What I like best about Kenshoo is their bid management automation capabilities. Users have the option to utilize Kenshoo's bid-to-goal policies based off of their sophisticated algorithms. Users can also set up automated bid changes based off of their easy-to-use advanced search function. Review collected by and hosted on G2.com.

What I dislike about Kenshoo is the inability to filter ad groups when adding negative keywords. Review collected by and hosted on G2.com.

I love the new Analysis grid that helps cutting and sifting through data at all levels exceptionally easy. Review collected by and hosted on G2.com.

Kenshoo needs to get up to speed in terms of reporting. They lack the ability to pull high volumes of data quickly like their competitors. Also, the analaysis grid can only access so much information at a time so there are many instances where you need to be extremely specific in terms of your filters when drilling down into elements of your campaigns Review collected by and hosted on G2.com.

There are so many possibilities with this tool and their customer service is like no other! It makes managing a large amount of accounts much more efficient and provides you with the things you need to make your results scalable. Review collected by and hosted on G2.com.

I dislike the way that objectives are only set up at the profile level and cannot be attributed to a single campaign or group of campaigns. That being said I understand that they are addressing this issue first of the year with some possible options to make that work. Review collected by and hosted on G2.com.

Kenshoo has the best bidding algorithm on the market. Products like ActiveCluster and Kenshoo Portfolio Optimizer allow us to automate bids for keywords/product groups that otherwise wouldn't have enough data to make manual bidding decisions and allow us to optimize portfolio performance towards our business goals more powerfully than manual bidding could ever achieve. Review collected by and hosted on G2.com.

The UI can be slow and counterintuitive. There are a lot more features that could be built into the UI that would make account management much more efficient. Review collected by and hosted on G2.com.

Fairly simple to use and teach others, which can be a huge issue with ad servers. The advanced search and find and replace tools are above and beyond anything offered from other ad servers. Ultimately, they provide an ad server on par with competitors, but with a few extra bells and whistles. Review collected by and hosted on G2.com.

As I hinted at in the title, the system can be a bit finicky at times, specifically with uploads. Though the error output is easier to understand than other advertisers, I still find myself more frustrated when attempting to upload in kenshoo vs and editor or another ad server. I also get frustrated with the ad group and campaign settings. Adding a bulk edit option for these changes would be nice as it's just too tedious right now to make multiple changes to campaigns and ad groups. Review collected by and hosted on G2.com.

The ability to make quick edits in the analysis grid. The user experience is better since the layout was redesigned. Kenshoo support is also very helpful when an issue does arise. Web query reports are great as well. Review collected by and hosted on G2.com.

The limit on the number of campaigns, ad groups and keywords that you can view in the analysis grid. With an account with hundreds of thousands of keywords I would like to be able to filter for specific campaigns in the analysis grid but we can't do that yet. I also want to be able to export from the analysis grid and make direct changes there. Additional checks in the URL builder to prevent issues could use improvement as well. Review collected by and hosted on G2.com.

I like that Kenshoo makes it really easy to pull various types of reports at any given time. I also like how I am able to see all of my campaigns across all platforms in one place. It's very easy to read and understand. I'm also able to send reports to colleagues and they are able to digest the data easily. Review collected by and hosted on G2.com.

I dislike that Kenshoo Editor is not compatible with Yahoo Gemini yet. It makes it very difficult for all of my campaigns to be in sync when I have to go into the Gemini UI and upload things manually. If Editor was compatible with Gemini it would make things much more smooth and convenient. Review collected by and hosted on G2.com.

What I like best about Kenshoo is the ability to use the same ad but be able to target multiple personas all at the same time. It is very efficient in doing so. Review collected by and hosted on G2.com.

What I dislike about Kenshoo that it can be very glitchy - which sometimes gets blamed on the Facebook UI. Also, I do not like that Kenshoo is not able to do and/or targeting - and that it will not resync into Kenshoo once the targeting has been appended in the Facebook UI. Review collected by and hosted on G2.com.

Merges Google, Gemini and Bing data for reporting Review collected by and hosted on G2.com.

custom metrics have character limits, conversion metrics are limited to 30, its difficult to navigate in a way that shows you campaign ad group keyword match type and data all on one line in the interface. analysis tab is very slow to load and cannot handle the data i need i it too. some report options can pull in conversion types while others can only pull in conversion metrics. everytime i set up a new one for a pharma client, i apparently have to get pharma exemption from kenshoo and google or things break. doesn't work well with sizmek unless integration enabled. Review collected by and hosted on G2.com.

shopping management is strong. automated bidding works well enough and portfolio bidding product is one of the best on the market Review collected by and hosted on G2.com.

interface is quite not user-friendly. many areas where they could add simple interface changes to make life much easier. account setup/profiles are weird (dislike having dimensions shared across profiles, for example) Review collected by and hosted on G2.com.