--- title: Skyword360 Reviews meta_title: 'Skyword360 Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 197 reviews by the users' company size, role or industry to find out how Skyword360 works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 197 scale: '5' date_modified: '2026-08-04' parent_category: name: Content Marketing url: https://www.g2.com/categories/content-marketing --- # Skyword360 Reviews **Vendor:** Skyword **Category:** [Content Creation Software](https://www.g2.com/categories/content-creation) **Average Rating:** 4.3/5.0 **Total Reviews:** 197 ## About Skyword360 The Skyword360 platform puts content at the core of all marketing activities. Skyword360 is designed to ensure all cross-channel planning, content creation, and activation aligns with an enterprise's overall content strategy and marketing goals. With this content-centric approach, marketing leaders are empowered to create unique and aligned customer experiences that differentiate their brands and drive measurable results. Skyword360 provides tools for all of the essential elements of content operations: strategy, planning, creation, collection, activation, personalization, and optimization. With an international freelance community from over 46 countries and the ability to translate the platform into 14 languages, content operations can be seamlessly executed at scale. ## Skyword360 Reviews ### 1. I've had a great experience with Skyword's easy-to-use platform and terrific staff **Rating:** 5.0/5.0 stars **Reviewed by:** Chuck L. | Freelance Digital Content Writer, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Platform is very intuitive and accessible, with everything you need to know in front of you. **What do you dislike about Skyword360?** Nothing really. My overall experience with Skyword, as a contributor/content creator, has been VERY good. **Recommendations to others considering Skyword360:** Platform's ease-of-use is second to none. I've contributed content through other agency platforms, but nobody can match the intuitive, user-friendly nature of the Skyword platform. As a writer/contributor, it makes my life easier with all the data I could want, and more. **What problems is Skyword360 solving and how is that benefiting you?** I write stories that connect my client's brands with their audiences. ### 2. Very Impressive Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Joie T. | Owner, Public Relations and Communications, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Skyword360?** The insights on this software are super helpful for knowing what content works for your brand and viewing competitor insights. **What do you dislike about Skyword360?** It can be overwhelming at times especially if you do not have a designated analytics person to dive into the details on this platform. **What problems is Skyword360 solving and how is that benefiting you?** Knowing what content works is key for growing our social media. ### 3. Copywriter **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** March 16, 2016 **What do you like best about Skyword360?** I love so many things about the platform. Its great that it shows where your submission is in the review process. Allows you to easily access the style guide of which company you are writing about. It also makes it easy to directly ask the editor questions rather than communicating with outside emails. It's a great service. **What do you dislike about Skyword360?** Recently there have been some bugs for me when submitting ideas. I wish it was easier to find new clients through the platform. **Recommendations to others considering Skyword360:** I think it's an amazing platform, especially for companies searching for freelancers. It's a quality database that makes working with contractors easy and straightforward. **What problems is Skyword360 solving and how is that benefiting you?** I use it on a freelance basis, so this question doesn't really apply to me. ### 4. Great CMS Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2017 **What do you like best about Skyword360?** The ease of SEOing content as you go along **What do you dislike about Skyword360?** SEO requirements can stall progress, if you need to alter a keyword for authenticity **What problems is Skyword360 solving and how is that benefiting you?** Content planning is made easy ### 5. Love Working with Skyword **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2017 **What do you like best about Skyword360?** Skyword is great! The system is very easy to navigate and the editors that freelancers work with are thorough and helpful every step of the way. The clients that Skyword works with are also top notch. **What do you dislike about Skyword360?** Nothing really. I really enjoy working with Skyword. **Recommendations to others considering Skyword360:** No other recommendations. This is great! **What problems is Skyword360 solving and how is that benefiting you?** I'm helping clients create better written products for websites and other pieces. ### 6. works great. **Rating:** 4.5/5.0 stars **Reviewed by:** John W. | Senior Manager Digital Marketing, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** March 21, 2017 **What do you like best about Skyword360?** the platform and insight from the team on my companies unique request. **What do you dislike about Skyword360?** I do not have any complaints regarding Skyword. **What problems is Skyword360 solving and how is that benefiting you?** create content to use on our existing and soon to be new site. the benefits are really the output of valuable articles Skyword delivers in record time. ### 7. Nice Tool to Have for Marketers **Rating:** 3.5/5.0 stars **Reviewed by:** Julie U. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Skyword360?** I like TrackMaven a lot. It's definitely a "nice to have" tool, not a "must" have tool for marketers. This has helped us see our engagement versus our competition, which is the most important metric for me. **What do you dislike about Skyword360?** I would love for the tool to be able to measure engagement from employees and people talking about us. We have an employee advocacy program that employees share links and messaging created by me that requires a lot of time and effort on my part and to be able to see the engagement ad activity on all of their posts would be amazing. **Recommendations to others considering Skyword360:** I did a complete analysis of tools like TrackMaven and vetted them all. I chose TrackMaven at my last company and this company because as a social media manager I need to track engagement. I think the most valuable part of TrackMaven is the QBR that does a deep dive into your content. **What problems is Skyword360 solving and how is that benefiting you?** We need to be able to track engagement versus competition. Followers only mean so much, it's all about is responding to you and the messaging you're putting out there. To see what is working for other companies in our space is valuable. ### 8. Skyword **Rating:** 5.0/5.0 stars **Reviewed by:** Erin Coleman, R. | Health Writer, Medical Practice, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Skyword is an excellent company to work for, allows access to top clients, and treats employees extremely well. The content Skyword provides is top quality. **What do you dislike about Skyword360?** There is nothing I dislike about Skyword -- I just wish I could write more articles for them. **Recommendations to others considering Skyword360:** It's an excellent company to work for, and provides the highest quality content. **What problems is Skyword360 solving and how is that benefiting you?** I'm a writer with excess to numerous clients (to write for) each month through the Skyword platform. ### 9. Skyword is worth your time and effort **Rating:** 4.5/5.0 stars **Reviewed by:** Jeff B. | Contributing Writer, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 27, 2017 **What do you like best about Skyword360?** Skyword provides an great opportunity for content creators to work on a project basis. **What do you dislike about Skyword360?** It would be great if Skyword made it easier to sign up for new programs. **Recommendations to others considering Skyword360:** Focus on subjects and projects that suit your area of expertise. **What problems is Skyword360 solving and how is that benefiting you?** Skyword has enabled me to use my background and experience in technology journalism and apply it to writing projects for a variety of tech companies. ### 10. Skyword Contributor Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Writing and Editing | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** The editors and content managers at Skyword are great to work with. The platform is very user-friendly and although it has changed over the years, it's become more efficient and flexible. **What do you dislike about Skyword360?** I would sometimes like more feedback from clients and editors about how I can improve. **Recommendations to others considering Skyword360:** Skyword is a professional community that I am happy to work with as a freelancer. **What problems is Skyword360 solving and how is that benefiting you?** I'm able to find freelance writing opportunities that match my skill set in a highly efficient manner. Since I've started working with Skyword, I haven't needed to solicit additional freelance work, which frees up my time to focus on writing. ### 11. Nice tool for social media and content marketers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** October 18, 2016 **What do you like best about Skyword360?** TrackMaven is a great tool to have, but it's not a necessity (which is why we aren't going to renew our package). It has great insights into our content and social performance and the account support is fantastic. I especially love the quarterly reviews that dive into the trends and status of our content. **What do you dislike about Skyword360?** The price is extremely high for what it is. The same information is available natively to the places TrackMaven pulls from, although it's nice to have them organized neatly here and to create graphs easily and quickly. **Recommendations to others considering Skyword360:** This is a good tool for monitoring social and content performance. Take advantage of their support team and be sure to do the onboarding experience. The platform changed quite a few times while we were using it, so be sure to stay up to date on all of the features. **What problems is Skyword360 solving and how is that benefiting you?** Social and content benchmarking. We haven't seen too many benefits outside of the tools we're already using, so we won't be continuing our use of this tool. ### 12. Simple & intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2017 **What do you like best about Skyword360?** Its easy for users to complete their content because it is streamlined with specific requirements and criterias for users. So it makes it easy for users to follow. **What do you dislike about Skyword360?** Users don't have the freedom to deviate from requirements so it limits users' creativity just to meet the requirements. So it may seem to be forced. **What problems is Skyword360 solving and how is that benefiting you?** Write an share thought leadership content and promote company's products. ### 13. Very comprehensive software! **Rating:** 5.0/5.0 stars **Reviewed by:** Jasmine H. | Tektonika Contributor, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Sophisticated, contextual grammar and spell check. SEO checker. Ease-of-use. **What do you dislike about Skyword360?** SEO checker can be a pain if poor keywords are assigned. However, that's not really a software issue--more of a user error when it occasionally comes up. **What problems is Skyword360 solving and how is that benefiting you?** Skyword allows me to efficiently create high-quality content for clients and turn in work with minimal grammatical/formatting/SEO errors. ### 14. I am a freelance writer who has been writing for various Skyword clients for about 3.5 years now. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Civil Engineering | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** I love to write; especially for some of the national brand clients Skyword has. **What do you dislike about Skyword360?** Sometimes the review process and/or payment process for articles takes quite a while. **Recommendations to others considering Skyword360:** I strongly recommend working with Skyword to any freelance writers looking to produce qulity work for well-known clients. **What problems is Skyword360 solving and how is that benefiting you?** N/A ### 15. TrackMaven to support PR **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2016 **What do you like best about Skyword360?** Really good at finding mentions throughout the web. Very easy to use interface. Loved the analytics on reach and influence of various press hits. Shared the metrics on a regular basis with execs in the company while I was using it. Support was awesome! Competitive comparisons were super helpful. **What do you dislike about Skyword360?** Still glitchy. It would miss mentions or be unable to calculate reach. Wish the analytics went deeper. But, our rep was always very responsive and helpful. **Recommendations to others considering Skyword360:** It's a great support tool, but hard to identify ROI from it. **What problems is Skyword360 solving and how is that benefiting you?** Tracking our reach and influence in the market. Really helpful to measure impact. ### 16. Very happy freelance contributor **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer M. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** I like being matched with programs that are a perfect match for my skills and interests. **What do you dislike about Skyword360?** There's nothing I dislike about Skyword. **What problems is Skyword360 solving and how is that benefiting you?** I love that Skyword pays on a regular schedule without contributors needing to send invoices. It's very organized and convenient for contributors. ### 17. Skyword Review **Rating:** 5.0/5.0 stars **Reviewed by:** Karen A. | Nutrition Content Creator, Freelance Writer, Author and Ghost Writer, Health, Wellness and Fitness, Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** The simplicity of the platform. It's quick, easy and efficient. **What do you dislike about Skyword360?** Choosing images which can be very time consuming. **Recommendations to others considering Skyword360:** I'd highly recommend Skyword to any freelance writer. **What problems is Skyword360 solving and how is that benefiting you?** Time management with regard to less pitching and finding clients. ### 18. A great tool that can sometimes be a bit overcomplicated **Rating:** 4.0/5.0 stars **Reviewed by:** Thomas S. | SEO Content Marketing Specialist, Financial Services, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Skyword360?** My favorite part about Skyword is that it allows for us to easily communicate with our writers, edit the content, and then get it published to our site and blog. **What do you dislike about Skyword360?** I dislike how things can be overcomplicated and a bit tedious to implement. For example, when an author would decline a post, it would end up going out of the queue and I wouldn't be able to see it anymore, requiring me to then go through a long process just to get is reassigned. **Recommendations to others considering Skyword360:** I would make sure that the software isn't going to be overkill for your own needs. Skyword works for us because we have a ton of content being produced every week from multiple writers, all of which need to be paid differently and individually assigned. We also require all of our content to be approved by a legal team, go through an editor, and then be published, meaning that we need a system that allows for us to pass content through multiple steps. We also are publishing content to different pages on our site as well as a subdomain that is using Wordpress. I would say that if you can't make use of most of these features, the system might be overly complicated for your company since it does require quite a bit to set up and maintain, but it is well worth the effort if you already have a complicated content management system. **What problems is Skyword360 solving and how is that benefiting you?** We have a large number of writers, a multiple step process for getting content approved and published, and multiple locations where content needs to go live. Skyword has allowed for us to easily streamline this system and keep everything organized. ### 19. Easy to use, collaborative, flexible and organized **Rating:** 5.0/5.0 stars **Reviewed by:** Christa M. | Digital Content and Media Manager, Financial Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Skyword360?** I like how it can be customized for our use. We can adjust the editorial calendar, the external reviewers and the online reviewers for the platform. We have the ability to restrict accesses and views to accommodate our needs. We held a training on the platform, but because of it's ease of use, most internal partners were able to grasp on quickly. It's made our process so much easier internally. **What do you dislike about Skyword360?** We have a lot of "traditional" approvers, and it would be great to export the data or the content articles. It would also be great to edit the status of the article from an internal standpoint instead of having to keep an external spreadsheet of the articles to stay organized. It would be great to send the editorial calendar for review through the platform as well. **What problems is Skyword360 solving and how is that benefiting you?** We are solving our collaboration issues and are able to work together from all aspects of our business divisions. We have multiple marketing teams and this allows us to work together. We can add in product launches and upcoming events on the calendar so they can develop content around it. It's wonderful! ### 20. Currently reponsible for managing all content that comes through the Skyword pipeline. **Rating:** 3.5/5.0 stars **Reviewed by:** Natalie E. | Product Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** The Skyword team we work with is great - they have really invested themselves in understanding Videa's unique value in the marketplace. They've done a great job communicating our overarching goals and vision to the contributors. **What do you dislike about Skyword360?** There have been some technical issues we've experienced with the platform itself. Although the tech team is quick to respond to our needs, the same issues have resurfaced an more than one occasion (ie. issues with Amplify functionality / Publishing Calendar) I'm the primary user in our office and I've never gotten formal training on Skyword's various functions - I've had to teach myself. So certain things that I may escalate as an issue (ie. discovering that articles don't automatically publish to our social sites when they've been transmitted) could be a matter of adjusting settings. I would highly recommend having Skyword tutorials (could be focused on certain features and offered quarterly or monthly). I'd find these very helpful as I came on board after Skyword was initially implemented and was not able to benefit from any training sessions that may have been available. It would help ensure users are well aware of any feature upgrades, setting options, etc. that may not be obvious unless explained. **Recommendations to others considering Skyword360:** Make sure if you get a walk through or official training of the platform so that you are well versed in its capabilities. **What problems is Skyword360 solving and how is that benefiting you?** Videa is revolutionizing the way TV advertising is bought and sold today via an automated solution. Our positioning is unique in the fact that we must tailor our messaging to two different audiences - inventory sellers (broadcast stations) and advertising agencies (media buyers). ### 21. Great Platform for Content Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Aman M. | Sr. Marketing Manager - Enterprise, Facilities Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 15, 2016 **What do you like best about Skyword360?** The ability to control content and build in checkpoints is the best part about the platform. For a complex organizations such as our, it becomes very tiring to manage approvals and publishing process simplified. The ability to define processes upfront give us the capability to stream line them and take the pain out of multiple point approvals and feedback. Also the ability to control submissions etc allow complete control over the platform. **What do you dislike about Skyword360?** We are new to using the platform and so far there is not much to Dislike. The team is eager to please and works with you on every challenge with great enthusiasm and problem solving mindset. The dislike for me would be the fact that the analytics are not as strong as I would like them to be. Would love to dig deeper into analytics and understand how we have moved the needle if any. **Recommendations to others considering Skyword360:** We evaluated some other companies in the field and Skyword was an absolute winner. Skyword has a few things going for them selves. 1) Professional folks 2) Not the best but consistently growing database of contributors 3) Great understanding of content marketing 4) Easy to use platform 5) Right checks and balances in place on the platform as far as validation and approvals are concerned 6) Great team with the correct business acumen and problem solving mindset **What problems is Skyword360 solving and how is that benefiting you?** As faced by many businesses there are challenges in todays's advertising environment. Consumers are getting overloaded with communications, ads and other solicitations. Content marketing for us helps break that noise and hopefully establish us in the industry as thought leaders. ### 22. Great contnent marketing vendor **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2017 **What do you like best about Skyword360?** Mt account team is great and helps me not only in creating content but also in planning strategies **What do you dislike about Skyword360?** I wish they would offer web management services as well **Recommendations to others considering Skyword360:** Great account services and amazing blog platform, focused on SEO **What problems is Skyword360 solving and how is that benefiting you?** Creating the leading online publication in our topic while driving demand generation to our business ### 23. Powerful tool, actionable insights **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Enterprise (> 1000 emp.) **Reviewed Date:** May 11, 2016 **What do you like best about Skyword360?** TrackMaven is a competitive intelligence tool. It gives me quick access to see what my competitors are doing on social media -- and which strategies are working. **What do you dislike about Skyword360?** I can't say I dislike anything, to be honest. It's an excellent tool at a reasonable price point. **Recommendations to others considering Skyword360:** Choose the competitors you want to track carefully. We added some businesses that are not in our industry, but it turned out they weren't very valuable as benchmarks. TrackMaven will let you change your competitors, so we were able to adjust on the fly. **What problems is Skyword360 solving and how is that benefiting you?** Getting a look at what our competitors are doing and which of their efforts are successful saves us a huge amount of time -- time we couldn't otherwise devote to competitive analysis. We're using the information to guide our content strategy and to keep tabs on where we stand in the market vs. our competition. ### 24. Excellent for Apples to Apples Comparison of Social Content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Restaurants | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2017 **What do you like best about Skyword360?** Their ability to take a larger competitor and give you an apples to apples comparison of your content. **What do you dislike about Skyword360?** I'd like a friendly mobile interface for when I'm on the road **Recommendations to others considering Skyword360:** Have them run sample reports for you. **What problems is Skyword360 solving and how is that benefiting you?** We are trying to determine what is most effective about our strategy and tactics. Trackmaven lets us hone in on that while also analyzing our competitors. ### 25. An Industry-Leading Content Management Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Andrew R. | Content Marketing Director, Insurance, Enterprise (> 1000 emp.) **Reviewed Date:** April 27, 2016 **What do you like best about Skyword360?** SkyWord has excellent customer service, great tech, and a team of committed professionals who can solve a variety of problems creatively. **What do you dislike about Skyword360?** The SkyWord platform interface has some limitations and usability issues, but new releases are always coming out that help improve the experience each time. **Recommendations to others considering Skyword360:** The platform is excellent, but even better are the dedicated team of people behind the platform. **What problems is Skyword360 solving and how is that benefiting you?** We work with B2B audiences, so we're looking to create unique experiences for business owners through engaging content. We've realized excellent results with SkyWord helping to lead our content marketing efforts, including an industry-leading blog, unique pieces of interactive content, videos, and a lot more. ### 26. Great platform to create content **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Enterprise (> 1000 emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Has a simple interface e Skyword team are dedicated people. **What do you dislike about Skyword360?** I would like to have access to the statistics but client package does not have this feature. **What problems is Skyword360 solving and how is that benefiting you?** Creat content with a freelancer team. Skyword was useful to organize this team. ### 27. Nice place **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2017 **What do you like best about Skyword360?** Easy to keep track of assignments. Nice fonts. **What do you dislike about Skyword360?** No 1099 for work. Frequently given weekend or holiday deadlines. **Recommendations to others considering Skyword360:** It's a very nice company to work with. **What problems is Skyword360 solving and how is that benefiting you?** This is not relevant to my work with skyword. ### 28. Helpful resource for accessing network of writers and video producers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** Easy to work with, affordable for us. They integrated their API with an existing platform we use internally for local UW's **What do you dislike about Skyword360?** The talent is probably not the best out there, but it's workable. **Recommendations to others considering Skyword360:** I would really consider what you're using it for, whether you are looking for more SEO-optimized content or whether you want content that will tell a broader story that users will connect with. I'd also make sure to really discuss priorities and organizational objectives with their team when you are getting set up so they match the right storytellers with you to meet your needs. Overall it's a great resource but I think we wasted some money on content that we won't be using/haven't used, although that is probably partially on us and not entirely on Skyword and their team of writers/producers. Just be sure to get that clear before you sign any contracts. **What problems is Skyword360 solving and how is that benefiting you?** Content marketing, search and organic traffic to our website to generate leads, activate supporters around calls to action. ### 29. Skyword Makes Publishing At Scale Easy **Rating:** 4.0/5.0 stars **Reviewed by:** Jay M. | Participating Faculty - Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Skyword360?** I like the technology and the team. The potential to do anything is available with Skyword. The team will help you define your program, what will be written about, they will recruit authors. Then the magic starts. The system allows for all the hard work in managing freelancers to be avoided. They edit content to a high standard based on my company's editorial guidelines, they do seo check, plagiarism check, they publish the content and then they pay the freelancers. **What do you dislike about Skyword360?** Skyword has met my needs and has delivered on everything I have been looking to do. **Recommendations to others considering Skyword360:** Make sure to understand the landscape and compare apples to apples. There are a lot of players that say they are in the content marketing space but not all do what Skyword does. **What problems is Skyword360 solving and how is that benefiting you?** Creation of original content to be published on a blog that covers countries all over the word. ### 30. Innovative, but process isn't the best and length of time is too long. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Enterprise (> 1000 emp.) **Reviewed Date:** May 20, 2016 **What do you like best about Skyword360?** it's an innovative platform with lots of promise. **What do you dislike about Skyword360?** it's clunky, so we ended up taking the topics review part of the process outside the tool and manage it through Excel. There also isn't a client view that is separate from Skyword's internal view. It also takes a long time for Skyword to move articles through the Queue, which means some articles become outdated. Id like to see us get faster at breaking news and posting about industry news immediately even if it's just a high-level blurb with more to come. **Recommendations to others considering Skyword360:** get crisp on your goals and expectations of the partnership. Establish and streamline process from the beginning. Don't create different stand-alone blogs for each persona. create one blog that the personas can self-identify with - this will simplify the process and ensure you're able to get better tracking, better know your audience and ensure that articles that are relevant for all personas get viewed by all personas. This will also help with SEM. **What problems is Skyword360 solving and how is that benefiting you?** We are positioning our company as an industry thought leader and our targeted branded-blogs with topics that are relevant to our personas helps us to do so. ### 31. Great competitive intelligence tool for web content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about Skyword360?** The ability to get intelligence on what competitors and partners are talking about across the web. Additionally, we are able to track our progress against competitors for a given period of time. Overall, it is very easy to create reports so that you can filter insights that are most relevant to you. **What do you dislike about Skyword360?** It would be great to get insights beyond social. There is an ads intelligence feature but I think it can be improved to offer more insights on digital ads. **Recommendations to others considering Skyword360:** This is a great social intelligence tool that will enable you to not only monitor competitors, but partners and any other relevant vendors **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven enables us to better understand what content competitors are pushing out into social networks and ad networks. Additionally we are able to gain intelligence on what type of content is performing the best, which is helpful for planning. ### 32. Skyword is a business for content. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2016 **What do you like best about Skyword360?** I like the name, it is catchy. "Skyword" sounds liek something you really want to aspire to be one day. **What do you dislike about Skyword360?** I don't really know right now. I'll need to come back later and think about it. **Recommendations to others considering Skyword360:** Quality product and quality services for content marketing. Currently, our company remains very satisfied with the investment. **What problems is Skyword360 solving and how is that benefiting you?** We are solving lots of business problems with creating the content we seek through scale elevation. ### 33. Fantastic tool for keeping an eye on the competition **Rating:** 4.5/5.0 stars **Reviewed by:** Debbie P. | Content Strategy and Operations, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** December 18, 2015 **What do you like best about Skyword360?** The flexibility for setting up a bunch of different streams: for competitors, influencers, etc - and the ability to see performance around everything. **What do you dislike about Skyword360?** It's a little confusing at first, but generally easy to use once you've been in it for a while. **Recommendations to others considering Skyword360:** Take the time to get it set up right! TM's account reps are really helpful in getting you going. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven gives us major insight into what social posts are doing the best for both us AND competitors. It's a great way to get new ideas and to be alerted of relevant conversations we should be taking part in. ### 34. Incredibly High Cost for Very Mediocre Service and Product **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** Platform is intuitive. That is honestly the only thing I like about it. **What do you dislike about Skyword360?** Cost is exorbitant and writing is average at best. Plus, there was so much turnover in my account team that no one seemed to have good familiarity with my firm or its needs. **Recommendations to others considering Skyword360:** Be aware that this product is VERY expensive and that most members of the account team are very junior. **What problems is Skyword360 solving and how is that benefiting you?** We needed to create content on a consistent basis, but the price (and the constant vendor-team turnover) were not worth it. ### 35. Great Customer Service & Actionable Data **Rating:** 4.0/5.0 stars **Reviewed by:** Shanna C. | Social Media Marketing Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2015 **What do you like best about Skyword360?** - Quality data that is easy to interpret - Graphs you can easily create, export and share with your exec team - AMAZING customer service at all hours of the day - Excellent community of people **What do you dislike about Skyword360?** It lacks the competitive benchmarking abilities that I'd like to be able to pull share of voice metrics around a specific event or hashtag. You'd have to use a product like Sysomos to be able to say something like "Our social campaign for SXSW week 1 took 23% of the social share of voice." **Recommendations to others considering Skyword360:** Contact a representative if you're on the fence. Their support team will help you finalize your choice for sure! **What problems is Skyword360 solving and how is that benefiting you?** Social benchmarking and ability to pull growth numbers for your own account. My favorite metric is "normalized average interactions per post," which allows you to interpret how well your company is doing on average compared to any other company on social, once you factor out how the differences in how many fans we may have. ### 36. Our best performing content is from Skyword **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2016 **What do you like best about Skyword360?** It's an easy call to recommend Skyword, because there results speak for themselves. From original blog content created by subject matter experts to both live action and animated videos, the content we've created in partnership with Skyword has outperformed all other content. **What do you dislike about Skyword360?** I have not had any negative experiences. Skyword has been easy to work with on all fronts. **What problems is Skyword360 solving and how is that benefiting you?** Content Marketing. Skyword content has contributed valuable media, both written and video, to support our content marketing efforts across the enterprise. ### 37. Excellent Social Dashboard and Longterm Performance "Almanac" **Rating:** 4.5/5.0 stars **Reviewed by:** Matt S. | Sr. Manager, Content Marketing, Media Production, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2016 **What do you like best about Skyword360?** TrackMaven makes it easy to run--and visualize--reports of both historical and real-time data, facilitating informed decisions at every turn. **What do you dislike about Skyword360?** On occasion, certain data has not pulled in real-time; however, the TM team has always been helpful in remedying this. **Recommendations to others considering Skyword360:** Take advantage of their 1:1 training and support; it's been invaluable. **What problems is Skyword360 solving and how is that benefiting you?** TrackMaven has been a force multiplier in terms of social media and content marketing, helping us turn guesses into educated decisions. ### 38. Good combination of technology and people **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** March 22, 2016 **What do you like best about Skyword360?** The content review process is simple to manage, and the account service team is very professional and helpful. Their team really cares about the success of how you use their product and they are always taking feedback and providing tips to improve engagement. **What do you dislike about Skyword360?** The platform itself could have more robust features around content visualization and analytics. While it's easy to use, it would be nice to have just a few more features or see more frequent updates. **What problems is Skyword360 solving and how is that benefiting you?** Access to a team of writers and editors to create original content and engage our target audience. Implementation and time to market was very fast. ### 39. TrackMaven makes competitive content intelligence and content creation a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Erika H. | Founder and Lead Blogger, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2015 **What do you like best about Skyword360?** I start my work day reading my TrackMaven alerts via email on my commute into the office. The customizable alerts make it incredibly easy for me to keep up on the latest content our competitors create-- and how it's performing in social. It is also the first place I turn for content ideas. **What do you dislike about Skyword360?** I'd like more ability to customize the data visualizations, and the ability to create a daily summary email that includes alerts I specify, so I can send one consolidated update to my team. Hope to see support for SlideShare added in the future. **Recommendations to others considering Skyword360:** Make sure to take advantage of the hands-on onboarding. Having a TrackMaven customer success professional show your team the kind of insights that can be gleaned from your activity feed is key to driving adoption. **What problems is Skyword360 solving and how is that benefiting you?** We needed easy insight into competitors' content performance, and our own. TrackMaven has provided us both. It's enhanced the content team's performance reporting as well as my content ideation. ### 40. Skyword review **Rating:** 2.5/5.0 stars **Reviewed by:** Cristina E. | Deputy Editor, EW.com, Publishing, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** Takes care of the money management, easy sign up process **What do you dislike about Skyword360?** I dislike the connection with Skyword to our CMS **What problems is Skyword360 solving and how is that benefiting you?** effeciency in getting stories quicker. ### 41. A comprehensive resource to view our competitive landscape **Rating:** 5.0/5.0 stars **Reviewed by:** Cathy M. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2015 **What do you like best about Skyword360?** I like the intelligence and the various ways reports can be run, and how data can be analyzed and filtered. I like how much of the data is data we can act upon immediately to make our own content better. Aside from the actual platform, the people we have worked with thus far at TrackMaven have been amazing and have gone above and beyond from sales to customer service and support. **What do you dislike about Skyword360?** There is nothing I've found that I dlslike about Trackmaven yet! Even some of "wishlist" items I have requested have been met with a "Yes! Great idea - let me get with our development team." **Recommendations to others considering Skyword360:** Have your business goals set. Ask questions, and let TrackMaven guide you. They know what they're doing and it's really helpful to listen to their advice. Keep an open mind. Definitely set up reporting and automation to help ease you into it. **What problems is Skyword360 solving and how is that benefiting you?** We're diversified in the sense that we have a magazine, an event, a blog, a training program, and many other facets. We don't have any exact competitors, but rather competitors by property. Trackmaven has given us the chance to filter our competitors by each of our properties for a better view of where we stand. I've realized that the visualizer and the search capabilities have given us the chance to really take our blog content to a higher level because not only are we delivering strong and relevant content, we are also doing so at the right time, and are able to shift our blog posts quickly based on trends, etc. ### 42. Good start with Skyword **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 01, 2016 **What do you like best about Skyword360?** Skyword has a great technology platform and smart, hardworking employees. **What do you dislike about Skyword360?** I'd like to see them a bit more focused on results and proof of ROI and impact. **What problems is Skyword360 solving and how is that benefiting you?** Trying to establish ourselves int he industry by providing thoughtful, helpful, and challenging content. ### 43. Great metrics tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey P. | Public Relations Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2015 **What do you like best about Skyword360?** I like how TrackMaven provides my team insights into how our social channels are performing. It is also great to see how we can compare year-over-year performance. **What do you dislike about Skyword360?** I wish there were more efficient ways to generate graphs. It can be a bit manual at times. I also wish there were better ways to track metrics on traditional media. The platform is a bit social-centric and it would be nice to have a 360-degree view on our external communications program as a whole. **Recommendations to others considering Skyword360:** For those looking for a great content management / social tracking platform, TrackMaven is a very useful tool. They also have spectacular customer support. **What problems is Skyword360 solving and how is that benefiting you?** It helps us show how social is having an impact not only from a community management perspective but also shows how social is impacting the overall lead generation process. ### 44. Skyword experience from a startup **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2016 **What do you like best about Skyword360?** The Skyword platform is very easy to use **What do you dislike about Skyword360?** Updates to Skyword have broken our blog integration **What problems is Skyword360 solving and how is that benefiting you?** Driving visitors to the site ### 45. TrackMaven is an easy to use platform that helps you do social better! **Rating:** 5.0/5.0 stars **Reviewed by:** Derek O. | Sr. Social Media Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2015 **What do you like best about Skyword360?** That I can quickly and easily compare and contrast my content versus my competition. **What do you dislike about Skyword360?** I wish I could add more accounts to the Brands section. I would like to look at multiple companies in the side by side comparison. It would give it a "Consumer Reports" kind of feel. **Recommendations to others considering Skyword360:** If you are looking for a social/content marketing platform that can point you in the right direction and help you see results, look no further. **What problems is Skyword360 solving and how is that benefiting you?** It is making us smarter in how and how often we share our content. We have seen a 154% increase in engagement on Twitter alone since we started using the platform. ### 46. Useful, user friendly social media analytic tracking tool **Rating:** 3.5/5.0 stars **Reviewed by:** Courtney C. | Marketing Manager, Wholesale, Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2015 **What do you like best about Skyword360?** I like that it connects to multiple social media outlets **What do you dislike about Skyword360?** Nothing - it's great! I love everything about it **What problems is Skyword360 solving and how is that benefiting you?** brand awareness & organic searches ### 47. TrackMaven **Rating:** 4.0/5.0 stars **Reviewed by:** Lorena C. | Marketing Specialist, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2014 **What do you like best about Skyword360?** Easy, accurate and actually very simple. **What do you dislike about Skyword360?** Nothing so far. I have been using the tool for a couple of months. **What problems is Skyword360 solving and how is that benefiting you?** Digital Marketing analytics for a small company in the Silicon Valley ## Skyword360 Discussions - [What are the main features of Skyword?](https://www.g2.com/discussions/4425-main-features) - 1 comment, 1 upvote - [What makes Skyword unique?](https://www.g2.com/discussions/4424-storynomics) - 1 comment, 1 upvote - [How can I see a demo of the Skyword Platform?](https://www.g2.com/discussions/how-can-i-see-a-demo-of-the-skyword-platform) - 1 comment, 1 upvote - [View Skyword360 pricing details and edition comparison](https://www.g2.com/products/skyword360/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-07+06%3A25%3A50+-0500&secure%5Bsession_id%5D=5e016f0d-d73b-4cc1-a6e4-79e366f3a107&secure%5Btoken%5D=6b4a01f8b99a1dba8ef1bc7ba14a7a65e006c50f3122a77ffc690ec7fd3b521c&format=llm_user) ## Skyword360 Features **Content Creation** - Content Creation Tools - Buyer Personas - Content Management - Campaign Management - SEO Management - Workflow Management - Template Management **Content Creation** - Content Management **Planning** - Scheduling Integration **Agentic AI - Content Experience Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Optimization** - ROI Reporting **Publishing** - Execute Content Publication **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management - Approval Process Control **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Social Media** - Social Media Integration **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods **Planning** - Collaborative Editorial Calendars / Scheduling Content **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Additional Functionality** - Alerts/Notifications - Publish Scheduling - Email Marketing - Content Library - Conversion Tracking - Generative AI - AI Copilot - Social Promotion - Data Visualization - Editorial Calendar - Drag & Drop - Campaign Analytics - Campaign Planning - Multi-Channel Campaigns - Engagement Tracking - Customizable Templates - Reporting & Statistics - Customizable Branding - Categorization/Grouping - Data Import/Export - Filtering - Activity Tracking - Social Media Monitoring **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Skyword360 Alternatives - [Contently](https://www.g2.com/products/contently/reviews) - 4.6/5.0 (95 reviews) - [Upwork](https://www.g2.com/products/upwork/reviews) - 4.5/5.0 (3,101 reviews) - [Fiverr](https://www.g2.com/products/fiverr/reviews) - 4.3/5.0 (457 reviews)