What problems is Smartly solving and how is that benefiting you?** Ability to dynamically pull in pricing for airline routes. Saves time when implemented correctly, allowing for a more customized experience specific to the origin and destination pair in each city, overall delivering a better experience on social ### 26. Amazing product and customer service but some needed user experience improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The product is great for our business purposes, but as a designer, I find the functionality of the tools to be frustrating and limited. With that being said, by far the best part of the product is the customer support team. They are amazing and always available to assist when I come across problems when designing video or image templates. The chat system is great, quick, and all customer service reps are very knowledgeable. For any question they don't know, they are quick to jump in and troubleshoot on your templates directly. Any bugs unsolvable, they quickly escalate to their engineering team for a closer look. You are also updated as they solve the issues so you aren't left wondering where things left off. For the product itself, I really love the features and interface of the video template creator. It feels like it was created with designers in mind rather than just the engineers implementing it. The interface and functionality are similar to tools designers already use (i.e. Adobe Products) so picking up how to use them was fairly seamless. Image templates, on the other hand, feel less designer-facing — they are an older piece of the product so they need some more updating to be as user-friendly as video. **What do you dislike about Smartly?** The design UX is not consistent between video and image templates. This can slow down the process of designing as you have to learn and understand the quirks and nuances of each product. As a designer, I wish they were more seamless. Little things like being able to set background and text highlight on video and image templates is completely different. Rotating text or images is buried within the Image product, but front and center on video templates. Video templates give you more options for stylizing text too — down to the padding before and after words — this doesn't even exist in Image templates! Overall, I want the products to mirror each other more and have more customization options (i.e. two fonts or weights in a single line of text, not being able to Command Z to undo in image but can in video, can't use gradients as a color choice, etc.) **Recommendations to others considering Smartly:** It is a great tool but has its limitations. Hopefully they can improve them so it is a better user experience. **What problems is Smartly solving and how is that benefiting you?** We're able to reach a large audience with a lot of dynamic content, giving them a more tailored experience. This is useful from an acquisition perspective. ### 27. Great **Rating:** 4.5/5.0 stars **Reviewed by:** Sam J. | Social Media Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** The automation of our ads allows us to run effectively. We are working with it every day. **What do you dislike about Smartly?** Sometimes feed issues can disrupt our campaigns, however it's not often **Recommendations to others considering Smartly:** Give it a chance **What problems is Smartly solving and how is that benefiting you?** Feed issues have been a little hard to work with at times. However due to the customer service team we can get it back online pretty quickly. We have noticed that our creative offering has vastly grown due to the templates ### 28. smartly is great for us and our clients **Rating:** 5.0/5.0 stars **Reviewed by:** Millie R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** clean interface great support online and with our reps lots of fresh ideas automation! great events lovely team **What do you dislike about Smartly?** the new change to the campaign manager - it's clunky and unlike the rest of the platform **Recommendations to others considering Smartly:** clean interface great support online and with our reps lots of fresh ideas automation! great events lovely team **What problems is Smartly solving and how is that benefiting you?** creative automation campaign build automation better dynamic ads ### 29. Efficient way to scale social app marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Taylor G. | Digital Marketing Manager, Display, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Smartly?** Smartly saves my team a ton of time on every front: creative, reporting, optimizations, launching, and testing. We use it to design ads and personalize our creative across thousands of permutations. Smartly's budget optimization moves the needle for us on a daily basis, helping us uncover our most efficient campaign cells. I'm obsessed with the chat support. It's better than anything I've received from an ad platform, ever. **What do you dislike about Smartly?** Would like to extend this to some display networks as well **What problems is Smartly solving and how is that benefiting you?** We are able to quickly test all of the smartest campaign options using best in class tools and service. I never wonder if I'm following best practices. ### 30. Campaign set up on scale with great customer service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** - abilty to set up cmpaigns on scale - flexible reporting options - fast access t reporting data - easy integration of data in G-sheets - additional features that arent available on FB BM (e.g. using makros for naming convention and utm tracking; advanced testing and bidding options) - easy to use UI - 24/7 cusomer service (chat) - detailed support center **What do you dislike about Smartly?** - When features are not available via Smartly but via FB (e.g. setting up Instant Experience Ads) **What problems is Smartly solving and how is that benefiting you?** - speed up the campaign set up process by using: 1) Macros fr naming convention and tracking 2) campaign templates 3) Optimization rules 4) Automation via automated ads feed ### 31. A powerful way to automate **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Smartly.io makes it easy to automate video and image campaigns. Their template features allow us to scale our ad creatives quickly and easily, and deliver them across Facebook's platforms. With Smartly.io, our team is able to work in one singular place to both create ad content and deliver those ads to audiences across Facebook's platforms. **What do you dislike about Smartly?** Every now and then we'll hit a roadblock with a feature that seems like it should be available. There are often workarounds but they may be cumbersome. **What problems is Smartly solving and how is that benefiting you?** Scaling creative ad content is fast and easy. And instead of various teams working on different platforms, we can all work in one place with Smartly.io. ### 32. Smartly Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** Simple interface - great automation. Excellent pivot tables. **What do you dislike about Smartly?** Automation set up could get complex with as many clients as we have. Also, removed the campaign feature to easily see campaigns and edit **Recommendations to others considering Smartly:** Make the automation a bit simpler. Our case may be unique though as we have such a high volume of clients. **What problems is Smartly solving and how is that benefiting you?** Time saved with automation. ### 33. Almost seamless **Rating:** 3.5/5.0 stars **Reviewed by:** Abel R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Able to delegate versioning responsibilities to individual markets **What do you dislike about Smartly?** I don't like the User-interface, it needs improvement. **What problems is Smartly solving and how is that benefiting you?** language versions ### 34. A Lifesaver, andhope to get more features soon! **Rating:** 4.5/5.0 stars **Reviewed by:** Ian Darric M. | Paid Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** - Helps me automate and optimise my budgets every day - Smartly-proprietary feature called Automated Ads - The ad library helps me save a lot of time, especially when i had to duplicate the same creatives across different campaigns - Split testing functionality helps me report automatically based on specific metric **What do you dislike about Smartly?** - Unable to pick and choose the campaigns/ad sets/ads that i want to automate - Some ad previews, where i need to go to FB Ads Manager to see the ad. I would have preferred to do the preview directly in Smartly. - Unclear limitations when it comes to ad creation. Sometimes the notification that the ad format is not available, is only shared until the end of the campaign/ad set/ad creation. I feel like i wasted my time after the production of these creatives. **Recommendations to others considering Smartly:** If you're team requires a lot of time to manually upload creative variations, then yes -- you need smartly. **What problems is Smartly solving and how is that benefiting you?** It has saved my time as i need to only create the ads once, but it can be applied to multiple campaigns/ad sets. It helped me with my reporting on Split Testing as i'm able to make a report with ease. I didn't need to go to a 3rd party website to produce the report, but i'm able to get the report from Smartly tool it self. ### 35. Smartly: Great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Arturo M. | Paid Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Smartly?** It is easy to set up, has good insights, and is quick to load campaigns **What do you dislike about Smartly?** The response time to situations is not immediate. **Recommendations to others considering Smartly:** Smartly is a tool that will help you streamline your campaigns, improve costs and automate many of your activities more easily. **What problems is Smartly solving and how is that benefiting you?** Optimization of costs and campaign loading times. Improve measurement ### 36. Smartly gives me more creative freedom and safes a lot of time for repetitive tasks **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Smartly?** Probably the smooth interface and all the additional features that FB Ads Manager doesn't offer. **What do you dislike about Smartly?** Some pretty obvious little features that are either in the Ads Manager or they jsut would make daily usage easier. Examples: Find and replace tool for a quick Renaming Campaigns, Ad Sets or Ads; Select all Layers in Image Templates at once and hide/unhide them; sort by Delivery Status in the Campaign Pivot Table View for all dimensions (so far only first dimension can be sorted - I e.g. can't do it for Ad Sets or Ads within a Campaign when I click the "+"). **Recommendations to others considering Smartly:** Try all tools and use cases and decide afterwards if it's the right tool for you. It's worth to at least test it. **What problems is Smartly solving and how is that benefiting you?** - Safe Time - Focus on more creative and strategic tasks ### 37. Very pleasant experience with the tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** I like smartly support most of all, friendly, helpful and smart **What do you dislike about Smartly?** I don't like that naming of the ads is being strange. When we add the new ads the name it takes is from the ad set set up not from the ad itself. **Recommendations to others considering Smartly:** My advice is to try it for a month, see the benefits and decide if you wanna use it. It is good for campaign creation, internationalisation, and management of campaigns with a brilliant support. **What problems is Smartly solving and how is that benefiting you?** The main problem we are solving is scaling and campaign creation. Moreover the interface is much nicer than on FB ads manager. ### 38. Easy and Efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Steve R. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** the ease of use, the ability to copy actions to all ads, ad sets, etc. **What do you dislike about Smartly?** not being able to view the FB mobile placement carousel images. I know this is a Facebook thing, but would be nice to have visibility when building out ads. **Recommendations to others considering Smartly:** Don't hesitate to chat with support! **What problems is Smartly solving and how is that benefiting you?** driving targeted results for our customers. Reporting has been a major benefit. ### 39. Great return on investment for DR campaign **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Optimisation. Delivers higher value than platforms algorithm. **What do you dislike about Smartly?** Recent changes in dashboard are not too users friendly **Recommendations to others considering Smartly:** Test the value of the platform in DR campaigns. We witnessed that the value it delivers is immensely high compared to running campaigns on other platforms. **What problems is Smartly solving and how is that benefiting you?** Better ROI, creative solutions with image templates ### 40. Optimization of digital media **Rating:** 4.0/5.0 stars **Reviewed by:** Felipe C. | Performance Marketing Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Smartly?** The option to accelerate the process of campaigns with automated features. The use of the feed of products inside the platform is a very importante feature for us. With this, we are able to upload all the ads we need in 10 minutes, instead of the large amount of time that we used to spend without Smartly. In conlusion, i think that Smartly provides an easy and modern way of doing and optimizing online campaigns, with a lot of modern features such as creative optimizations. **What do you dislike about Smartly?** Some technicals issues, such as troubles with geo location. We had some technical issues in this aspects and it was a very inconvenient questions. It is necessary to say that most of the problems comes from a bad conection or mistakes from Facebook. It is an attention point, how to be prepared to inconsistences in the Facebook platform and how to pass to the clients the stability they need. **Recommendations to others considering Smartly:** Is it a very complete platform where you can optimize a lot of procedures in uploading online marketing campaigns **What problems is Smartly solving and how is that benefiting you?** Our benefits are most in the field of online marketing campaigns. With Smartly we reduced significantly our time spent in creating and optimizing campaigns. The good interface e usability are a differential from others players from the market. Combined with a very atentious and helpful support team is very easy to a new person to learn and become an expert in the use. ### 41. Great tool which replaces a lot of manual work **Rating:** 4.5/5.0 stars **Reviewed by:** Florian M. | Team Lead Online Marketing & UX, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** copy functionalities, bulk editing and library features are relieving repetitive activities. Our ad creating process is very extensive and the library features are making it very simple to save creatives and reuse them constantly over different account. The ui is very easy and simply structured. Onboarding for new users is very easy. Everybody in my team likes it a lot. I also love the dynamic image rendering features which are creating a fresh look with every new dynamic product campaign. Automated ads are also a great feature as it creates constantly new ads / creatives based on data. In our case we are creating new ads based on selling numbers. **What do you dislike about Smartly?** There are many function that do not harmonize with the facebook machine learning algorith such as Budget allocation between campaigns and ad sets or ad rotation features. Facebooks algorithm is not able to learn when you activate and pause ads all the time or shift budgets from one adset to another all the time. **Recommendations to others considering Smartly:** Its so simple, the must have facebook marketing solution for 10k+ budgets per month **What problems is Smartly solving and how is that benefiting you?** With smartly we are able to scale facebook campaigns very easily. First of all it reduces manpower as repetitive tasks in power editor are very simple with smartly, also managing differnet accounts and country is very simple. Another aspect is, that its simplicity and UI allows us to delegate tasks to interns and working students. So its possible that the experienced online marketing managers can work on tactics and stratey, ### 42. Love the tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Optimization + creatives options and the possibility to scale up **What do you dislike about Smartly?** Difficulty to copy/paste assets in existinbf campaigns **Recommendations to others considering Smartly:** Go for it, but consider the cost/benefit of the tool as it’s not always the best value for money **What problems is Smartly solving and how is that benefiting you?** Time and doing dumb optimizationa by hand. ### 43. I would definitely recommend Smartly. **Rating:** 4.5/5.0 stars **Reviewed by:** Jeanine N. | Digital Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Smartly?** Smartly.io is a great FMP. I would definitely recommend Smartly.io It is extremely easy to use. Since we started using Smartly our campaign and ad setup time have nearly halved, compared to when we used ads manager and other FMPs. They are quick to roll out betas and new features compared to some of their competitors.  Support is fantastic, they usually respond within 5 min. Possibly the best on the market for this.  Automated ads are amazing once you take the time to set this up properly. Some amazing video and image template features for both DPA and Automated ads. **What do you dislike about Smartly?** Compared to other competitors the pivot tables are not as user-friendly and has limited functions. **What problems is Smartly solving and how is that benefiting you?** It is extremely easy to use. Not as buggy as ads manager Since we started using Smartly our campaign and ad setup time have nearly halved, compared to when we use ads manager and other FMPs. ### 44. Smartly simply made my life easier! **Rating:** 5.0/5.0 stars **Reviewed by:** Angelo P. | Social Ads Specialist , Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Smartly?** The features that this tool has, in terms of analysis **What do you dislike about Smartly?** Sometimes goes slow, particularly when I try to launch campaigns **What problems is Smartly solving and how is that benefiting you?** I am saving lot of time to analyze campaigns. It also help me to be more productive ### 45. Streamline Your Paid Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** I come from the creative side, so being able to build templates was essential. The smartly.io tools make it super easy to build beautiful and effective templates. **What do you dislike about Smartly?** There are a few limitations on what you can do, but the smartly team is incredibly helpful and attentive and always willing to provide help and listen to feedback! **Recommendations to others considering Smartly:** Never hesitate to reach out to support! They are incredibly helpful and insightful! **What problems is Smartly solving and how is that benefiting you?** Smartly makes it super efficient to test variables within ad sets and streamline the paid marketing workflow. ### 46. Great Tool Depending on Business Use **Rating:** 3.5/5.0 stars **Reviewed by:** Kay Wang c. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Great UI, great customer support and ease of onboarding. **What do you dislike about Smartly?** Tool may be quite expensive depending on need of client. **Recommendations to others considering Smartly:** Evaluate exact need depending on client's needs. Creative testing versus reporting/measurement. **What problems is Smartly solving and how is that benefiting you?** Need to reporting/measurement, and ease of creative testing. ### 47. Easier and faster Working **Rating:** 4.5/5.0 stars **Reviewed by:** Elena B. | Junior Online Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Smartly allows us to quickly launch, copy and mass edit ad campaigns, themes and audiences. We can simplify our Facebook ad operations with automated prospecting and retargeting campaigns, set up branding campaigns, create Instagram promotions, and launch A/B-tested performance campaigns. You can schedule the campaign timing with your own convenience. Data can be fed directly from Google Analytics, mobile measurement partners or other external data providers to further enrich the analysis. Smartly quickly integrates new ad formats and optimization tools to provide customers with solutions for the latest social media ad formats and features that help brands stay ahead of the competition. We can track and analyze campaign results to gain visibility, and get a holistic view of campaign performance across all ad accounts. The AI solutions automatically update and rotate the brand's motifs, helping us leverage our budgets more efficiently through automated features, optimization rules and action-based triggers based on campaign performance. **What do you dislike about Smartly?** The pivot tables for the evaluations are not intuitive. The reports are not easy to assess. It has quite a few bugs, thankfully you can easily contact the customer service team. the columns go very far to the right, which often makes it difficult to analyze the numbers **Recommendations to others considering Smartly:** Use it **What problems is Smartly solving and how is that benefiting you?** Better support, if there are any questions Punctual A/B testing Fast campaign processing across markets Templates can be easily edited The library functions are helping to edit campaigns easily. Also here it is good to copy and paste campaigns for other markets. ### 48. great feautes, not sure yet if it pays off **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** creative builder, templates, personalisation **What do you dislike about Smartly?** cost, feels a bit like working with an agency, we are a young startup with a fast speed, but sometimes keep hearing "we have so many clients", so not too much time for the money we are paying. Service is only available 24/5, but online business also works on the weekends, no support on weekends is sometimes really painful **Recommendations to others considering Smartly:** It can be a powerful tool, lots of features **What problems is Smartly solving and how is that benefiting you?** leverage creatives ### 49. The platform is easy to use and the support is absolutely amazing! **Rating:** 5.0/5.0 stars **Reviewed by:** Sonja P. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Smartly?** The ease of using and reporting on multiple accounts. Being across **What do you dislike about Smartly?** Not a big fan of having to put coding for custom metrics, I'm not familiar with it. **What problems is Smartly solving and how is that benefiting you?** Dynamic ads, campaign set up & reporting ### 50. Excellent platform and Outstanding customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** Client service and support is unparrelled to other media partners in the industry. Support team is very responsive, creative thinkers and problem solvers, focus on helping you reach your goal. The platform is intuitive and easier to use compared to the facebook native ads manager **What do you dislike about Smartly?** Lag in syncing between Smartly.io and Facebook ads management platform. I wish there was mid-teir managed solutions service as the point of entry for managed service right now is very high **Recommendations to others considering Smartly:** Smartly.io at the very least needs to be number 1 on consideration list for SAAS products of its ilk. The Smartly.IO team is invested in helping your business grow. **What problems is Smartly solving and how is that benefiting you?** Showing our catalog of resort properties to Canadians looking for a Southern vacation ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+15%3A10%3A38+-0500&secure%5Bsession_id%5D=0f6f6e5f-f295-4d4b-8751-5f490fa6e215&secure%5Btoken%5D=ad7d0b9be7f8ae1c12dcaf2cb8cea2910414a5e312206819bdfd364b3a34506e&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews)