--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 529 scale: '5' date_modified: '2026-08-09' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 529 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. (80 reviews) - Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. (64 reviews) - Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. (47 reviews) - Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. (46 reviews) - Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. (36 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. (18 reviews) - Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. (18 reviews) - Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. (16 reviews) - Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. (15 reviews) - Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. (15 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. Flexible, Data-Focused Tool with a Highly Responsive Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2026 **What do you like best about Singular?** Flexible and dynamic. Data focussed. The team around it is highley receptive and helpful when we need them. **What do you dislike about Singular?** Migrating onto it from another MMP was more painful then expected. I think the creative reporting is still a bit early on, but it's quite a useful tool. **What problems is Singular solving and how is that benefiting you?** Mobile marketing attribution. UA spend is the biggest line item in our budget, so we need Singular to report on this. ### 2. Complex and Needs Improvements, But It Fulfills Its Function **Rating:** 1.5/5.0 stars **Reviewed by:** Laura M. **Reviewed Date:** April 21, 2026 **What do you like best about Singular?** I like the structure of how the information arrives in Singular. **What do you dislike about Singular?** They do not have an attribution window, they do not organize, they have a rather rudimentary attribution system that does not take into account when customers have it because the implementation is complicated as new issues arise each time, due to how the information arrives or how they are sending it. **What problems is Singular solving and how is that benefiting you?** I use Singular for the closest attribution with the connection to the applications and for PayMedia attribution. ### 3. Singular Makes Marketing Attribution Clear with Clean Dashboards and Smooth Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Mohit G. | Director/Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2026 **What do you like best about Singular?** Singular is easy to use and gives very clear insights into marketing and attribution data. The dashboard is clean, reports are reliable, and integrations work smoothly. It helps me understand what’s working and where to spend better. **What do you dislike about Singular?** Sometimes, account management could be more proactive. Rest is all good. **What problems is Singular solving and how is that benefiting you?** It brings all campaign and performance data into one place, saving time and reducing manual work. This makes decision-making much faster and more confident. ### 4. Effortless Mobile Attribution, But Needs Better Google Ads Performance **Rating:** 4.5/5.0 stars **Reviewed by:** Mohamed H. | Growth Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2025 **What do you like best about Singular?** I find Singular's reporting part easy, as it simplifies install, click, and revenue attributions. I also appreciate how frequent creation of deferred deep links has been made so simple. Singular helps in creating logic and linking behaviors for users across different platforms. A notable feature is the fraud prevention tool. The initial setup of Singular was easy, and it integrates well with platforms like Meta and Google. Singular is also less expensive compared to Branch and Apptrove, while offering more product-specific features. **What do you dislike about Singular?** Singular links won't completely behave as we expected in Google Ads unlike Meta. **What problems is Singular solving and how is that benefiting you?** I use Singular for mobile attribution and deferred link creation, which makes reporting easy—install, click, and revenue attributions are simpler. Frequent creation of deferred deep links is simple and helps create logic and link behaviors. Fraud prevention is also notable. ### 5. Exceptional accompaniment and technical support **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo Fabio O. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Singular?** The accompaniment and technical support provided **What do you dislike about Singular?** difficult question, so far I have not found a point to improve **What problems is Singular solving and how is that benefiting you?** It helped us improve the anti-fraud system and the optimization of attribution. ### 6. Improved Our Mobile Measurement with Ease **Rating:** 5.0/5.0 stars **Reviewed by:** Leonardo D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 13, 2026 **What do you like best about Singular?** I like the close service and the simple usability of the Singular platform. I highly value the reports that are very rich in information and the ease of necessary event configurations. The SDK installation and the first events were very simple and intuitive with the documentation. **What do you dislike about Singular?** Could have the possibility to create filters and view parameter information of events within the UI. **What problems is Singular solving and how is that benefiting you?** Singular resolves the assignment of digital channels accurately. ### 7. Great Customer Support and a Value-Driven Rep **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Networking | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2026 **What do you like best about Singular?** The customer support is good. Lucas Wiltjer as our rep always bring in value to the meeting **What do you dislike about Singular?** i don't really have dislink in terms of Singular. but i do want Singular provide more what other MMP cannot do. like highlight more on the feature that other MMP doesn't have **What problems is Singular solving and how is that benefiting you?** Lucas is helping me to solve SKAN only to probabilisity. ### 8. Unified Attribution, Spectacular Support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** Edu and Ani are always attentive to all the developments and what we need help with. **What do you dislike about Singular?** For the moment, everything is excellent with the data integrations we have used. **What problems is Singular solving and how is that benefiting you?** Use Singular to centralize attribution and cost information and measure the real impact of campaigns. It makes it easy to compare performance between sources and aligns investment with results. The timely support from the team also facilitates the work. ### 9. Intuitive UX and Stellar Support Enhance Onboarding **Rating:** 4.0/5.0 stars **Reviewed by:** Yaniv S. **Reviewed Date:** February 05, 2026 **What do you like best about Singular?** I like that Singular's UX is simple and intuitive, making it easy to navigate. The onboarding process was very easy, which was a big plus for me. I also really appreciate the great support from the team. They were a big help during our transition from another vendor, and have continued to be quick in resolving any issues we encounter. **What do you dislike about Singular?** In mobile apps, everything is awesome, but for tracking web users, the results are less accurate. **What problems is Singular solving and how is that benefiting you?** I use Singular for tracking marketing campaigns, identifying install sources, and user attribution. The simple UX makes onboarding easy, and excellent support ensures quick problem resolution. ### 10. Singular does an excellent job of connecting data and technology with outstanding support. **Rating:** 5.0/5.0 stars **Reviewed by:** André T. | Mobile Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** Singular offers a platform that’s easy to implement and use. It allows us to work with multiple publishers while keeping a unified view of costs and all key KPIs. But I believe what truly sets Singular apart is its proactive and responsive support. Every time we’ve had a need or faced a challenge, they’ve helped us activate or even develop a tailored solution. **What do you dislike about Singular?** There’s not much I can say we dislike — only that the user interface could be a bit better and more intuitive. It’s not a deal breaker, as it works well, but it could definitely be improved. **What problems is Singular solving and how is that benefiting you?** Singular is our first-ever MMP at Rentcars. In my previous roles, I’ve worked with competing MMPs, and I can say with confidence that we’re not missing any solution we need to address the challenges we faced here. One of our biggest priorities was diversifying acquisition and retargeting channels—something we’ve successfully achieved thanks to Singular’s attribution and measurement capabilities. We also needed a smart tool to segment real, high-value audiences within the app, and with Singular, we can now do that effectively. For Rentcars, having a unified view of the cost of every partnership is essential to understand exactly how much each channel delivers in terms of CAC and ROI. Only after implementing Singular did this become possible for the Rentcars app on both Android and iOS. The next step—something Singular already offers—is to fully implement Web-to-App integration, unlocking even more growth potential across our ecosystem. ### 11. Sr. MarTech Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Ugur G. | Sr. MarTech Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Singular?** The great customer support, up-to-date tech-savvy solutions, customized solutions and reviews. **What do you dislike about Singular?** To be honest, there isn't any point to say under dislike category. **What problems is Singular solving and how is that benefiting you?** Measurement of mobile applications, web-app measurement solution **Official Response from Yoni Amias:** > Thanks so much for taking the time to write Ugur. The team loves working with you and everyone else at StarStable and we look forward to continuing to work with you and support your growth into 2023 and beyond! ### 12. The most complete MMP I’ve worked with – reliable, powerful and well-supported **Rating:** 4.5/5.0 stars **Reviewed by:** Amanda R. | Growth Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2025 **What do you like best about Singular?** As a media specialist who has worked with other MMPs (like Adjust and AppsFlyer), I find Singular to be the most complete and reliable solution on the market. Its unified dashboard makes it easy to monitor spend, attribution, revenue, and user events in one place. The support team is responsive, knowledgeable, and speaks our local language (Portuguese), which makes onboarding and troubleshooting much smoother. Their fraud prevention capabilities are solid and work in real-time, helping us save media budget by blocking invalid installs and clicks. One of the aspects I appreciate most is how easy it is to implement and integrate Singular with our stack. The onboarding was smooth, and the platform connects seamlessly with our media partners, analytics tools, and internal systems — which helped us get up and running quickly with minimal dev effort. **What do you dislike about Singular?** There’s honestly nothing I strongly dislike about Singular. I think Singular could improve the transparency in pricing tiers. **What problems is Singular solving and how is that benefiting you?** Singular helps us solve one of the biggest challenges in mobile marketing: having a neutral and unified platform for campaign measurement. It allows us to track performance across different media channels in a fast and reliable way, without depending on each platform's own reporting. This centralization saves time and gives us more confidence in our data. Another major benefit is fraud detection and prevention, especially with affiliate campaigns. Singular’s fraud protection tools have helped us avoid paying for invalid traffic and fake installs — directly increasing the ROI of our campaigns by eliminating waste. We're also excited about Creative IQ, a new feature we’re planning to test soon. We believe it will bring valuable insights on creative performance, helping us optimize assets more efficiently and make better creative decisions based on data. ### 13. Very happy with Singular! Good tool and decent priced! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2024 **What do you like best about Singular?** Gives clarity on UAC campaigns in a simple and easy to navigate UX. Overall all these mobile attribution tools do the same thing more or less, but Singular has a very competitive price. **What do you dislike about Singular?** Lack of iOS data but that's not because of Singular haha **What problems is Singular solving and how is that benefiting you?** Helps understand how our campaigns are doing and optimize based on that ### 14. Facilitate Customer Attribution and Analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Saiji Nicolas G. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Singular?** I like being able to identify the source of my new clients with Singular. The initial setup was easy and there was support to resolve information issues. For now, Singular meets our needs. **What do you dislike about Singular?** Opportunity for organic attribution improvement **What problems is Singular solving and how is that benefiting you?** I use Singular to generate attributions in our campaigns and know from which medium our new customers are coming. ### 15. Fast Innovation, Strong UA Integrations, and Responsive Customer Success **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Singular?** 1) Solid innovation pipeline with new features like Benchmarks or C-TV support coming quickly. 2) Standard like Appsflyer and Adjust = well supported by all UA channels. 3) Responsive Customer Success team and executive team. **What do you dislike about Singular?** 1) Latency for the dashboard can be, at times, a bit long. 2) Nothing more. **What problems is Singular solving and how is that benefiting you?** Attribution for Android of mobile app installs. ### 16. Great Support and Usability, but Limited Advertiser Adoption **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** The most helpful elements are the customer support and the intuitive interface. For me, I handle our UA, and even I can set up attribution links and data connectors without much issue. When there's an issue, I'm also able to troubleshoot very easily. ChatGPT does a great job of going through Singular's support docs, and since the docs are so thorough, I can get step by step instructions on almost any issue. **What do you dislike about Singular?** The major downside of using Singular is that Singular is not the preferred MMP of many advertisers, so they often get access to attribution features last. For example, TT has a new dashboard that I've wanted to use, but I can't since Singular can't attribute from that dashboard yet. I'll also say that because Singular is less popular our advertising reps are less familiar with how to advise us on it when we have issues. Singular's reps make up for this, but it's another round of telephone that can get annoying. **What problems is Singular solving and how is that benefiting you?** Singular does our attribution for mobile advertising, and this benefits our business because we have more clarity in which sources are driving attributable impact. This helps us spend dollars where they are most essential and avoid wasted spend. ### 17. Extremely Easy to Use with Exceptional Support from Eduardo Ochoa **Rating:** 5.0/5.0 stars **Reviewed by:** Ruben J. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 02, 2026 **What do you like best about Singular?** It’s extremely easy to use and provides solid solutions. The support from our account specialist, Eduardo Ochoa, has been exceptional. **What do you dislike about Singular?** It’s really complicated to measure attribution when the events we want to send come from the backend. **What problems is Singular solving and how is that benefiting you?** We can now correctly attribute our users and measure the success of our campaigns. ### 18. Excellent Support and Concrete Dashboards, But Can Be Improved in Accuracy **Rating:** 5.0/5.0 stars **Reviewed by:** Sara N. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Singular?** I like Singular's support. I value their dashboards because they allow me to see the data in a concrete way. **What do you dislike about Singular?** More precision in the implementation, Slow initial setup **What problems is Singular solving and how is that benefiting you?** I use Singular for attribution and to know how my ads perform. Their dashboards allow me to see the data in a concrete way. ### 19. Easy Integrations and Smooth Setup with Helpful Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** I really like the easy way of how we could integrate Singular tool with other marketing platforms. API connectors were easy to use and setup, and even if we were facing some difficulties in the process - all was resolved smoothly with the help of support. **What do you dislike about Singular?** I think that the attribution modelling for web environment could be improved more but I didn't check for a while - maybe it was improved since last time when I was using it. **What problems is Singular solving and how is that benefiting you?** It was helping a lot in collecting and reporting cost data from many different partners and sources. I think that cost reports setup is also quite easy to use and flexible in terms of adding additional fees to the partners. ### 20. Social Campaigns manager **Rating:** 5.0/5.0 stars **Reviewed by:** Ohad S. | User Acquisition Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 29, 2025 **What do you like best about Singular?** What I like best about Singular is how it consolidates all key marketing metrics into a single, easy-to-use platform, allowing for clear, accurate, and efficient campaign analysis and optimization. **What do you dislike about Singular?** the platform can sometimes feel overwhelming due to the complexity of certain reporting features **What problems is Singular solving and how is that benefiting you?** Singular solves the challenge of fragmented data by consolidating campaign performance, spend, and attribution into one platform. This saves time, improves data accuracy, and enables faster, more informed decision-making for optimizing UA campaigns. ### 21. Singular Reporting & Monique are Great!! **Rating:** 5.0/5.0 stars **Reviewed by:** Vanessa A. | Sr AdOps Team Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2025 **What do you like best about Singular?** Singular reporting has been incredibly helpful with standardizing the way we report spend for our partners. I'm grateful for the platform and the amazing help and support from their team, especially Monique! She is always quick to respond and is so knowledgable. **What do you dislike about Singular?** No complaints, it's great that so many partners are supported which makes integration a breeze! **What problems is Singular solving and how is that benefiting you?** We had a situation where we needed a custom column in our reporting to support mapping in our system, and the Singular team was able to implement this with ease. We also now don't need to create custom reporting solutions for each partner we're working with, we instead just need to add them as a data connector in Singular and they handle the rest! ### 22. Improved Our Campaign Measurement with Advanced Traceability **Rating:** 4.0/5.0 stars **Reviewed by:** Alejandra O. **Reviewed Date:** October 13, 2025 **What do you like best about Singular?** I like how Singular handles deeplinking, which allows us to move web users to the app and take them to specific sites, providing detailed measurement of sales, installations, and users. Additionally, I appreciate its segment analysis and data management capabilities, which are very valuable to us. The cross-device tracking it offers is especially beneficial for us. Also, Singular's help sessions were crucial in resolving our doubts and thoroughly understanding the platform's functionalities and tools. **What do you dislike about Singular?** At first, it was a bit complicated to understand the Singular platform. **What problems is Singular solving and how is that benefiting you?** I use Singular to redirect web users to the app with deep links, which allows me to measure sales, installations, and campaign engagement. Additionally, its data handling and cross-device visibility are invaluable. ### 23. Singular Makes Campaign Reporting Easy, Reliable, and Time-Saving **Rating:** 4.5/5.0 stars **Reviewed by:** Itay F. | Senior User Acqisition, Mid-Market (51-1000 emp.) **Reviewed Date:** February 11, 2026 **What do you like best about Singular?** Singular is very easy to use and reliable. It helps me see all my campaign data in one place and make quick decisions. The reporting is clear, and it saves me a lot of time every week. **What do you dislike about Singular?** i can not play with the order in the metrics options **What problems is Singular solving and how is that benefiting you?** Singular brings all our marketing data into one place with accurate attribution. This makes optimization faster and helps us understand ROI clearly. ### 24. Amazing Tool with Immediate benefits! **Rating:** 4.5/5.0 stars **Reviewed by:** Varun B. | Marketing Managwr, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2019 **What do you like best about Singular?** Fraud detection feature helped save $$$s for us. Creative insights was a paid add-on, but a helpful tool to streamline how each creative performs. **What do you dislike about Singular?** After sales support and commercials can be improved. **What problems is Singular solving and how is that benefiting you?** Install attribution, custom links for campaign efficiency. Benefits ranging from direct cost saving to channel performance. **Official Response from Yoni Amias:** > Varun, thank you so much for taking the time to sit down and write this review. We are so happy to read that you see such cost saving and performance value in what Singular provides for Smytten. Thanks also for your feedback regarding our UI analytics - this is crucial to helping us improve. We look forward to seeing where Smytten is headed in 2023 and beyond! ### 25. Great Support and Data Access, but Limited Dashboard Customization **Rating:** 4.0/5.0 stars **Reviewed by:** Jessica W. | Growth Marketing Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Responsive customer support and accessibility to up-to-date data **What do you dislike about Singular?** Dashboards aren't super customizable—a lot of custom metrics and breakdowns are only available via request, whereas a tool like Mixpanel allows a lot of user-friendly features. Singular also only allows you to track 12 in-app events, which is a bit limiting **What problems is Singular solving and how is that benefiting you?** Because we run lead campaigns on iOS, Singular's web-to-app attribution helps us understand how each campaign on each channel is performing from a Cost per Install perspective, as well as providing visibility into post-install metrics. ### 26. Great customer experience, lower price **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The solution they offer is really competitive in terms on pricing vs the features they include and the way the system works. The customer service is really dedicated into solve any doubts or issues as soon as they can and they quickly escalate when the responses are not enough for our teams. **What do you dislike about Singular?** I think they can improve the UI/UX to make it more user friendly and intuitive. And also sometimes they have some bugs in the reporting section. They could improve the Dashboards, as visual input allow us to discover mistakes or issues regarding tracking, quicker. Also, they could improve the agency feature, as I believe is still very MVP stage. **What problems is Singular solving and how is that benefiting you?** Mobile attribution, clarity on the data, decrease organic (not identified traffic), see a better ratio of conversion to install by having right numbers and accurate with the stores. Correctly identify fraud sources to optimize traffic, better understanding of conversion-cost ratio. ### 27. Outstanding support, always available, with flexible pricing that fits our needs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The customer support is outstanding — the team is always available, quick to respond, and extremely knowledgeable. Whether it’s onboarding, troubleshooting, or just answering best-practice questions, they go above and beyond to help. Their flexible pricing structure was a big plus for us, allowing us to get all the features we needed without overpaying. The platform is also reliable, easy to integrate, and works seamlessly with our partners and BI tools **What do you dislike about Singular?** There’s nothing major to dislike. Occasionally, some advanced reporting features require a short learning curve, but the support team is always there to guide you through it quickly. **What problems is Singular solving and how is that benefiting you?** Singular provides accurate and reliable attribution for both our mobile app and web campaigns, seamlessly connecting spend data with in-app actions in one unified view. Having all this information in a single place not only makes it easier to understand the full customer journey and measure ROI across channels, but also allows us to build internal dashboards without having to integrate separately with every media source we run campaigns on. Fraud prevention is built-in, adding an extra layer of protection without extra effort. With all these capabilities, plus always-available, responsive support and flexible pricing, Singular has become a key part of our marketing operations. ### 28. Streamlined Attribution with Outstanding Support **Rating:** 4.5/5.0 stars **Reviewed by:** Orit S. **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** I found out that singular have MCP integration with ChatGPT. **What do you dislike about Singular?** I just found out that Singular supports Multiple Breakdowns. This means we can pull the data in two different ways simultaneously. **What problems is Singular solving and how is that benefiting you?** I use Singular to consolidate all my attribution data, solving data fragmentation across channels and saving time. I like the cross-channel visibility and customer support, which brings us helpful ideas. ### 29. Intuitive Interface and Impeccable Support **Rating:** 5.0/5.0 stars **Reviewed by:** Walex L. **Reviewed Date:** February 12, 2026 **What do you like best about Singular?** I really like the support and interface of Singular. When we have issues, they are very prompt in helping. Additionally, the interface is very intuitive, which is great. **What do you dislike about Singular?** So far everything has been good, we are in the implementation phase and everything is in order. **What problems is Singular solving and how is that benefiting you?** I use Singular to identify where my customers come from to my application. ### 30. Simplicity at Its Best **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** Simplicity of the dashboard, everything is really straightforward and intuitively understandable **What do you dislike about Singular?** When you onboard as a new member of the team, as a user Singular as an MMP, you need to pass a quick questionnaire. It might not be necessary to do that, and it would be nice to have a simple pop-up window with the question Do you need to add any integrations right now. Because in my case, all data connectors were already set up and everything worked properly **What problems is Singular solving and how is that benefiting you?** Cost aggregation solved brilliantly and especially for those networks where we had a client fee ### 31. Great customer support and important judge for decision-making. **Rating:** 5.0/5.0 stars **Reviewed by:** Karen R. | Marketing Acquisition Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2024 **What do you like best about Singular?** Customer success has played a crucial role for us in recent months, offering valuable ideas that have helped us enhance our strategy. **What do you dislike about Singular?** Creating reports can be somewhat challenging initially, but with time, you get the hang of it and learn how to handle the process. **What problems is Singular solving and how is that benefiting you?** Is an impartial judge that helps us weight the efforts made by different media or platforms allowing us to have real time impact of the strategies. ### 32. Great implementation in record time **Rating:** 5.0/5.0 stars **Reviewed by:** Romina V. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 28, 2025 **What do you like best about Singular?** We were able to make the quality leap that Bennu needed in its acquisition to scale the investment by prioritizing the return on investment and understanding all the revenue events to which each media contributes. We were also able to unify and improve our reports by having the information consolidated, organized, and with a consistent criterion. **What do you dislike about Singular?** In general, everything went very well. Only when they restructured internally did we feel a bit "rushed" to finish in order to close the weekly meetings and stay in touch via Slack after hiring the Customer Success Manager service. Anyway, Ale gave us great support and resolved all our concerns during and after the implementation until we were able to close the Onboarding tracker without any issues. **What problems is Singular solving and how is that benefiting you?** Unify the information from all our campaigns, be able to have attribution by medium, and correctly calculate the CPA and ROI of our campaigns. ### 33. Great Reporting and Data Extraction, but Attribution Clarity Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** David A. | Programmatic & App, Enterprise (> 1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** I appreciate the attribution marketing features, as well as the capabilities for reporting and data extraction. **What do you dislike about Singular?** Some aspects of attribution are unclear, particularly regarding how they assign credit. It can be difficult to understand exactly how attribution is determined. **What problems is Singular solving and how is that benefiting you?** It offers reliable ETL extraction and delivers the data we need for our dashboarding requirements beyond what Singular provides. ### 34. Constantly improving product with a great team behind it! **Rating:** 4.5/5.0 stars **Reviewed by:** Tamar D. | Marketing Operations Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The team at Singular are always ahead of the curve when it comes to industry changes and are quick to adapt and onboard any new requirements. Their support is excellent and the UI is easy to use. **What do you dislike about Singular?** We would like some more flexibility in naming sources and mapping. **What problems is Singular solving and how is that benefiting you?** The ability to connect with only one source - Singular, and have them connect both in the Analytics worlds and also in the data platform with countless other marketing partners, hence solving us the need to integrate individually with many partners. ### 35. Support team is messed up **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Singular?** We wanted to change the contract type and asked for call with business poc. Business poc came on call after 1 month and promised to come back. She didnt come back. Instead, we got a death threat from their finance team for bill clearance **What do you dislike about Singular?** Its pathetic. Their management teams only care about selling. No support **What problems is Singular solving and how is that benefiting you?** We use Singular as an MMP tool to understand the effectiveness of each marketing channel ### 36. Supportive and Knowledgeable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** The tracking set up that Singular has helps our business understand our attribution and various touchpoints. The creative level analysis, the recent AI integration, all makes a growth marketers life easy and we can make decisions basis data. The support people, SPOCs, all arey very knowledgeable and humble, already keen on wanting us to make the most of their platform, suggesting new ideas, open to suggestions from our end as well. **What do you dislike about Singular?** Some events limits can be increased for tracking purposes. Also, if the attribution basis can be decided by us, as in, whether we want to follow first click or last click and basis that the data is collated. This would give good perspective of campaigns and customer behavior as well. **What problems is Singular solving and how is that benefiting you?** Attribution, creative analysis, conversion ### 37. Excellent CM Support and an Easy-to-use platform **Rating:** 5.0/5.0 stars **Reviewed by:** Laura Irene M. | Acquisition & Marketplaces Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about Singular?** CM support, ease of use of the app, implementation documentation **What do you dislike about Singular?** Everything has been quite good, perhaps a little slow with tickets. **What problems is Singular solving and how is that benefiting you?** Having metrics on digital channels, being the partner for each of them ### 38. Unify Data with an Exceptional UX **Rating:** 5.0/5.0 stars **Reviewed by:** M D. **Reviewed Date:** February 12, 2026 **What do you like best about Singular?** I really like Singular for its ease of use. The user experience is something I definitely appreciate. **What do you dislike about Singular?** Board editing **What problems is Singular solving and how is that benefiting you?** Singular unifies metrics on a dashboard, simplifying data visualization. ### 39. Excellent data export to a data warehouse **Rating:** 4.0/5.0 stars **Reviewed by:** Ángel G. | marketing analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** The export of data to a data warehouse. **What do you dislike about Singular?** Not being able to use event attributes within the UI to create filters. **What problems is Singular solving and how is that benefiting you?** For us, solve the attribution problem in mobile ### 40. Consumer in Gaming **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** February 06, 2026 **What do you like best about Singular?** Professional ongoing support, quick reaction to questions & incidents, regulars product & business updates **What do you dislike about Singular?** It would be great if Singular team has automatic monitoring of data issues that might ariase on the way (we experienced some duplicates which were hilighted only days after by customer's team). **What problems is Singular solving and how is that benefiting you?** On-time spend data pull, ensuring quality and good timing of data with proper granualrity which allows the team to early on evaluate campaigns's performance. ### 41. Easy-to-Use MMP with Clear, Actionable Business Metrics **Rating:** 5.0/5.0 stars **Reviewed by:** Marco R. | Growth Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about Singular?** Its an easy to use MMP that gives clear information and metrics about your business **What do you dislike about Singular?** Sometimes creating links is not that intuitive **What problems is Singular solving and how is that benefiting you?** It is giving us visibility of our app metrics ### 42. Simple and Effective with Great Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** October 13, 2025 **What do you like best about Singular?** Simple, easy, and effective solution with many integrations out of the box - simplifies attribution setup and enables time to insight. **What do you dislike about Singular?** UI could be improved - and more features to support a locked vs unlocked state - link management, especially cross-teams can lead to many cooks in the kitchen - ensuring that accidental actions are not impactful and require double verification (when it comes to existing links) **What problems is Singular solving and how is that benefiting you?** Multi-channel attribution - ootb integrations make the standing up a growth or paid marketing infrastructure extremely simple and easy. ### 43. Centralized partners and super detailed campaign tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Singular?** What I like the most is that you can have all your partners in one place. Additionally, it allows you to track campaign information at a super detailed level and create links for tracking and attribution. **What do you dislike about Singular?** I think that, for now, there is nothing I dislike about the platform. **What problems is Singular solving and how is that benefiting you?** The tracking of scheduled campaigns and the generation of UTM for the different platforms. ### 44. Singular is a simple, intuitive, yet very comprehensive platform. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2025 **What do you like best about Singular?** Singular is a simple, intuitive, yet very comprehensive platform. What I like most is how the account managers stay close to the team and are always willing to help. The implementation is quite straightforward, and I rarely need my tech team for anything, which accelerates processes. **What do you dislike about Singular?** I’d like to see an improved approach to retargeting users, as well as the addition of a D0 cohort (essentially splitting the current D1 cohort into two). Another feature that could benefit our business would be cross-platform measurement, since we operate websites, blogs, and an online store. **What problems is Singular solving and how is that benefiting you?** With one platform, we can manage different channels, analyze a large number of creatives cross-platforms, and make more accurate decisions. ### 45. Simple is beautiful **Rating:** 5.0/5.0 stars **Reviewed by:** Douglas O. | Head of UA, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2025 **What do you like best about Singular?** Simplicity in the platform, very clear and up-to-date tutorials on how to plug networks and games. Agility of the support team. In less than 24h, most of my requests are answered **What do you dislike about Singular?** Related to the creatives produt they are rolling out: I'm not confident Singular understands the true challenges of trying to tag creatives. Most of the info that was extracted was very useless to us. **What problems is Singular solving and how is that benefiting you?** Ease of integration with networks, both ways -- uploading and downloading infomation ### 46. Outstanding Customer Service, Accurate Data, and Continuous Improvements **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2026 **What do you like best about Singular?** Customer service, continuous product improvements, data accuracy **What do you dislike about Singular?** Nothing comes to my mind at this moment tbh **What problems is Singular solving and how is that benefiting you?** Data integration with our internal data warehouse, sharing the data with 3rd party UA networks ### 47. Singular is simple, easy and super effective **Rating:** 4.5/5.0 stars **Reviewed by:** Maria Agustina G. | Paid Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2025 **What do you like best about Singular?** Its user-friendly interface allows you to view a large amount of data, and the ability to create customized reports without the need to understand a lot of analytical languages. **What do you dislike about Singular?** There's nothing I don't like. Perhaps I'd improve the filtering options for the different dimensions, such as campaigns and sub-campaigns. **What problems is Singular solving and how is that benefiting you?** Singular allows me to visualize the cost for each action/event in the app, which allows me to streamline the cost of my advertising campaigns. ### 48. An amazing tool for revenue analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Milen D. | Head of product monetization, Small-Business (50 or fewer emp.) **Reviewed Date:** February 06, 2025 **What do you like best about Singular?** The UI is clean and intuitive. Singular consolidates data from multiple marketing channels and help us to save time and efforts and take actions based on the data. Great customer support! The team made huge efforts to add all of our partners to the platform in a timely manner. **What do you dislike about Singular?** Some UI improvements are needed - sorting revenue from highest to lowest in the dashboards and etc but we know that the team is already working on it. **What problems is Singular solving and how is that benefiting you?** Singular solves several key problems in marketing analytics by consolidating data from multiple sources, automating reporting, pushing data to our ETL. It's benefiting us by saving time and efforts in compiling reports from multiple sources, using dashboards that are easy to use and with great insights. ### 49. Fast and Smart **Rating:** 5.0/5.0 stars **Reviewed by:** Felipe M. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about Singular?** Excellent service, both technical and market insights **What do you dislike about Singular?** It's not really an impediment, but generally when we hire application performance professionals, rarely does a professional have experience with Singular compared to other MMPs on the market. **What problems is Singular solving and how is that benefiting you?** We can see the performance of each acquisition and calculate how much of that acquisition is actually retained and engaged with the app. We can calculate the cost per retained user and direct investment based on that performance. ### 50. Great Experience, but UI can get better **Rating:** 5.0/5.0 stars **Reviewed by:** Vishnu K. | Senior Performance Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Singular?** Seamless tracking and support from the team **What do you dislike about Singular?** User interface and Fraud detection sections could be better **What problems is Singular solving and how is that benefiting you?** At the growth team, we'd like to understand what channels are driving better ROI vs others, Singular helps in making these decisions ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?page=2&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+11%3A08%3A53+-0500&secure%5Bsession_id%5D=4f0a80a3-bc0d-4e86-b40a-2b22e5493651&secure%5Btoken%5D=746acf1b20cf9f3aa5f40063cf34ca57af28c8cc516357d47971d9bfbbcea797&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation - Predictive Analytics **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **API Construction** - API Testing - API Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Metrics** - Engagement - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - API Gateway - Performance Monitoring - Real-Time Monitoring - Version Control **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Data Integration** - App Integration - Data Transformation - Plugins - Real-Time Data **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Search/Filter - Document Management - Developer Portal - Activity Tracking - API Governance - API Design - API Lifecycle Management - Compliance Management - Application Management - Dashboard - Usage Tracking/Analytics - Data Mapping - Reporting/Analytics - AI Copilot - Rules-Based Workflow - Generative AI - Data Import/Export - Self Service Portal - Multiple Data Sources - Data Connectors - Drag & Drop - Testing Management - User Management - Data Synchronization - Real-Time Reporting - Database Support - Workflow Management - Access Controls/Permissions **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (722 reviews)