--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 510 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 510 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 510 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users commend Singular for its **exceptional customer support** , noting quick and effective responses to queries and issues. (80 reviews) - Users appreciate the **ease of use** of Singular, with clear dashboards and straightforward onboarding for effective campaign management. (64 reviews) - Users find the **support and customer service** of Singular to be exceptionally helpful and responsive to their needs. (47 reviews) - Users appreciate the **flexibility and transparency** of Singular, facilitating faster, reliable decision-making with comprehensive data analysis. (46 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users appreciate the **clear and user-friendly reporting** in Singular, enabling effective campaign management and insights. (27 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users find the **UI lacking intuitiveness** , requiring additional support for efficient usage, which hinders overall experience. (18 reviews) - Users find the **poor interface design** of Singular overwhelming, suggesting that intuitive improvements are necessary for better usability. (17 reviews) - Users face **limitations in data attribution** and reporting accuracy, which hinders effective campaign optimization with Singular. (16 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (13 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (13 reviews) - Data Inaccuracy (13 reviews) - Users find the **limited attribution capabilities** of Singular hinder accurate tracking and campaign optimization efforts. (13 reviews) ## Singular Reviews ### 1. Top-Notch customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 25, 2021 **What do you like best about Singular?** Having worked with other MMP's in the past, Singular platform has a better user-intuitive website. Be it generating reports for the marketing campaigns or connecting data platforms to export the attribution data. Nevertheless, the customer support representatives help you resolve the problem ideally in a day or even sooner whenever you need something, which is something very much needed in the agile operating model **What do you dislike about Singular?** There is nothing that i can think of, Singular has been the best attribution platform I have ever used. **Recommendations to others considering Singular:** If anyone wants to send the data to in-house data platforms like GCP, S3 without any hassle they can surely consider Singular. **What problems is Singular solving and how is that benefiting you?** To track the players end to end behavior, also understand what kind of campaigns helps in getting a Positive ROAS. **Official Response from Yoni Amias:** > We're so happy we have been able to deliver on what you found lacking with other MMPs. Thank you for taking the time to share your thoughts and experience ### 2. Great team that provides you with complete handholding and support on platform integration. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Singular?** 1. The proactiveness and support from the team 2. Stability of the product 3. Campaign wise data and channel attribution **What do you dislike about Singular?** Some data mismatches for creatives and limited grouping **What problems is Singular solving and how is that benefiting you?** 1. Attributing conversions to different channels 2. Consuming the channel wise raw data 3. Insights on campaign and channel performance **Official Response from Yoni Amias:** > Wow! We are so grateful that you have taken the time and written such a clear review of what is working for you...and particularly love that our support tops your list while the features are helping you to solve such crucial marketing optimization challenges. Looking forward to continued partnership as we support and celebrate your growth ### 3. Friendly tool with detailed user journey! **Rating:** 5.0/5.0 stars **Reviewed by:** Rani S. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2021 **What do you like best about Singular?** Singular makes my everyday work easy on understanding our users better. It provides with detailed user journey data on our finger tips. Also, they have the best team who help us with the quick response. **What do you dislike about Singular?** Nothing to dislike as of now. Had been provided with all data so far. **Recommendations to others considering Singular:** Go ahead with Singular without any doubt. **What problems is Singular solving and how is that benefiting you?** I take everyday data of my users from Singular for all my best apps on the Play Store. It helps me to optimize my campaigns better. **Official Response from Yoni Amias:** > Rani, thank you so much for taking the time to write. We enjoy working with your team and look forward to working with you to continue understanding your user journey and optimizing your campaigns ### 4. Great Analytics and Fraud Identifications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Singular?** Fraud identification algorithms are spot on, and reporting services are extensive and even allow for pulling data into product systems to create our own learnings **What do you dislike about Singular?** There is nothing per se to be disliked in Singular's services **What problems is Singular solving and how is that benefiting you?** Marketing attributions for app and web traffic of our products **Official Response from Yoni Amias:** > We're so happy to hear that Singular is making such a difference in your data collection, fraud detection and prevention, data measurement and of course, ETL! We look forward to continuing our work together and helping you to continue optimizing your performance. Thank you for taking the time to write ### 5. So far it's been a good experience **Rating:** 4.0/5.0 stars **Reviewed by:** Altamash S. | M, Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Singular?** Creative analysis. Detailed report for creative performance across channels is what I like the most **What do you dislike about Singular?** Having to add individual events to see performance reports for them. It should be a little easier to do so **What problems is Singular solving and how is that benefiting you?** Campaigns optimization, creative optimization. it's very convenient to have the complete view in one place **Official Response from Yoni Amias:** > Altamash, we are so happy that you are enjoying and seeing the value in your singular, complete view and able to optimize your campaigns accordingly. Creatives really are such a key performance area and we are thrilled you are able to take advantage of our thorough reporting. Thanks so much for writing this review ### 6. great product, excellent support **Rating:** 5.0/5.0 stars **Reviewed by:** Khalid A. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2021 **What do you like best about Singular?** - ease of use - variety of products - availability of almost all ads platforms **What do you dislike about Singular?** - I think if they can add a deduping feature to get more accurate attribution data from ads platofrms **What problems is Singular solving and how is that benefiting you?** - mobile attribution - getting campaigns data to our data warehouse **Official Response from Yoni Amias:** > Dear Khalid - thank you for taking the time to review us! We really enjoy supporting your marketing optimization efforts and look forward to helping you continue to scale! ### 7. Singular is the most reliable solution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Singular?** the tech, features but above all the people and the quality of service **What do you dislike about Singular?** i can't find anything i dislike at the moment **What problems is Singular solving and how is that benefiting you?** cost attribution and great service **Official Response from Yoni Amias:** > Thank you so, so much for taking the time to write in! We are so pleased to see that you are so happy with Singular - we cannot wait to see your growth and achievements this year ### 8. Great people, good product **Rating:** 4.0/5.0 stars **Reviewed by:** Nir P. | Ha manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Singular?** The innovation and new features release. **What do you dislike about Singular?** Not 100% accurate (besides cost). Hard to calculate performance sometimes **What problems is Singular solving and how is that benefiting you?** Mainly checking for spend, and recently start using the creative section **Official Response from Yoni Amias:** > Thank you for writing Nir. We will continue to work with you on your accuracy and your performance calculations. Happy you've started diving into creatives! ### 9. Great Attribution Platform with extremely supportive team, very quick resolution time. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Singular?** The Attribution platform has all the features we need to understand and analyze our digital campaign at every step. **What do you dislike about Singular?** Platform is a bit slow sometimes and some documentation was unclear. **What problems is Singular solving and how is that benefiting you?** We get a very detailed preview of the performance of the digital campaigns across platforms and what type of creatives are working and what is not. We are still in the initial stages of usage of the product but we believe that we will benefit from Singular in the long run. **Official Response from Yoni Amias:** > So, so happy that you are getting the level of detail that you require and are confident about having us support you as you continue to scale. Thanks so much for taking the time to write this review ### 10. Nice service and amazing platform for campaign analytics. **Rating:** 4.0/5.0 stars **Reviewed by:** Mallika G. | Junior Affiliate Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 01, 2021 **What do you like best about Singular?** One of the best thing is that advertisers can easily fetch the backend data to check the frauds and parameters that they have set for the campaign. **What do you dislike about Singular?** Singular is not helpful when you cannot see the backend data of singular of past years or months. Also, few fraud parameters can be added, where we can check the IP addresses citywise. **What problems is Singular solving and how is that benefiting you?** To check and keep an eye on our performing campaigns. **Official Response from Yoni Amias:** > Mallika, thank you for your very honest review. We will continue to work with you on the areas that you have indicated to dislike. ### 11. Very helpful to track data, App is user friendly, support are reachable & issues resolved instantly **Rating:** 5.0/5.0 stars **Reviewed by:** Ranjit S. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Singular?** Way of tracking data, representation, instant support. **What do you dislike about Singular?** I Will let you know once I see any issues in the App Singular. **What problems is Singular solving and how is that benefiting you?** No Problem at all. Very helpful to track data, App is user friendly **Official Response from Yoni Amias:** > Ranjit - thanks so much for taking the time out of your schedule to write in, we appreciate the candid response and love that Singular has been such a an easy and valuable tool. Looking forward to working together for many more years ### 12. Singular Review - Analytics and Measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Divyanshu M. | Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2021 **What do you like best about Singular?** Simple and Straight Process of platform integration. **What do you dislike about Singular?** No visibility to the DSP team in the setup as the Singular team sets everything. **Recommendations to others considering Singular:** Easy implementation and lower risks in integrations as Singular team will help. **What problems is Singular solving and how is that benefiting you?** Problems solved are - App event integrations and reporting. A better understanding of the app measurements and mobile analytics. **Official Response from Yoni Amias:** > Thank you for taking the time to write this review! We are happy to hear that Singular is helping you with your mobile analytics and attribution ### 13. Superb service and reliable and accurate product. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Singular?** Superb service and reliable and accurate product. **What do you dislike about Singular?** (rarely happening) data delays from external sources when retrieving data sets on a daily basis **What problems is Singular solving and how is that benefiting you?** attributing installs and their performance, marketing analysis, cost aggregation, LTV prediction **Official Response from Yoni Amias:** > So happy to read your review and so grateful that you took the time to write it! Looking forward to continuing to support your performance optimization efforts ### 14. Singular has been a great tool for me to review and create creative-level reports. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Singular?** I love the creative reporting dashboard, especially the creative tags we can associate with our creatives. **What do you dislike about Singular?** I wouldn't say I like how the creative report is separate from the actual reporting tab. The other reporting makes it harder for us to tie creative performance back to our true KPI. **What problems is Singular solving and how is that benefiting you?** Singular's overall integration with our external partners has made it easy to connect to our data, which helps us see a full-conversion funnel that, in turn, enables us to understand the value of each campaign. **Official Response from Yoni Amias:** > Thank you so much for taking the time for such an honest response. Creative reporting is such a major part of optimizing your marketing performance; we look forward to working with you to connect all of your reporting exactly as you need it. ### 15. Review by UA manager on mobile game publisher's side **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2021 **What do you like best about Singular?** Singular couvers wide range of needs of UA including quite a unique approach so SKAdNetwork. **What do you dislike about Singular?** Some parts of UI are ocercomplecated, not all importamt metrics are collected and displaied by default **What problems is Singular solving and how is that benefiting you?** We use Singular solution for day-to-day UA optimization **Official Response from Yoni Amias:** > We're really happy to be your day-to-day UA optimization solution! Lots of new UI releases up ahead and as always, we're here to support you! Thanks for taking the time to write ### 16. Singular Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2021 **What do you like best about Singular?** Customize Dashboard building with real-time data. **What do you dislike about Singular?** Sometimes the links building doesn't work. **What problems is Singular solving and how is that benefiting you?** Acquisition of new users through multiple sources. **Official Response from Yoni Amias:** > So, so happy to read that you enjoy the customized dashboards and that we're able to help you optimize to acquire new users in different ways. Thanks for taking the time to write this review ### 17. Vp marketing of unocoin **Rating:** 4.0/5.0 stars **Reviewed by:** Sathish A. | VP Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Singular?** Customer support and seamless experience **What do you dislike about Singular?** Not having web tracking attribution along with mobile app **What problems is Singular solving and how is that benefiting you?** Source attribution **Official Response from Yoni Amias:** > Thank you very much for your review. We are happy to hear that you appreciate our support. By the way, we do offer web attribution along with cross device and web-to-app measurement and will ensure to have your CS reach out with more information. ### 18. The service is great, always ahead, great team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Singular?** The service is great, always ahead, great team IOS 14 solutions **What do you dislike about Singular?** UI is a bit confusing sometimes, more dashboards **Recommendations to others considering Singular:** use all of the products to get the max effect **What problems is Singular solving and how is that benefiting you?** cost integration with all of our partners ### 19. Amazing tool and customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Kelly S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2020 **What do you like best about Singular?** About the tool: the creative report its a really flex, it can help us with a work that has been done manually for years, also the fast integration with the channels using the ETLs help us to improve the time between the integration and start testing. About the team: they always try to help when we need, always very supportive and collaborative. They really care about the client and try to create different ways to solve problems and improve the product. I believe that there always room for improvement on the tool but I believe that they're are right on track to achieve success! **What do you dislike about Singular?** Since it's a new tool, I believe that there are some things on the platform that are missing, for example: 1 - dashboards: they need to provide more information using the table data and different charts types. 2 - ads revenue: it would be ideal for us to send this information separate from the IAP revenue for the partners due to optimizations limitations, since there's not an option to do that right now we are having some problems to test all the integrations that we need in order to migrate all the apps to the platform (but as said before, the CSM team is already working on it with the product team, so that's really great!). 3 - real time data on the dashboard: it doesn't have real time data on the dashboard that makes a little bit more complex to test integration for new channels. **Recommendations to others considering Singular:** Its a great platform for concentrate all the information between platforms, they offer a great client support and they are up to date with some updates that are coming from the market (for example: iOS 14). **What problems is Singular solving and how is that benefiting you?** Data integration between platforms, faster connection with channels using ETLS, faster report of Ads and IAP Revenue to the channels. ### 20. Reliable, granular, accessible and fast marketing data to make ROI-driven decisions. **Rating:** 5.0/5.0 stars **Reviewed by:** Volkan E. | Chief Revenue Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2021 **What do you like best about Singular?** Title says it all. Reliable, granular, accessible, and fast marketing data to make ROI-driven decisions. **What do you dislike about Singular?** Some competitors offer a higher level of granularity or more levers, but that comes with a 3x price tag - probably not worth the spend **What problems is Singular solving and how is that benefiting you?** Attribution, cost aggregation, skadnetwork data, analysis **Official Response from Yoni Amias:** > We're so happy to be able to support your needs and look forward to continuing to do so! Thanks for taking the time to review! ### 21. Easy to use and Easy to understand **Rating:** 5.0/5.0 stars **Reviewed by:** Deewakar B. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2021 **What do you like best about Singular?** > Sharing the selected report to the affiliates to have a daily update over the numbers. > Raw data. > Variously metrics to evaluate your campaign. > easy to attribute partners > easy to create custome links. > Different attributes for Raw data sheet. **What do you dislike about Singular?** > Sometimes, the platform is very slow in user. > delay in customer support **What problems is Singular solving and how is that benefiting you?** > Easy Tracking. > All sources integrated at the same place. **Official Response from Yoni Amias:** > Deewaker, thank you very much for your honest review. We're so happy to see that there are so many elements of Singular that benefit you. We will continue working to optimize the elements that you find difficult ### 22. Been an amazing and learning experience with Singular **Rating:** 4.0/5.0 stars **Reviewed by:** Shreyans J. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Singular?** Singular support is quite responsive and has helped understand and better attribution at various level **What do you dislike about Singular?** The UI is quite slow to browse, can work around the same **What problems is Singular solving and how is that benefiting you?** Fraud detection and attribution **Official Response from Yoni Amias:** > Thank you very much for taking the time to respond! We enjoy working with you ### 23. Singular's easy to use platform and great service. **Rating:** 4.5/5.0 stars **Reviewed by:** Joey Anthony H. | Sr Digital Media Manager, EMEA, Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Singular?** I like how intuitive and easy to use the Singular platform is, as well as, the great support you get from the Singular team. The support we get seems better than support from any other MMP I've experienced before. They try to understand what problems the company faces and provide a custom solution. During the start of the global pandemic our company, as most, were in a trying times and needed assistance from our partners & Singular stepped up and worked with us to ensure we could continue our services with no friction. **What do you dislike about Singular?** To date, I haven't had any dislikes of the platform or the service. Nor do I really expect this to be something that arises. **What problems is Singular solving and how is that benefiting you?** Tracking and attribution problems for our mobile apps. We also are soon going to be bridging the gap between web and mobile tracking (cross device). ### 24. Best MMP I have worked with so far **Rating:** 4.5/5.0 stars **Reviewed by:** Shreyan S. | Senior Growth Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Singular?** Customer support, value for money, and Fraud suite **What do you dislike about Singular?** Creative reporting, sometimes data discrepancy happens between network numbers and singular numbers **What problems is Singular solving and how is that benefiting you?** App traffic attribution and fraud identification **Official Response from Yoni Amias:** > We appreciate the time you took to write this review. We will continue to work with you to optimize your creative reporting ### 25. excellent product and team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about Singular?** preload & ads attribution/reporting that is shareable with partners **What do you dislike about Singular?** i don't dislike anything and the team is open to building features if it makes sense **Recommendations to others considering Singular:** excellent product & team **What problems is Singular solving and how is that benefiting you?** problem solved: unique preload reporting/attribution. benefits realized: ability to ramp very impactful mobile growth program **Official Response from Yoni Amias:** > We're thrilled that you are so happy with Singular! Thank you so much for taking the time to write your thoughts ### 26. Great product and team **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas R. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about Singular?** Very interesting and innovative tool, the data provided is clear, easy to use, and reliable. There is a lot of transparency and help from the team when we are facing an issue. Pricing is competitive. **What do you dislike about Singular?** Some features had to be added and custom made for our needs but the team reacted quickly and efficiently. **What problems is Singular solving and how is that benefiting you?** Singular aggregates data from various networks in the same place and allows us to save time and avoid many data engineering efforts. **Official Response from Yoni Amias:** > Happy to hear that we were able to quickly respond to and deliver on your needs, Nicolas. Thank you for taking the time to write this review ### 27. Singular Analytics and Attribution Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Singular?** It is easy to use and support is available **What do you dislike about Singular?** Relearning from another MMP is not always easy **What problems is Singular solving and how is that benefiting you?** It's a great all in one solution for attribution and pretty much any sort of analytics **Official Response from Yoni Amias:** > Thank you very much for taking the time to write this review. We understand that the move from another MMP is not easy. We will continue working to support you through the transition and to continue to optimize your performance. ### 28. Amazing tool for cost reporting! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2021 **What do you like best about Singular?** flexibility to onboard any adnetworks with varies options **What do you dislike about Singular?** once a while with data delay but could be adnetwork's issues **What problems is Singular solving and how is that benefiting you?** With certain smaller adnetworks, while they don't have APIs for cost reporting however have decent reach in new GEOs we like to explore. Singular offers email or GDrive options for the vendors and us to log the cost data. this feature allows us to work with any adnetworks we would like to work with. **Official Response from Yoni Amias:** > Thank you so much for taking the time to leave a review. We are so happy that Singular has proved such a helpful resource for your cost reporting. ### 29. Great all-in-one ETL, MMP and Marketing Analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2020 **What do you like best about Singular?** The ETL is very straight-forwards to setup; data collectors are well documented and data destinations are two-clicks to start using. Singular is fairly configurable and simple to roll-out to our teams. **What do you dislike about Singular?** Not easy to debug SDK events without requiring support; this could be made easier to make onboarding easier. Plots could use some more color to allow for easier visualization. **What problems is Singular solving and how is that benefiting you?** Quite a few: 1. We had an old ETL system, that no longer fitted our needs and was also expensive to maintain; we are now moving to Singular for network extraction. It connects to our BigQuery instances, which makes migration easier 2. We are centralizing cost attribution in a single place. Previously we worked with Appsflyer, had our own ETL and had to maintain and deploy our own models for cost attribution and ROAS/ROI calculations. ### 30. Best tracking tool for app clients **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 10, 2021 **What do you like best about Singular?** Great fraud rules, easy to use dashboard, **What do you dislike about Singular?** the dashboards get slow while downloading data most of the times **What problems is Singular solving and how is that benefiting you?** Tracking app installs from all paid channels ### 31. Singular is pivotal to our UA and monetisation strategies **Rating:** 5.0/5.0 stars **Reviewed by:** Mark A. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2020 **What do you like best about Singular?** Singular brings all our data into one place. From there we an then take a 500ft overview to double check everything is going as it should. But when an anomoly is spotted, we can use Singular's advanced filtering to dig deep and troubleshoot individual campaigns or even creatives. **What do you dislike about Singular?** There's not much to dislike. If we have come across usability improvements, we can mentioned it to the Singular team and they add it to their roadmaps. **Recommendations to others considering Singular:** Singular are a great company, at the forefront of their field. They are nice people to work with and are solution oriented. **What problems is Singular solving and how is that benefiting you?** When running multiple UA campaigns, with multiple partners - all in multiple countries, we needed a way to optimise the return on our advertising spend. Ultimetly Singular does this for us. We can analyse, make changes, and then valitate these changes. ### 32. Great App Tracking and froud detection Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2021 **What do you like best about Singular?** It helped me find right paid channel mix. **What do you dislike about Singular?** Web tracking is not as per our expectations. **What problems is Singular solving and how is that benefiting you?** Previously I am struggling with find good channel mix. This tool helped us to solve this problem. **Official Response from Yoni Amias:** > We're happy that Singular has helped you to find the right channel mix. Thanks for taking the time to write your review. Our teams will work with you to better understand your web tracking expectations ### 33. Excellent mobile attribution provider! **Rating:** 4.5/5.0 stars **Reviewed by:** Jukka H. | Performance Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Singular?** Best things about Singular: - Excellent customer service - Wide feature-set to accomplish all tasks in mobile attribution space **What do you dislike about Singular?** For beginner, the UI might be quite complex **Recommendations to others considering Singular:** No special advise **What problems is Singular solving and how is that benefiting you?** 1. Attributing mobile installs to different sources and UA campaigns 2. Creating tracking links and using them in website, SoMe and email marketing campaigns 3. Getting extensive reporting ### 34. Great product and service. **Rating:** 5.0/5.0 stars **Reviewed by:** Devon K. | Head of Acquisition and Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2020 **What do you like best about Singular?** Singular has consistently met all of our attribution and reporting requirements over the last last 3 years with their team providing incredible service delivery. **What do you dislike about Singular?** There is nothing in particular that stands out in this regard. **Recommendations to others considering Singular:** Ensure it is well integrated from the offset. **What problems is Singular solving and how is that benefiting you?** No problems with its primary benefit being an accurate cross devise attribution layer. ### 35. Attribution made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Rima S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2020 **What do you like best about Singular?** Features introduced by Singular improvise analytics experience of users. Easy to maneuver dashboard and reports. Timely resolution of queries. The network which Singular has, is immensely helpful. **What do you dislike about Singular?** Haven’t had to experience that so far, they’ve simplified marketing analytics. **Recommendations to others considering Singular:** You can vouch on Singular to meet with all your performance marketing requirements. **What problems is Singular solving and how is that benefiting you?** We were struggling to identify revenue contribution from multiple ad networks & campaigns run on different platforms. Singular made it easy for us to implement, improve & optimise marketing performance for our Apps. ### 36. I been working with Singular for 2 years **Rating:** 4.5/5.0 stars **Reviewed by:** Kael L. | Director of Marketing & Live Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2020 **What do you like best about Singular?** The support and reactivity from the Singular team **What do you dislike about Singular?** Nothing service provided by Singular is fantastic **Recommendations to others considering Singular:** Very cool tool for both Marketing Analytics and Attribution. Highly recommended! **What problems is Singular solving and how is that benefiting you?** Attribute all my players and the security (Fraud Prevention) ### 37. Amazing MMP providing a great level of customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Vitaly K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Singular?** User-friendly UI Powerful fraud prevention tools Great customer support **What do you dislike about Singular?** Comparing to other MMPs I used in the past Singular is doing a really great job. **What problems is Singular solving and how is that benefiting you?** Attribution, reporting, fraud prevention. ### 38. Must have all-in-one tool for your UA stack **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Singular?** An MMP with complete coverage of cost data (and easy setup) along with attribution data all in one place, full breath of data connectors, dedicated team with great support. **What do you dislike about Singular?** The UI and dashboards could benefit some more love. Not a big issue on our side since we pull the data in our Analytics platform though. **What problems is Singular solving and how is that benefiting you?** Consolidation of Cost, ad monetization and attribution data for mobile. ### 39. Best in the industry for marketing data aggregation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2020 **What do you like best about Singular?** Singular provides an elegant solution to collecting and joining spend and attribution data. Without Singular you are left with either a lot of data engineering work or a lot of manual processes. **What do you dislike about Singular?** The pricing model can be opaque and contract negotiations have been the most time consuming and painful I have been through. **What problems is Singular solving and how is that benefiting you?** Singular's cost tool saves data and UA teams countless hours of manual spend pulling or API integration upkeep. When you use Singular for attribution as well, you create a UA data ETL out of the box that gives you ROI insights with zero heavy lifting. ### 40. Value for Money. Needs improvements on features. But a great buy for startups. **Rating:** 4.0/5.0 stars **Reviewed by:** Kaushik T. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 08, 2020 **What do you like best about Singular?** Support, Ease of use, Quick introduction of the new features. **What do you dislike about Singular?** UI/UX, Reporting Freedom, I think there is a great scope in improvements in how reports/dashboards are shown. Visualization needs to be there -- at the same time sharing the report with teams is vague. It expires suddenly, there is no way to extend the validity, revoke access, change passwords of such shared reports. **Recommendations to others considering Singular:** It's a great tool for small to medium businesses. Provides just enough features at a great cost with some great support and visionary management. **What problems is Singular solving and how is that benefiting you?** Marketing Attribution. However, I have quickly realized that it is way more than that. We are now using Singular for Referral Program as well. **Official Response from Elizabeth Lauer-Lopez:** > Hi Kaushik, thanks for the positive review, and glad to hear you're getting more out of our system than just attribution! That's exactly what we're focused on helping marketers discover. Check-in with our team on how you can set an expiration date for a shared report that is far into the future. Using the "Create Link" feature to share a report with someone who does not have access to Singular defaults the report link life to 7 days, but you can change it. ### 41. Simple but complete MMP, with full visibility on the main KPIs **Rating:** 4.0/5.0 stars **Reviewed by:** Lucio S. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2019 **What do you like best about Singular?** Singular´s simplicity on cost reports and features. Super complete antifraud tool and we´ve just received a training by their team explaining how it works, seems extremely advanced compared with other MMPs and allows you to make customized reports on the moment. Also their support team has improved a lot in the last months, specially in Americas, which is an extremely big market and constantly growing. And they give you full support with any questions you may have about the platform or the technology besides it. **What do you dislike about Singular?** Their dashboard. It would be really good to add a good dashboard with some KPIs for each advertiser and partner to quickly check their performance on the platform. **Recommendations to others considering Singular:** I recommend, once you have completed the setup, to have a complete training with Singular´s support team, to fully understand what you can do with the platform and reports, in order to take the most advantage out of it. **What problems is Singular solving and how is that benefiting you?** Cost report platform. We use it with some advertisers and works perfectly. We also user their antifraud tool that gives full perspective on how the ecosystem works and how to optimize their marketing efforts. They use advanced technology on their prevention and detection of non compliant traffic. ### 42. Solved cost aggregation problems on team, provided easy platform to do ROI analysis **Rating:** 4.0/5.0 stars **Reviewed by:** Andy W. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** The idea that we don't need to hit multiple APIs in order to get cost and other related data from multiple different partners. Most major partners are integrated with Singular as well. Only requires one login per channel or network you are trying to receive data from. Because cost and revenue data reside in the same place within Singular, it is easy to get reports and analyse our marketing campaigns to optimise our efforts across multiple channels in one place. Singular also provides measurements and KPIs by cohorts which is very useful in our day-to-day analyse, and is made easily accessible which is something that other platforms struggle with in their UI. **What do you dislike about Singular?** It can be frustrating as that data may or may not be delayed due to the 3rd parties not sending it consistently to Singular. This causes some detective work when cost data seems off as it may be due to our connections with Singular, or Singular's connection with the 3rd parties. **Recommendations to others considering Singular:** Singular has helped our team with a lot of maintenance overlooking multiple APIs for simple data such as costs, and provided a place we can get robust (and cohorted) reporting and analyses to optimise our marketing efforts. **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to more easily ingest cost data across multiple different advertising partners. It has also allowed for faster ad easier analysis of optimisations within certain networks and partners as ROAS information is more readily available without any additional merging of revenue and cost data outside of the platform. ### 43. Accurate Data in an Awful UI **Rating:** 2.5/5.0 stars **Reviewed by:** Ivan O. | Head of Data, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** It's great to have all the data centralized on one platform. Otherwise, we would have to create scripts to pull the data from each network's API. So, in our use case, it definitely can speed up our workload. It has a good support, every time we have an issue it was a quick answer. **What do you dislike about Singular?** The UI is not that flexible, it takes a lot of time on response. If I were you, I would probably try to work harder on it. I've tried also Appsflyer and have similar issues so it could a good point to stand out vs your competitors. On the other hand, we have also had some issues related to the data load. Once, we lost the expenses from Adwords for the last 7 days and since it's a major network for us it broke all our ROI related reports. **What problems is Singular solving and how is that benefiting you?** As far as I know, since I work on Data and not directly in business, we currently use Singular only for reporting purposes related to the costs of our campaigns at different levels. At first, we tried to use it as a replacement to AppsFlyer but we experienced some discrepancies with it and decided to keep it on AppsFlyer's side. Regarding the benefits, as I mentioned above, on my side at least it's related to have only one source of information. We could have probably leveraged more from it If we had used it as an attribution platform as well. **Official Response from Elizabeth Lauer-Lopez:** > Hi Ivan, It would be great to understand what dimensions you need to pull your reports in. If you reach out to your Customer Success Manager, me and our support team, we will try to replicate the slowness you are experiencing and see what we can do to optimize it. We've also released an ETL solution that takes your aggregated data and manage the delivery of that data to your internal BI and/or visualization tool. If that's something that you think you could benefit from versus manually running reports or using our reports bookmark solution, please do let us know. ### 44. Time saver for the entire team, helps us understand our marketing results **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2020 **What do you like best about Singular?** Creative reports allow us to get great visibility according to the target audience (and see which banners resonate with them) **What do you dislike about Singular?** Price can become expensive if you want to add more features **Recommendations to others considering Singular:** Go for it, it’s a good platform and they have a free trial, so why not try it out? **What problems is Singular solving and how is that benefiting you?** Getting all of our marketing data in the same place **Official Response from Elizabeth Lauer-Lopez:** > Thanks for taking the time to leave a review for us! The value you're recognizing is exactly what we set out to achieve with customers. We hope to find the right package for all companies within their budget so they can see the same value you do. Thanks again! ### 45. Great data aggregator **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** December 12, 2019 **What do you like best about Singular?** The easiness to create pivot tables with raw data and to get granular results on different levels (source, campaign, ad set/ads/sub-publishers and etc.). We also have a direct Slack channel with them to ask questions and to direct feedback, so it is quite helpful to solve bugs. **What do you dislike about Singular?** To share feedback with discrepancies between the MMP and the networks can take some time, we have to make the case ourselves to point to the issue, would be great to have an MMP that could already help with that as they receive the data directly from the source (they could say: FB is claiming X% amount of installs on their side compared to our own attribution). **Recommendations to others considering Singular:** I think it is a quite intuitive tool but you may need to add secondary metrics and calculated fields of your own, they are great in implementing what you need but you need to know exactly what you are looking for. **What problems is Singular solving and how is that benefiting you?** They are our MMP and data aggregator (meaning, we can have our KPIs per campaign, ad set, and ad level directly on their dashboard). In terms of cost/benefit, for us to have the same tool for both was very helpful as we were limited in terms of data extracts with other MMPS/ ### 46. They do a good job with attribution and help with inquiries. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2019 **What do you like best about Singular?** I like that Singular customer service is very responsive and helpful when I have an inquiry. For example, when we had a data issue, I reached out to my Singular point of contact, Josh. He was quick to respond and forwarded me to the engineers, as the issue had to be handled by them. The engineers were also responsive and timely. We ended up fixing the issue using their input. **What do you dislike about Singular?** There are occasional data issues, which delay when we are able receive data. **What problems is Singular solving and how is that benefiting you?** Singular allows us to determine which users came from which ads. Singular also allows us to determine how much money we spent on each ad, how many impressions each ad served, etc. The main benefit out of these two capabilities is that we are able to figure out how well each ad is performing, how well each marketing channel is performing, etc. We then do more of what is working and less of what is not working. This tremendously assists our bottom line. ### 47. Singular has been a value add **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2019 **What do you like best about Singular?** Singular has a solid interface that allows you to clearly see attribution information for your marketing programs. We use Singular to segment device sources and push to our internal acquisition attribution methodology, which has been helpful in determining media spend allocations and performance. **What do you dislike about Singular?** It's pretty challenging to get new partners set up with the right attribution windows. We also noticed that there are a lot of hiccups with getting system users set up, on Facebook specifically. **Recommendations to others considering Singular:** Take a look at your options and make sure you need Singular for your specific needs. I think they're a great tool, but there may be a specific analytics stack that is needed for your company which may be a combination of MMP, Singular, and internal tooling. **What problems is Singular solving and how is that benefiting you?** We're solving multi-touch attribution questions internally. We're realizing that there may be a need for internal attribution analysis thanks to some of the data that Singular provides us. **Official Response from Elizabeth Lauer-Lopez:** > It's a best practice that your attribution window always is based on the IO agreement you have with your media partner. However, we do offer very flexible attribution windows (both for click and view-through attribution) and customizable lookback windows for your postbacks to partners. Singular has a unique niche offering in digital marketing because we are the only MMP (mobile measurement partner) that provides attribution, cost aggregation and data governance with the ability to deliver your marketing data to your internal database via our marketing ETL solution. It's fantastic to hear that we're helping power your internal multi-touch attribution methodology! ### 48. UA User **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** October 15, 2019 **What do you like best about Singular?** -Data consolidation for creatives is quite useful as I can send the report easily to the creative team. - Quick pivot selection of key KPIs tables when I need to deep dive into a specific segment. -Easy data aggregation by cohort (with all the D1/D7/D14 etc. up to lifetime) as on other attribution partners I had to manually add some segments. -Consolidation of results across different apps. -Comparison table by dates **What do you dislike about Singular?** -That we have to export the data if we want to make graphs and see trends (so we still need some sort of Excel use, would be ideal to have everything on the platform) -Ability to easily change the order the metrics are presented (ex. for some cases I would rather see revenue first and then cost). -Not a lot of filtering options. On the creative reporting, I cannot filter by specific FB campaigns and ad sets, so more granular levels would be great to have. **Recommendations to others considering Singular:** It is great for a UA team to have everything consolidated into 1 spot and to rapidly look at key KPIs. Also very easy to reach to the support team (we have a dedicated AM on Slack where we can direct questions). **What problems is Singular solving and how is that benefiting you?** Attribution and fast reporting to top management. The main benefit is on data aggregation, for now. ### 49. Singular is a great source for the source of truth in cost **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** Singular is a great source for the source of truth in cost. The cost in Singular is almost alike to the one in networks. The discrepancy is minor, so we can rely on Singular. **What do you dislike about Singular?** The daily API data are sent after our ETL kicks in not before. So we cannot recognize yesterday's cost in our system. We can still see, but not in the most downstream. Also the cost is not that granular. It is as granular as a campaign, but not much more. It would be great to have cost as granular as a keyword level in the long-run. It does not have to be in the near future. The data are not preserved long. So far this is not a big issue, but if we want to reconcile data for a long-term in the past, then we need to reach out to Singular in E-mail rather than through Singular UI. **Recommendations to others considering Singular:** Same as what I wrote before. Singular is a great source for the source of truth in cost. The cost in Singular is almost alike to the one in networks. The discrepancy is minor, so we can rely on Singular. **What problems is Singular solving and how is that benefiting you?** We are trying to bring cost of our new vertical. Currently, it dose not have an ID because of the failure of our 3rd party engineering company. We will see that cost soon. I am not sure how to answer about the benefits part with respect to the aforementioned problem. It is more on the side of the 3rd party engineering company, not on Singular. ### 50. Very useful tool in gaining insights to huge amounts of data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 04, 2019 **What do you like best about Singular?** Able to make custom reports and dig deep into country wide data.This is very useful for looking at campaigns from a holisitic and top-line view when trying to gauge performance as a whole for one geo. Having all data in one place make for a good experience **What do you dislike about Singular?** System can often take a long time for reports to load. Once reports are loaded they are very useful for seeing a full breakdown of the data and very easy to gain insights from the data produced. However if you need to make a very small teak it can take a while for the report to reload. **What problems is Singular solving and how is that benefiting you?** Breaking down by country is very useful when looking at worldwide campaigns. Also allows for ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+04%3A18%3A17+-0500&secure%5Bsession_id%5D=d4800b98-42ae-46c0-abd3-79c142689157&secure%5Btoken%5D=241aa535bb90f3d43f03a53d28110df0c8ee24315113e5901ec02e7750e9f856&format=llm_user) ## Singular Integrations - 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[MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Trading** - Keyword Tracking - Refund Management - Integrations **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **API Construction** - API Testing - Data Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules **Functionality** - Extraction - Transformation - Loading - Automation - Scalability **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Metrics** - Engagement - Retention - Return - Conversions **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - Gateway **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Data Integration** - App Integration - Data Transformation - Plugins **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - 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