The great customer support, up-to-date tech-savvy solutions, customized solutions and reviews. Review collected by and hosted on G2.com.

To be honest, there isn't any point to say under dislike category. Review collected by and hosted on G2.com.

As a media specialist who has worked with other MMPs (like Adjust and AppsFlyer), I find Singular to be the most complete and reliable solution on the market. Its unified dashboard makes it easy to monitor spend, attribution, revenue, and user events in one place.

The support team is responsive, knowledgeable, and speaks our local language (Portuguese), which makes onboarding and troubleshooting much smoother. Their fraud prevention capabilities are solid and work in real-time, helping us save media budget by blocking invalid installs and clicks.

One of the aspects I appreciate most is how easy it is to implement and integrate Singular with our stack. The onboarding was smooth, and the platform connects seamlessly with our media partners, analytics tools, and internal systems — which helped us get up and running quickly with minimal dev effort. Review collected by and hosted on G2.com.

There’s honestly nothing I strongly dislike about Singular. I think Singular could improve the transparency in pricing tiers. Review collected by and hosted on G2.com.

Gives clarity on UAC campaigns in a simple and easy to navigate UX. Overall all these mobile attribution tools do the same thing more or less, but Singular has a very competitive price. Review collected by and hosted on G2.com.

Lack of iOS data but that's not because of Singular haha Review collected by and hosted on G2.com.

I like being able to identify the source of my new clients with Singular. The initial setup was easy and there was support to resolve information issues. For now, Singular meets our needs. Review collected by and hosted on G2.com.

Opportunity for organic attribution improvement Review collected by and hosted on G2.com.

1) Solid innovation pipeline with new features like Benchmarks or C-TV support coming quickly.

2) Standard like Appsflyer and Adjust = well supported by all UA channels.

3) Responsive Customer Success team and executive team. Review collected by and hosted on G2.com.

1) Latency for the dashboard can be, at times, a bit long.

2) Nothing more. Review collected by and hosted on G2.com.

The most helpful elements are the customer support and the intuitive interface. For me, I handle our UA, and even I can set up attribution links and data connectors without much issue. When there's an issue, I'm also able to troubleshoot very easily. ChatGPT does a great job of going through Singular's support docs, and since the docs are so thorough, I can get step by step instructions on almost any issue. Review collected by and hosted on G2.com.

The major downside of using Singular is that Singular is not the preferred MMP of many advertisers, so they often get access to attribution features last. For example, TT has a new dashboard that I've wanted to use, but I can't since Singular can't attribute from that dashboard yet. I'll also say that because Singular is less popular our advertising reps are less familiar with how to advise us on it when we have issues. Singular's reps make up for this, but it's another round of telephone that can get annoying. Review collected by and hosted on G2.com.

It’s extremely easy to use and provides solid solutions. The support from our account specialist, Eduardo Ochoa, has been exceptional. Review collected by and hosted on G2.com.

It’s really complicated to measure attribution when the events we want to send come from the backend. Review collected by and hosted on G2.com.

I like Singular's support. I value their dashboards because they allow me to see the data in a concrete way. Review collected by and hosted on G2.com.

More precision in the implementation, Slow initial setup Review collected by and hosted on G2.com.

I really like the easy way of how we could integrate Singular tool with other marketing platforms. API connectors were easy to use and setup, and even if we were facing some difficulties in the process - all was resolved smoothly with the help of support. Review collected by and hosted on G2.com.

I think that the attribution modelling for web environment could be improved more but I didn't check for a while - maybe it was improved since last time when I was using it. Review collected by and hosted on G2.com.

What I like best about Singular is how it consolidates all key marketing metrics into a single, easy-to-use platform, allowing for clear, accurate, and efficient campaign analysis and optimization. Review collected by and hosted on G2.com.

the platform can sometimes feel overwhelming due to the complexity of certain reporting features Review collected by and hosted on G2.com.