--- title: Singular Reviews meta\_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 529 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Singular Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. [(80 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802764&qs=pros-and-cons#reviews) Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. [(64 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1803007&qs=pros-and-cons#reviews) Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. [(47 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1803138&qs=pros-and-cons#reviews) Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. [(46 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1801961&qs=pros-and-cons#reviews) Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. [(36 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802111&qs=pros-and-cons#reviews) Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. [(18 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802289&qs=pros-and-cons#reviews) Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. [(18 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802909&qs=pros-and-cons#reviews) Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. [(16 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802128&qs=pros-and-cons#reviews) Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. [(15 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1801452&qs=pros-and-cons#reviews) Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. [(15 mentions)](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1801671&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Singular ##### 1. Customer Support Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. [ See 80 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802764&qs=pros-and-cons#reviews) See Related User Reviews ![Gil G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gil G.") GG Gil G. Small-Business (50 or fewer emp.) 4.0/5 "Supportive, Professional but Complex Integration" What do you like about Singular? I like the support and professionalism provided by Singular. They help me mostly with tracking issues regarding mutual partners and attribution with m ![Asaf T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asaf T.") AT Asaf T. Enterprise (\> 1000 emp.) 5.0/5 "The MMP that does it alll" What do you like about Singular? Super attentive to what the client is looking for. ##### 2. Ease of Use Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. [ See 64 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1803007&qs=pros-and-cons#reviews) See Related User Reviews ![Asaf T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asaf T.") AT Asaf T. Enterprise (\> 1000 emp.) 5.0/5 "The MMP that does it alll" What do you like about Singular? Super attentive to what the client is looking for. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Customizable and Efficient with Excellent Support" What do you like about Singular? The team at Singular is knowledgeable, and the product is very customizable, allowing for a variety of use cases. The support team responds in a very ##### 3. Helpful Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. [ See 47 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1803138&qs=pros-and-cons#reviews) See Related User Reviews ![Gil G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gil G.") GG Gil G. Small-Business (50 or fewer emp.) 4.0/5 "Supportive, Professional but Complex Integration" What do you like about Singular? I like the support and professionalism provided by Singular. They help me mostly with tracking issues regarding mutual partners and attribution with m ![Asaf T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asaf T.") AT Asaf T. Enterprise (\> 1000 emp.) 5.0/5 "The MMP that does it alll" What do you like about Singular? Super attentive to what the client is looking for. ##### 4. Features Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. [ See 46 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1801961&qs=pros-and-cons#reviews) See Related User Reviews ![Leslie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leslie L.") LL Leslie L. Mid-Market (51-1000 emp.) 5.0/5 "Great Tech and Service, but Exporting and Filtering Need Improvement" What do you like about Singular? The platform itself and the tech forward offering to measure SKAN performance, as well as the service. Renzo our account manager is great. ![Mohit G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohit G.") MG Mohit G. Small-Business (50 or fewer emp.) 4.5/5 "Singular Makes Marketing Attribution Clear with Clean Dashboards and Smooth Integrations" What do you like about Singular? Singular is easy to use and gives very clear insights into marketing and attribution data. The dashboard is clean, reports are reliable, and integrati ##### 5. Reporting Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. [ See 36 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802111&qs=pros-and-cons#reviews) See Related User Reviews ![Asaf T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asaf T.") AT Asaf T. Enterprise (\> 1000 emp.) 5.0/5 "The MMP that does it alll" What do you like about Singular? Super attentive to what the client is looking for. ![Itay F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Itay F.") IF Itay F. Mid-Market (51-1000 emp.) 4.5/5 "Singular Makes Campaign Reporting Easy, Reliable, and Time-Saving" What do you like about Singular? Singular is very easy to use and reliable. It helps me see all my campaign data in one place and make quick decisions. The reporting is clear, and it ### 5 Cons or Disadvantages of Singular ##### 1. Poor Interface Design Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. [ See 18 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802289&qs=pros-and-cons#reviews) See Related User Reviews ![Anastasiya L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anastasiya L.") AL Anastasiya L. Mid-Market (51-1000 emp.) 5.0/5 "Flexible, Transparent UA Analytics with Powerful Custom Dashboards" What do you dislike about Singular? What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or c ![Marco R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco R.") MR Marco R. Mid-Market (51-1000 emp.) 5.0/5 "Easy-to-Use MMP with Clear, Actionable Business Metrics" What do you dislike about Singular? Sometimes creating links is not that intuitive ##### 2. Poor UI Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. [ See 18 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802909&qs=pros-and-cons#reviews) See Related User Reviews ![Anastasiya L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anastasiya L.") AL Anastasiya L. Mid-Market (51-1000 emp.) 5.0/5 "Flexible, Transparent UA Analytics with Powerful Custom Dashboards" What do you dislike about Singular? What I dislike about Singular is that cost integrations can sometimes be complex and unstable, especially when working with non-standard partners or c ![Adi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adi B.") AB Adi B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful attribution tool backed by a very responsive team" What do you dislike about Singular? There are some limitations around data exports. The UI can make it difficult to export large datasets, and it can also be hard to access data that’s o ##### 3. Limitations Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. [ See 16 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1802128&qs=pros-and-cons#reviews) See Related User Reviews ![Leslie L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Leslie L.") LL Leslie L. Mid-Market (51-1000 emp.) 5.0/5 "Great Tech and Service, but Exporting and Filtering Need Improvement" What do you dislike about Singular? Exporting features could be improved, they seem clunky. Also filtering within reports. ![Adi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adi B.") AB Adi B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful attribution tool backed by a very responsive team" What do you dislike about Singular? There are some limitations around data exports. The UI can make it difficult to export large datasets, and it can also be hard to access data that’s o ##### 4. Data Limitations Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. [ See 15 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1801452&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") I Verified User Mid-Market (51-1000 emp.) 5.0/5 "Consumer in Gaming" What do you dislike about Singular? It would be great if Singular team has automatic monitoring of data issues that might ariase on the way (we experienced some duplicates which were hil ![Adi B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adi B.") AB Adi B. Mid-Market (51-1000 emp.) 4.5/5 "Powerful attribution tool backed by a very responsive team" What do you dislike about Singular? There are some limitations around data exports. The UI can make it difficult to export large datasets, and it can also be hard to access data that’s o ##### 5. Limited Attribution Capabilities Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. [ See 15 mentions ](https://www.g2.com/products/singular/reviews?filters%5Bsentiment_snippet%5D=1801671&qs=pros-and-cons#reviews) See Related User Reviews ![Asaf T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asaf T.") AT Asaf T. Enterprise (\> 1000 emp.) 5.0/5 "The MMP that does it alll" What do you dislike about Singular? Their UI feels outdated for the AI age. would definitely refresh how the UI looks and feels ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.0/5 "Easy Integrations and Smooth Setup with Helpful Support" What do you dislike about Singular? I think that the attribution modelling for web environment could be improved more but I didn't check for a while - maybe it was improved since last ti ![Marco R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Marco R.") MR Marco R. Growth Marketing Manager Mid-Market (51-1000 emp.) 2/3/2026 "Easy-to-Use MMP with Clear, Actionable Business Metrics" 5/5 What do you like best about Singular? Its an easy to use MMP that gives clear information and metrics about your business Review collected by and hosted on G2.com. What do you dislike about Singular? Sometimes creating links is not that intuitive Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? It is giving us visibility of our app metrics Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 10/13/2025 "Simple and Effective with Great Integrations" 4.5/5 What do you like best about Singular? Simple, easy, and effective solution with many integrations out of the box - simplifies attribution setup and enables time to insight. Review collected by and hosted on G2.com. What do you dislike about Singular? UI could be improved - and more features to support a locked vs unlocked state - link management, especially cross-teams can lead to many cooks in the kitchen - ensuring that accidental actions are not impactful and require double verification (when it comes to existing links) Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? Multi-channel attribution - ootb integrations make the standing up a growth or paid marketing infrastructure extremely simple and easy. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") IC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 2/4/2026 "Centralized partners and super detailed campaign tracking" 5/5 What do you like best about Singular? What I like the most is that you can have all your partners in one place. Additionally, it allows you to track campaign information at a super detailed level and create links for tracking and attribution. Review collected by and hosted on G2.com. What do you dislike about Singular? I think that, for now, there is nothing I dislike about the platform. Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? The tracking of scheduled campaigns and the generation of UTM for the different platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Thank You pageAI Translated ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") UC Verified User in Computer Games Mid-Market (51-1000 emp.) 8/15/2025 "Singular is a simple, intuitive, yet very comprehensive platform." 4.5/5 What do you like best about Singular? Singular is a simple, intuitive, yet very comprehensive platform. What I like most is how the account managers stay close to the team and are always willing to help. The implementation is quite straightforward, and I rarely need my tech team for anything, which accelerates processes. Review collected by and hosted on G2.com. What do you dislike about Singular? I’d like to see an improved approach to retargeting users, as well as the addition of a D0 cohort (essentially splitting the current D1 cohort into two). Another feature that could benefit our business would be cross-platform measurement, since we operate websites, blogs, and an online store. Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? With one platform, we can manage different channels, analyze a large number of creatives cross-platforms, and make more accurate decisions. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Douglas O.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Douglas O.") DO Douglas O. Head of UA Small-Business (50 or fewer emp.) 8/11/2025 "Simple is beautiful" 5/5 What do you like best about Singular? Simplicity in the platform, very clear and up-to-date tutorials on how to plug networks and games. Agility of the support team. In less than 24h, most of my requests are answered Review collected by and hosted on G2.com. What do you dislike about Singular? Related to the creatives produt they are rolling out: I'm not confident Singular understands the true challenges of trying to tag creatives. Most of the info that was extracted was very useless to us. Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? Ease of integration with networks, both ways -- uploading and downloading infomation Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Games](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Games") AC Verified User in Computer Games Mid-Market (51-1000 emp.) 4/10/2026 "Outstanding Customer Service, Accurate Data, and Continuous Improvements" 5/5 What do you like best about Singular? Customer service, continuous product improvements, data accuracy Review collected by and hosted on G2.com. What do you dislike about Singular? Nothing comes to my mind at this moment tbh Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? Data integration with our internal data warehouse, sharing the data with 3rd party UA networks Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Maria Agustina G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maria Agustina G.") MG Maria Agustina G. Paid Media Specialist Small-Business (50 or fewer emp.) 8/12/2025 "Singular is simple, easy and super effective" 4.5/5 What do you like best about Singular? Its user-friendly interface allows you to view a large amount of data, and the ability to create customized reports without the need to understand a lot of analytical languages. Review collected by and hosted on G2.com. What do you dislike about Singular? There's nothing I don't like. Perhaps I'd improve the filtering options for the different dimensions, such as campaigns and sub-campaigns. Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? Singular allows me to visualize the cost for each action/event in the app, which allows me to streamline the cost of my advertising campaigns. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Milen D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Milen D.") MD Milen D. Head of product monetization Small-Business (50 or fewer emp.) 2/6/2025 "An amazing tool for revenue analytics" 4/5 What do you like best about Singular? The UI is clean and intuitive. Singular consolidates data from multiple marketing channels and help us to save time and efforts and take actions based on the data. Great customer support! The team made huge efforts to add all of our partners to the platform in a timely manner. Review collected by and hosted on G2.com. What do you dislike about Singular? Some UI improvements are needed - sorting revenue from highest to lowest in the dashboards and etc but we know that the team is already working on it. Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? Singular solves several key problems in marketing analytics by consolidating data from multiple sources, automating reporting, pushing data to our ETL. It's benefiting us by saving time and efforts in compiling reports from multiple sources, using dashboards that are easy to use and with great insights. Review collected by and hosted on G2.com. Show More 4/29/2025 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Felipe M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Felipe M.") FM Felipe M. Growth Manager Mid-Market (51-1000 emp.) 8/8/2025 "Fast and Smart" 5/5 What do you like best about Singular? Excellent service, both technical and market insights Review collected by and hosted on G2.com. What do you dislike about Singular? It's not really an impediment, but generally when we hire application performance professionals, rarely does a professional have experience with Singular compared to other MMPs on the market. Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? We can see the performance of each acquisition and calculate how much of that acquisition is actually retained and engaged with the app. We can calculate the cost per retained user and direct investment based on that performance. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vishnu K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vishnu K.") VK Vishnu K. Senior Performance Marketing Manager Mid-Market (51-1000 emp.) 10/14/2025 "Great Experience, but UI can get better" 5/5 What do you like best about Singular? Seamless tracking and support from the team Review collected by and hosted on G2.com. What do you dislike about Singular? User interface and Fraud detection sections could be better Review collected by and hosted on G2.com. What problems is Singular solving and how is that benefiting you? At the growth team, we'd like to understand what channels are driving better ROI vs others, Singular helps in making these decisions Review collected by and hosted on G2.com. 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