Smartling Reviews & Product Details

Smartling Overview

What is Smartling?

Smartling is the leading translation management platform and language services provider to localize content across devices and platforms. The company created Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, Shopify, Slack, and SurveyMonkey. The company is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

Smartling Details
Website
Languages Supported
English
Product Description

Smartling works with major content platforms and workflows to help leading brands seamlessly integrate translation into their systems.

How do you position yourself against your competitors?

What sets Smartling apart is its ability to deliver a translation management platform of unmatched robustness and scalability. Built from the ground up to provide world-class enterprise translation software in the cloud, Smartling customers benefit from a robust suite of features and functionality designed to centralize control, simplify collaboration, accelerate turnaround times, and improve translation quality and visibility. Currently, Smartling has over 8 billion words under management and 150k global users translating over 1M words/day.

Further, Smartling has developed and curated its own network of professional translators, giving customers a complete, end-to-end translation solution of enterprise capability. And with proprietary tools such as the Quality Confidence Score (TM) that enable users to get predictive insights into the quality and accuracy of their translated content.

Ultimately, Smartling enables brands to maximize the output of time, energy, and cost spent on translation to deliver culturally relevant brand experiences that facilitate global growth.


Seller Details
Seller
Smartling
Company Website
Phone
+1.866.70.SMART
Year Founded
2009
HQ Location
New York, NY
Twitter
@smartling
5,213 Twitter followers
LinkedIn® Page
www.linkedin.com
197 employees on LinkedIn®
Description

Smartling, Inc. modernizes and simplifies the translation and localization process for global businesses and Web 2.0 companies. Smartling is disrupting the aging translation and localization industry by offering the first purpose-built platform for translation management and delivery.


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Global Product Content Manager
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The best thing is the ability to go back and forth with a translator on a single string all from within the application. The software is a huge plus, they continue to amaze me with new integrations and development of new features that make it easy to support multiple languages. Review collected by and hosted on G2.com.

What do you dislike?

The most difficult part about Smartling today is the lack of ability to invoice for a bundle of translations. The monthly translation invoice is great for our business-as-usual costs, but when we bring a new language online, we would prefer to pay for that whole bundle as a single lump sum. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We were able to cut our translation time in half and maintain accuracy while improving our collaboration with translators and internal reviewers. Review collected by and hosted on G2.com.

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EC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ease of use of the tool, uncomplicated set up and integration. Ongoing development of the platform with willingness to listen to customer needs. And the client service rocks! Like having a highly responsive co-worker. Review collected by and hosted on G2.com.

What do you dislike?

The simplicity of the tool sometimes has limitations. If translation agencies would be more familiar with Smartling, introduction of the tool would be easier. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Make sure your existing translation vendors understand that Smartling (or any other TMS) are part of the corporate translation strategy and compliance is required. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Simplification and centralization of translation processes allowing for time and cost savings. Review collected by and hosted on G2.com.

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Open Discussions in Smartling
Milena N.
MN
Head of Internationalization
Internet
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

User and task management

CAT tool

Image context Review collected by and hosted on G2.com.

What do you dislike?

Instant WYSIWYG mode not implemented for non GDN projects Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Consistency on copy

Velocity on get content ready

Ease to use from e2e Review collected by and hosted on G2.com.

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Director, International Expansion
Computer Software
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

- Ease of integration with CMS and Marketing Automation platforms Review collected by and hosted on G2.com.

What do you dislike?

- Translator Experience can be improved Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Continuous localization of international websites and email nurtures Review collected by and hosted on G2.com.

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AT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Very easy to use and super customer service Review collected by and hosted on G2.com.

What do you dislike?

i don't really like the new interface : opens another page to enter the translations and need to refesh the previous page...the old version was better (same page) Review collected by and hosted on G2.com.

Recommendations to others considering the product:

go for it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

translate all the content for our mobile app (iPhone and Android), website, FAQ and other communications content. Review collected by and hosted on G2.com.

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AI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Platform offers an intuitive and friendly interface for account managers. The people at Smartling who support my team are proactive and responsive. Review collected by and hosted on G2.com.

What do you dislike?

The link provided in Issue emails is a little disorienting. Clicking on it takes you to a pop up in the platform with a specific string and the translators question. Given this 'zoomed in' view and the amount of content we send to translation, I often have very little context for the string in question. I find myself backing out to see the rest of the content sent with the offending string's associated URL to better orient myself to answer the translator's question. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Engage Smartling for their translation services in addition to their platform. Having a single source of contact for both the platform and translation services helps immensely. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are translating a global ecommerce platform to 3 languages. We have realized unified, synchronized global product launches with the help of Smartling. Review collected by and hosted on G2.com.

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Response from Julia Prause of Smartling

We appreciate your feedback and that the Smartling platform and Language Services have been so valuable to you. It would be great to learn a bit more about your experience so we can help improve that. If you'd like to share more details, please reach out to your dedicated Customer Success and/or Account Manager.

AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Ability for our in country reviewers to see translations in context. Review collected by and hosted on G2.com.

What do you dislike?

Over the last couple years, the company has grown and it is harder to get issues quickly resolved. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Stop import/export of translation files, stop version control issues, allow for better context for in country reviewers Review collected by and hosted on G2.com.

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AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The Smartling team has been extremely easy and always pleasant to work with - every process that we've conducted with them has been seamless and simple, and the partnership with them has been great. The services that they offer align with many of the practices that we already implement, so it makes the process that much easier to integrate into what we do. The team is organized and makes sure to get everything completed in a timely manner, and they are always willing to go the extra mile to make our lives easier! Review collected by and hosted on G2.com.

What do you dislike?

Nothing - the Smartling team and their services have been wonderful! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Website translations; exploring more translation options on packaging and email marketing Review collected by and hosted on G2.com.

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Content Manager
Internet
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

- In general, Smartling enables my team of 2 (including me) to 'punch above our weight' in terms of what we are able to deliver.

- Our organisation's translation and internationalisation needs have grown exponentially over the last two years and Smartling has been able to scale to support these evolving requirements.

- The SmartMatch technology enables us to re-use or adapt translations we've already had done, where they exist – a huge time- and money-saver.

- When things go wrong as they inevitably do, customer support is good overall – responses are prompt and generally resolve issues to my satisfaction.

- The support I receive from my account manager is second-to-none. They are a huge asset to Smartling and, in turn, to me. Review collected by and hosted on G2.com.

What do you dislike?

- Still not easy enough for other stakeholders to capture context for their translations – they report to me that it's too time consuming. More automated solutions would be appreciated.

- Some stakeholders report to me that the UI is difficult to understand / they perceive that it has a steep learning curve. However, support from Smartling that mitigates this is available.

- Roll out of the new CAT tool could have been better managed. This was seen as a key release by Smartling, but for some users, the disadvantages outweighed the advantages and some important features (in the initial release at least) were missing.

- The upgrade of the Smartling API from v1 to v2 was badly mishandled. Initially we were advised that a hard end date was attached to this, we devoted (expensive) development resource to migrating to v2 and then found out – we weren't told directly, rather the information dribbled out of Smartling – that the hard end date for the v1 API had been indefinitely postponed. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Smartling has enabled me to continue to meet a diverse set of growing translation and internationalisation requirements at my current organisation. Moreover, it has effectively paid for itself by enabling the re-use/adaptation of existing translations through its SmartMatch technology. I wouldn't hesitate to recommend it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Smartling enables a two-person translation team to manage the diverse localisation needs of an organisation with ambitious international expansion plans. Smartling's SmartMatch technology is saving OpenTable tens of thousands of dollars a year in translation costs. Review collected by and hosted on G2.com.

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Response from Julia Prause of Smartling

Thank you for your candid and productive feedback, Robert. We appreciate your suggestions very much. We look forward to discussing the things that have not so well for you in more detail to improve your experience.

Project Coordinator
Information Technology and Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

- Process automation and flexibility of workflows

- Access to advanced analytics for improved decision making

- Transparency and visibility into the translation process for better decision making Review collected by and hosted on G2.com.

What do you dislike?

I wish we could switch back and forth between the classic CAT tool and the new CAT tool that just released depending on each user's preference. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We're being able to see how long it takes our internal translators to get jobs completed and which languages are lacking. Review collected by and hosted on G2.com.

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International Program Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Smartling has been a great choice as our translation service management platform because of their flexibility and ease of use. Smartling's APIs allow us to automatically pull/push translations into our software, making translation management simple and contained. Additionally, the Smartling Translation Services team does an excellent job providing fast, high-quality translations and great support, simplifying the translation management process for our team. Review collected by and hosted on G2.com.

What do you dislike?

I wish that Smartling allowed for more on-page customization so we could translate different marketing pages in specific pages. That said, it is a great platform overall, and I know the team is working on this type of functionality. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Smartling has allowed our team to translate our product into 5 languages quickly and easily, giving us the ability to expand our user base to global, non-English speaking users. Review collected by and hosted on G2.com.

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AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

The people who are there to support me in the Smartling tool. They are always there and always helpful with us. I like the tool as well, but as a person who does not spend every day in it, it can get confusing. Luckily the support is there for us. Review collected by and hosted on G2.com.

What do you dislike?

The clarification questions which I need to answer on a daily and weekly basis.

While the tool is great and has a lot of functionality, it isn't always built for my needs. There are some additional features which I would like. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Allow Smartling to demo it for you. A demo is needed to see all functionality. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to translate our whole site into 32 languages with ease. We see the many benefits including the great visibility into the status of the translations. It also takes a lot of the manual pain away from us. Review collected by and hosted on G2.com.

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Response from Julia Prause of Smartling

Thank you for your feedback! We would like to learn more about your experience with Smartling and what we can do to improve it for you and your organization. Please contact your Customer Success or Account Manager so we can find time for a call to address your concerns.

AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Smartling has a great customer service, they are highly responsive and willing to help your company gain efficiency in translation and localization processes. Review collected by and hosted on G2.com.

What do you dislike?

As a relatively new TMS, there are still some feature limitations but as Smartling is very open to hear their customers and take into consideration their needs, they have a very extensive road-map which covers most of them. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Provide a better performance in China (Great Firewall) Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

With the help of Smartling we are streamlining translation processes more efficiently, saving time and money as well as ensuring a consistent messaging around the globe. Review collected by and hosted on G2.com.

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Deputy Director, Mobile + Platforms
Media Production
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Smartling works well to set up a workflow to input strings from an Android app or iOS app, get them translated via the Smartling marketplace, and export back into the apps. It's made our localization process more streamlined and straightforward. Review collected by and hosted on G2.com.

What do you dislike?

Some confusing interfaces make it hard to find strings by file vs app vs something that matched a previously translated string. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We localize our apps into 20 languages. After the initial implementation, it's quite easy to localize any new features. Review collected by and hosted on G2.com.

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Coordonnatrice/Traductrice
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

I like the possibility to see at a glance how much content I have in each workflow we created, and in each step. It is also very practical for me to receive alerts each time new content enters the platform or when translated content is moved from one step to another. The customer service provided is very fast and efficient. Review collected by and hosted on G2.com.

What do you dislike?

I found the fact that our translators have to add the tags in their translation a bit cumbersome for them. Also some characters, as exponents, are not accept by the system. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Do not hesitate to share your translation strategy with your Smartling technician as he will be able to help you to build Workflows that will suits your needs. Also, tell your Smartling technician which kind of improvements you would like to see in the platform as eh will pass the information towards the product development team. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We previously experienced several difficulties as we translated a first part of the company's website and our process was too time consuming. Smartling helped us a lot to ease this process and make it a lot faster. Review collected by and hosted on G2.com.

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Response from Julia Prause of Smartling

Thank you for your feedback, Margot. We would like to learn a bit more about your experience around having to add tags to translations. Smartling strives to offer an experience that relies heavily on automation to enable high-quality translations at a faster time-to-market. Please reach out to your Customer Success or Account Manager to provide us with more details so we can address your concerns.

Senior Marketing Services Manager
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2 on behalf of the seller
What do you like best?

We use GDN and Business Docs, and I like that I don't need a whole web team for our localized sites/collateral. I can pretty much play localization manager for web and print content, and Smartling is a convenient tool for project management, content storage, and translations wrapped up in one neat little package. Oh, and love that it integrates with Marketo! Review collected by and hosted on G2.com.

What do you dislike?

I've had quite a few Customer Success/Account Managers over the years. I realize that's inevitable, and there has always been coverage for support, but it'd be nice to have a bit more stability in my points of contact. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Benefits: Less headcount, less need for site maintenance, I have a handy place to find/filter all translated content, translators/editors can communicate without me playing middle-woman, I don't have to copy and paste translations in/out of a CMS/spreadsheet. Review collected by and hosted on G2.com.

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Chief Technology Officer
Computer Software
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2 on behalf of the seller
What do you like best?

Very easy to setup and use, helped us manage all international versions of our service and made it really easy to work with translators. We added support for 15 languages in months of deploying. Review collected by and hosted on G2.com.

What do you dislike?

As our app grows, it can be challenging to review and edit very high volumes of strings (responding to questions, bulk approving, etc...). Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ability to serve our international customers without needing to scale our engineering and PM teams. Review collected by and hosted on G2.com.

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UT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

The fact that it's easy-to-use is the main reason why I would recommand Smartling. I love the new interface, it's really more intuitive now! Review collected by and hosted on G2.com.

What do you dislike?

The glossary feature is not the best I know, and it would be great if we could share easily the glossaries from an account to another when we work on similar contents. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We can translate any document and content with the same tool. We don't have to waste time to convert files/send zip files etc., the agency prepares the files on Smartling for us, and we just have to connect on the platform and start to translate. Review collected by and hosted on G2.com.

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Traductor, revisor, subtitulador, formador y gestor
Translation and Localization
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

The use of term bases and translation memories Review collected by and hosted on G2.com.

What do you dislike?

The fact that only 100 strings per page are shown. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The main benefit is the ability to translate everywhere without depending on installing a specific software. Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Awesome tool. Easy to set-up and use. The most extensive API docs that I've seen for translation tools. Internal reviewers love the tool, particularly the visual context provided to show how the translations will appear once live. Review collected by and hosted on G2.com.

What do you dislike?

Nothing major has come up. On-boarding was very smooth. Translation quality is much improved compared to our previous tool/process. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

We initially used another lighter weight translation tool but had to switch to Smartling after 6 months. We didn't appropriately anticipate the features/functionality required to provide high quality translations in a hands-free manner. My advice to users considering translation tools is to thoroughly think through your requirements and related features required. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Translation just happens! After initial configuration, there's very little work to be done in terms of on-going maintenance (from an engineering point of view). Review collected by and hosted on G2.com.

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Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

It was super easy to get started. We had a dedicated Customer Success Manager (who was awesome by the way!) who helped us get trained on the platform and start translating quickly. The ability to set up customized workflows and the visual-context provided to our translators is a huge pro - both of these things have had a big impact on quality. Our previous translation process was manual and took weeks in some cases. Smartling has streamlined these processes and cut down our time to market to days. Review collected by and hosted on G2.com.

What do you dislike?

Not much to dislike with this platform. I’m looking forward to seeing how the Quality Confidence Score feature continues to develop. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Smartling enables us to be in global markets, at ease and with speed. Our addressable market has been significantly increased as a result of translating our assets. Finally, our time to market has been reduced which allows us to move faster and iterate/test quickly as needed. Review collected by and hosted on G2.com.

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CT
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

That it's so easy to use - it's highly user friendly, and you can keep track of several projects simultaneously as well as keeping track of the word count in general. Review collected by and hosted on G2.com.

What do you dislike?

I honestly can't think of anything that I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you're considering using Smartling, there's really nothing to think about - just go ahead and choose Smartling! You will not regret it. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The business problems that Smartling solves for me is that I don't have to worry about spending lots of money on expensive CAT tools that are sometimes difficult to use. Smartling provides me with a user friendly platform that enables me to work on several projects simultaneously, without ever losing track of anything. Review collected by and hosted on G2.com.

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Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
What do you like best?

- Extensive APIs

- Connectors that work (we use Marketo, Zendesk and AEM)

- Visual Context Review collected by and hosted on G2.com.

What do you dislike?

- There's a lot in the platform; navigation to some areas of the product can take quite a few clicks Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Problems

- Localization of emails, website, support centre and content

Benefits

- Hands-off localization processes and good translation quality Review collected by and hosted on G2.com.

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FULL TIME IN-HOUSE TRANSLATOR, PROOFREADER AND TESTER
Mid-Market(51-1000 emp.)