The AI Engine Behind High-Performing Field Teams – actionable insights from in-person sales conversations drive better decisions, targeted sales coaching, and higher revenue growth. Siro records, transcribes, and analyzes in-person sales conversations to create actionable insights—boosting revenue, enabling coaching, and detecting opportunities proactively—all while automating hours of rep admin per week. With Siro, teams replace guesswork with data and win more contracts. On average, Siro customers see: 20% revenue growth 9% higher close rates 8% larger ticket sizes Siro puts tens of millions of conversations to work — for everyone generating revenue on the frontlines of your business. The patterns that separate winners from losers? We found them. Now Siro pushes that institutional knowledge to every person, automatically, for every conversation. Before they walk in, Siro has already briefed them. By the time they're done, Siro's written the follow-up and updated the CRM. And that night, Siro runs the roleplay that makes them better tomorrow. Built for teams who sell face to face, over the phone, and everywhere a real conversation closes a deal. Your competitors' teams learn one conversation at a time. Yours learn from millions. For decades, in-person sales has been a black box. Without visibility into customer conversations, sales leaders have relied on gut instinct, occasional ride-alongs, and second-hand summaries to gauge performance. Recording technology creates full transparency into these interactions—revealing a gap between perception and reality in professionalism, team performance, and revenue capture. AI-driven analysis now closes this gap faster by turning conversation insights into revenue-generating actions. Performance and coaching - Real-time coaching: Practice objection handling and pitch delivery on the way to appointments, with AI coaching that helps reps arrive confident and prepared for the specific customer scenario - Prioritized coaching: Siro analyzes conversation patterns across your entire organization to surface the highest-impact coaching moments—guiding managers to focus on the skills and behaviors that move the revenue needle, not just volume metrics - Be in eight places at once: Sales leaders can now coach effectively across geographies and territories without constant travel, because Siro makes remote coaching as effective as in-person ridealongs - Standards-driven accountability: Transform subjective performance reviews into objective skill assessments by measuring process adherence, objection handling, and value articulation across every conversation—creating consistent expectations regardless of location or tenure - Institutional knowledge transfer: Siro captures and codifies what makes top performers successful, then makes those techniques discoverable and repeatable—turning in-group knowledge into scalable best practices that accelerate ramp time and reduce performance variance - Real-time performance visibility: Replace monthly ridealongs and delayed feedback loops with continuous insight into team execution—so leaders can intervene early and reinforce winning behaviors before it’s too late - Learn from the best: Create a library of real conversation snippets for onboarding and training - Establish a culture of continuous improvement: Give reps “game film” for self-coaching, benchmarks to create learning feedback loops, and the tools to identify winning behaviors at scale - Retain talent: Siro helps leaders lower attrition by helping reps ramp quickly with real examples from top performers Customer Intelligence - Real-time organizational awareness: Siro continuously analyzes every field conversation to give leaders a live pulse on customer sentiment, competitive pressure, and rep performance - Proactive threat & opportunity detection: Siro identifies emerging risks, objection spikes, competitor trends, and stalled-deal patterns — with recommended actions for each business unit - Distills thousands of conversations into executive insights on what’s driving wins/losses, what top reps do differently, and which levers will move revenue - Quantified intelligence for decision-making: Siro sizes the magnitude of issues (e.g., product gaps, messaging failures, new objections) so leaders know what’s urgent, what’s noise, and where to invest - Enterprise-grade Voice of Customer: Siro creates a unified, structured dataset of customer needs, pain points, objections, and competitive mentions that Marketing, Product, Sales, and Ops can all act on - Brand representation monitoring: Siro reveals the gap between how leadership intends the brand to be positioned and how it’s actually presented in the field - Cross-sell, upsell & reactivation insights: Siro surfaces and ranks high-probability revenue opportunities across teams, complete with key conversation moments and recommended follow-ups - Integrations that enhance your entire stack: Siro feeds structured insights into CRM, BI tools, and data warehouses to enrich forecasting, attribution, segmentation, and reporting - Brand Marketing Attribution: double down on Marketing programs that work by having a unified record of how customers heard about you Rep workflow efficiency - Intelligent appointment preparation: Siro briefs reps on customer history, previous interactions, and relevant context before they walk in the door—replacing scattered research with comprehensive pre-appointment intelligence - Automate quotes and admin: Siro handles the post-appointment administrative burden—generating accurate quotes, completing required documentation, and ensuring compliance without manual data entry - Stay on top of it: Siro consolidates scattered follow-up tasks, CRM updates, and next steps into a single, prioritized workflow that keeps reps focused on high-value activities instead of administrative overhead - Seamless CRM integration: Field data flows automatically into your existing systems with proper formatting and categorization—creating a reliable record of customer interactions without rep intervention - 5+ hours back per week: By eliminating note taking, CRM data entry, follow-up email drafting, and documentation tasks, Siro returns substantial selling time to every rep—time that directly converts to additional appointments and revenue - Personalize customer communications: Data recorded and extracted using Siro powers more customized and effective follow-up emails and texts with prospects.