--- title: Skai Reviews meta\_title: 'Skai Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 297 reviews by the users' company size, role or industry to find out how Skai works for a business like yours. aggregate\_rating: rating\_value: 4.0 review\_count: 297 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ## Top-Rated Alternatives [ ![Facebook for Business](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Facebook for Business") Facebook for Business 4.2/5(1,457) ](https://www.g2.com/products/facebook-for-business/reviews) [ ![AdRoll](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "AdRoll") AdRoll 4.1/5(787) ](https://www.g2.com/products/adroll/reviews) [ ![Prisma](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Prisma") Prisma 4/5(437) ](https://www.g2.com/products/prisma-mediaocean/reviews) [ View All Alternatives ](https://www.g2.com/products/skai/competitors/alternatives) # Skai Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Skai but has limited features. Are you part of the Skai team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across walled garden media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Apple Search Ads, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more. For over a decade, Skai has earned the trust from notable brands such as Reckitt, Doordash, Sony, Philips, and L’Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. * * * Seller [Skai](https://www.g2.com/sellers/skai) Discussions [Skai Community](https://www.g2.com/products/skai/discuss) Languages Supported German, English, French, Italian, Japanese, Portuguese, Russian, Spanish, Chinese (Simplified), Chinese (Traditional) Solution Type All-in-One Overview by Maggie Knox Show More ## Typical Contract Price Pricing provided by BetterCloud and others. $$k - $$k Per Year [Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fskai%2Freviews%3Fpage%3D3) ## User Insights Average based on 297 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Year [Log in to unlock pricing and user insights](/login) JF John F. Search Analyst Small-Business (50 or fewer emp.) 11/10/2022 "Intuitive Campaign Insights" 5/5 What do you like best about Skai? I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly. Review collected by and hosted on G2.com. What do you dislike about Skai? It's a small hitch, but there are sometimes small discrepancies between spend reported from spend compared to spend reported from vendors. Usually small discrepancies, so not too serious. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Skai makes pulling campaign performance data very straightforward. It's a simple way to have all account and campaign metrics in one place, which makes reporting easier than ever. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 11/10/2022 "Skai helps me have all my campaigns from different channels in one place." 4.5/5 What do you like best about Skai? I like that it aggregates all my campaigns from all various channels in one place. With this interface, it's easy to make bulk changes in the analysis grid. I like how customizable it is and how I can easily see the most important metrics. Review collected by and hosted on G2.com. What do you dislike about Skai? I dislike that some workflows haven't received as much attention as others. For example, at our company, we utilize the automated actions feature a lot and that workflow is a little limited in the things you can do. With a little extra attention to this feature, I'm sure it could be much more helpful. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Skai is solving the problem of having to go to all different ad channels to make changes on my ad campaigns. Having all my campaigns in one place saves me time and money. I can easily see the most pressing issues with my campaigns across channels to know where to focus my time. Before Skai, I would have to log in to each separate channel's platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Andrew T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrew T.") AT Andrew T. Co-founder eBiz Japan Small-Business (50 or fewer emp.) 6/4/2022 "Best Tool for PPC Management, Analytics and Reporting" 5/5 What do you like best about Skai? Love the ability to look at data across products, campaigns, ads, KWs, targets vs KPIs and then program in customized KPIs and dimensionalized/group those facets is the best I've come across. We're using for Amazon PPC. If you're serious about Amazon PPC you need a 3P tool, otherwise data-mining across silos (of campaigns, products, ad groups inside Amazon etc is not possible. That tool could be bulk sheets and Excel but SKAI is so much more flexible and smart. It's a joy to use - I was hunting for such a tool for years. It is on the costly side but it pays for itself (for our business) and I could not imagine working without it. Customer support is great and really listens. Also the commitment to product improvement is impressive. I feel that this is company that really committed to their product's technical/user quality and their customers' experience. Review collected by and hosted on G2.com. What do you dislike about Skai? This is powerful and flexible software, so does require quite a bit of learning. The recent relaunch of UI is a big improvement. Again the required learning/knowledge tools are all there - video courses, articles and support calls BUT expect to have to invest the time. Therefore it's more for people who are full time on PPC and with some technical foundation. I've not had success with the algorithmic bidding module after a couple of trials. But I've not had success with the handful of other suppliers I've tried out for this area. And generally, I prefer manual/bulk management of bid optimization which SKAI excels at. Maybe the flexibility for longitudinal (time series) analysis could be improved. At present, it's pretty much fixed to 2 time periods - custom period vs prior period for detailed KPIs. Or some limited trend graphs without data download. Ideally, I'd like to be able to select day/week/month intervals and download KPIs (Sales, CVR, CTR etc...) for those time intervals with all the other great features (dimension groups, filters...) coming into play. Overall, the dislikes are far outweighed by the likes for SKAI. So it's indispensable. Review collected by and hosted on G2.com. Recommendations to others considering Skai: Highly recommended - have tried out around 10 platforms for Amazon and SKAI has been the best. if you are prepared to invest the time and money it will pay for itself. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Data mining for Amazon PPC at scale. Productivity of management of ACOS. Insights to grow sales by uncovering drivers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/1/2023 "Don't really understand the purpose" 1/5 What do you like best about Skai? Nothing, it doesn't seem much different than using the in house ads managers. Review collected by and hosted on G2.com. What do you dislike about Skai? Please see my previous comment. I don't really understand the benefit of it. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? We got it to use for our Facebook advertising but we phased it out because it doesn't seem to help. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite RB Ryan B. Associate Director, Search Small-Business (50 or fewer emp.) 5/31/2022 "Skai is intuitive and growing for ecommerce" 4/5 What do you like best about Skai? With Skai, as an advertising agency we are able to see multiple profiles quickly and make optimizations easily. One of the best features is how intuitive the Skai platform is, allowing you to save the most important views comparing performance versus last month for instance, saving these populated views is very helpful for managing accounts. Review collected by and hosted on G2.com. What do you dislike about Skai? Skai algorithmic bidding can be tricky at times, granted it has improved ROAS overall for many of our ecommerce accounts, but it can be difficult to hit spend levels and scale. The porfolios are great allowing you to set spend expectations and ROAS goals based on outputs but at times these limit spend. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Skai helps us to manage our accounts across Amazon and Walmart, in terms of pacing to budget, optimizing campaigns (bids, keywords, targeting, etc.). Overall it saves time and improves performance in most cases. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lowe B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lowe B.") LB Lowe B. Account Manager Enterprise (\> 1000 emp.) 11/11/2022 "Skai is easy to navigate with an intuitive UI" 4/5 What do you like best about Skai? Skai gives you greater control, because it lets you manage your digital advertising at scale and in bulk Review collected by and hosted on G2.com. What do you dislike about Skai? I use Skai with my clients Amazon advertising campaigns, and settings pushed from Skai are sometimes delayed and vice versa. It can take several days for new campaigns to appear in Skai Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Working with a large enterprise client, I enjoy the budget automation through Skai's budget navigator the most, because It frees up time for other optimization tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/31/2022 "Good 3rd Party Measurement Platform with even better Support" 5/5 What do you like best about Skai? Skai accels over other platforms when it comes to service and support. They always listen to our product and need suggestions and work with us to get the data we need integrated and manipulated the way we need it. We've accomplished a ton tests and client wins using skai support and their platform. Some of their newest additions have really taken the platform to a new level. Review collected by and hosted on G2.com. What do you dislike about Skai? The only thing I'd really love is more integration with YouTube, Pinterest and more budget management and optimizations in those platforms. As well as Local & Discovery ads. We'd like to be able to do even more with Skai and get all of our data attributed against each other in one pixel. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? It's our 3rd Party Source of Truth. It's also a conduit for reporting all in one place as well as integrating data into Google & MSFT using their pass-through operations. Review collected by and hosted on G2.com. Show More 11/1/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Pharmaceuticals](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Pharmaceuticals") UP Verified User in Pharmaceuticals Mid-Market (51-1000 emp.) 11/9/2022 "Intuitive, all-in-one place tool to help you manage your advertising campaigns." 4/5 What do you like best about Skai? How easy it is to manage all your advertising campaigns across different platforms in one place. Review collected by and hosted on G2.com. What do you dislike about Skai? It can be glitchy sometimes and won't reflect your lead count or conv events as accurately as it should. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Having everything in one place and being able to manage your advertising campaigns, pull data, analyze metrics, etc makes the marketer's professional job easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Furniture](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Furniture") AF Verified User in Furniture Mid-Market (51-1000 emp.) 11/10/2022 "Great Multichannel Tool" 5/5 What do you like best about Skai? The best part about SKAI is the number of channels you can reach with one platform. Review collected by and hosted on G2.com. What do you dislike about Skai? The worst part is probably just a learning curve, which is going to happen with all tools like this. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? We sell on 13 platforms; most have ad solutions. SKAI lets me manage all these in one place Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/10/2022 "Great Platform" 5/5 What do you like best about Skai? I like the organization of the platform. I find it easy to navigate once you are settled in. Review collected by and hosted on G2.com. What do you dislike about Skai? I wish that there were less bugs in certain features such as bulk upload needing to be uploaded twice to have correct information display. Review collected by and hosted on G2.com. What problems is Skai solving and how is that benefiting you? Currently n/a Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Skai? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Skai ](https://www.g2.com/products/skai/discussions/new) GU Guest User What is Skai used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-skai-used-for) [ View all Discussions ](https://www.g2.com/products/skai/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 10 months ### Average Discount 9% ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/skai/pricing) ## How much does Skai cost? Data powered by [BetterCloud](https://www.bettercloud.com). Estimated Price ### $$k - $$k Per Year Based on data from 4 purchases. Get Price Estimate Skai Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_45b776015e4dda222197d517a6c5c9b3/adobe-advertising-cloud.png "Product Avatar Image") Adobe Advertising Cloud 3.7/5(97) [ Compare Now ](https://www.g2.com/compare/adobe-advertising-cloud-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3d8a73f469261c6614cb56ce5698db3f/adroll.png "Product Avatar Image") AdRoll 4.1/5(787) [ Compare Now ](https://www.g2.com/compare/adroll-vs-skai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image") Facebook 4.2/5(1,457) [ Compare Now ](https://www.g2.com/compare/facebook-for-business-vs-skai) ##### ##### Skai Features Platform Notifications Customization User, Role, and Access Management Campaign Management & Optimization Paid Keyword Optimization Bid Rules Ad Creation and Editing Analytics & Administration Ad and Conversion Tracking Attribution Reports [ View More Features ](https://www.g2.com/products/skai/features) ##### Categories on G2 [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising) [Social Media Advertising](https://www.g2.com/categories/social-media-advertising)[Cross-Channel Advertising](https://www.g2.com/categories/cross-channel-advertising)[Mobile Advertising](https://www.g2.com/categories/mobile-advertising)[Paid Search Advertising](https://www.g2.com/categories/paid-search-advertising)[Retail Media Advertising Platforms](https://www.g2.com/categories/retail-media-advertising-platforms) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the most trusted library management systems by library operations managers based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-library-management-systems-by-library-operations-managers-based-on-user-reviews)[What brand protection tool is easiest to use and still powerful enough to actually catch violations without a dedicated IP enforcement team running it day to day?](https://www.g2.com/discussions/what-brand-protection-tool-is-easiest-to-use-and-still-powerful-enough-to-actually-catch-violations-without-a-dedicated-ip-enforcement-team-running-it-day-to-day)[What are the best encryption key management platforms for multi-cloud infrastructure automation and centralized control?](https://www.g2.com/discussions/what-are-the-best-encryption-key-management-platforms-for-multi-cloud-infrastructure-automation-and-centralized-control%20) [Which hard disk cloning software handles large 4TB+ drives the best with no errors?](https://www.g2.com/discussions/which-hard-disk-cloning-software-handles-large-4tb-drives-the-best-with-no-errors)[What's the best mobile marketing platform with audience segmentation that genuinely improves engagement and retention rates?](https://www.g2.com/discussions/what-s-the-best-mobile-marketing-platform-with-audience-segmentation-that-genuinely-improves-engagement-and-retention-rates)[Pros and Cons Details](https://www.g2.com/products/skai/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)