--- title: SMARTe Reviews meta_title: 'SMARTe Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 25 reviews by the users' company size, role or industry to find out how SMARTe works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 25 scale: '5' date_modified: '2026-08-07' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # SMARTe Reviews **Vendor:** Smarte **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.6/5.0 **Total Reviews:** 25 ## About SMARTe SMARTe is a global GTM data foundation built for the AI era. Revenue teams use it to find and reach prospects across 200+ countries, prioritize accounts showing active buying intent, and run AI-driven prospecting and enrichment workflows with native MCP support. All of this runs on consumption-based pricing. The platform gives sales and marketing teams 289M+ verified B2B contacts and 66M+ company profiles, with 75% US direct dial coverage and 50% globally. Bombora-powered intent signals span 18,000+ topics with weekly refresh, giving teams topic-level visibility into which accounts are actively researching relevant solutions. Five precision filters and three heat tiers narrow that down further. Teams focus on accounts likely to convert now, not ones that showed interest months ago. Technographic data covers 64K+ data points, so teams can target accounts by the specific tools already in their stack. Job change tracking and buying group mapping round out the platform, helping teams follow contacts into new roles and identify who else needs to be in the deal. SMARTe's native MCP support lets AI agents query contact, company, and intent data directly, powering prospecting and enrichment workflows without manual exports between systems. The platform integrates with Salesforce, HubSpot, Outreach, Salesloft, Clay, Zapier, and n8n. Teams can put this data to work inside tools they already use. Its Chrome extension pulls contact and company data directly from LinkedIn and company websites, cutting out manual research between platforms. Consumption-based pricing means teams pay for what they use instead of buying seats they won't fill, a direct alternative to ZoomInfo's per-seat model. SOC 2, GDPR, and CCPA compliance give teams the assurance they need to run global campaigns. ## SMARTe Pros & Cons **What users like:** - Users value the **excellent contact information** provided by SMARTe, enhancing their marketing and sales outreach significantly. (8 reviews) - Users value the **responsive customer support** of SMARTe, enhancing their overall experience and satisfaction with the tool. (6 reviews) - Users appreciate the **ease of use** of SMARTe, highlighting its intuitive interface and quick setup for data projects. (6 reviews) - Users value the **data accuracy** of SMARTe, finding it essential for effective B2B sales and outreach efforts. (4 reviews) - Users appreciate the **efficiency** of SMARTe, benefiting from seamless integration and up-to-date information for data projects. (4 reviews) - Helpful (4 reviews) - Speed (4 reviews) - Time-saving (4 reviews) - Accuracy (3 reviews) - Effective (3 reviews) **What users dislike:** - Users experience **integration issues** with SMARTe, noting inconsistencies in contact accuracy and potential CRM sync problems. (2 reviews) - Users find that **outdated information** in SMARTe can hinder outreach efforts and lead to inefficiencies. (2 reviews) - Users find that **contact accuracy is inconsistent** , particularly with niche accounts, leading to issues like duplicate entries. (1 reviews) - Users report **inconsistent contact accuracy** and potential duplicates from CRM sync issues with SMARTe. (1 reviews) - Users experience **inconsistent contact accuracy** with niche accounts, and syncing issues may lead to duplicates. (1 reviews) - Users find SMARTe to be **expensive** , especially for smaller sales teams, affecting its accessibility. (1 reviews) - Inaccurate Data (1 reviews) - Incorrect Contacts (1 reviews) - Insufficient Contact Information (1 reviews) - Lead Management Issues (1 reviews) ## SMARTe Reviews ### 1. SMARTE are very responsive but ultimately we need data with more specific technographics **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 09, 2024 **What do you like best about SMARTe?** My experience of SMARTE has been pretty straightforward, they make it easy to purchase high volumes of data. For the most part, the platform is fairly user-friendly and the pricing is definitely competitive compared to other provider. Working with our account manager has ensured that our niche requirements and adjustment have been promptly addressed and resolved. **What do you dislike about SMARTe?** Sometimes the quality of the data falls short, which requires further QA checks and follow ups on our end to chase for refunds or replacement leads, however, these number of instances have reduced in the past year. In addition, sometimes the communication can come across a little inconsistent regarding the availaibility of leads and gives the feeling of upselling. The biggest pitfull for us has been purchasing leads that require stringent GDPR compliance and fit into our more niche ICP beyond the use of standard SIC Codes **What problems is SMARTe solving and how is that benefiting you?** 1. SMARTe simplifies our process of purchasing large volumes of data on a quick tunraround 2. SMARTE has more reasonable pricing compared to other data provider which allows us to be more intentional with our internal resources 3. Our account manager made sure our specific needs regarding the type of companies we were purchasing were addressed prompty e.g. we were able to return and replace leads. ### 2. Smarte Review - User of 1 year **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2024 **What do you like best about SMARTe?** Smarte has been helpful to our company in enriching contacts. Our representative is great at communication and keeping us updated. We use Smarte a few times a quarter for enrichment. **What do you dislike about SMARTe?** Unfortunately, we have seen a reduction in the number of features that Smarte provides. Without the Bespoke product, we've found that our enrichment projects have suffered as a result. **What problems is SMARTe solving and how is that benefiting you?** Smarte assists us with contact enrichment for various domains that we purchase. We purchase thousands of domains a quarter that need to be enriched for contacts. ### 3. Smarte is good but there can be lot of significant improvements in the extension and database. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2024 **What do you like best about SMARTe?** The vast database availability for FMCG and Manufacturing organizations. **What do you dislike about SMARTe?** The database efficiency can be improved significantly. **What problems is SMARTe solving and how is that benefiting you?** SmartE is able to provide lot of uncoventional dataset pointers which nobody in the industry is able to provide now, Ease of usage is the best problem SmartE is able to solve. ## SMARTe Discussions - [What is SMARTe Data Platform used for?](https://www.g2.com/discussions/what-is-smarte-data-platform-used-for) - [https://www.g2.com/wizard/new-review/products/smarte-data-platform/take_survey?last_completed_step=2&product_id=smarte-data-platform&role=sales](https://www.g2.com/discussions/https-www-g2-com-wizard-new-review-products-smarte-data-platform-take_survey-last_completed_step-2-product_id-smarte-data-platform-role-sales) - 1 upvote - [View SMARTe pricing details and edition comparison](https://www.g2.com/products/smarte/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-12+19%3A07%3A51+-0500&secure%5Bsession_id%5D=5fda1527-cce8-44c9-a547-5d52dfa7e9b1&secure%5Btoken%5D=9dcda53b8c7478362c99454204a4e462233a6940ee4f04e72ce98f6ff29cee0c&format=llm_user) ## SMARTe Features **Additional Functionality** - Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality - Lead Analysis - Browser Extension **Lead Monitoring** - Features - Performance - Identification - Lead Capture **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Data Capture** - Mobile - Websites - Social Media - Data **Segment Trending** - Web - Social - Benchmarks - Finance **Agentic AI - Lead Intelligence** - Cross-system Integration **Analytics** - Export/Import - Reporting **Analysis** - Custom Dashboards - Reports - Integrations **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Customization** - Web Forms - Personalization - Templates - Integration - Social Media Integration - Customizable Forms - Customizable Templates **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Additional Functionality** - Lead Segmentation - Conversion Tracking - Activity Dashboard - A/B Testing - AI Copilot - Pipeline Management - Drag & Drop - Reporting & Statistics - Multi-Campaign - Prospecting Tools - Customizable Fields - Lead Distribution - Event Triggered Actions - Engagement Tracking - Generative AI - Chat/Messaging - CRM - Email Marketing - Template Management - Lead Nurturing - Customizable Branding - Contact Management - Contact Database - Email Management - Real-Time Notifications - Customer Segmentation - Surveys & Feedback - Campaign Management - Activity Tracking - Alerts/Notifications - Data Extraction - Lead Notifications - Reporting/Analytics - Dashboard - Business Card/Badge Scanning - Lead Generation - Customer Database - Autoresponders - Lead Qualification - API - Forms Management - Visitor Tracking - Lead Management - Campaign Analytics - Search/Filter - Campaign Planning - Lead Scoring - Email Tracking - Drip Campaigns - Campaign Segmentation - Lead Verification/Validation - Source Tracking - Calendar Management - Reminders - Interaction Tracking - Opportunity Management - Sales Reports - Document Storage - Sales Trend Analysis - Monitoring - For Sales Teams/Organizations - Sales Forecasting - Workflow Management - Task Management **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top SMARTe Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 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