--- title: Smaply Reviews meta_title: 'Smaply Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 15 reviews by the users' company size, role or industry to find out how Smaply works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 15 scale: '5' date_modified: '2026-08-07' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Smaply Reviews **Vendor:** Smaply **Category:** [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping) **Average Rating:** 4.5/5.0 **Total Reviews:** 15 ## About Smaply A new era of journey management is here! Smaply helps organizations of all sizes and industries to manage their customer experience. A dedicated tool for journey management solves many pain points that occur when using whiteboard tools. Besides personas as the basis to build customer or user journey maps, Smaply also comes with state-of-the-art journey management functionalities. Build your maps in a flexible and intuitive editor supported by AI, that makes it easy to cluster steps in stages, expand cards over multiple columns, add text, image, emotions and KPIs to a map, as well as opportunities, pain points and solutions. These are then reflected in the portfolio graph, which helps to keep an overview and prioritize. Metrics and KPIs are visualized besides pain points and opportunities. This support you in making informed decisions. Feed data from other tools such as Microsoft365, Google Analytics or task management tools such as Jira and Trello. Moreover, Journey Management functionalities include granular user roles, comments on cards, and hierarchies to keep track of the progress in your CX strategy. By being certified with ISO 27001:2022, SOC2 and by being fully GDPR compliant we are ready for enterprises that are keen on moving quickly with procurement. We also offer SSO and hosting on dedicated instances. To advance your team in the methodology of design thinking, customer experience and more, we include trainings and coaching hours in some plans. Robust realtime collaboration to conduct workshops remotely, Journey Performance indicator to monitor the performance of your maps, and exporting are some other benefits you have when using Smaply. We offer tools and knowledge for (future) experience innovators to embed and scale customer centricity in your organization. Founded by the main author of the design and business bestsellers “This is Service Design Thinking” and ‘This is Service Design Doing’, we practice what we preach and apply service design to develop our tools together with our users. Smaply is made for journey mapping and journey management. It enables you to work flexibly and customize the structure of your journey maps in a flexible and user-friendly editor – simply create maps the way you want them to be. Manage customer experience with a complete, yet simple overview of all CX projects going on in an organization and make Smaply the central, accessible, and insightful hub for all your CX endeavors. Easily evaluate and prioritize touchpoints, pain points, and opportunities. The Smaply blog provides you with in-depth knowledge about customer-centered innovation. You can find interviews with various experts in the field, as well as case studies, guides, and much more. There’s a wide variety to be found on the blog, ranging from trending topics in service design and customer experience, as well as tutorials, and industry-specific content. ## Smaply Pros & Cons **What users like:** - Users find Smaply **easy to learn** , enhancing efficiency in customer management and servicing for their businesses. (1 reviews) - Users find Smaply to be a **time-saving tool** , enhancing efficiency in customer management and service processes. (1 reviews) **What users dislike:** - Users find **export issues** in Smaply due to missing features in the 3.0 version, affecting their functionality. (1 reviews) ## Smaply Reviews ### 1. smaply - the buddy for customer-journey-management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2024 **What do you like best about Smaply?** smaply is a true enabler of our business in customer-management-servicing. - Easy to learn and adopt. - Without smaply, we would be far less efficient. **What do you dislike about Smaply?** smaply as such provides the full range of features that we have been looking for. - However, some known features are not yet integrated into the 3.0-version. - But as we know the company behind smaply will deliver. - To the point: Export stages to pptx - mapping stakeholders - stencil-library. **What problems is Smaply solving and how is that benefiting you?** I am working with smaply for years now. - And with the 3.0-version we did get a lot more flexibility in Journey-Design. - Designing the journey is as flexible as talking to people in a workshop - you can quickly adapt, note and mark pains and gains - which remain available to other journeys - Hence, no duplicate work. - All straight forward and to the point. ## Smaply Discussions - [What is Smaply used for?](https://www.g2.com/discussions/what-is-smaply-used-for) - [View Smaply pricing details and edition comparison](https://www.g2.com/products/smaply/reviews?filters%5Bsentiment_snippet%5D=1952475&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+21%3A52%3A35+-0500&secure%5Bsession_id%5D=4422443c-e72d-4e9b-a988-8e3b708b34e8&secure%5Btoken%5D=7503e050f288421ba0e5ae76851f99397b548ac93fd35dc56a27ecf515c93dd1&format=llm_user) ## Smaply Features **Platform Basics** - Customizable Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics - Predictive Analytics - Behavioral Analytics - Campaign Analytics - Website Analytics - Visual Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Additional Functionality** - Multi-Channel Marketing - Map Creation - Email Marketing - Single Sign On - Performance Metrics - Customer Database - API - Activity Dashboard - Data Linking - Whiteboard - Drag & Drop - Data Visualization - Collaboration Tools - Brainstorming - Conversion Tracking - Workflow Management - Activity Tracking - Behavior Tracking - Personalization - Customizable Reports - Customer Journey Mapping - Customer Profiles - AI Copilot - Third-Party Integrations - Real-Time Notifications - Tagging - Audience Targeting - CRM - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Communication Management - Attribution Modeling - Action Management - Map Sharing - Engagement Tracking - Customizable Branding - Generative AI - Customer Touchpoints - Customer Experience Management - Diagramming - Campaign Management - A/B Testing - Storyboarding - Customer Segmentation ## Top Smaply Alternatives - [TheyDo](https://www.g2.com/products/theydo/reviews) - 4.5/5.0 (62 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) - 4.5/5.0 (756 reviews) - [Miro](https://www.g2.com/products/miro/reviews) - 4.6/5.0 (13,367 reviews)