[ Skai Reviews ](https://www.g2.com/products/skai/reviews) [ Skai Reviews ](https://www.g2.com/products/skai/reviews) # Skai Features ##### ## Social Functionality (1) Social Functionality Product functionality for social advertising. Show More ##### ## Mobile Functionality (1) Mobile Functionality Overall product functionality for mobile advertising. Show More ##### ## Campaign Management (11) Campaign Dashboard Overview of all media purchases and campaigns in a single interface. Campaign Optimization Enables marketer to set metrics by which their campaigns are automatically optimized. Reach Amount and quality of inventory partner sites on which ads can be placed. Bulk Editing Enables marketers to edit campaigns in bulk as opposed to one piece at a time. Batch Uploading Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. Frequency Capping Allows marketer to set a limit on how many times a consumer sees their ad. Budget Pacing Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. Creative Optimization Tools offered for creating and optimizing creative components of campaigns. In-App Ads Allows for ads to be placed in mobile apps. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Retargeting Ads Ads that target individuals who have previously interacted with a brand or visited a specific website Show More ##### ## Targeting (5) Targeting Able to target desired audiences based on demographics and behavior variables. Retargeting Able to retarget previous impressions to your site across the web to increase conversion rates. Geo-Targeting Able to tailor ads based on consumer general region, state or designated market area (DMA). Contextual Targeting Able to match the marketer's ad with specific content on a site or page. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Show More ##### ## Mobile (2) Mobile Tracking Able to track consumers on their mobile devices where cookies do not apply. In-App Ads Allows for ads to be placed in mobile apps. Show More ##### ## Platform (37) API / Integrations Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. Custom Reports Able to create custom reports to cater to specific metrics and key performance indicators. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Customization Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Notifications Alerts marketer of the performance of particular campaigns. Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Ad Inventory Management Manage advertised inventory that is featured and tracked across marketing campaigns Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Document Management Store, manage, and track all electronic documents in a centralized location File Management Create, save, and store files Workflow Management Create, design and manage workflows for repetitive tasks Email Management Manage, store and organize emails within the system or via third-party apps Display Ad Management Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Calendar Management Track and manage schedules and meetings via an integrated calendar Task Management Create, manage and track all task activities and progression Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Deadline Management Specify or track the date/time a project, task, etc., is due for completion Client Management Manage contact details and communication with clients Project Management Plan and coordinate all the resources, costs and time needed to execute assignments APIs Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. Notifications Able to set custom alerts to notify you of changes to key performance indicators. Customization Able to customize metrics and other platform features based on personalized needs. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. Enterprise Scalability Provides features to allow scaling for large organizations. Workflow Capability Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Bid Management Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Advertising Management Manage advertising space and its sales within your network or publication Budget Management Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure Show More ##### ## Campaign Management & Optimization (17) Paid Keyword Optimization Helps find the right keywords to drive relevant traffic to your website. Bid Rules Able to set rules to minimize pay per click cost or maximize conversions from your keywords. Ad Creation and Editing Can manage and bulk upload changes to multiple platforms. Ad and Landing Page Scheduling Automate copy changes by scheduling changes in advance. Scenario Planning Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. Portfolio Bid Optimization Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. Advanced Targeting Options Target customers by options beyond keywords such as location, time of day or week, or by devices. Offline Capabilities Able to quickly make bulk changes through a desktop editor. Extensions Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. Product Listing Ads Supports product listing ads, allowing users to edit ads and track PLA performance. Budget Execution & Monitoring Set a budget plan and automate it’s execution with monitoring capabilities. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Web Traffic Monitoring Monitor the IP addresses of the incoming traffic Real-Time Monitoring Active monitoring of systems, applications, or networks Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Campaign Planning Plan and strategize marketing campaigns Show More ##### ## Analytics & Administration (8) Ad and Conversion Tracking Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. Attribution Able to track click path of users that come to your site via paid search and if they convert to customers. Reports Reports created by the user to cater to specific metrics and key performance indicators. ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Goal Setting/Tracking Establish measurable goals and objectives and track their progress over a specific period of time Keyword Tracking Track and monitor a specific set of keywords Scheduled/Automated Reports Set a time to generate routine reports automatically Show More ##### ## Platform Interoperability (2) Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Close Ecosystem API Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. Show More ##### ## Platform Data (3) Reporting Performance Metrics Provides data for campaigns, products, keywords and teams to help users understand performance across websites and which suppliers are active. Data Filtering Ability to filter data by specific performance data based on preset and customizable timeframes. Reporting Dashboards Provides the ability to create a reporting dashboard to give brands insights into key performance indicators (KPIs), like ad impressions, click-through-rate, can campaign-level reports. Show More ##### ## Platform Additional Functionality (2) Team Collaboration Provides capabilities for team collaboration to manage spend limits and billing control for retail media ads. Integrations Ability to integrate with data management platforms (DMPs). Show More ##### ## Platform Basics (4) Ad Serving Rules Ability to control how many ads and ad types are served to each retailer page. Sponsored Product Listing Ads Ability to deliver sponsored product ads that seamlessly blend in with organic content. Banner Ads Ability to deliver banner ad that can be configured based on each individual retailers needs. Display Ads Ability to deliver display ads that can be personalized based on consumer's online shopping and browsing behavior. Show More ##### ## Agentic AI - Mobile Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Social Media Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Retail Media Advertising Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Cross-Channel Advertising (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (24) Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Account Alerts Informs of any account changes and notifications Campaign Segmentation Group campaigns by project, client, or campaign for better management. For PPC Campaigns To be used for PPC specific marketing campaigns Data Import/Export Import and export data to and from software applications Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Geotargeting Geographic location of visitors determines behavior of the software Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Data Visualization Graphical representation of data Fraud Detection Identify and prevent suspicious activity Real-Time Analytics Analyze and gain insights into data in real-time Multi-Campaign Manage multiple campaigns in one system Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Real-Time Updates Receive system updates as soon as any changes are made Keyword Research Tools Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns URL Builder Real-Time Reporting Active reporting of data and metrics AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Generative AI Use AI to generate content in the form of text, images, videos, etc. Campaign Analytics Track and interpret campaign performance metrics Web Traffic Reporting Collect and analyze traffic data about website visitors Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ## Top-Rated Alternatives [ ![Facebook for Business](https://images.g2crowd.com/uploads/product/hd_favicon/1487565851/facebook-for-business.svg "Facebook for Business") Facebook for Business 4.2/5(1,456) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ View All Alternatives ](https://www.g2.com/products/skai/competitors/alternatives) Skai Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook 4.2/5(1,456) [ Compare Now ](https://www.g2.com/compare/facebook-for-business-vs-skai) ##### Categories on G2 [ Social Media Advertising ](https://www.g2.com/categories/social-media-advertising)[ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising)[ Mobile Advertising ](https://www.g2.com/categories/mobile-advertising) [ Paid Search Advertising ](https://www.g2.com/categories/paid-search-advertising)[ Retail Media Advertising Platforms ](https://www.g2.com/categories/retail-media-advertising-platforms) Show More ##### Explore More [ Which AI content tool is best for social media posts? 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