--- title: Smartly Reviews meta\_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 475 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 475 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews & Product Details Visit Website Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. * * * Product Website Smartly Seller [Smartly.io](https://www.g2.com/sellers/smartly-io) Discussions [Smartly Community](https://www.g2.com/products/smartly/discuss) Languages Supported English Solution Type All-in-One Overview by Laura Chau Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") CE Verified User in Education Management Small-Business (50 or fewer emp.) 7/17/2019 "Great product, terrible company policy" 1.5/5 What do you like best about Smartly? The product and features of Smartly are great. As is the support. I've worked out multiple more advanced campaigns with timers + advanced manual product feeds, and they are always happy to help out. Review collected by and hosted on G2.com. What do you dislike about Smartly? One of the things I can't really stand is their current minimum media spend. It changed from 20k to 50k a month (1k to 2,5k fee, within a 3 month period adjustment). This is a big f\*\*\* you to all their smaller clients who helped grow Smartly. I really can't believe they made such a decision, and is the reason for my low score. I hate companies that do stuff like this and think it shows a really bad attitude. What's next, 100k minimum monthly spend with 5k fee? Just make multiple support offerings from small to big and it's done. I'm just unable to support a company that makes bad business decisions. Review collected by and hosted on G2.com. Recommendations to others considering Smartly: If you are not an agency or a large company, I would think twice about using Smartly as they will prolly change their minimum monthly media spend to 100k at some point, just as they did in the past from 20k to 50k. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? Automating large campaigns with large specific audiences which need hyper targeted ads. Doing stuff that would not be possible time wise manually. Review collected by and hosted on G2.com. Show More Response from Robert Rothschild of Smartly [Editedit](https://www.g2.com/survey_responses/smartly-review-2780626/official_response/edit) We are so happy to hear that you love our product, and we are very sorry that our minimum fee impacted your decision to use Smartly.io. We love all of our customers equally, down to the smallest spender. We don't take fee changes lightly, and it was a difficult but necessary choice for us to increase our minimum fee. Our minimum fee increase enabled us to dedicate more resources on product improvements and better support for our customers. Even with the recent change in minimum fee, many of our smallest customers elected to stay with us even though their spend levels were below 50k per month because they believe the features of our tool and reporting are worth the cost. We hope you will consider coming back to Smartly, and we thank you for helping us learn and improve our product and service during the time you were a customer! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller TC Tao C. engineer Enterprise (\> 1000 emp.) 8/29/2019 "lots of issue when login" 2/5 What do you like best about Smartly? clear digram and easy to navigate to see different breakdowns Review collected by and hosted on G2.com. What do you dislike about Smartly? it has login issues from time to time. for example. I just experienced login error yesterday and the error message is not informative. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? clear digram and easy to navigate to see different breakdowns Review collected by and hosted on G2.com. Show More Response from Robert Rothschild of Smartly [Editedit](https://www.g2.com/survey_responses/smartly-review-3095491/official_response/edit) Hey Tao, so sorry to hear that you're running into issues. I've raised this to your team in SF and we'll have them reach out to you straight away! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Mid-Market (51-1000 emp.) 10/29/2019 "FB Advertiser review" 2/5 What do you like best about Smartly? automatic feed deploy of campaigns and organized rules Review collected by and hosted on G2.com. What do you dislike about Smartly? I dislike the price, too expensive. No possibility to duplicate and edit ad sets in campaign. Review collected by and hosted on G2.com. What problems is Smartly solving and how is that benefiting you? automated campaign publishing and optimization Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Smartly? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Smartly ](https://www.g2.com/products/smartly/discussions/new) GU Guest User What is Smartly.io used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-smartly-io-used-for) ![Chaitanya D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chaitanya D.") CD Chaitanya D R • Last activity almost 5 years ago What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features. 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) [ View all Discussions ](https://www.g2.com/products/smartly/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 12 months ### Average Discount 7% [ View More Pricing Information ](https://www.g2.com/products/smartly/pricing) Smartly Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9a1fd88baebcc09e3fc5683149566ce3/celtra.png "Product Avatar Image") Celtra 4.4/5(409) [ Compare Now ](https://www.g2.com/compare/celtra-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_36f0ca341e99afe1bb09ded85e81dba4/skai.png "Product Avatar Image") Skai 4/5(297) [ Compare Now ](https://www.g2.com/compare/skai-vs-smartly) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ae2d3622147490bfce1152be9f3d0f82/madgicx.jpg "Product Avatar Image") Madgicx 4.6/5(219) [ Compare Now ](https://www.g2.com/compare/madgicx-vs-smartly) ##### ##### Smartly Features Social Functionality Social Functionality Campaign Management Campaign Dashboard Campaign Optimization Bulk Editing Targeting Targeting Retargeting Geo-Targeting Platform Custom Reports User, Role, and Access Management Performance and Reliability [ View More Features ](https://www.g2.com/products/smartly/features) ## Top-Rated Alternatives [ ![Prisma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ ![Celtra](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celtra") Celtra 4.4/5(409) ](https://www.g2.com/products/celtra/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ View All Alternatives ](https://www.g2.com/products/smartly/competitors/alternatives) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Video Advertising](https://www.g2.com/categories/video-advertising)[Creative Management Platforms](https://www.g2.com/categories/creative-management-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [Top platforms for self-service customer support knowledge](https://www.g2.com/discussions/top-platforms-for-self-service-customer-support-knowledge)[What AI infrastructure does everyone use for service companies](https://www.g2.com/discussions/what-ai-infrastructure-does-everyone-use-for-service-companies)[Best AI tools for managing repetitive operational tasks](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-managing-repetitive-tasks) [Best comprehensive CRM system for managing customer interactions](https://www.g2.com/discussions/best-comprehensive-crm-system-for-managing-customer-interactions)[What BPM platforms work well for a compliance-heavy industry where processes need checklist and audit configuration baked in rather than bolted on later?](https://www.g2.com/discussions/what-bpm-platforms-work-well-for-a-compliance-heavy-industry-where-processes-need-checklist-and-audit-configuration-baked-in-rather-than-bolted-on-later)[Which iPad-compatible 3D modeling app is worth paying for when you need to sketch and model on a tablet without being chained to a desktop?](https://www.g2.com/discussions/3d-modeling-which-ipad-compatible-3d-modeling-app-is-worth-paying-for-when-you-need-to-sketch-and-model-on-a-tabl) [Show MoreShow Less](javascript:void(0);)