A suitable attribution mechanism for all digital channels that provides an overall view of the campaigns, and how we are faring. Push notification attribution is also helpful now Review collected by and hosted on G2.com.

Dashboards can be further refined to measure true incrementality and the cost associated with incremental orders. This can help further optimise the campaign strategy. Review collected by and hosted on G2.com.

The user expereicne is super straight forward, extremely easy to follow Review collected by and hosted on G2.com.

Signing in is not easy, there is big modal that pops up and its complicated to get in Review collected by and hosted on G2.com.

I really like how Singular helps us measure, unify, and optimize our acquisition performance across all digital channels. It gives us a clear, reliable view of our growth engine. Also, Singular connects marketing activity with real business outcomes, showing us which channels actually drive quality users and revenue, not just clicks or installs. What stands out is its operational usefulness for the growth team, centralizing data from all our partners and channels into one consistent view. This saves us a lot of manual work and avoids conflicting numbers across platforms. We value the flexibility of the dashboards and the ability to slice performance by cohort, channel, and campaign to understand not just volume but quality. The features that make Singular especially valuable turn data into action, allowing our team to focus on execution instead of reconciliation. The customizable dashboards and automated data pipelines let us monitor performance in near real time and adjust budgets and campaigns quickly. Plus, the support we receive, especially from Eduardo Ochoa, is outstanding since he is always available and proactive. Review collected by and hosted on G2.com.

Overall our experience with Singular has been very positive. Review collected by and hosted on G2.com.

What I like best about Singular is its flexibility and transparency in data analysis. It allows me to quickly connect cost, attribution, and performance metrics in one place, which makes decision-making much faster and more reliable.

I also really value the customizable dashboards and reporting, as well as the ability to deep-dive into performance by source, campaign, and creative. Overall, it’s a very strong tool for daily UA analysis and long-term strategic insights. Review collected by and hosted on G2.com.

What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or custom setups. When something breaks, it’s not always immediately clear where the issue is, which can slow down analysis.

Additionally, some workflows and UI elements are not always intuitive, and require extra explanation or support to use efficiently. Review collected by and hosted on G2.com.

The interface is very user-friendly and greatly facilitates the creation of reports to analyze different campaigns within the app. Additionally, it allows us to clearly see the attribution that the campaigns are having. Review collected by and hosted on G2.com.

Something I don't like is that the platform has a limit on conversion events for display, which doesn't allow me to see all the events I have available. To be able to consult them, I must modify them from the platform or search for them in my cloud, which sometimes takes more time. Review collected by and hosted on G2.com.

What I like most about Singular is the support from the team, especially from Eduardo Ochoa, who has always accompanied us a lot throughout this process. Additionally, I like the interface and how the dashboard is very easy to manage and read the data. Review collected by and hosted on G2.com.

It could be improved a bit to understand what each metric is for, and in the guides within the platform, to have something guided for us, or well, for people who are new to Singular, to be able to detail more like what each of the metrics means and what we are seeing, and not have to go read the documentation or ask the person who advises us. Also, the initial setup was not so easy, as it is a new tool that neither the client nor we were familiar with. Review collected by and hosted on G2.com.

I use Singular to attribute my app installs to my marketing campaigns and analyze the best media sources to invest in. It's helpful for tracking all the attribution for my marketing campaigns and seeing all the money invested in different marketing platforms in one place. I really like the personalized attention they give to their customers, Eduardo Ochoa specially. Whenever we don't know how to analyze something, they kindly offer us assistance. Connecting Singular to Snowflake via SDK allows us to consume the info by SQL easily. Finally, I'd rate the likelihood of recommending Singular a solid 10 out of 10. Review collected by and hosted on G2.com.

The attribution for iOS users. There are many iOS users that are not attributed properly. It could be better tracked for them to have a source. Review collected by and hosted on G2.com.

The support we have had from our rep Renzo and the technical Support team has been amazing. As soon as we raise a concern a ticket is created and feedback is very quick! Review collected by and hosted on G2.com.

Absolutely nothing so far, the team and the platform has been great Review collected by and hosted on G2.com.

Singular offers highly accurate attribution tracking, flexible reporting, and a unified dashboard that consolidates data from multiple channels. The customization options and integration capabilities make it easy for us to tailor the platform to our specific marketing and analytics needs, while keeping everything organized in one place. Review collected by and hosted on G2.com.

Attribution accuracy can occasionally be inconsistent, requiring manual validation to ensure data reliability. Review collected by and hosted on G2.com.

I like how intertwined the interface is with each varying portion of Singular, as well as it being super easy to interpret and universally used Review collected by and hosted on G2.com.

Sometimes I feel that the user interface isn't the most up-to-date. It feels ancient sometimes and I don't like how I have to do security checks with every sign in Review collected by and hosted on G2.com.