--- title: Siteimprove Reviews meta\_title: 'Siteimprove Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 432 reviews by the users' company size, role or industry to find out how Siteimprove works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 432 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing ---

# Siteimprove Reviews & Product Details

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Siteimprove.ai is an agentic content intelligence platform that brings together accessibility, analytics, SEO, and content strategy into a single, continuous flow. In the era of AI, Siteimprove helps you create high-performing, accessible content that’s easy to discover by both humans and AI. Together, we transform access to the digital world. Find out why more than 7,000 organizations around the world trust Siteimprove with their digital presence. Visit https://siteimprove.com/ to get started.

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Product Website
Siteimprove
Seller
[Siteimprove](https://www.g2.com/sellers/siteimprove)
Discussions
[Siteimprove Community](https://www.g2.com/products/siteimprove/discuss)
Languages Supported

Danish, German, English, Finnish, French, Italian, Japanese, Dutch, Norwegian, Portuguese, Spanish, Swedish

Solution Type

All-in-One

Overview by
Darryl White

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

1 month

[
View More Pricing Information
](https://www.g2.com/products/siteimprove/pricing)

## Siteimprove Integrations
(1)

What do users say about integrations?

Verified by Siteimprove

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Drupal

](https://www.g2.com/products/drupal/reviews)

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 ![Verified User in Higher Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Higher Education")
AH

Verified User in Higher Education

Enterprise (\> 1000 emp.)

8/10/2023

"Siteimprove is a comprehensive marketing performance platform"

5/5

What do you like best about Siteimprove?

Siteimprove is:

very intuitive

user friendly

comprehensive

easy to use

great reporting Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

We find the pre-determined issue allocation to content/UX or IT do not always match with our own internal usage. It would suit us to be able to toggle the owner of the issue ourselves.

We have hundreds of site and it would be really useful for us to be able to audit our whole estate and receive many of the 'Site only' reports to work across all sites. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

It has been instrumental in providing us with an IT backlog of accessibility issues for us to feed into our IT releases.

Our content editors have become much more effective and efficient at maintaining their content and using the policies to ensure standards. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Government Administration](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Government Administration")
AG

Verified User in Government Administration

Enterprise (\> 1000 emp.)

11/3/2023

"Makes my job easier"

5/5

What do you like best about Siteimprove?

Easy to use, for me and our web editors. Simple fixes are listed front and center, but we can also get to detailed accessibility info and complex analytics. Reports can be sent out automatically. I can write special rules to find things that are unique to us. I use it constantly. Customer support is also very responsive. Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

Not cheap, but we consider it worth it. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

Tracking and getting people to fix: accessibility issues, broken links and spelling errors, etc. to keep our site in top shape. Analytics to help us answer questions about our site use and make changes based on that info. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: In-app

 ![Verified User in Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Research")
AR

Verified User in Research

Small-Business (50 or fewer emp.)

1/9/2024

"A powerful tool"

5/5

What do you like best about Siteimprove?

SiteImprove is an amzing and thorough tool. I feel like I have only scratched the surface and yet have managed to remedy so many issues with our website Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

Honestly it is so vast and powerful that it can be a little overwhelming - I never know which issues to tackle. However there are Core Wins and other features that give this guidance. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

Website issues Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care")
EH

Verified User in Hospital & Health Care

Enterprise (\> 1000 emp.)

8/15/2023

"Siteimprove has been instrumental in monitoring and reporting accessibility KPIs."

4.5/5

What do you like best about Siteimprove?

-Easy access and quick response from our account representative

-Insightful and actionable insights for site health and accessibility

-Dashboards that can be shared with distributed authors so they can monitor their own sites. Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

-It's not very intuitive to measure user journeys and measuring campaigns takes a lot of coordination with SiteImprove. It's not something we can pull adhoc without a lot of set up. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

I"m not sure if this is asking about their roadmap, or our specific problems. But I know they are very responsive when we go to them with an issue or something we don't understand. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

PM

Pat M.

Enterprise (\> 1000 emp.)

2/14/2023

"SiteImprove is robust, user-friendly and well supported to help drive website success"

5/5

What do you like best about Siteimprove?

The UI intuitive and user-friendly. The navigation, dashboards and policies make it pretty straightforward to understand what you are seeing and how to take action. I am a data geek, so I have used dozens of BI tools and databases, which can have a steep learning curve, but SiteImprove makes it easy for web admins, content managers and executives to understand the current state of the website, the trendlines of process in different areas and the opportunities for improvement. We started with just the QA module (including Accessibility) and made a lot of gains in a s short time. The interface, customer success manager and support were all strong, so we added the SEO module, then Analytics and recently the Performance module to help with page load speed optimization. I like the DCI (Digital Certainty Index) and have included it in my team goals. Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

We have struggled a bit with implementing custom event tracking in Analytics. The SiteImprove support team is very responsive, but we are used to doing everything ourselves in Google Tag Manager, so it is a bit of a mind-shift to work through their support team or to develop the custom events in JS. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

SiteImprove is improving the digital experience on our websites, by identifying issues, such as broken links, slow page loads and accessibility issues. In addition, SiteImprove serves as a comprehensive cockpit to analyzing and improving our sites. We have built our our Website KPIs (and underlying metrics and categories) in SiteImprove and found it to be much quicker and easier than other analytics tools. We actually started to build these out in Google Anlaytics, but ran into problems grouping pages in a manner that aligned with our content owners and goals. We have a number of other analytical tools tied to our website, but we keep coming back to SiteImprove, as it is effective and we can see our progress and prioritize next steps very easily. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

EM

Eric M.

Small-Business (50 or fewer emp.)

4/19/2023

"A solid and effective product for website optimization"

4.5/5

What do you like best about Siteimprove?

What we like most about this program is the intuitiveness within its dashboards and its customizability; it has pretty interactive confirmation and color coding that allow us to evaluate and understand what needs to be done regarding our websites and where we should provide more TLC. It is an excellent alternative within the market; it is a robust and feature-rich tool to efficiently monitor any broken links, spelling errors and general accessibility issues on our websites so we can provide quick solutions and improve the web experience of our customers and visitors. Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

So far, we have had no problems using this tool; it fulfills our need to monitor and detect errors and improve our websites efficiently; however, its cost can be a bit aggressive, and its high user interface is complicated at first. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

Siteimprove has helped us efficiently manage the status and performance of our websites to provide the best web experience and accessibility to our prospective visitors and potential customers. It has also helped us define policies that have helped us avoid outages and accessibility issues that could affect our customers' experience before they happen. We are pleased with its performance; it has helped us solve complex accessibility challenges quickly and effectively and ensure quality and success across the organization. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite

IP

Ian P.

Practice Manager, Front-end Web Development

Enterprise (\> 1000 emp.)

1/31/2023

"A great tool to identify Accessibility and Quality issues within your site."

4.5/5

What do you like best about Siteimprove?

SiteImprove makes it easy to identify issues with your site content and code. Because front-end web development is an inexact science, there's no one way to build anything. Site Improve boils out all the nuance and tells you what issues you have, what issues you might have and gives you a checklist for remediation. Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

There are occasional hiccups with the "global score" changing oddly that can be confusing at times. I just look at the total number of issues and use that to gauge progress instead, so it's not a big deal. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

Accessibility Compliance. Accessibility is a hot-button topic currently and this tool really helps my team to quickly identify issues in legacy components that we can add tasks to fix. Productivity is greatly increased and site quality has been improving daily as well. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
UC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

11/17/2023

"Very useful tool for doing QA checks, asset inventory and accessibility issues"

4/5

What do you like best about Siteimprove?

The tool is easy to use, the interface is clean and new features are added every now and then. The customer support is good, they have responded quickly to our inquiries. Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

At the moment, we are still not able to integrate this tool with our CMS, and the lack of user management features to enable a more effective cross-collaboration with different teams. Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

Mostly used for QA Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

EB

Elizabeth B.

Internet Strategist

Mid-Market (51-1000 emp.)

8/9/2023

"Rogue Community College Depends on Site Improve"

5/5

What do you like best about Siteimprove?

the campaign monitoring, policies and accessibility tools Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

sometimes the system throws errors when evaluating for broken links. they are broken from the site improve end, but not ours Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

ability to create trackable links to use in our campaigns Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 Gives Campaign

 ![Daniel A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Daniel A.")
DA

Daniel A.

Senior Digital Analyst

Mid-Market (51-1000 emp.)

1/31/2023

"Top Tier ADA Tool, Good SEO Tool, Good QA Tool"

4/5

What do you like best about Siteimprove?

The ADA tools are phenomenal, they gave us a new insight into the backend code, and practices we werent aware of

Policy

- what a cool feature, we used this to scan our website html for random snippets, the name "Policies" seems confusing at first we thought it was related to some sort of privacy policy action, maybe a renaming to something like "Website Scanner", "policies" seemed too official and concrete at first.

Dashboards

- The dashboards were a great place to make custom views for different groups, it needs a date range filter Review collected by and hosted on G2.com.

What do you dislike about Siteimprove?

The price

- very expensive for the out of the box product

No Project Management

- sure it can identify problems, but using Siteimprove as single source to manage tasks is non-existent. We found ourselves copy pasting site issues into a spreadsheet to manage tasks for the 3 main areas amongst different departments. it was more work but it was the only way we could assign specific tasks to our agency.

- some of us doubled the work, we had different people simultaneously working on the the same task unknowingly at times

- assign users or user groups to a specific tasks is needed

Reporting Needs an upgrade

- Industry benchmarks are important for reports, there was only one graph that showed industry benchmarks

- "Are we in the green for legal responsibilities", our executives wanted to know if the fixes put us above what would be considered legal trouble

- More flexibility when it comes to graph customization, ability to add issues one-by-one to a table

Items to consider:

- date range filtering, progress over time, % increases or decreases

- total resolved issues

- resolved issues, month over month, year over year, week over week

- total number of occurences

- pages affected decrease over time

- alerts score has moved from above to below benchmark

- filter by "user group"

SEO

- show the score breakdown table on the "SEO Overview" section, needs ability to close and open accordion

- section out "Techincal", "Content", "User Experience" more

- theres nothing about keyword optimization, a yoast integration would be highly suggested and raise the value of the tool in my opinion, otherwise ScreamingFrog is my alterative to the Siteimprove SEO tool

QA

- add "time it takes to read", helps show if the content is too long

- add focus keyword in content

Groups didnt work for us for what we needed

- the groups feature seems to only group by URLs, it needs to group by tasks, or broader by ADA, QA, or SEO

- we didnt really end up using this feature in our workflow

- we initially wanted to group our users by department or which tasks they would work on, "Marketing", "Copywriters", "Web Developers", "Admin"

Scores

- the score numbers seem arbitrary without juxtaposition to industry benchmarks, repeated the phrase "so is that good?"

Highlight the manual recrawl scan feature

- we wanted to recrawl the site, couldnt find this feature for months until we got on the phone with Siteimprove, they showed us a small hidden button in the SEO section

Behavior maps?

- whats that?

- can we get heatmaps, scrollmaps, and other site improvement tools so we can remove crazyegg and/or hotjar

Page speed

- we dont use this feature in Siteimprove, we use our own Google Analytics dashboard to identify slow pages

- it just links to Google Page speed?

- maybe integrate a waterfall or table that shows slow loading resources on slow pages like images, javascript files, list the items in order by time loaded Review collected by and hosted on G2.com.

What problems is Siteimprove solving and how is that benefiting you?

ADA, broken link checker, Misspellings

A quick dashboard to view and identify these issues.

Score and count the issues and the solved ones over time. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: Seller invite

## Questions about Siteimprove? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Siteimprove
](https://www.g2.com/products/siteimprove/discussions/new)

GU

Guest User

What is Siteimprove used for?

0 Upvotes

0

[
Join the conversation
](https://www.g2.com/discussions/what-is-siteimprove-used-for)

LH

Lisa H.
•
Last activity almost 5 years ago

If you reviewed software to help manage accessibility, who did you go with?

1 Upvote

1

[
Join the conversation
](https://www.g2.com/discussions/31975-if-you-reviewed-software-to-help-manage-accessibility-who-did-you-go-with)

[
View all Discussions
](https://www.g2.com/products/siteimprove/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

1 month

### Return on Investment

16 months

### Average Discount

7%

[
View More Pricing Information
](https://www.g2.com/products/siteimprove/pricing)

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##### 
##### Siteimprove Features

Metrics

Sessions - Digital Analytics

Engagement

Entry and Exit Pages

Reporting

Custom Reports and Dashboards

Administration

Performance and Reliability

User, Role, and Access Management

User, Role, and Access Management 

Monitoring

Compliance Monitoring

Compliance Monitoring

Dynamic Crawling

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