--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 529 scale: '5' date_modified: '2026-08-10' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 529 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. (80 reviews) - Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. (64 reviews) - Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. (47 reviews) - Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. (46 reviews) - Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. (36 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. (18 reviews) - Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. (18 reviews) - Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. (16 reviews) - Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. (15 reviews) - Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. (15 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. The Singular team stands out **Rating:** 5.0/5.0 stars **Reviewed by:** Cole M. | Director of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Singular?** What sets Singular apart is its exceptional team. Renzo, in particular, has been instrumental in helping me become a power user, a level of support I rarely encountered with other MMPs. I have high confidence in my Singular data, as decisions based on their reports consistently lead to positive business outcomes. Despite the evolving privacy landscape over the past few years, Singular has adapted, ensuring their integrations maximize data accuracy and transparency. **What do you dislike about Singular?** Comprehensive creative reporting across channels **What problems is Singular solving and how is that benefiting you?** Giving us a clear picture of where our users are coming from across web, android and iOS. ### 2. Nice Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Singular?** The support I get from the team when I have doubts about data or features. **What do you dislike about Singular?** I think this is not only about Singular but all MMPs about the data from the Modeled SKAN. **What problems is Singular solving and how is that benefiting you?** Its helping me get clean data about how much return I am getting from my ads ### 3. Excellent experience with the account manager, available to provide solutions. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2025 **What do you like best about Singular?** Great support from the account manager, always available and quick to respond to find solutions. **What do you dislike about Singular?** we haven't achieved precise web tracking yet, still a topic to work on to be able to take advantage of the tool **What problems is Singular solving and how is that benefiting you?** MMP for our paid media campaigns ### 4. Easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 01, 2024 **What do you like best about Singular?** APIs are very easy to use but limited in the cohort data **What do you dislike about Singular?** Very low limit for tracking events, any app has more than 12 events that would like to track, especially for gaming. **What problems is Singular solving and how is that benefiting you?** Source of Truth, centralizing all the data in one place, fast to pull data. ### 5. Singular is easy to navigate and has all the features we need. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** It is easy to navigate and get reports you are searching for. Also, their support team is responsive and know what they are doing. **What do you dislike about Singular?** The downside for me is the loading of the reports you are building. It sometimes take a lot of time for the report to be generated. **What problems is Singular solving and how is that benefiting you?** Singular helps us depict the SKAN conversion values. Also with non SKAN network, it helps us attribute installs and events though Singular tracker, which is easy to make. ### 6. Singular Revie **Rating:** 5.0/5.0 stars **Reviewed by:** david a. | Programmatic Manager, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** The raw data exports and detail that it has on the customers **What do you dislike about Singular?** not a lot of details on audience segmentation **What problems is Singular solving and how is that benefiting you?** The ability to have detailed information of each user and how they purchase joourney looks like with our campaigns. making us understand what works beest for each client ### 7. Easy to Integrate to from a Data Engineering Perspective **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 15, 2024 **What do you like best about Singular?** It was very easy for our Data Engineering team to integrate to Singular and load data into our data lake/warehouse. The support team was also very supportive throughout the integration process **What do you dislike about Singular?** Singular does not have a direct connection to ClickHouse, which is not really a bad thing. We were able to use GCS as our data destination **What problems is Singular solving and how is that benefiting you?** It helps my team track attibution data, and seamlessly loads this data into our data lake/warehouse ### 8. Transformative Marketing Platform with Unmatched Insights **Rating:** 5.0/5.0 stars **Reviewed by:** Andres C. | Marketing Manager - Claro Pay de Telcel, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Singular?** Singular has revolutionized the way we approach marketing and analytics. As a comprehensive marketing measurement platform, it has provided us with unparalleled insights into our campaigns, enabling us to optimize our strategies and drive better results. **What do you dislike about Singular?** " would improve the usability of the filters and UI. **What problems is Singular solving and how is that benefiting you?** The platform’s robust attribution model ensures that we accurately track the performance of our marketing efforts across multiple channels. This has been instrumental in identifying the true impact of each campaign, allowing us to allocate resources more effectively. ### 9. Great customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Singular?** The availability of both CS and Technical support. They are great. **What do you dislike about Singular?** Sometimes we get data issues and we dont understand why. Attribution data is a little bit weird **What problems is Singular solving and how is that benefiting you?** It is our attribution tool. ### 10. Great experience with customer success manager **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2024 **What do you like best about Singular?** The capability to support COPPA needs. The experience with our custmer success manager has been great and satisfactory. **What do you dislike about Singular?** Sometimes the saved reports do not load, which inhibits my ability to do my analyses efficiently. **What problems is Singular solving and how is that benefiting you?** Proper mobile attribution ### 11. great product with extremely professional, responsive and patient support **Rating:** 5.0/5.0 stars **Reviewed by:** Yonatan G. | head of marketing analytics, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** the quality of the product and the level of customer servise **What do you dislike about Singular?** nothing i can think of really. this is a great product **What problems is Singular solving and how is that benefiting you?** Singular saves us all of the API & ETL integrations for all of our ad-network data ### 12. 2024 Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** Singular has all of the front end data from all of our partners, making this a vital tool for my team. Singular is already integrated with most of our partners and if not then we are able to create a new implementaiton. **What do you dislike about Singular?** Support members are not always on the same page with each other **What problems is Singular solving and how is that benefiting you?** Singular has all of our front end data so we do not have to manaully retreive them from our partners. ### 13. Best MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Juan Felipe V. | Growth Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** What I like best about Singular is its exceptional support, reliable system, and seamless data integrations. These features allow me to measure all my KPIs with precision and confidence. The platform's ability to consolidate and analyze data from multiple sources helps me make informed decisions and optimize our campaigns effectively. **What do you dislike about Singular?** Right now, anything. Has been working great for me. **What problems is Singular solving and how is that benefiting you?** All the measurement of our paid media campaigns. The lifetime value from our users ### 14. This is a description of a product that is user-friendly and adaptable to specific requirements, offering a range of solutions. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2025 **What do you like best about Singular?** Dashboards, reporting, and special customer support **What do you dislike about Singular?** It's time to load the dashboards, which include an incrementality section. This section doesn't necessarily have to be based on a Marketing Mix Model (MMM); it could be a hybrid model designed to measure incremental performance within the already existing attributed data. **What problems is Singular solving and how is that benefiting you?** Assign the paid activity accurately according to the customized business needs. ### 15. Great Customer Support with straightforward data ingestion process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** Singular has helped us streamline data collection across different channels. It makes our data pipeline more efficient and easier to work with. In addition, the data can be easily normalized with Singular's pipeline **What do you dislike about Singular?** The backfill window is limited, which means new data sources have limited time ranges **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to have a normalized format across channels. It makes our reporting and modeling processes more efficient and makes the QA process easier ### 16. Great customer support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Great customer support, creative reporting. **What do you dislike about Singular?** No negeatives thus far. My experience working with Singular has been great. **What problems is Singular solving and how is that benefiting you?** Accurate spend ETL and creative reporting. The creative reporting tool helps us aggregate our creative performance and make quicker optimization deccisions. ### 17. Awesome! **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo G. | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Support and project follow up, communication and features. **What do you dislike about Singular?** response times are sometimes long and sometimes arranging a meeting with support is complicated. **What problems is Singular solving and how is that benefiting you?** to know and understand campaign conditions more effectively. ### 18. Easy & intuitive Cost reporting with a great Support team. **Rating:** 5.0/5.0 stars **Reviewed by:** Steve D. | Director of User Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Singular?** Singular's marketing cost aggregating & reporting is great out of the box, but what I especially like is the Custom Dimensions feature which lets us really tailor our reporting around our specific business priorities. **What do you dislike about Singular?** There is a limit to the number of Global Events one can track in Singular before incurring additional costs. **What problems is Singular solving and how is that benefiting you?** Singular's preconfigured Partner integrations and Data Connectors makes it a smooth and seamless experience to onboard a new marketing channel. ### 19. Client friendly MMP partner and best in the market. **Rating:** 5.0/5.0 stars **Reviewed by:** Khadir H. | Assistant Manager - User Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** November 16, 2023 **What do you like best about Singular?** 1. Its marketing measurements (Comes with privacy proof). 2. Seamless integration with almost every ad network. 3. Campaign performance insights and measurement metrics like fraud detection, cohorts, and many more KPIs. In simple words Singular in user friendly and highly powerful tool. **What do you dislike about Singular?** Yes, TBH we do face uncertain situations and many doubts pop up. But POC from Singular does the job well. **What problems is Singular solving and how is that benefiting you?** Indepth KPI metric analysis, fraud deduction and many more ### 20. We recommend Singular for the excellent management, and for fully understanding our company's goals. **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia C. | Leader Planning, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** -Visibility of measurement to improve decision making. -Connectivity between platforms. -We like having a complete team dedicated to our account. **What do you dislike about Singular?** -The creation of reports takes longer time than expected. -Implementing Singular took longer than expected. -It's not too user friendly if you get access without previous information of how the platform works. **What problems is Singular solving and how is that benefiting you?** It's helping us to improve the decision taking, thanks to the visibility of the attribution of different platforms. ### 21. Great! - Product, Tech & Support for attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Avinash S. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2024 **What do you like best about Singular?** Great Customer Support & Customised Solutions! UA has become more challenging over time. It’s important to have the right attribution partner for success. Singular’s latest Unified iOS Report is one of the best solutions so far for iOS attribution! Singular team is talways there when we need them & they offer customised solutions with easy integration steps for implementation. Their dashboard is easy to use with lots of features & is one of the frequently used for routine analysis. **What do you dislike about Singular?** None so far. They always come up with a solution to address them. **What problems is Singular solving and how is that benefiting you?** Attribution especially for iOS. Fraud Detection. Web Attribution. Cross-Platform Attribution. Re-Engagement. ### 22. Excellent customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** Singular has been a great help when it comes to measuring our iOS UA campaigns. We're still rather new when it comes to iOS 14, but Singular has provided support in creating the conversion schemas for our apps, as well has teaching how to measure the campaigns with their unified reports. **What do you dislike about Singular?** Singular is a little more expensive than other MMPs **What problems is Singular solving and how is that benefiting you?** Singular helps measure our iOS campaigns more effectively. ### 23. Best mobile marketing analytics and attribution platform **Rating:** 5.0/5.0 stars **Reviewed by:** Elisabet E. | Martech & CRO Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** The best thing about Singular and the real difference compared to other tools is the quality of the team that makes it up, the weekly follow-up we have with them, and all the support they have provided us. **What do you dislike about Singular?** The only "disadvantage" would be getting used to a new platform, but it's very easy to understand how to use it. **What problems is Singular solving and how is that benefiting you?** The main problem it solves for us is attribution and deep links for our APP. ### 24. Great service, very flexible and with amazing account management team **Rating:** 4.5/5.0 stars **Reviewed by:** Or G. | User acquisition Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** I can always adress problems/things I want to get help with- and get response almost in no-time. **What do you dislike about Singular?** Some platform start testing Betas with different MMPs **What problems is Singular solving and how is that benefiting you?** Mobile attribuation and SKAD schema ### 25. Great product, great customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea D. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Singular?** We implemented Singular to take our tracking to the next level for both organic and paid marketing efforts. The platform has been easy to use, and we will continue to scale its use as our marketing efforts expand. Any time we had questions about setup or our account, the Singular customer support team was quick to respond. **What do you dislike about Singular?** None, worked just as needed for our team. **What problems is Singular solving and how is that benefiting you?** Before using Singular, we didn't have a way to direct prospective app downloaders to the correct app store. As we looked into Singular, we realized they could solve this problem and assist in more use cases for attribution -- great for tracking various marketing analytics and campaigns. ### 26. Singular streamlines the measurement process and is very intuitive to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Singular?** They make it very easy to translate the different metrics from various platforms into one simple view. Even non-marketers can get an easy look at current performance. **What do you dislike about Singular?** I can't think of anything! I'm very happy with the tool. **What problems is Singular solving and how is that benefiting you?** Singular helps streamline the process for analyzing our marketing performance. It helps us make decisions on where to spend our dollars and informs leadership what efforts are having the most impact ### 27. Reliable Data Aggregation and Great Customer Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Singular?** There are two aspects we like best about Singular. The first is the multitude of data connectors and integration options to pull data across a vast majority of ad networks. The second, is the superior customer support they provide when tackling data, integration, and API issues. Our customer service managers, Nabiha, Shabtay, and Simon go above and beyond when it comes to having to implement techinical changes or custom solutions to meet our business needs. **What do you dislike about Singular?** Cleaning up old or duplicate data in the Singular UI can be challenging at times because it requires a collaborative effort to ensure that it is done correctly and can take some time. Also, when setting up events, it is important to plan and test because once the metrics are mapped to events they are locked and can not be changed. **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to aggregate and normalize data across all our partners. We have benefited by streamlining our reporting process and can draw insight across partners, channels, and campaigns. **Official Response from Yoni Amias:** > It's so great to read that Nabiha is really working alongside you to get the most out of your use of Singular and that you are seeing such benefits in the reporting you are receiving. Thank you so much for taking the time to write - we're looking forward to supporting your continued growth ### 28. Best Market Leading MMP **Rating:** 5.0/5.0 stars **Reviewed by:** AGAM S. | Data Analyst , Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Singular?** I have been using Singular since 1.5 years and it has been awesome experience ,with the amount of granulaity in the data ,reporting it provides.This is user friendly and can be easily handled. Singular has a lot of features which help the adtech industry to nalyse the data better. Singular team has a great team who are always there to support us. **What do you dislike about Singular?** Nothing as of now. This has been a great MMP tool. **What problems is Singular solving and how is that benefiting you?** Singular has allowed us to help us in reporting of the data which provides us much more granulity. We draw insight across partners, channels, and how our campaigns performing. ### 29. GDPR aligned, good service **Rating:** 5.0/5.0 stars **Reviewed by:** JUDIT T. | Head of Digital, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Singular?** no fingerprint scandal, good client support good price **What do you dislike about Singular?** the reporting interface could have a better ux **What problems is Singular solving and how is that benefiting you?** app install atribution in for in-store campaigns ### 30. Review on Singular **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** 1. intuitive interface (most often it is easy to find what I am looking for) 2. quick response time in case of any issues/questions 3. genuinely they care about their customers 4. they keep us informed **What do you dislike about Singular?** Rarely, but it may happen that some inconsistencies occur, but as I wrote above, it is solved really quickly **What problems is Singular solving and how is that benefiting you?** Cost aggregation of marketing campaigns ### 31. Great Tool For Mobile Attribution and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Svitlana B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2024 **What do you like best about Singular?** Customer Support Good UI&UX Comprehensive documentation Access to raw data Connections with the external data warehouses Easy partner intrgrations **What do you dislike about Singular?** Event limitations Certain reporting limitations **What problems is Singular solving and how is that benefiting you?** 1.The main use case - mobile attribution. We use Singular to optimize mobile campaigns and analyze performance. 2. Analysis of the effectiveness of install channels. 3. Hub for aggregating all data from advertising accounts and building blended reports. 5. SKAD data access. 4. Great ETL tool ### 32. My experience with them has been PERFECT **Rating:** 5.0/5.0 stars **Reviewed by:** Esteban M. | Digital Ads Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 25, 2024 **What do you like best about Singular?** Reporting tool and Customer success team **What do you dislike about Singular?** Nothing, everything perfect. Very complete product **What problems is Singular solving and how is that benefiting you?** Attribution, reporting, and Integration with esch and every tool we needed ### 33. Great Communication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** January 02, 2025 **What do you like best about Singular?** Great Support and Communication for issues I've encountered **What do you dislike about Singular?** I've been working with Singular for a few months now and have had no issues **What problems is Singular solving and how is that benefiting you?** Cost reporting ### 34. Amazing product with a great team behind it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Singular?** When we started working with Singular we were really impressed with a few things: 1. The huge amount of integrations they support 2. Their great onboarding process - whether for new integrations or migrations from old solutions 3. Their general approach in regards to creating new intgrations based on the client's need. They don't charge extra for creating new integrations and they strive to build new ones as fast as possible. Their approach is that building new integrations help both their clients and themselves. I looked into a few companies that facilitate such services and none had this point of view. **What do you dislike about Singular?** The only thing I dislike is the general pricing model in this area which is not specific to Singular. For extracting data from ad platforms most companies (Singular included) set the cost as a percentage of the amount the advertiser spends. **What problems is Singular solving and how is that benefiting you?** Singular saves us the trouble of developing new intergations with ad platform apis. With Singular, whenever we begin activity in a new ad platform we integrate with that ad platform in a couple of clicks. ### 35. Excellent Support and Problem Solving **Rating:** 4.0/5.0 stars **Reviewed by:** Eva J. | Co-Founder, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Singular?** Customer Success and Customer Support are well established and work well. I appreciated the new features and how open Singular is for feedback. **What do you dislike about Singular?** Some features are not entirely intuitive. I missed being able to use API in gsheet. **What problems is Singular solving and how is that benefiting you?** Used Singular for all our Marketing Analytics, ETL tool and to build our internal Reporting and dashboards. ### 36. Lovely communication, fast problem solving. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** Easy setting up attribution and partners. Fast communication. **What do you dislike about Singular?** Nothing in perticular about this product. **What problems is Singular solving and how is that benefiting you?** Attribution with different platforms. ### 37. Good service, solve problems fast, replay past **Rating:** 5.0/5.0 stars **Reviewed by:** Shir L. | Marketing specialists, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2024 **What do you like best about Singular?** Direct communication with a personal treat **What do you dislike about Singular?** The "open support ticket" is a bit long. You have to do it after every issue. I know that this is for a efficiency but I believe there could be a way to make the process easier from our side **What problems is Singular solving and how is that benefiting you?** Data issues and matrix ### 38. Easy attribution tool and all in one platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Singular?** I use Singular daily. Easy to use visualization and attribution setup, fast and friendly CS team, and at the forefront of SKAN attribution setup making them a trusted source of knowledge. Dashboards are fast and approachble, reports offer a lot of dimensions and customaztions. **What do you dislike about Singular?** Sometimes some of the reports load a little slowly, and the report saving is a little bit of a nuance. Limited dashboard and pivot table functionality. **What problems is Singular solving and how is that benefiting you?** Attribution of marketing campaigns to determing spend/budget allocation. Source of truth for marketing decisions. ### 39. I find Singular an extremely helpful partner as we venture into new channels and scale them **Rating:** 4.5/5.0 stars **Reviewed by:** Sagnik G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Singular?** Offers comprehensive attribution, most importantly we get extremely good response when it comes to resolution of issues Also proactive in terms of KT sessions **What do you dislike about Singular?** Nothing in particular - just that they need to help us understand a bit more on accuracy of probabilistic attribution **What problems is Singular solving and how is that benefiting you?** Helping us understand the efficiency of different channels, their profitability and how we can scale them ### 40. Data analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Singular?** That I have all my data in one orginized place. Also the credibilty of the data **What do you dislike about Singular?** Dashboard capabilities are a bit limited **What problems is Singular solving and how is that benefiting you?** Calculating our cost & attributing our users. This is the core data we need for user aquisition ### 41. Working with Singular, our best decision **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** The easy way to integrate our platforms and load the data ain our infra **What do you dislike about Singular?** Would be good if the data availability was early **What problems is Singular solving and how is that benefiting you?** We can map the inversion on all our media sources, reducing the gap of uncertainty in decision times ### 42. Great tool for cost aggregations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** Great support team and really easy to use platform. **What do you dislike about Singular?** GUI could offer more flex reporting (Drag & drop / Pivots etc') **What problems is Singular solving and how is that benefiting you?** Singular helps pulling and aggregating cost data spent in many media networks, and present it in aunified accurate way. ### 43. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos A. | Paid Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Singular?** The excellent attention of the Singular team **What do you dislike about Singular?** The creatives report is not user-friendly for viewing the data. **What problems is Singular solving and how is that benefiting you?** It helps us make accurate decisions since we have correct attribution in our campaigns and allocate the investment to the medium to be enhanced. ### 44. Have used almost all of the MMPs available and would recommend singular for retention analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Siddarth K. | Sr Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Singular?** The robust ysytem ofr iOS tracking (SKAN 4) and retention cohorts **What do you dislike about Singular?** would like to have the option to integrate unlimited events instead of just 12 **What problems is Singular solving and how is that benefiting you?** We faced problems between FB and Google cannibilizing traffic and singular was able to resolve that ### 45. I just completed a migration to Singular and received great support from the team during the project. **Rating:** 5.0/5.0 stars **Reviewed by:** Julyana D. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Singular?** - Support during the migration, with weekly contact points and technical clarification **What do you dislike about Singular?** - It is not possible to customize the visual aspect of dashboards much, and some filters that would facilitate analysis are missing. **What problems is Singular solving and how is that benefiting you?** Attribution of paid media channels to make smarter decisions ### 46. Great solution for mobile campaigns measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Evyatar S. | data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** good ETL solution to export data from their API. great support from their CSM **What do you dislike about Singular?** they don't provide e2e solution as their competitors do (probablistic model) **What problems is Singular solving and how is that benefiting you?** Singular allows us measuring our mobile marketing campaigns performance ### 47. Great product allowing for capabilities to conduct performance marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Singular?** The data warehouse capabilities and funcitons as well as the customer support service **What do you dislike about Singular?** A few lacking functionalities in the datawarehouse side **What problems is Singular solving and how is that benefiting you?** Performance marketing analysis capabilities to look at what acuqisition channel is the best performing ### 48. Pleasant experience when it comes to Singular integration to internal tools. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Very client-oriented, we really like the integration possibilities Singular provides - especially for DWH syncs. **What do you dislike about Singular?** Some more complex tickets take too much time to resolve. **What problems is Singular solving and how is that benefiting you?** Track performance of our Campaigns and UA efforts... ### 49. Great attribution service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** Great support team and easy integration. **What do you dislike about Singular?** UX could be better, in some features there are many options that are not necessarily needed. **What problems is Singular solving and how is that benefiting you?** Aggregating all the data and getting KPI reports per campaign ### 50. Partnership and Ownership as a unified team **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Singular?** The singular team has been a one stop resource for all questions on attribution and MMP. They display ownerhship and have a valued partnership ethic with product and ops teams where they partner with us closely on all solutions for MMP. Our experience with working with the team is fantastic and it seems the team has merged seamlessly within Uber and is available 24*4 to answer tough questions. **What do you dislike about Singular?** I think we have faced some issues on Meta with regards to customised tech implementation for postback templates and advanced solutioning when it comes to transitioning to the SAN configs but those are unique challenges for our tech stack **What problems is Singular solving and how is that benefiting you?** Attribution and analytics for all apps ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=5&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+11%3A50%3A31+-0500&secure%5Bsession_id%5D=158a5259-3d95-4620-9a26-d342351e2a97&secure%5Btoken%5D=b83740019bb294ce45595f6fb0d751a31078f092e1c7a79f6484f59a21c35e04&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Redshift](https://www.g2.com/products/redshift/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation - Predictive Analytics **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **API Construction** - API Testing - API Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Metrics** - Engagement - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - API Gateway - Performance Monitoring - Real-Time Monitoring - Version Control **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Data Integration** - App Integration - Data Transformation - Plugins - Real-Time Data **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Search/Filter - Document Management - Developer Portal - Activity Tracking - API Governance - API Design - API Lifecycle Management - Compliance Management - Application Management - Dashboard - Usage Tracking/Analytics - Data Mapping - Reporting/Analytics - AI Copilot - Rules-Based Workflow - Generative AI - Data Import/Export - Self Service Portal - Multiple Data Sources - Data Connectors - Drag & Drop - Testing Management - User Management - Data Synchronization - Real-Time Reporting - Database Support - Workflow Management - Access Controls/Permissions **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (722 reviews)