Tim Y.
TY
Tim Y.
Founder
Small-Business (50 or fewer emp.)
"Intuitive Setup, Excellent Support, but Lacks Multi-Channel Options"
5/5
What do you like best about Smartlead?

I appreciate Smartlead's rapid customer support and API access for Claude Code. I can easily launch campaigns, verify leads, and upload leads, which streamlines activities that would otherwise be manual through Smartlead MCP. The intuitive setup and better customer support compared to other products like Instantly.ai add significant value, making me rate it a 10 out of 10 for recommendation. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I don't like that Smartlead doesn't cover other channels like SMS and WhatsApp. Review collected by and hosted on G2.com.

Hammad R.
HR
Hammad R.
Research Operations Manager
Market Research
Small-Business (50 or fewer emp.)
"SmartLead’s Automated Follow-Ups Deliver Noticeable Results"
5/5
What do you like best about Smartlead?

Smartlead has provided additional support to our operations channel by giving noticeable results. The best thing about SmartLead is that it provides multiple follow-ups within a campaign so you don't have to do it manually. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

The tag system in the inbox section has multiple issues. For example, we run our campaigns where we mention, "If you are interested, reply with 'yes.'" Sometimes it automatically puts a tag as "interested" to those experts who are interested, but sometimes we have to do it manually. Review collected by and hosted on G2.com.

Jennifer P.
JP
Jennifer P.
Founder & CEO
Small-Business (50 or fewer emp.)
"Promising Cold Email Automation, but Support Keeps Ghosting Us"
2.5/5
What do you like best about Smartlead?

It was an easy enough setup, I think. The potential for this to streamline and automate my cold emailing is huge and I have high hopes for it. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

The customer service has been terrible so far. On day one of my first campaign starting, I had a warning come up. I reached out to support and after the first message with someone, they ghosted me for over half an hour despite me asking if they were still there.

I ended that chat and requested another person. The AI chat bot sent me to the same person who then did the same thing. Only on the third contact did someone actually help me in a way that was timely.

Today (three days later) another warning came up. Once again, ghosted my customer service for more than half an hour. Google AI walked me through fixing the issue because I don't have hours to spend waiting for support.

I'll be watching the performance of this campaign closely to see if it's worth staying with this company. Review collected by and hosted on G2.com.

anil k.
AK
anil k.
Marketing manager
Internet
Small-Business (50 or fewer emp.)
"Smarlead inbox & Customer Support Sucks!"
0.5/5
What do you like best about Smartlead?

I have been using smartlead for almost a year! The deliverability of cold emails is good, I would appreciate that part. The best part is you can buy domains in smartlead and WarmUp without purchasing any additional plan. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Their master inbox & customer support! It takes atleast 2-3 days to answer a small question to fix a small issue! Their support dont even put a small effort to look in to the issue and they reply in chat after 24 hours, just to ask is this the issue!!! My inbox is deactivated due to a Google error, and i mentioned the issue, still i get a reply after 24 hours, is that the issue!!! Master inbox sucks to the core!!! I see the replies from the lead only after 3-5 days, sometimes 7-10 days. Assholes no point to have a system like this!! Review collected by and hosted on G2.com.

EP
Enoch P.
CEO
Small-Business (50 or fewer emp.)
"Smartlead: The Game‑Changer for Scalable Outreach"
4.5/5
What do you like best about Smartlead?

What I appreciate most about Smartlead is its simplicity paired with powerful automation. The platform makes it incredibly easy to set up and manage outreach campaigns, while still giving me advanced features like smart inbox rotation, detailed analytics, and seamless integrations Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Honestly, there isn’t much to dislike — Smartlead has been a reliable platform for us. But one area I want to inform that needs improvement in tracking. Review collected by and hosted on G2.com.

Verified User in Staffing and Recruiting
US
Verified User in Staffing and Recruiting
Small-Business (50 or fewer emp.)
"Effortless Email Management Across Multiple Inboxes"
5/5
What do you like best about Smartlead?

They handle a high volume of emails across multiple inboxes really well, and everything stays organized and easy to manage. We also use them to warm up inboxes for some of the teams that send the highest number of emails per day, and we haven’t run into any reputation or inbox health issues since using them.

We integrated with Clay for our outreach efforts and it works seamlessly.

The price is also pretty good for the amount of inboxes we have connected. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I honestly don’t have anything to complain about. Review collected by and hosted on G2.com.

abe t.
AT
abe t.
Founder
Small-Business (50 or fewer emp.)
"Efficient Dashboard, Easy to Use, Needs Email Draft Improvement"
3.5/5
What do you like best about Smartlead?

I love how Smartlead gives me a centralized dashboard. It makes sending hundreds if not thousands of emails a day super easy to manage. I'm able to view all responses from email campaigns and status emails, and it allows me to optimize email warm-ups as well. The dashboard provides individualized views per client, which is immensely helpful. The initial setup of Smartlead was extremely easy, and they offer customer service support to make everything smooth. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I think the ability to create email drafts could be improved. Overall, they're on the right track. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
IO
Verified User in Oil & Energy
Small-Business (50 or fewer emp.)
"Smartlead Makes Scalable Outbound Email Simple and Organized"
4/5
What do you like best about Smartlead?

What I like best about Smartlead is that it gives us a strong, scalable system for running outbound email without making the workflow overly complicated.

From a UI/UX perspective, the platform is easy to navigate. Setting up campaigns, adding leads, configuring sequences, managing mailboxes, and reviewing performance are all fairly straightforward. This matters because outbound email involves many moving parts, and Smartlead keeps the day-to-day workflow organized instead of making it feel fragmented.

The performance and deliverability features are especially valuable for us. Mailbox rotation, sending limits, warm-up, campaign tracking, and reply management help us run email outreach in a more controlled way. For example, when we are targeting different customer segments or testing different messaging angles, Smartlead makes it easy to monitor what is working and adjust quickly. Also, classifying email replies using AI/Intelligence has been a great feature, allowing us to process replies at scale.

Integrations are another strong point. We are able to connect contacts with our CRM and also integrate Smartlead with automation tools like Make. This helps us reduce manual work across the outreach process, such as moving leads between systems, updating statuses, or triggering follow-up workflows based on campaign activity.

From a pricing and ROI perspective, we feel Smartlead is worth the cost because email marketing and outbound outreach are important channels for us. The value comes not just from sending emails, but from being able to manage outreach at scale, maintain visibility, and improve execution quality.

Support has also been a positive experience. We have faced certain product issues from time to time, but the support team has generally been proactive. The in-app chat support is particularly useful; most of my queries have been resolved directly through the chat without needing a long escalation process.

One area we have not explored deeply yet is the AI functionality, so I would not want to overstate our usage there. However, the core platform already delivers strong value for campaign execution, integrations, performance tracking, and support. Overall, Smartlead has become a reliable part of our email outreach workflow. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

What we dislike most is that Smartlead can still feel like an evolving product, especially when it comes to stability and campaign management at scale.

We have experienced product glitches from time to time. To be fair, whenever we have reached out to support, the team has been responsive and the issues were usually fixed. However, these interruptions can still be inconvenient when campaigns are active or when the team is trying to manage day-to-day outreach smoothly.

The bigger challenge for us is campaign management. We have over 4,000 campaigns in the system, and at that scale, filtering, sorting, organizing, and finding the right campaigns can become difficult. A more advanced campaign management experience would be very useful, especially better filters, group selection, bulk actions, folders or campaign grouping, and easier sorting by status, owner, date, performance, or campaign type.

Overall, Smartlead is powerful, but the operational experience could be improved for teams managing a large number of campaigns. Better organization and fewer product glitches would make the platform much stronger for high-volume users like us. Review collected by and hosted on G2.com.

João S.
JS
João S.
Small-Business (50 or fewer emp.)
"Robust Platform with Excellent Support"
4.5/5
What do you like best about Smartlead?

I like Smartlead for its stability, especially being a reliable platform for dealing with the ups and downs of cold email deliverability and lead generation over the past three years. It compiles everything related to cold email lead generation into a single tool that my team can use. The support team is really helpful, particularly with questions or custom requests, which is great since we are a mid-size user for them. It gives me peace of mind knowing our email sending platform isn’t the reason for poor deliverability performance. Additionally, their API is strong. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

There's one thing specifically that bothers me: there's a cap of the number of email accounts I can connect with a single campaign, which is 1,000-1,200. Review collected by and hosted on G2.com.

Fernando C.
FC
Fernando C.
Commercial Banking Summer Analyst - Mid-Market Enterprise
Small-Business (50 or fewer emp.)
"Reliable, Scalable Outbound Platform with a Flexible API"
4/5
What do you like best about Smartlead?

We’ve used Smartlead as part of our outbound work. It makes managing inboxes, campaigns and replies across multiple accounts straightforward.

The API is flexible and integrates well with the rest of our GTM systems. It is a strong platform for serious outbound teams that need reliability and scale without unnecessary complexity. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

At scale, the interface can feel busy, and some workflows take more clicks than expected. Stronger cross-account reporting and simpler navigation would make it faster to spot issues and manage multiple campaigns. Review collected by and hosted on G2.com.