Brian M.
BM
Brian M.
Sales Operations Specialist
Small-Business (50 or fewer emp.)
"Simple, Beginner-Friendly Interface with Seamless HubSpot Integration"
5/5
What do you like best about Smartlead?

Smartlead has a simple interface. For a beginner, it's very easy to navigate through. This is very useful when introducing new team members to Smartlead. Also the campaigns set up is quite simple. In addition, we've seemlessly integrated smartlead with Hubspot. The flow of data from smartlead to Hubspot and vice versa is smooth Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

When setting up sequences and trying to run A/B tests, it would be really helpful to let me choose which leads should receive specific templates. Right now, when I do A/B testing, I have to allocate a percentage of leads to each template (for example, 70/30 or 60/40), but I can’t decide exactly which leads will actually get Template A versus Template B.

Secondly is the glitches, I remember, we had an issue where we couldn't import leads to smartlead directly using Hubspot. The support from your end was poor, we were left stranded not knowing what was actually happening behind the scenes Review collected by and hosted on G2.com.

Vinoo P.
VP
Vinoo P.
Senior Software Engineer
Small-Business (50 or fewer emp.)
"Simple, Scalable, and Effective Cold Email Automation"
4.5/5
What do you like best about Smartlead?

I found that Smartlead makes it very easy for me to scale cold email campaigns without having to juggle multiple tools. Also liked the way inbox management and email warm-up features are implemented that help with deliverability, and the UI is on-point for quick campaign launches. I specifically needed a tool to automate a lot of my repetitive outreach tasks which Smartlead perfectly does. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

For bigger campaign flows, there is a lot of ground to cover in terms of set up. The AI content occasionally needs manual refining. More in-depth analytics data for campaign performance would be good. Review collected by and hosted on G2.com.

MP
Mike P.
Owner/Operator
Small-Business (50 or fewer emp.)
"Best Bang for Your Buck for Cold Email Campaigns"
4.5/5
What do you like best about Smartlead?

I've used a lot of different cold email campaign softwares over the years and this one has the best bang for your buck. I love that it can both send campaigns and keep track of multiple inboxes at once. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I do wish that the inboxes for multiple email accounts were better connected to your actual inbox. It doesn't reflect on your real email inbox so if you're going back and forth you can run into some issues there. Review collected by and hosted on G2.com.

Carlo Zemaitis G.
CG
Carlo Zemaitis G.
COO, Founder
Small-Business (50 or fewer emp.)
"Enhanced Email Deliverability with Comprehensive Dashboard Features"
4.5/5
What do you like best about Smartlead?

I like that we can give our customers a client portal, which is very useful. The infrastructure and great dashboards provide excellent visibility of what's happening with our campaigns. The API and MSP setups are also appreciated. Additionally, Smartlead allows us to integrate with Slack, providing real-time notifications and enabling us to react quicker on replies, giving us way better visibility. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I find it complex to set up sub sequences. I have to be creative and create a single template with all the settings. It involves some manual labor for me to apply the same settings repeatedly. I think it would be better if the system had a feature to copy and paste templates and sub sequences to other sequences. Right now, I have to create sub sequences every single time I create a main campaign. It's something that I feel could be improved. Review collected by and hosted on G2.com.

Yong Y.
YY
Yong Y.
GTM lead
Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
"Smartlead Combines Email and Dialing Seamlessly, with AI Assistant and Proactive Support"
5/5
What do you like best about Smartlead?

We are switching our sdr team to Smartlead’s dialer. We have been using them for sending high volume emails close to 10k per week for a while now. We now use email and calling from the same tool which is convenient. They have smart assistant which is AI native and handles our entire workflow and a proactive support team to handle the edge cases. Lately we have been using their MCP a lot which has helped us a lot in pulling our campaign data in bulk and free up our time. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Nothing so far. They have released a bunch of great features. Review collected by and hosted on G2.com.

Daniel G.
DG
Daniel G.
Principal Consultant
Small-Business (50 or fewer emp.)
"Efficient Cold Email Management with Superb Usability"
5/5
What do you like best about Smartlead?

I love how easy Smartlead is to use and how it allows me to manage my GTM motion all in one platform. Running a boutique agency means I’m wearing a lot of hats, and with Smartlead, I can manage my sequences, monitor deliverability, and keep my cold outreach dialed in without using 20 different platforms. I also appreciate that I don't have to figure out complex UIs, which helps me build and iterate fast. The initial setup was fairly easy, especially with expert support from Matt Lucero. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I think Smartlead could improve with a deeper level of reporting on campaign analytics and entire account reporting. I would love more granularity on a per mailbox basis, a cleaner summary dashboard that shows health across all accounts, and more custom reporting functionality like account-wide ROI reporting. Also, better inbox management metrics would be beneficial. Review collected by and hosted on G2.com.

Ayan D.
AD
Ayan D.
Forward Deployed Engineer (FDE)
Small-Business (50 or fewer emp.)
"Effective Outreach with Room for Automation Improvement"
4/5
What do you like best about Smartlead?

I like Smartlead's sequencing feature a lot, especially the sequence follow-up messages. The automation that resumes out-of-office emails at the right time is another aspect I appreciate. I find the delivery readiness to be great. I also liked the older interface because it made understanding everything easier and was properly segmented, making it easy for me to navigate Smartlead. I definitely like the API integration and Webhook features that Smartlead provides because it helped me create my internal cross platform automations and infact company level auto pausing between AimFox and smartlead. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

The automation that resumes campaigns or specific follow-ups when coming back to the office could be more advanced. If the date isn't present in the reply email copy, it'd be better to assume an interval or ask the user to fill it. Additionally, if a month is specified but not the date, the automation should determine an ideal time frame. I preferred the older interface because it was easier to understand and properly segmented, whereas the new version, although intuitive, isn't my favorite. Also, the Unsubscribe links in emails are contributing to spam issues(my theory is that specific domain is associated with loads of other Smartlead maintained campaigns that probably abused the domain), and this could be improved. Review collected by and hosted on G2.com.

Derek W.
DW
Derek W.
Mid-Market (51-1000 emp.)
"Essential for Improving Cold Email Deliverability"
5/5
What do you like best about Smartlead?

I like the seamless consolidation of inboxes/domains since with cold outbound, it's necessary to use many email addresses. This consolidation into one master inbox allows me to feel like I'm only using one inbox, even when it's many. I also like the auto tagging of interested prospects because it eliminates the need to sift through hundreds of responses, allowing me to know when a lead comes in. Additionally, I appreciate that I feel like I can offload much of my deliverability problems to the Smartlead team, as they're always trying to stay on top of that. The initial setup of Smartlead was very easy and great. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

I think they add a lot of features, and it's often difficult to know which ones are really going to be a game changer for me, and which ones aren't really worth the time to adopt. Review collected by and hosted on G2.com.

sharad m.
SM
sharad m.
Founder
Small-Business (50 or fewer emp.)
"Effective Cold Email Solution with UI Room for Improvement"
4/5
What do you like best about Smartlead?

Smartlead's delivery is really good, ensuring my campaigns reach the audience effectively. What helps me most is that the platform is quite open-ended, allowing me to see why certain campaigns might not be delivering as expected, so I can fix issues immediately. Additionally, having options to use my own smart servers makes it easy to understand what's going on and ensures my campaign's success. The initial setup of Smartlead was very easy, with nothing complicated, which is definitely a plus. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

Some of the things that can be improved is with the UI functioning. Sometimes you click on things and they don't actually work. So back end is very powerful, but front end and UI could be improved. Review collected by and hosted on G2.com.

Elena P.
EP
Elena P.
Trauma, Vascular Surgery and General Surgery Wards RN
Small-Business (50 or fewer emp.)
"Automation and Support Stand Out, But with Details to Improve"
4/5
What do you like best about Smartlead?

I like that Smartlead has everything centralized on a single platform. The way the metrics are displayed is really useful. Also, the support team is quite good, which gives me confidence when creating campaigns. Having the health of the accounts monitored helps me to have everything much more visual, allowing me to quickly see if my campaigns are going well, if the accounts are functioning correctly, if the domains are properly configured, and if the copy is well written. Review collected by and hosted on G2.com.

What do you dislike about Smartlead?

When I write copy and email sequences, sometimes I write too quickly and hit save, but it doesn't save fast enough and it doesn't get saved, and that makes me very angry. I suppose that by improving more technical infrastructure experts, it could become an even more robust and faster application. Review collected by and hosted on G2.com.