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 ![Skro](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1b30282b1b97365a80016c03eb502a3f/skro.png "Skro")
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# Skro Discussions

Skro is a leading ad tracking, conversion attribution, and optimization platform built for affiliates, media buyers and performance marketers. We help teams make smarter decisions with real-time insights and powerful optimization tools designed to maximize ROI. By providing full visibility into the entire customer journey, Skro makes it easy to see what’s truly driving performance across all digital channels. Conversion and revenue data are automatically sent via CAPI integrations with major traffic sources such as Meta, TikTok, Google Ads, NewsBreak, and others. Skro also includes built-in optimization features that let you adjust budgets and turn campaigns, ad sets, ads, sites and placements ON or OFF — all from one place.

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