I like that SlideShare provides another outlet for sharing content and allows you to do so with infographics, documents, videos and more. It’s a great way to make your content more visual, which is always more appealing to audiences. I’ve recommended SlideShare to clients as a way to generate additional exposure for content such as press releases, articles and white papers. Since it’s free for individuals to access these materials, it’s a great way to get more people to see the content.
It’s very user friendly and provides flexibility in the types of content you can upload. You can add a pre-designed PDF to SlideShare or you can break up the content from one PDF page into multiple more digestible slides. The possibilities are truly endless.
If you’re going to be using the platform a lot, you can create a customized business page to add even more credibility to your profile. You can track the number of followers you receive and the number of views on each presentation. You can even use SlideShare for lead generation.
So far I haven’t encountered anything that I dislike about this platform. I do think it’s sometimes a forgotten tool and one that clients aren’t aware of so it might take a little bit more explaining if they don’t see the value in it. But it’s simple to use and another great tool for me and my firm’s clients.
Make sure your content is digestible by not putting too much information on each slide. Follow the same rules you would for a PowerPoint so that people can easily learn from your uploads.
Increasing visibility of content. Helping educate. Positioning clients as thought leaders. Generating leads.