--- title: Smartly Reviews meta\_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 475 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 475 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews & Product Details Visit Website Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. * * * Product Website Smartly Seller [Smartly.io](https://www.g2.com/sellers/smartly-io) Discussions [Smartly Community](https://www.g2.com/products/smartly/discuss) Languages Supported English Solution Type All-in-One Overview by Laura Chau Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) ![Vincent M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vincent M.") VM Vincent M. Small-Business (50 or fewer emp.) 7/16/2026 "Streamlines Cross-Channel Management, Needs Faster Feature Sync" 4/5 What do you like best about Smartly? I love using Smartly for its easy-to-use and flawless interface. It allows me to have my reporting view directly on my campaign view for a quick overview of my activities. The views that combine multiple channels give me quick insights into my cross-channel activities without needing to switch tabs. The Cross Channel PBA feature is a standout; it saves a lot of manual budget optimization work while also improving performance. Additionally, the people who work at Smartly are very easy to collaborate with, and having 24/7 support is great. We also had great support during onboarding for other clients in the past. Review collected by and hosted on G2.com. What do you dislike about Smartly? The sync with new platform features is not always available. For example, if TikTok rolls out new things for their Smart+ campaigns, it takes a while before we can set these things up via Smartly. Switching between Smartly and native setups can be annoying and frustrating sometimes. Especially with Foot Locker, we are always keen to test new things. But new things from the platform side do not always pop up on Smartly directly. A quicker sync on that would be great, so that we don't have to switch between Smartly and the platform. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Smartly automates and optimizes cross-channel delivery and reporting, saving me manual work. The interface offers a quick overview of activities and supports multiple channels without switching tabs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller VT Vala T. Mid-Market (51-1000 emp.) 7/16/2026 "Efficient with Room for Template Improvement" 4/5 What do you like best about Smartly? I love using Smartly for campaign setup and optimization because it saves us a lot of time. The automated ads and new product features like countdown ads and conversational ads are great for social media. I really like the time-saving aspect and the efficiency it brings to our processes. The conversational ads feature provides new insights into our audience, making them valuable to use. Review collected by and hosted on G2.com. What do you dislike about Smartly? I find the templates and editing them quite challenging. It takes a lot of time to edit a template, and it gives lots of errors. It could definitely be more user-friendly. Also, even though the overall setup was quite easy, it was quite hard to get onboarded for specialists. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Smartly saves us a lot of time in campaign setup and optimization. It also brings new features and insights, especially with conversational ads. However, editing templates can be time-consuming and prone to errors, and it could be more user-friendly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/21/2026 "Easy to Use with Robust Ad Creation Tools" 4/5 What do you like best about Smartly? I like that Smartly is easy to use, which is a big plus for me. The most useful features for me are the image, video HTML templates which I use to create my ads. I also really appreciate the workspace environment and the reporting capabilities that it offers. Additionally, the initial setup was easy, which made the transition seamless. Review collected by and hosted on G2.com. What do you dislike about Smartly? I find the HTML builder a bit complex and it doesn't hold all the potential other channels do. I see room for improvement in the HTML capabilities for display advertising. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? I use Smartly for creating my ads with easy-to-use image, video, and HTML templates, a helpful workspace environment, and reporting capabilities. It could improve in HTML capabilities for display advertising. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Stefano P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stefano P.") SP Stefano P. Global Paid Social Manager, Core Efficiency Team Lead Enterprise (\> 1000 emp.) 7/17/2019 "Effortless Management Across Platforms with Smartly" 4/5 What do you like best about Smartly? I like Smartly's fast support, which helps sort out roadblocks quickly with the support chat. The evolving platforms keep things up-to-date, and cross-account reporting is a big help for managing our complexity; it allows me to compare accounts without switching views. Deploying campaigns via feeds is also a time saver. Review collected by and hosted on G2.com. What do you dislike about Smartly? I find that sometimes there are bugs or publishing errors, and they aren't really clear. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: No special recommendations. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? I use Smartly to manage over 40 accounts, solve the fragmentation across platforms, increase campaign speed, and streamline cross-account reporting. The fast support and evolving platforms with automation save me substantial time. Review collected by and hosted on G2.com. Show More 7/15/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller SD Smith D. Head Small-Business (50 or fewer emp.) 1/8/2023 "Its a Smart way of doing business" 4/5 What do you like best about Smartly? How easy it is to use and deploy, I would recommend it to very one Review collected by and hosted on G2.com. What do you dislike about Smartly? nothing may be they can work more on the UI and fix it asap Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? It is solving top-line and bottom line Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Mohamed S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohamed S.") MS Mohamed S. Digital Performance Manager/Senior Manager Mid-Market (51-1000 emp.) 2/21/2020 "very useful for time efficiency and optimization" 4/5 What do you like best about Smartly? The power of saving time when uploading tens of creatives to Facebook the ability to adjust bids for signals that Facebook doesn't even show Beneficial and resourceful support Review collected by and hosted on G2.com. What do you dislike about Smartly? More comprehensive Help articles / knowledge database would save more time to provide instructions on how to work with sheets of creatives upload Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Worth the investment Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Social media optimization Uploading creatives Offline conversions attribution Review collected by and hosted on G2.com. Show More 11/11/2022 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Maciej W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maciej W.") MW Maciej W. Social Media Marketing Specialist Enterprise (\> 1000 emp.) 5/19/2021 "Versatile one" 4/5 What do you like best about Smartly? Template editor - when I need to adapt creatives to different languages, there is no better tool than smartly :) Review collected by and hosted on G2.com. What do you dislike about Smartly? Till now I used mostly template editor. It's great and I really like it but it might include more options similar to adobe tools. Right now some of them are missing, most annoying is that I need to separately open PS to use pippete tool and check color, or externally crop images and upload them again to smartly. Those are minor things which are easy to bypass with external tool but sometimes annoying. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Template creation tool is even better than sales team described it ;) Campaign creation tool is also ok but when we needed to set up first campaign we had 3-4 moments when we weren't sure what to do. Flow is very similar to Facebook's ad panel but still slightly different. We needed to ask a couple of questions on chat. Once you onboard try to ask your rep to set up your first campaign step by step with him during video call. We didn't do it this way and right now we think it would be much more effective. In general tool is helpful and we think it was a good decision to start using it. It might be your choice, especially if you run global campaigns with similar creatives in several markets and you need to adapt master creatives to each local market language. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Creatives adaptation to different languages - that's the biggest pain that we had and right now Smartly helps us save a lot of time here. Even adobe tools are not as helpful as smartly. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Chaitanya D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chaitanya D.") CD Chaitanya D. Analyst - Biddable Media Enterprise (\> 1000 emp.) 5/18/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Campaign Builder" 4/5 What do you like best about Smartly? Ability to find all the social media campaigns on one platform Review collected by and hosted on G2.com. What do you dislike about Smartly? The sync of Facebook with Smartly API sometimes takes time, and as a result, the work gets delayed. The occasional bugs are difficult to deal with. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Smartly.io is a tool that's been very handy to build campaigns across platforms, has also made campaign management a much simpler process. The additional features of the campaign spend pool and optimization features based on the campaign's performance are a huge plus. The rich UX of the platform and the intuitive layout also help the user adapt quickly from the native platform to switch to smartly.io. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Bulk QAs are now much easier. With many accounts, building the campaigns is much easier. The ability to handle all the campaigns on one platform is a boon! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![George G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "George G.") GG George G. Marketing Executive Mid-Market (51-1000 emp.) 5/19/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Ad Ranking is a Game Changer" 4/5 What do you like best about Smartly? The interface is really intuitive compared to any other platform I've used - it's so much easier to change and schedule multiple ads. My clients also really like the custom template feature for dynamic retargeting ads and usually witness improved results when using them. Review collected by and hosted on G2.com. What do you dislike about Smartly? I'm not a massive fan of the triggers section - the on and off areas don't seem to make any sense as functionally they offer the same options. I also find it frustrating that the only to add ads to dynamic campaigns is manually through the campaigns, unlike the static ads, which can be added simultaneously through the campaign view. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? I find scaling for clients with Smartly really easy, budget and bid manipulation makes it easy to scale clients. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Small-Business (50 or fewer emp.) 5/31/2021 "Why Smartly made paid social campaigns way easier than usual?" 4/5 What do you like best about Smartly? The support received from Smartly team is convenient and helpful whenever we face any issue while setting up campaigns. Further, we are able to track performance on different levels, monitor spend and also build custom reports and share amazing previews for creatives; along with the auto-optimization option for creative and constant recommendations to have a healthy and successful campaign. Review collected by and hosted on G2.com. What do you dislike about Smartly? What I might dislike about Smartly is missing some features that can even facilitate the process for the campaign creation or becoming more creative while creating ads. Moreover, having training on the updates happening on the platform is important in order to be able to be up to date and build more successful campaigns. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: one of their main requirements for a platform that is to be practical, simple, and easy to use and through Smartly, was able to find the easiest way to build my campaigns, simple way to pull reports and track performance and also practically build my own creatives. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Recently with the iOS 14 update, Smartly team was super supportive in fixing any issues we had faced after these changes, and they made sure that we make all the changes required to not miss any tracking opportunity. Further, Smartly team as well was super helpful in case we faced any issue while building a campaign, investigating any error related to creatives or audience sets, which made the campaign creation process way easier than using Facebook ads manager. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Smartly? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Smartly ](https://www.g2.com/products/smartly/discussions/new) GU Guest User What is Smartly.io used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-smartly-io-used-for) ![Chaitanya D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chaitanya D.") CD Chaitanya D R • Last activity almost 5 years ago What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) [ View all Discussions ](https://www.g2.com/products/smartly/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) Smartly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a1fd88baebcc09e3fc5683149566ce3/celtra.png "Product Avatar Image") Celtra 4.4/5(409) [ Compare Now ](https://www.g2.com/compare/celtra-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/skai-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5(219) [ Compare Now ](https://www.g2.com/compare/madgicx-vs-smartly) ##### ##### Smartly Features Social Functionality Social Functionality Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/smartly/features) ## Top-Rated Alternatives [ ![Prisma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/smartly/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top platforms for self-service customer support knowledge](https://www.g2.com/discussions/top-platforms-for-self-service-customer-support-knowledge)[What AI infrastructure does everyone use for service companies](https://www.g2.com/discussions/what-ai-infrastructure-does-everyone-use-for-service-companies)[Best AI tools for managing repetitive operational tasks](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-managing-repetitive-tasks) [Best comprehensive CRM system for managing customer interactions](https://www.g2.com/discussions/best-comprehensive-crm-system-for-managing-customer-interactions)[What BPM platforms work well for a compliance-heavy industry where processes need checklist and audit configuration baked in rather than bolted on later?](https://www.g2.com/discussions/what-bpm-platforms-work-well-for-a-compliance-heavy-industry-where-processes-need-checklist-and-audit-configuration-baked-in-rather-than-bolted-on-later)[Which iPad-compatible 3D modeling app is worth paying for when you need to sketch and model on a tablet without being chained to a desktop?](https://www.g2.com/discussions/3d-modeling-which-ipad-compatible-3d-modeling-app-is-worth-paying-for-when-you-need-to-sketch-and-model-on-a-tabl) [Show MoreShow Less](javascript:void(0);)