--- title: Smartly Reviews meta\_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 475 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 475 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews & Product Details Visit Website Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. * * * Product Website Smartly Seller [Smartly.io](https://www.g2.com/sellers/smartly-io) Discussions [Smartly Community](https://www.g2.com/products/smartly/discuss) Languages Supported English Solution Type All-in-One Overview by Laura Chau Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") AA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 6/1/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "Smartly experience" 2.5/5 What do you like best about Smartly? I like the Smartly interface, customer support, and how the campaigns are managed without any human input. Review collected by and hosted on G2.com. What do you dislike about Smartly? It is a platform that is constantly causing problems regarding permissions, bugs, and it requires so many clicks taking just too long to push a campaign. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Smartly is a good campaign management tool, however, the setup is pretty painful. I really dislike when I have to set up a campaign here. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Customer service is quite fast and supportive, the team is really great! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Cynthia C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Cynthia C.") CC Cynthia C. Small-Business (50 or fewer emp.) 5/26/2020 "Makes setting up campaigns really easy, however the platform does struggle with bulk uploads" 3/5 What do you like best about Smartly? I love how user friendly the platform is, it's easy to use and navigate and the brand support is great. Review collected by and hosted on G2.com. What do you dislike about Smartly? The platform does struggle to handle bulk uploads time to time, which can be a bit frustrating. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: It's great, Id recommend it to businesses who are looking to manage social platforms easier and within one platform. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? The benefits of smartly extend beyond the user experience and ease of navigation, as well as managing accounts, but it makes managing multiple paltforms easy too Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 5/26/2020 "great feautes, not sure yet if it pays off" 2.5/5 What do you like best about Smartly? creative builder, templates, personalisation Review collected by and hosted on G2.com. What do you dislike about Smartly? cost, feels a bit like working with an agency, we are a young startup with a fast speed, but sometimes keep hearing "we have so many clients", so not too much time for the money we are paying. Service is only available 24/5, but online business also works on the weekends, no support on weekends is sometimes really painful Review collected by and hosted on G2.com. Recommendations to others considering Smartly: It can be a powerful tool, lots of features Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? leverage creatives Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller AC Alexandra C. Mid-Market (51-1000 emp.) 5/26/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "It's o for big client" 2.5/5 What do you like best about Smartly? The creative dynamic offering that help the algorith, Review collected by and hosted on G2.com. What do you dislike about Smartly? minimum spend is quite hih for qc announcer Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Integrate with DV360 Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Creative personalisation Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 5/27/2020 "Useful, Quick, and Easy" 2.5/5 What do you like best about Smartly? Organization features for automating social Review collected by and hosted on G2.com. What do you dislike about Smartly? Sometimes our team gets too many emails that are not relevant to us Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Make sure Smartly.io has specific features where your workflow can be concretely improved Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Saving time and reducing workload Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Deep K D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deep K D.") DD Deep K D. Performance Marketing Manager Small-Business (50 or fewer emp.) 7/16/2019 "At the end of the day it is service where FB lacks and they thrive!" 3/5 What do you like best about Smartly? the support that comes in with smartly definitely surpasses the one that comes with standalone FB business manager! Review collected by and hosted on G2.com. What do you dislike about Smartly? It becomes on top spend of your ad spend which doesn't work specially when KPI are tough. Plus things like dynamic templates etc. I think it is a nice-to-have feature as compared to a must have - it looks / sounds good but in reality I don't think so in lean startups culture there are many users of it. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: It is a good tool but all the things can be achieved from facebook too, so unless you're not into too much of which tool to use vs what needs to get done, you can avoid it. As except for the hands-on support there isn't much extra that comes with smartly as a standalone tool as at the end of the day it is based on facebook itself. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? the support you have from them is outstanding which helps you troubleshoot things which need human intervention Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Harry C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harry C.") HC Harry C. Local Marketing Manager Mid-Market (51-1000 emp.) 7/16/2019 "Streamlining Social Media" 2.5/5 What do you like best about Smartly? This has saved our team a number of hours! Previously we worked in a world where we would set up approx 500 individual ads (same creative) every campaign. SMARTLY allows us to set one campaign and populate all different ads in a dynamic but efficient way. The account manager feature is a welcome addition as they often help me resolve any SMARTLY issues I have. Review collected by and hosted on G2.com. What do you dislike about Smartly? SMARTLY support can often be a very painful experience when things don't go well. I appreciate the sentiment that all SMARTLY colleagues must rotate on to their support function but it concerns me that I can never get a quick answer to my question. Quite frequently the SMARTLY team are working things out as they go. It doesn't particularly fill me with confidence and most often I will go back to my account manager who will help resolve the issue. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: I would strongly recommend that you spend a large amount of time focussing on the training on the platform ahead of setting a campaign live. SMARTLY is a very impressive tool but the fact that errors occur regularly but are not outlined in a way which lends itself to be resolved quickly can be an issue. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? This has saved our team a number of hours! Previously we worked in a world where we would set up approx 500 individual ads (same creative) every campaign. SMARTLY allows us to set one campaign and populate all different ads in a dynamic but efficient way. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 7/15/2019 "Fantastic tool with 9/10 features you need - but the remaining 1/10 features are sorely missed" 3/5 What do you like best about Smartly? Smartly's Automated Ads feature is incredibly powerful and adaptable, especially when combined with Dynamic Video/Images/Instant Experiences. It enables you to essentially create 'live' spreadsheets that power your campaign setup. This is a vital tool for a huge number of advanced setups - and is the easiest approach to Dynamic Creative out of any solution that I've seen. Review collected by and hosted on G2.com. What do you dislike about Smartly? Smartly has a huge blind-spot when it comes to lifetime budgets. They build their tool with the assumption that you have 'unlimited' budget, and so there is no easy way to set lifetime budgets or caps (there are solutions, but they're very 'hacky'). For a tool that prides itself on being simple and effective - this is an incredibly manual and frustrating process if you work at an agency and have many budgets to balance. Historically this was unavoidable, but with Facebook championing CBO - they're now overtaking Smartly in this regard and in some use cases have surpassed the functionality of Smartly's budget pools. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Smartly solves a wide range of business problems, from simplifying reporting with their Pivot Table API; 3rd party (e.g. Google Analytics) reporting and optimisation; dynamic creative to showcase the best sellers in premium-feeling videos, images and canvases as well as providing round-the-clock support to help solve any issues with setups or bugs (a FAR sight better than the Facebook support that is typically offered). Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 2/28/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Good Tool" 2.5/5 What do you like best about Smartly? Using Smartly saved me a lot of time, we used it to maximize our output on creatives. The customer support was awesome! Review collected by and hosted on G2.com. What do you dislike about Smartly? There was a bunch of video options not available for a long time. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Mostly time consuming creating ads. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") AL Verified User in Leisure, Travel & Tourism Mid-Market (51-1000 emp.) 2/19/2020 "GOod product less optimal for smaller client" 2.5/5 What do you like best about Smartly? Creative turnaround and flexiblility to diverse footprint Review collected by and hosted on G2.com. What do you dislike about Smartly? Theres few opportunity for smaller client / budget that could be valuable Review collected by and hosted on G2.com. Recommendations to others considering Smartly: Check your creative segmentation and audience planning to maximize opportunit Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Sgmentation of campaign and improved performance Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Smartly? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Smartly ](https://www.g2.com/products/smartly/discussions/new) GU Guest User What is Smartly.io used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-smartly-io-used-for) ![Chaitanya D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chaitanya D.") CD Chaitanya D R • Last activity almost 5 years ago What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) [ View all Discussions ](https://www.g2.com/products/smartly/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) Smartly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a1fd88baebcc09e3fc5683149566ce3/celtra.png "Product Avatar Image") Celtra 4.4/5(409) [ Compare Now ](https://www.g2.com/compare/celtra-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/skai-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5(219) [ Compare Now ](https://www.g2.com/compare/madgicx-vs-smartly) ##### ##### Smartly Features Social Functionality Social Functionality Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/smartly/features) ## Top-Rated Alternatives [ ![Prisma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/smartly/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top platforms for self-service customer support knowledge](https://www.g2.com/discussions/top-platforms-for-self-service-customer-support-knowledge)[What AI infrastructure does everyone use for service companies](https://www.g2.com/discussions/what-ai-infrastructure-does-everyone-use-for-service-companies)[Best AI tools for managing repetitive operational tasks](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-managing-repetitive-tasks) [Best comprehensive CRM system for managing customer interactions](https://www.g2.com/discussions/best-comprehensive-crm-system-for-managing-customer-interactions)[What BPM platforms work well for a compliance-heavy industry where processes need checklist and audit configuration baked in rather than bolted on later?](https://www.g2.com/discussions/what-bpm-platforms-work-well-for-a-compliance-heavy-industry-where-processes-need-checklist-and-audit-configuration-baked-in-rather-than-bolted-on-later)[Which iPad-compatible 3D modeling app is worth paying for when you need to sketch and model on a tablet without being chained to a desktop?](https://www.g2.com/discussions/3d-modeling-which-ipad-compatible-3d-modeling-app-is-worth-paying-for-when-you-need-to-sketch-and-model-on-a-tabl) [Show MoreShow Less](javascript:void(0);)