SmartBug Media Reviews & Product Details

PF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

-Helped completely rebuilt and rebranded our company's website and identity

-Helped customize new blog template for new company initiative Review collected by and hosted on G2.com.

What do you like best?

Our two accounts leads Drew and Heather are amazingly talented, fun to work with, quick to respond, helpful, intuitive and reliable. Their feedback/input is always timely, productive and easy to implement. I have learned so much as a professional working with them. Review collected by and hosted on G2.com.

What do you dislike?

They are so proficient in responding digitally via email, message or video, sometimes it has been difficult to schedule phone calls the few times it's been needed. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Be very open to their recommendations, especially on inbound marketing, seeing the way they conduct themselves has helped us internally. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

They helped us optimize website navigation, blog functionality, SEO, domain authority, website's event hub functionality and overall website UX. We have actually started using Vidyard as they did when helping us with questions. So not only have they helped improve our external-facing operations and marketing system, they have helped optimize our internal operations as well. Review collected by and hosted on G2.com.

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SmartBug Media Overview

What is SmartBug Media?

At SmartBug Media™, we do it all. From comprehensive research and data analysis to crafting customized Intelligent Inbound™ marketing playbooks to executing data-driven strategies, our methodology is built to meet all of your digital marketing needs. How We Do It: > Understanding your business on a deep level > Defining KPIs and objectives > Identifying Intelligent Inbound gaps and opportunities > Leveraging all facets of digital (and traditional) marketing with a customer-centered approach > Focusing on strong results

SmartBug Media Details
Languages Supported
English
Product Description

Nationally recognized inbound marketing agency and HubSpot Diamond Partner.


Seller Details
Seller
SmartBug Media
Company Website
Year Founded
2007
HQ Location
Newport Beach, CA
Twitter
@SmartBugMedia
2,056 Twitter followers
LinkedIn® Page
www.linkedin.com
122 employees on LinkedIn®
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Have you used SmartBug Media before?
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SmartBug Media Reviews

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Strategist & CEO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

I work with Heather and Drew on a regular basis. They are a true extension of my team and they add value at every turn. The work that SmartBug provides is strategic, timely, and high quality. Plus, I enjoy brainstorming with every member of the SmartBug team that I've had the pleasure of interacting with. Review collected by and hosted on G2.com.

What do you like best?

I like the systematic process we use to get work done. Review collected by and hosted on G2.com.

What do you dislike?

I don't dislike anything. I am an advocate. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Like I mentioned earlier, SmartBug is an extension of my team. Our company is small, and it's critical to be able to expand and contract specialties on an as-needed basis. Plus, having strategic thinkers who share the big picture vision makes a huge difference. Review collected by and hosted on G2.com.

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Data Analyst
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

We needed a company that could manage our CRM software, Create valuable and educational content about highly engineered products and manage our inbound marketing initiatives. Previous firms could not create content that was informative and resourceful. We lacked the internal staff to create this vital resource to grow our business digitally. SmartBug delivered on all of these strategies! Review collected by and hosted on G2.com.

What do you like best?

The SmartBug team is strategic and creative. They always attempt to introduce new ideas or find ways to make your ideas better. They execute in a structured and timely method to remain on schedule to ensure all projects are given the best opportunity for success. They track KPIs to ensure transparency of working results and they focus in on what works. Content creation on engineered and highly technical products is remarkably valuable. A model example of a high quality, customer-centric firm that truly cares about the end results. Review collected by and hosted on G2.com.

What do you dislike?

This is our third year and I can't point to a single issue. We have never had friction or disagreements regarding anything. We have grown double digits each year since we started. Maybe they can expand their talent base to broaden their digital marketing strategies with their clients. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I feel like I'm giving up some secret sauce here. If you are a competitor... please disregard. When a partner helps your company as much as they helped us, I feel obligated to tell others considering their service. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We have content of incredible quality and a wide breadth that our customers and prospects actually welcome and engage with. That was an incredible challenge. Previous firms just couldn't understand our products and didn't invest the time to do the research in order to create educational content. SmartBug delivered remarkably on this. We knew we had to invest in CRM software to employ an inbound marketing strategy, but we had limited staff to manage new software and learn marketing automation. SmartBug took control of this process completely. We review, strategize and create together. This partnership played a strong part in 60% revenue growth over the past 24 months. Review collected by and hosted on G2.com.

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Senior Marketing Coordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

We are currently working with SmartBug Media on inbound marketing initiatives, website redesign, and sales training and implementation. Review collected by and hosted on G2.com.

What do you like best?

SmartBug Media has been so helpful through all of the projects we have put in place. They are very quick to answer our many questions and explain the process very well. They were quick to understand our niche business and really understand the goals we have that we are working towards. Review collected by and hosted on G2.com.

What do you dislike?

I really cant think of much that I dislike about working with SmartBug. The only thing I can think of is not really the fault of SmartBug. It has been challenging to find a writer for our blogs that understands our business and the technical requirements. We provide a very specialized/niche service so it takes someone that has knowledge in this space and is an expert in the field to be able to easily write about it. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

They are very easy to work with and communicate and respond quickly to our questions. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We recently redesigned our website with SmartBug. They provided all of the tools we needed to get the task done in a timely manner. We also have been working with them on an ongoing basis on inbound marketing efforts. They have written numerous blog posts for us, developed and sent marketing emails and content pieces, and continue to provide us with their ideas and best practices for how we can improve our leads. We have seen some improvement in our email open and engagement rates and definitely a higher blog engagement rate since working with them. Our new website launched just last week so it is still too early to tell what that will bring, but we are very excited about it. Review collected by and hosted on G2.com.

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IT Director
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

Smartbug helped us design and rebuild our corporate web site. Review collected by and hosted on G2.com.

What do you like best?

Smartbug was a true partner from beginning to end. They were flexible and quick to jump in when there was something stalled regardless of where the problem originated. This entire project would have been much more difficult if Smartbug wasn't helping us through all phases. Review collected by and hosted on G2.com.

What do you dislike?

The hardest part was aligning resources on our side. Smartbug helped with that by defining clear milestones and execution dates. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Web site design is more than just a technical development effort. It requires an understanding of how to design the site to provide a pleasant and beneficial experience for visitors and how to promote the brand. Smartbug has the experience, tools, and skills to bring it all together. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Our corporate web site represents our brand much better now. Review collected by and hosted on G2.com.

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Owner
Financial Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

Build and development of a new corporate website with a focus on lead generations and usability. Review collected by and hosted on G2.com.

What do you like best?

Smartbug is hands down one of the best consultants I have worked with during more than 20 years as a marketing professional. They are knowledgeable, friendly and innovative. Not only do they understand the Hubspot in and out but they take the time to get to know your organization and find solutions that meet needs and are within budget. Review collected by and hosted on G2.com.

What do you dislike?

That they are not on our staff full-time! Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We have been able to rework and realign many internal functions through the use of workflows. Increased our ability to generate leads and generally have a much better digital interface. Review collected by and hosted on G2.com.

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PH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

Our company, a leader in leisure travel, hired SmartBug media to help our company on-board, implement, and optimize HubSpot. It was the first time our company adopted a marketing automation platform, so it was critical for us to partner with the best HubSpot consulting partner out there. Review collected by and hosted on G2.com.

What do you like best?

The team! Drew C. and his team provided a level of service, expertise, and scalable implementation framework beyond what we could have ever expected. Review collected by and hosted on G2.com.

What do you dislike?

To be honest, the only thing we disliked about the agreement was that we did not budget to extend the SmartBug team beyond the HubSpot implementation project. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

If your company is looking to adopt or maximize your investment in HubSpot, there is no better partner than SmartBug Media. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

The adoption of HubSpot, the company's first marketing automation platform. Review collected by and hosted on G2.com.

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Account Executive
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

SmartBug media helped developed an entire inbound marketing strategy for our company. Everything from writing copy to website design to speak to our buyer personas, and all optimized to drive inbound traffic. Review collected by and hosted on G2.com.

What do you like best?

Our product is in an emerging space with only a handful of competitors so there are several unknowns related to personas and product-market fit. SmartBug leverages their team of knowledgable and experienced people to prescribe the best strategy forward. They don't stop there, they measure EVERYTHING to either validate it's working or to make an educated pivot in a better direction. Review collected by and hosted on G2.com.

What do you dislike?

This is hard to pinpoint because they do great work. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Be open and upfront with them in the process, don't hold any pain points back. They are professionals and know how to utilize the information you give them to craft the best marketing strategy for you. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Building an entire inbound marketing strategy from scratch, developing buyer personas, putting together messaging for said personas that also fits the market. Most recently, developing some content for inhouse sales enablement. Review collected by and hosted on G2.com.

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Vice President of Marketing and Partnerships
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
Describe the project or task the provider helped with:

Built our new website. Review collected by and hosted on G2.com.

What do you like best?

They are so quick! They met their aggressive deadlines and delivered an exceptional product. Review collected by and hosted on G2.com.

What do you dislike?

We did not have any issues with SmartBug Media. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

We needed to build a new B2B website. We had the designs but didn't want to use our devs time to do it. We also wanted everything to be modular and the template to allow to make changes on the fly. Review collected by and hosted on G2.com.

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Senior Marketing Manager - Demand Generation & ABM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Inbound, outbound, PR, content managment, and helping with our CRM/Hubspot communication Review collected by and hosted on G2.com.

What do you like best?

I love the consistent delivery. I know exactly what to expect in an ongoing 90 day calendar. They have many ideas from other projects they are working on that allow them to bring me a new approach to an old tactic. The team I work with is amazing! FUN! And I feel like they go above and beyond for us. Review collected by and hosted on G2.com.

What do you dislike?

Any concern with the Smartbug team is addressed straight away. So far there has been no red flags with this vendor. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

How to convert more visitors on the site to leads which in turn brings in new business. Review collected by and hosted on G2.com.

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Vice President of Marketing
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from the seller
Describe the project or task the provider helped with:

I have worked with SmartBug Media in two companies - a $75m business unit of a large global healthcare technology company, and more recently with a small home medication management startup company. In both cases, SmartBug delivered measurable results building out and optimizing digital marketing capabilities, marketing automation, persona-focused blogging, and other quality content. Review collected by and hosted on G2.com.

What do you like best?

The people are the best in the business! If you need people who will go the extra mile to learn about your customer and their challenges, you should consider SmartBug. It’s not enough anymore to engage leaders in marketing automation and other digital capabilities. SmartBug knows the tools of the trade AND brings passion for serving my customers. That is hard to find in employees much less a partner. Review collected by and hosted on G2.com.

What do you dislike?

Initially I would have said that I wish they offered Public Relations support and other communications services, but in the past five years the team has grown into a true full-service agency. Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

SmartBug’s due diligence process creates a clear understanding of priorities that are translated into a clear plan with defined timelines and budget. The tools provide both parties with a clear roadmap for success. I recommend you open the door for SmartBug to engage with your customers and partners and trust their recommendations. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Marketing automation, inbound marketing, SEO, website optimization, media buying, PR, graphic and video support, more... Review collected by and hosted on G2.com.

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Vice President
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

While I was the Senior Vice President of Sales at The Arbor Company, I worked with the team at SmartBug Media. They were amazing - innovative and produced excellent results! Review collected by and hosted on G2.com.

What do you like best?

Very responsive team - Loved working with Mary Cate and the entire team. Review collected by and hosted on G2.com.

What do you dislike?

nothing that I can think of - great company to work with Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

I highly recommend SmartBug Media if you are looking to grow your web business Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Increased our move ins from web to 30% Review collected by and hosted on G2.com.

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Account Executive
Marketing and Advertising
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

Account-Based Marketing Review collected by and hosted on G2.com.

What do you like best?

When working with HubSpot ABM clients, SmartBug is my go-to provider. They are extremely knowledgable, trusted advisors in the space. Review collected by and hosted on G2.com.

What do you dislike?

Being they are a HubSpot agency, some opportunities are missed. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Many clients are looking to take a leap into ABM but often don't know how to get started. The SmartBug team combines best in class knowledge/execution of HubSpot + Account-Based Marketing to help clients with successful go-to-market programs. Review collected by and hosted on G2.com.

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Vice President, Communications
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

SmartBug manages our digital marketing, inbound marketing, and a lot of offline marketing. Review collected by and hosted on G2.com.

What do you like best?

What can I say, SmartBug is basically like an extension of my team. They have totally transformed our digital marketing. I like best their ability to be organized and keep projects on track. Review collected by and hosted on G2.com.

What do you dislike?

There's not much to dislike about SmartBug! Review collected by and hosted on G2.com.

Recommendations to others considering the provider:

Like anything, you have to be willing to put in the work to make it successful. Don't just hire SmartBug and then expect everything to be fixed overnight. You play a role in the marketing process as well! Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

SmartBug has made us much more analytical in our thinking about marketing. They have given us the data to back up decisions in a much more intelligent manner. Review collected by and hosted on G2.com.

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GH
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Invitation from G2
Describe the project or task the provider helped with:

created a ticketing system Review collected by and hosted on G2.com.

What do you like best?

They proactively provide article ideas, schedule interviews with internal stakeholders and deliver content that is ready to post. Review collected by and hosted on G2.com.

What do you dislike?

being new to hubspot and smart bug was a learning curve Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

time management and consistent engagement has improved. Review collected by and hosted on G2.com.

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Sr. Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Invitation from the seller
Describe the project or task the provider helped with:

We work with Smartbug on a monthly retainer to help us manage and optimize our digital campaigns, website, content and social strategy. We have a small B2B marketing team, so it's a relief to have them on hand to support our initiatives. They help us with everything from website dev work, to nurture campaigns, to SEO and blog optimization. Review collected by and hosted on G2.com.

What do you like best?

We needed an agency that knows Hubspot and the principles of inbound marketing. They help us take advantage of the the latest Hubspot features. Review collected by and hosted on G2.com.

What do you dislike?

I can't think of any downsides! We have had a great experience working with Smartbug for the last year. Review collected by and hosted on G2.com.

What problems are you solving with the provider? What benefits have you realized?

Smartbug has a wide range of talents and specialties. They are masters of marketing automation, Hubspot, and digital strategies. They are invaluable to us. Review collected by and hosted on G2.com.

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