--- title: Skyword360 Reviews meta_title: 'Skyword360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 197 reviews by the users' company size, role or industry to find out how Skyword360 works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 197 scale: '5' date_modified: '2026-08-04' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Skyword360 Reviews **Vendor:** Skyword **Category:** [Content Creation Software](https://www.g2.com/categories/content-creation) **Average Rating:** 4.3/5.0 **Total Reviews:** 197 ## About Skyword360 The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale. ## Skyword360 Reviews ### 1. Interesting campaigns, great clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** I enjoy the fact that Skyword creates the marketing campaign in totality, so that I can get down to work. However, the option to pitch ideas to clients is a nice perk. Skyword's content creation and submission has helped me strengthen my SEO writing skills, which is priceless. **What do you dislike about Skyword360?** There tends to be a lack of communication when programs stall or falter, and it would be nice to be included in the loop, or at least given a timely heads-up that the client won't be offering work for a period of time, or is ending their program altogether. There also seems to be a lot of turnover internally; I've had Editorial Managers leave in the middle of campaigns three times, in the three years I've worked with Skyword. **What problems is Skyword360 solving and how is that benefiting you?** I've been able to branch out into different types of writing, and been challenged to expand the breadth of my topic area. In a sense, writing for Skyword is like continuing education for writers. ### 2. Simplistic reporting and graphing. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Semiconductors | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2018 **What do you like best about Skyword360?** It was easy on the eyes. Graphs looked great. UI wasn't clunky. **What do you dislike about Skyword360?** I wasn't really able to utilize this tool to its best potential. I had gone through some trainings, but maybe it was just my business that wasn't ready for it yet. I don't know. But it wasn't able to take our reporting to the next level. **What problems is Skyword360 solving and how is that benefiting you?** Not many. I tried using it for reporting, but it was very superficial reporting at best. But YMMV. ### 3. A Truly Fantastic Product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** TrackMaven helps make our social media decisions smarter. Everything is clear & right in front of us, we can pull updates daily & as often as we want, and the tagging functionality helps us revisit successful content months after the fact for future inspiration. Two thumbs up! **What do you dislike about Skyword360?** To be honest, not a whole lot. Just minor gripes, such as not being able to see direct mentions from you or other brands on Twitter & small things when creating dashboards. Nothing that holds us back though! **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven helps us to solve a number of social media problems & how to connect with an audience. We can see how fans respond to different kinds of content and that goes a long way when strategizing about future decisions. ### 4. Proving your business value and pushing forward **Rating:** 4.0/5.0 stars **Reviewed by:** Timothy S. | IT Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 04, 2017 **What do you like best about Skyword360?** This application helped us understand how well we are doing online. it collects data from google analytics too. it has been very critical to know how well we performing in our online marketing campaigns. It also compares us to competitors. This tool is worth every penny since it has a direct return on investment. **What do you dislike about Skyword360?** It is hard to pin out stuff you dislike about such a complete marketing analytical application. It might be even better if daily tips would be displayed to boost the SEO and improve campaign results **Recommendations to others considering Skyword360:** TrackMaven is critical tool to all social media managers, marketing professionals, and website admins **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven helps you understand how well you are doing in online marketing, and thus you can easily notice your weaknesses and work on improving. This will result in better marketing, better engagement from potential customers and eventually more income. ### 5. Love working for this agency! **Rating:** 5.0/5.0 stars **Reviewed by:** Paul M. | Ghostwriter specializing in fraud, security, and compliance, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** Skyword sends a constant stream of challenging assignments. If I email my editor a question, I receive an answer within 30 minutes, or less. The editors provide feedback that is easy to understand. **What do you dislike about Skyword360?** Instead of showing a submission deadline in days, I prefer to see the deadlines shown as the actual date and time. I also find the process to track payments a little convoluted. **What problems is Skyword360 solving and how is that benefiting you?** Working with Skyword challenges me to stay up-to-date on a broad range of topics. It also provides me with an online portfolio to share with prospective clients. ### 6. Mostly great **Rating:** 4.5/5.0 stars **Reviewed by:** John H. | Retail Associate, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2017 **What do you like best about Skyword360?** It's intuitive enough that you don't really need any training to use it. I love the assessment feature that helps me make sure I have the right # of words, keywords, grammar, etc. before I publish the content. **What do you dislike about Skyword360?** I've encountered a couple of problems using the tool. Luckily I've been able to find some workarounds. If I want a few images included in my blog content, it's more difficult than it needs to be to insert them into the text exactly where they need to go. Sometimes I can only attach one image, and other times it makes me crop an image for no apparent reason. I get around this by sending the content directly to the editors. I've also had issues where I hit "Save" and it makes me log back in, only to see that I've lost a lot of progress with what I wrote. This forces me to type my blog in a separate document, and then I run into formatting issues when trying to copy and paste the content over. I end up spending additional time reformatting before I can submit for review. **What problems is Skyword360 solving and how is that benefiting you?** We publish at least one blog per month to convey major product updates, announcements, and general thought leadership pieces. Blogs are a critical part of our marketing strategy and Skyword is the platform we use to get our content out there! ### 7. Clear, concise and straightforward content **Rating:** 4.5/5.0 stars **Reviewed by:** Gagandeep K. | Independent Journalist, Writer and Content Marketing Strategist, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 24, 2017 **What do you like best about Skyword360?** Clear and concise brief timely payment. Usually, the brief is very clear which ensures that the content doesn't require too many iterations. Regular interaction with the editor takes care of the doubts if any. It is a pleasure working with Skyword. Generally, freelancers suffer because of follow-ups for payments but with Skyword payments are timely and don't require any follow-ups. **What do you dislike about Skyword360?** Sometimes the platform is very complicated because of additional fields like image carousel, image caption, meta title, HTML title etc. Besides, once or twice it has happened that the content had to be resubmitted because of technology issue the tech platform HReworking content because tech probs **What problems is Skyword360 solving and how is that benefiting you?** I am a contributor for them. ### 8. So many options!! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2018 **What do you like best about Skyword360?** So many different customizations and the staff is amazingly helpful. **What do you dislike about Skyword360?** Sometimes the amount of options can honestly be overwhelming and it takes some time to truly get comfortable navigating the software. **What problems is Skyword360 solving and how is that benefiting you?** Tracking and analyzing social posts and campaigns to develop better social strategy. ### 9. TrackMaven for Industry **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 03, 2018 **What do you like best about Skyword360?** This social analytics tool was one we used with a specific client that was interesting to compare engagements and creative with their competitors. **What do you dislike about Skyword360?** It doesn't take into account paid media when reporting on competitors or owned dark paid efforts so difficult to come to the same conclusions they were proposing...not apples to apples and no insight into paid strategy. **Recommendations to others considering Skyword360:** Ask a lot of questions to make sure it can provide the level of detail and analysis you are wanting...and that its not just based on common industry nuances. **What problems is Skyword360 solving and how is that benefiting you?** competitive analysis, social media analytics ### 10. Unsure of how to milk it for its value **Rating:** 3.0/5.0 stars **Reviewed by:** Caitlyn H. | Junior Marketing Designer, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** I love keeping up with my competitors. It helps inspire my own choices and also come up with new ideas. And also make sure I'm keeping up with the industry. **What do you dislike about Skyword360?** TrackMaven never became a habit tool for me. Something is missing in its experience that made me want to keep coming back like a habit. Pinterest is a habit, Muzli is a habit... other sources of information and inspiration. **What problems is Skyword360 solving and how is that benefiting you?** Maintaining social media performance to prove ROI on social media efforts. I've realized that tracking your performance keeps you honest and forever pushing harder. ### 11. Great online content platform **Rating:** 4.5/5.0 stars **Reviewed by:** Rita C. | Content Marketing Writer * Health/Lifestyle Journalist * Copywriter/Editor, Writing and Editing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** As a freelance writer, I like Skyword's ease of use in creating and editing content. Skyword's Help line always returns emails promptly. I also appreciate the types of clients Skyword offers and have been fortunate to work with interesting clients that fit my content specialty areas. **What do you dislike about Skyword360?** I would like to be able to see which other content clients Skyword works with, so that I can better tailor my portfolio. **Recommendations to others considering Skyword360:** I would recommend Skyword to other freelance content writers. **What problems is Skyword360 solving and how is that benefiting you?** I appreciate clients who come to me with ideas rather than having to generate a bunch of ideas that may end up going nowhere. ### 12. Great app as long as all connections are in place! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2017 **What do you like best about Skyword360?** I really enjoy the transparency of our instances' health on a daily and weekly basis. It helps bring in the sales data I really care about on a weekly basis, without information overload/being too vague. **What do you dislike about Skyword360?** We are still working through the connectivity of TrackMaven with our Salesforce instance. There are things missing here and there I wish there was more support on a regular basis to assure we are 100% good to go most of the time. **Recommendations to others considering Skyword360:** Once you commit to TrackMaven, make sure to get it up and running 100% from the get-go, it's easy to launch and get everyone added, but the data quality is only as good as the integrations you put in. **What problems is Skyword360 solving and how is that benefiting you?** The problem we are solving is the constant need for being in the know where our leads are sitting in the sales pipeline at any given time, in real time. We have been easily able to report numbers that are not only important for our marketing leadership, but sales leadership as well, assuring both marketing and sales efforts are making a positive impact. ### 13. The tool was pretty basic. We could have created a lot of the charts ourselves. **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2018 **What do you like best about Skyword360?** It was easy to aggregate data in one place. **What do you dislike about Skyword360?** It caps the total brands you can track. We didn't have enough brands available to get a full picture of our industry. **What problems is Skyword360 solving and how is that benefiting you?** We had hoped it would provide greater insight into our competitors. ### 14. Great team behind Skyword makes content creation easy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2017 **What do you like best about Skyword360?** I appreciate the editorial team's responsiveness and willingness to secure solid, seasoned writers who can get the job done well, on time and on budget. **What do you dislike about Skyword360?** I wish payment were a little higher for some of the more photo and job-specific pieces- such as recipe development/testing and interviewing multiple subjects per piece. Other content platforms seem to consistently pay more. **Recommendations to others considering Skyword360:** With a roster of experienced editors, Skyword is the go-to source for securing talented content providers, whether photographers, recipe developers, or writers. It's a one-stop-shop that ticks all the boxes and works as hard for your brand as you do. **What problems is Skyword360 solving and how is that benefiting you?** I'm a writer, so it seems I"m helping my editors solve a problem. The benefits are working with talented folks throughout the US who are supportive of conscientious writers who meet deadlines and fact check work. ### 15. Outstanding experience **Rating:** 5.0/5.0 stars **Reviewed by:** Boris B. | Founder / CEO, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Skyword360?** The project workflow is seamless. Payments are always on time! **What do you dislike about Skyword360?** Nothing specific - everything works fine! **Recommendations to others considering Skyword360:** I would highly recommend Skyword platform for all types of visual content production. **What problems is Skyword360 solving and how is that benefiting you?** Skyword team handles communication on client' side so I could focus on what I do best - creative concepts, design, and illustration! This makes the whole work process easier. ### 16. Easy-to-Use Content Management **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Defense & Space | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2017 **What do you like best about Skyword360?** I've found Skyword to be an extremely easy-to-use content management system. You can easily follow your analytics/metrics within your dashboard. I also like how you're able to easily see the status of your submitted articles right on your dashboard. **What do you dislike about Skyword360?** Can sometimes be glitchy, especially when it comes to spelling/grammar checks. **Recommendations to others considering Skyword360:** Easy to use content management system that allows for effective communication between parties. **What problems is Skyword360 solving and how is that benefiting you?** I use this platform as a freelance writer for a national magazine. It allows for easy, two-way communication between myself and my editor. ### 17. Helps keep your pulse on your industry and how you compare **Rating:** 4.0/5.0 stars **Reviewed by:** Christy L. | Business Development Specialist, Transportation/Trucking/Railroad, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** I like that you can see what you're doing vs. your competitors vs. the industry as a whole. You can break break analysis at a very fine detail (looking at your own social performance, how your campaigns fared) and quickly reference what's working and not working for other companies. The new attribution feature on the Content Feed is a really nice addition to the insight you can gain. Since it's pulling from Google Analytics, i don't have to check that or our CMS separately and can see how engaging the blog was, and how many views it actually got. **What do you dislike about Skyword360?** There's a lot you can do within graphing different data sources, but it takes some getting used. It's easy to get overloaded with data and I get unsure if I'm looking at the right metrics but our account managers are really responsive and have given us feedback on which graphs to use and make. You can't customize the graph colors, so if you have specific brand guidelines you have to adhere to internally, it can be confusing. **What problems is Skyword360 solving and how is that benefiting you?** The QBR's really help my team, especially since we go into them focusing on a specific campaign and how that is performing overall. I know which types of social posts (link, media, text) work on which channels for this specific campaign. Also informative on new social media best practices and how frequently we should aim to promote posts. ### 18. Great analytics tool to track competitors, while showing ROI **Rating:** 4.5/5.0 stars **Reviewed by:** Margurette A. | Strategy Lead, Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** One of our team's favorite capabilities is the competitor tracking. It helps our team keep a pulse on what resonates within our industry, but also how well our own content is performing. The new dashboards they've created are also great for quick references for our marketing team, but also for managing up. **What do you dislike about Skyword360?** I'm not so much a fan of having to re-create reports, but they do have customer success employees who often step in to help as needed. **Recommendations to others considering Skyword360:** Definitely worth the investment if you feel like you're producing good content, but aren't sure how well it resonates or how it's comparing to your competitors. We also use a tool to compile recent/relevant info to keep our finger on the pulse. **What problems is Skyword360 solving and how is that benefiting you?** When we first started creating additional content, it was hard to know what resonated the most outside of counting pageviews. It was also hard to see how that compared to our other materials and to our competitors. TrackMaven helps us solve the question of "Is this type of content valuable to our clients?" Their latest updates have also helped us track ROI and looking forward to being able to track attribution and best content to drive conversions. ### 19. Great tool and company - constantly adding more features **Rating:** 4.0/5.0 stars **Reviewed by:** Joanmarie F. | Content Marketing Manager, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** For me there are two things that really make this a great tool: 1) The content feed is awesome. It lets me keep up with what competitors are posting on the blogs and social media, allows me to see patterns and trends in the marketplace, and gives me inspiration for my brand's content. 2) The other thing are the templates for reports. I love that I never have to start from scratch! And since I haven't been diving into reporting for that long it has helped me figure out what metrics I should be reporting on, what's important to me and my company, and what are reports I should show an executive versus what are reports I should show my manager. **What do you dislike about Skyword360?** It does take some time to set everything up at first. For example, setting up a dahsboard that is emailed regularly to you or setting up your own reports. So the biggest hurdle there is learning everything TrackMaven can do and then setting up. But once you do it runs very smoothly is a little maintenance. **Recommendations to others considering Skyword360:** If you want to prove that content has impact this is the tool to do it. **What problems is Skyword360 solving and how is that benefiting you?** The biggest thing has just been proving the value of content to the execs. It's hard to see tangible benefits from social media marketing and content marketing, but TrackMaven helps me show the people above me the importance and value of everything I'm doing. ### 20. Review during the US Open **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Mid-Market (51-1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Skyword360?** The ability to learn the system in a short amount of time and how easy it was to teach others. The level of daily support we got when needed was great. The daily report we got during tournament time was very valuable to show the investment we made this year was work it. **What do you dislike about Skyword360?** some of the functionality didn't apply to us. Also, it was tough to get some additional users but in the end, it all worked out. **Recommendations to others considering Skyword360:** Great product to use **What problems is Skyword360 solving and how is that benefiting you?** Tracking our social media metrics during our busiest time of year. What changes we need to make to reach the most people ### 21. Great writers and quick output **Rating:** 4.0/5.0 stars **Reviewed by:** Catie M. | Lead Web Content Manager, Banking, Enterprise (> 1000 emp.) **Reviewed Date:** May 16, 2017 **What do you like best about Skyword360?** I like the people and team that we work with and the talented work they provided on quick timelines. They are also dependable and easy to work with. **What do you dislike about Skyword360?** The platform interface could be improved. **Recommendations to others considering Skyword360:** I would recommend Skyword to companies or individuals who are interested in expanding or building their content marketing library and platform. They have a wide range of writers who will meet almost any industry need. **What problems is Skyword360 solving and how is that benefiting you?** We are using Skyword to create thought leadership lifestyle content for our financial services company in order to build trust with our clients. ### 22. Track Maven for benchmarking **Rating:** 3.5/5.0 stars **Reviewed by:** Stephanie T. | Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** January 28, 2018 **What do you like best about Skyword360?** You can customize graphs to what you are specifcially looking for. **What do you dislike about Skyword360?** That sometimes there are differences in numbers based on the way they calculate engagement. **Recommendations to others considering Skyword360:** Find out what exactly what your looking for in numbers from competitors. Get familiar with the way they pull numbers. **What problems is Skyword360 solving and how is that benefiting you?** What content works for our target audiences. ### 23. Excellent team, they are working to improve the product hard! **Rating:** 4.5/5.0 stars **Reviewed by:** Logan J. | Business Development Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** October 26, 2017 **What do you like best about Skyword360?** I live and die by the TrackMaven's actionable insights and data. Their reports are thorough and easy to digest, and my account team is truly the reason I renew. They are responsive. It's worth it for the customer service honestly. **What do you dislike about Skyword360?** Like all business software, long contracts and high costs. **Recommendations to others considering Skyword360:** Do it, but be sure to drive a hard bargain on price. They are a startup and want users. **What problems is Skyword360 solving and how is that benefiting you?** We use it for insight into content performance for us and competitors across all key channels - including social media, blogs, email, earned media, web ads, Twitter, and SEO. ### 24. Crushing the social media marketing game **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** January 16, 2018 **What do you like best about Skyword360?** I enjoy being able to see what content my competition is producing on their blogs and how followers are reacting on social media. The interactions feature is a great tool to see how many people are "touching" your content. **What do you dislike about Skyword360?** It can be quite hard to learn how to use the software and takes a bit of time to learn. However, the support team was great. **What problems is Skyword360 solving and how is that benefiting you?** We’ve used TrackMaven to identify short and long term opportunities across nearly every social platform. The insight it gives is invaluable and they deliver on their promist. ### 25. Skyword is a great platform to work on. Easy to use it offers a robust solution to creating web con **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** Skyword’s CMS Is awesome. Easy to use and access. It makes filing simple. Also offers easy to use photo library. One of the best CMS I’ve used. **What do you dislike about Skyword360?** Sometimes there is a lull in the workload. Would like to have more opportunities. **What problems is Skyword360 solving and how is that benefiting you?** The editors are easy to work with. I have been able to expand my work portfolio meaningfully as a result of my content creation for Skyword clients. ### 26. Strong tool but needs a dedicated person **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Outsourcing/Offshoring | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** Very robust tool and active support team to make sure you are getting the most out of your subscription. **What do you dislike about Skyword360?** Too much to manage on our team when we spread it across multiple people. **Recommendations to others considering Skyword360:** Make sure you have a dedicated team or person for this tool. The insights are powerful but it can't be glanced at a few times a week. Someone needs to live in this tool to get the most out of it. A social team can really benefit from its insights and features. **What problems is Skyword360 solving and how is that benefiting you?** Basically a PI for your competitors ### 27. Great to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline E. | Georgia Explorer, Government Administration, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** I have worked with them for a variety of clients **What do you dislike about Skyword360?** There's a learning curve to the software **What problems is Skyword360 solving and how is that benefiting you?** It makes it easier to find work without pitching each individual company. ### 28. Top notch content agency **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** The quality of the clients as well as of the editing. I feel that the work is highly valuable to readers and to the clients. **What do you dislike about Skyword360?** I can't think of anything I dislike. The company is very well run. **What problems is Skyword360 solving and how is that benefiting you?** Skyword is a great platform for freelancers because it helps connect you to brands who need writers. This saves me time with my own marketing efforts. ### 29. Efficient and professional content creation firm **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** December 14, 2017 **What do you like best about Skyword360?** Skyword makes work as low-impact as possible, and puts a priority on communication with writers. Writers are given freedom to pursue topics in the way they think will be best. **What do you dislike about Skyword360?** Time to payment and time to publication can lag due to lengthy approval times from both Skyword and most clients. **What problems is Skyword360 solving and how is that benefiting you?** Writing for business professionals to help them manage their HR issues. ### 30. Software for novice users **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** April 05, 2018 **What do you like best about Skyword360?** UI was strong. Support was responsive. Could monitor competition. **What do you dislike about Skyword360?** The platform didn’t take paid social into account. Data it provided was misleading. **Recommendations to others considering Skyword360:** Do your homework, I didn’t find it worth the expense. **What problems is Skyword360 solving and how is that benefiting you?** What content was getting traction on social networks. ### 31. Product Marketing Manger **Rating:** 4.0/5.0 stars **Reviewed by:** Brooke P. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2017 **What do you like best about Skyword360?** Now that I finally understand the platform, ;-), I really like the platform. Compared to the shared Excel document for ideation and reviews, this is much much better. I think the editing tools in the platform work well, and I like the ability to send notes/ communicate directly with the contributing writers as well as the editorial manager. The ability to monitor key words. tags, and links to social channels is key - and very user friendly. The Skyword team is very professional, helpful, responsive and generally easy to work with! **What do you dislike about Skyword360?** There are still a couple of quirks in the platform - the "decline" button in ideas doesn't work, but I was informed of this. The back button on the Ideas calednar has to be used, after reviewing an idea, hitting return, it would then go back to previous month, instead of month I was currently reviewing. **What problems is Skyword360 solving and how is that benefiting you?** Skyword is helping us solve our challenge of producing an active industry blog with original content in a very niche, technical industry. This is helping us to position ourselves as thought leaders and a resource for perspectives on programmatic technology in the broadcast tv space. ### 32. TrackMaven **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** The reports are clear and easy to read, providing data that is much needed to my social media team members. **What do you dislike about Skyword360?** I like to be better able to customize the information that is produced, to see graphs and charts in different colors, for ease of use. **Recommendations to others considering Skyword360:** I would highly recommend using TrackMaven, as it makes watching your social media stats incredibly easy to manage. **What problems is Skyword360 solving and how is that benefiting you?** Tracking the social media output across all of our channels and comparing with competitor sites. ### 33. TrackMaven a must for small business owners **Rating:** 5.0/5.0 stars **Reviewed by:** Sara E. | Owner, Photography, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2018 **What do you like best about Skyword360?** It's amazingly easy to use and it gives us insight on what our competitors are doing **What do you dislike about Skyword360?** Just the setup process took more time than anticipated **What problems is Skyword360 solving and how is that benefiting you?** It shows me what I'm doing right and wrong in regards to my audience. ### 34. TrackMaven Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** TrackMaven platform is a lot more user friendly. Being able to communicate the value of content is equally important to the investment **What do you dislike about Skyword360?** Can be a tad complex, but ease of use has improved steadily so I am encouraged it will continue to get easier. **What problems is Skyword360 solving and how is that benefiting you?** Seeing which blog and social media posts are resonating. Our account reps are excellent. Very responsive and helpful so I give them 5 stars on customer support. ### 35. I Use TrackMaven Daily **Rating:** 4.0/5.0 stars **Reviewed by:** Kat M. | Senior Digital Outreach Manager, Think Tanks, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2017 **What do you like best about Skyword360?** TrackMaven allows you both to get a super quick picture of what's happening on social and to deep-dive into specific data questions. It's very easy to use. **What do you dislike about Skyword360?** As with many tech companies. turnover is pretty bad, with customer service contacts constantly changing. **Recommendations to others considering Skyword360:** If you have the budget for it, I highly recommend this tool. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven is a wonderful tool for figuring out what works and what doesn't in digital. It also is invaluable for tracking growth and engagement for in-house brands and putting them in a larger context. ### 36. Great platform for creating and publishing articles **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2018 **What do you like best about Skyword360?** How easy it is to collaborate with teammates while using this software **What do you dislike about Skyword360?** There are not any major concerns. Like anything, you must make sure you orient yourself to using it. **Recommendations to others considering Skyword360:** Take time to orient yourself to the product. **What problems is Skyword360 solving and how is that benefiting you?** I use Skyword to write and edit articles with my team. ### 37. I've worked with Skyword as a contributor for a number of outlets. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** I like that everything is in one place and it's easy to stay up to date on status of submissions. **What do you dislike about Skyword360?** I've had a few little glitches lately - but overall I've found the platform easy to use. **What problems is Skyword360 solving and how is that benefiting you?** I use Skyword as a freelance contributor. ### 38. Skyword - Modern Storytelling at its Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2017 **What do you like best about Skyword360?** Skyword has an easy to use content platform that helps its writers enhance SEO/social practices to extend audience reach, establish empathy for readers and build followings. The editors are very knowledgeable on subject matter as well as digital storytelling best practices. A great group. **What do you dislike about Skyword360?** As a writer I haven't encountered any problems working on the platform. **What problems is Skyword360 solving and how is that benefiting you?** It has helped me to build my consultancy as a writer and editor -- connecting me with a broader group of firms spanning different industries. ### 39. A great platform both for writers and clients looking for amazing writing **Rating:** 5.0/5.0 stars **Reviewed by:** Dave R. | Business and Finance Writer, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2017 **What do you like best about Skyword360?** My experience with Skyword has been simply amazing. As a writer, they helped me expand my portfolio and grow my income. They pay great rates, provide clear instructions, and offer an incredibly user-friendly platform. For companies looking for writers, Skyword offers a diverse marketing team that will take your business to the next level. I've had multiple clients say that our work is the best writing they've ever received and that's thanks to the Skyword system. The Skyword team is also a pleasure to deal with and does a great job coordinating between their freelancers and clients. We've had a great 3 years working together and I look forward to continuing our partnership in the future. **What do you dislike about Skyword360?** At the beginning, it did take some time to receive my first project with Skyword. That's understandable because they receive a lot of applications from writers and you need to build a relationship before they trust you with bigger projects. Once I showed off my abilities, the work has been very steady. **What problems is Skyword360 solving and how is that benefiting you?** Skyword is the perfect way to bring together writers and clients. As a writer, you can spend so much of your week prospecting for work you don't have time to make a living. At the same time, companies don't always know where to find the best writers. Skyword brings us together which means everyone is more effective. For me, that means less time on the phone cold calling and more time producing quality work for our clients. ### 40. TrackMaven is a life saver **Rating:** 5.0/5.0 stars **Reviewed by:** Marki P. | Marketing Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** October 30, 2017 **What do you like best about Skyword360?** TrackMaven makes it easy to integrate all platforms. All social media platforms are seamlessly integrated, and it's incredibly easy to get used to. **What do you dislike about Skyword360?** Not much to dislike about this great service **Recommendations to others considering Skyword360:** TrackMaven is amazing! Its very user friendly and has free tools for you to try out **What problems is Skyword360 solving and how is that benefiting you?** All social media platforms are on the same page now, done easily might I add. ### 41. TrackMaven Analytics & Benchmarks **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Skyword360?** I always use TrackMaven's yearly industry digital marketing benchmarks for reference when developing new client strategies. I have also found that their analytics platform is by far one of the most user friendly platforms that I've used to date. **What do you dislike about Skyword360?** As of today, I don't have any issues with TrackMaven and have not experienced any troubles with their content or platform. **What problems is Skyword360 solving and how is that benefiting you?** I have been able to track web and social media analytics in one place and in a more user-friendly way than other tools I've used. ### 42. It's Been a Truly Great Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2017 **What do you like best about Skyword360?** Writers are treated with a great deal of respect by the Skyword team. Skyword has been great to work with. Communications are excellent and the projects have been interesting and personally rewarding. **What do you dislike about Skyword360?** The one thing I dislike is that there is not a steady flow of projects. It's not uncommon to go several months between projects. **What problems is Skyword360 solving and how is that benefiting you?** Skyword does an excellent job of creating marketing content that is both relevant and interesting. ### 43. Easy to Use and Great for Proving ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah B. | Associate, Alumni Communications, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2017 **What do you like best about Skyword360?** The best thing about TrackMaven for me is having one place where all our data is collected, and being able to graph the correlation between specific content and overall spikes in engagement, web traffic, etc. **What do you dislike about Skyword360?** When I schedule a regular export of my dashboard to be sent to my email, I'd love for the reports to also include the summary section of top content. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven has streamlined our reporting process exponentially. We have gained some great insight into competitor content and what works well, and have been able to gain context around our data. ### 44. Trackmaven helps to track social and marketing efforts. **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** Easily integrates with google analytics. **What do you dislike about Skyword360?** More options to customize data vizualizations. **Recommendations to others considering Skyword360:** Good product to compare how you are doing against other competitors in the space and track your own use. **What problems is Skyword360 solving and how is that benefiting you?** Make better decisions in regards to social media and marketing efforts within the business. Using data to better allocate our resources and compare against current competitors. ### 45. One of the best vendors I work with on a regular basis. **Rating:** 5.0/5.0 stars **Reviewed by:** Joshua C. | Strategist, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2017 **What do you like best about Skyword360?** Very responsive team that is always coming up with new ideas. Works with our team to meet our needs. Easy platform to work in, and simple to push through reviews. **What do you dislike about Skyword360?** Integration isn't seamless with their platform and all CMS–too many HTML characters and styles come through that don't mix with CMS rules. Editorial team doesn't do a great job of catching spelling and grammar mistakes. **Recommendations to others considering Skyword360:** Have all of your rules ready ahead of time to ease the set-up process. Also, reduce the levels of review that you have for content. Too many review levels make it difficult for content to get passed through. **What problems is Skyword360 solving and how is that benefiting you?** The biggest business problem was to help drive organic search traffic to the website, which it has done a great job with. Also, want them the content to supplement other areas of focus including social, email, and consumer loyalty. ### 46. Wonderful platform for innovative marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Joe H. | Software Developer, Hospital & Health Care, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** These folks team up with the best content creators to curate effective strategies to showcase your brand while educating and entertaining your target audience. **What do you dislike about Skyword360?** If I had to pick one potential detractor, it would be the tough standards in place for content creators. While this certainly leads to incredibly high quality content, it can be difficult to adjust to when starting out. **Recommendations to others considering Skyword360:** If you're looking for a great platform to build your profile and connect with industry leading clients, this is the place to do it. Top notch support staff too. I've worked with other platforms in a similar vein and none had the high attention to detail as Skyword does. Additionally, their staff are super responsive to any and all communications. Pay for content is well above the average that I've seen in the industry and content creators are clearly valued members of the Skyword family. Not just resources. Finally, the platform allows you to keep a current profile (much of which is kept up-to-date automatically) through which the staff is constantly reviewing to match your abilities with new clients. The result is an ever growing client list that you get to contribute to. In other words, they take the leg work out of keeping the work fresh and fun. **What problems is Skyword360 solving and how is that benefiting you?** I'm a freelance content creator that helps Skyword clients reach their target audience in new and innovative ways. In doing so, I am able to build relationships with clients and help them build their brand. ### 47. Skyword Makes My Life Easier **Rating:** 4.5/5.0 stars **Reviewed by:** Jessica W. | Owner/Designer, Graphic Design, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** I love that I can work at my own pace. Pitch ideas and view my upcoming projects. It's a great platform. I love being able to see how much money I am earning and when it will be payed out to me. It makes it really easy to keep track of my schedule for upcoming assignments too! **What do you dislike about Skyword360?** I hate the way you add photos. It makes it really hard to keep scrolling up. I think that is suppose to fixed soon though. I also would like the due date shown in date form versus 1 month, 2 months, etc. I know you can see the date when you hover over it, but that isn't ideal. **Recommendations to others considering Skyword360:** I am not sure what the back end it like for my employer, but on my end I would totally recommend it to other users who are in a similar situation. **What problems is Skyword360 solving and how is that benefiting you?** I am able to blog for a huge brand and maintain a lot of control of my content. I can start and stop as I please. I can leave messages for them and pitch ideas when they come to me. It's super convenient for my schedule. ### 48. Satisfied Long Time Contributor **Rating:** 4.5/5.0 stars **Reviewed by:** Kyle H. | Digital Marketing Coordinator, Higher Education, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Skyword is a freelancing content community that manages to put both content creators and clients, first. As a contributor, I've received fair rates, consistent and supportive editorial feedback, and a reliable string of opportunities to take advantage of . On the client side, I've seen brands receive large volumes of quality, personalized content coming from contributors who truly care about the stories they are telling. **What do you dislike about Skyword360?** Production schedules can be quick, usually ranging from 1 week to 1 month, which can be intense depending on the nature of the project you're working on. Editors are always happy to adjust schedules however, so this has only ever really proven to be a slight annoyance rather than a problem. **Recommendations to others considering Skyword360:** If you want to write for Skyword, make a concerted effort to develop relationships with your editorial team. The input and support they provide is by far one of the best services of the platform. **What problems is Skyword360 solving and how is that benefiting you?** My contributor status with Skyword has allowed me to further my freelancing career by improving my skills, providing steady work, and giving me opportunities to work with big brands that expand my portfolio. The benefits have extended well beyond my work with Skyword, and have helped me land other consulting clients, full time positions, and speaking engagements. ### 49. Great Customer Service and Platform for Marketing Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Tess M. | Associate Marketing Manager, Fund-Raising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 05, 2017 **What do you like best about Skyword360?** Track Maven is a platform that helps track marketing attribution for social media and blog channels. It's seamless integration with Google Analytics, Dashboard and reporting functionality make marketing attribution much easier and less time consuming. **What do you dislike about Skyword360?** nothing so far! They are constantly iterating and developing their platform to help integrate more features - like upcoming UTM tracking! **What problems is Skyword360 solving and how is that benefiting you?** We can communicate our success to the rest of the team through easy to digest reporting functionalities and easily show the improvements across social/blog. ### 50. Great social media competitive analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 09, 2018 **What do you like best about Skyword360?** Intuitive and easy-to-use design. Great if you're looking to benchmark against a consistent competitor set. **What do you dislike about Skyword360?** Have to set your competitive set, so not as useful if you're trying to plug in unlimited brands or competitors. **Recommendations to others considering Skyword360:** Know your use case. great team **What problems is Skyword360 solving and how is that benefiting you?** Internal content marketing program ## Skyword360 Discussions - [What are the main features of Skyword?](https://www.g2.com/discussions/4425-main-features) - 1 comment, 1 upvote - [What makes Skyword unique?](https://www.g2.com/discussions/4424-storynomics) - 1 comment, 1 upvote - [How can I see a demo of the Skyword Platform?](https://www.g2.com/discussions/how-can-i-see-a-demo-of-the-skyword-platform) - 1 comment, 1 upvote - [View Skyword360 pricing details and edition comparison](https://www.g2.com/products/skyword360/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+14%3A43%3A03+-0500&secure%5Bsession_id%5D=1457f151-cfc3-4be1-8d8f-7b2142a6db75&secure%5Btoken%5D=5ad0496206db2e250f1508e36b31853844621e61a2a88e826bb2cbfa93b4b963&format=llm_user) ## Skyword360 Features **Content Creation** - Content Creation Tools - Buyer Personas - Content Management **Content Creation** - Content Management **Planning** - Scheduling Integration **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Optimization** - ROI Reporting **Publishing** - Execute Content Publication **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Social Media** - Social Media Integration **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods **Planning** - Collaborative Editorial Calendars / Scheduling Content **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Skyword360 Alternatives - [Contently](https://www.g2.com/products/contently/reviews) - 4.6/5.0 (95 reviews) - [Upwork](https://www.g2.com/products/upwork/reviews) - 4.5/5.0 (3,101 reviews) - [Fiverr](https://www.g2.com/products/fiverr/reviews) - 4.3/5.0 (457 reviews)