[ Singular Reviews ](https://www.g2.com/products/singular/reviews) [ Singular Reviews ](https://www.g2.com/products/singular/reviews) # Singular Features ##### ## Metrics (4) Engagement Configures and accurately measures an appropriate measure of engagement, such as average session length. Retention Accurately measures bounce rate. Return Tracks user return rates and related metrics. Conversions Tracks what proportion of users convert via a certain action. Show More ##### ## User Identification (2) User Segmentation Enables the view of analytic data based on user segment. Geolocation Identifies users locations. Show More ##### ## Tracking & Reporting (6) Custom Event Tracking Enables you to define custom events for analysis. Real-Time Insights Provides real-time reports. Attribution Measures user acquisition analytics. Dashboard Provides a holistic summary of your data. User Path Tracking Displays a users progress throughout specific paths in an application. User Activity History Displays a users activity history. Show More ##### ## Marketing Operations (5) ROI Tracking Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs Data Collection Gathers data about the effectiveness, impact, and reach of marketing campaigns Customer Insights Collects and reports on data relating to customer journeys, preferences, and history Multi-User Access Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results Spend Management Includes features for budgeting, forecasting, and managing marketing investments Show More ##### ## Campaign Activity (6) Campaign Insights Analyzes historical and current marketing campaigns to inform future strategy Reports and Dashboards Creates reports and dashboards to analyze results of campaigns Campaign Stickiness Identifies which marketing campaigns resolved in open or closed opportunities Multichannel Tracking Collects marketing campaign performance data across multiple channels Brand Optimization Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback Predictive Analytics Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization Show More ##### ## API Construction (4) API Testing Provides an environment for users to rest their API's functionality, efficiency, and data accuracy. Data Security Allows users to secure access to data. Provides additional support for security practices like IP whitelisting, attack mitigation, and data encryption. Orchestration Allows administrators to create APIs that utilize multiple backend resources and databases. Scalability Expands functionality while maintaining balanced loads. Serves growing demand without reducing functionality. Show More ##### ## API Management (5) Traffic Control Limits access to suspicious visitors and monitors for traffic spikes to prevent overloads like DDoS attacks. Logs/Documentation Records details related to usage and functionality for analytics and reporting. API Monitoring Detects anomalies in functionality, user accessibility, traffic flows, and tampering. Monetization Allows administrators to manage pricing and billing of API integration with customer applications. Gateway Provides a dashboard for users to manage, govern, and secure their API. Show More ##### ## Data Integration (3) App Integration The functionality at which APIs integrate with and perform within third-party applications. Data Transformation Translates complex datasets and backend systems into formats that can be interpreted by applications. Plugins Provides additional functionality for increased security, analytics, monitoring, and other features not included in the native feature set. Show More ##### ## Authoring Tools (4) Ad Templates Offers pre-made ad templates that can be filled in. HTML5 Authoring Allows users to make ads using HTML5. Automated Ad Creation Auto-creates ads using templating and/or data. Lanugage Translation Provides tools to produce ads in multiple languages. Show More ##### ## Testing Tools (2) Dynamic Versioning Allows for multiple versions of a marketing campaign to be run simulanteously. A/B Testing Test changes to a screen by administering the change to a portion of visitors and measuring conversion. Show More ##### ## Publishing Tools (3) Demand Side Platform Built-in Provides a demand side platform within the software itself for ad distribution. Demand Side Platform Integration Offers integrations with outside demand side platforms for ad distribution. Campaign Scheduling Schedules marketing campaigns. Show More ##### ## Trading (3) Keyword Tracking Ties click activity to specific keywords to identify fraud trends. Refund Management Features to help defend and manage refunds from ad networks. Integrations Breadth of ad platform integrations. Show More ##### ## Threat Detection (4) Account Alerts Sends real-time notifications of suspicious activity. Threat Detection Identifies and alerts to click fraud threats. IP Address Monitoring Tracks clicks by IP address and monitors behavior based on IP. Rules Allows users to create specific defense rules based on levels such as campaign, keyword, landing page, or device type. Show More ##### ## Blocking (3) Manual IP Blocking Allows users to block IPs of suspicious users. Automated IP Blocking Audits every click and automatically blocks suspicious IPs. Cross-Campaign Blocking Enables users to block an IP across all campaigns account-wide. Show More ##### ## Management (2) Reporting View ETL process data via reports and visualizations like charts and graphs. Auditing Record ETL historical data for auditing and potential data correction needs. Show More ##### ## Functionality (5) Extraction Extract data from the designated source(s) like relational databases, JSON files, and XML files. Transformation Cleanse and re-format extracted data to the needed target format. Loading Load reformatted data into target database, data warehouse, or other storage location. Automation Arrange ETL processes to occur automatically on needed time schedule (e.g., daily, weekly, monthly). Scalability Capable of scaling processing power up or down based on ETL volume. Show More ##### ## Platform Basics (6) Attribution Windows Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed. Retargeting Attribution Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app. Validation Rules Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting. Cross-platform attribution Provides tracking attribution tracking across multiple platforms, i.e. web and app. Fraud Detection Has app install fraud protection capabilities based on indicators from both web and app activity. Post-Fraud Attribution Ability to attribute fraud after the event was attributed to a partner. Show More ##### ## Platform Data (6) Uninstall Metrics Supplies metrics around when users remove an app from their device. Retention Metrics Provides app retention metrics based on channels, platforms, or media source. Analytics Dashboard Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc. Cross-channel insights Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place. Custom Dashboards Provides the ability to create custom reporting dashboards to further explore attribution data. Data Segmentation Ability to segment data to uncover trends in user engagement and reporting metrics. Show More ##### ## Audience Targeting (3) Geographic Targeting Directs traffic based on user's location Device/OS Targeting Directs traffic based on user's device and/or operating system Retargeting Offers pixel tracking or similar features to help users create retargeting campaigns Show More ##### ## Analytics (3) Digital Analytics Tracks visitor engagement metrics such as visits and clicks Attribution Offers attribution data to provide insight into which links are generating the most streams or sales Data Sharing and Exporting Tools for sharing or exporting analytics data Show More ##### ## Agentic AI - Marketing Analytics (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Value Selling Tools (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Business Continuity Management (2) Multi-step Planning Ability to break down and plan multi-step processes Adaptive Learning Improves performance based on feedback and experience Show More ##### ## Agentic AI - Click Fraud (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Creative Management Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ## Top-Rated Alternatives [ ![AppsFlyer](https://images.g2crowd.com/uploads/product/hd_favicon/11157f7d75709fe06d54eb91a2f45d94/appsflyer.svg "AppsFlyer") AppsFlyer 4.5/5(780) ](https://www.g2.com/products/appsflyer/reviews) [ ![Kochava](https://images.g2crowd.com/uploads/product/hd_favicon/ebd80691aac1ea1dc1ea81eeb9125389/kochava.svg "Kochava") Kochava 4.1/5(136) ](https://www.g2.com/products/kochava/reviews) [ ![Adjust](https://images.g2crowd.com/uploads/product/hd_favicon/0c3dde1e87f8b5d259edafffc97477af/adjust.svg "Adjust") Adjust 4.7/5(723) ](https://www.g2.com/products/adjust/reviews) [ View All Alternatives ](https://www.g2.com/products/singular/competitors/alternatives) Singular Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_9cc557d277a8386ade97a6eec11c9d52/appsflyer.png "Product Avatar Image") AppsFlyer 4.5/5(780) [ Compare Now ](https://www.g2.com/compare/appsflyer-vs-singular) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5233c4966be094ed2ee71263943d33f/adjust.jpeg "Product Avatar Image") Adjust 4.7/5(723) [ Compare Now ](https://www.g2.com/compare/adjust-vs-singular) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_7d1f8339d89f95fea4299742d229a616/branch.png "Product Avatar Image") Branch 4.4/5(461) [ Compare Now ](https://www.g2.com/compare/branch-vs-singular) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Mobile App Analytics ](https://www.g2.com/categories/mobile-app-analytics)[ ETL Tools ](https://www.g2.com/categories/etl-tools) [ API Management ](https://www.g2.com/categories/api-management)[ Creative Management Platforms ](https://www.g2.com/categories/creative-management-platforms)[ Smart Link ](https://www.g2.com/categories/smart-link)[ Click Fraud ](https://www.g2.com/categories/click-fraud)[ Mobile Attribution ](https://www.g2.com/categories/mobile-attribution) Show More ##### Explore More [ Best low-code platform for small business apps ](https://www.g2.com/discussions/best-low-code-platforms-for-building-apps-at-a-small-business)[ Best AI tools for 24/7 customer inquiry handling ](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-24-7-customer-inquiry-handling)[ Best software for automating AP in tech startups ](https://www.g2.com/discussions/best-software-for-automating-ap-in-tech-startups) [ Which platform offers the best machine learning solutions ](https://www.g2.com/discussions/which-platform-offers-the-best-machine-learning-solutions)[ Which travel management tool is best for business owners ](https://www.g2.com/discussions/which-travel-management-tool-is-best-for-business-owners)[ Pros and Cons Details ](https://www.g2.com/products/singular/reviews?qs=pros-and-cons) Show More [ Best low-code platform for small business apps ](https://www.g2.com/discussions/best-low-code-platforms-for-building-apps-at-a-small-business)[ Best AI tools for 24/7 customer inquiry handling ](https://www.g2.com/discussions/what-are-the-best-ai-tools-for-24-7-customer-inquiry-handling)[ Best software for automating AP in tech startups ](https://www.g2.com/discussions/best-software-for-automating-ap-in-tech-startups) [ Which platform offers the best machine learning solutions ](https://www.g2.com/discussions/which-platform-offers-the-best-machine-learning-solutions)[ Which travel management tool is best for business owners ](https://www.g2.com/discussions/which-travel-management-tool-is-best-for-business-owners)[ Pros and Cons Details ](https://www.g2.com/products/singular/reviews?qs=pros-and-cons)