--- title: Singular Reviews meta_title: 'Singular Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 529 reviews by the users' company size, role or industry to find out how Singular works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 529 scale: '5' date_modified: '2026-08-12' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Singular Reviews **Vendor:** Singular **Category:** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics) **Average Rating:** 4.6/5.0 **Total Reviews:** 529 ## About Singular Singular is the only end-to-end marketing attribution and analytics platform that uncovers true ROI across all marketing channels. We transform complex marketing data into actionable insights by unifying campaign data from thousands of channels with cross-device attribution data. Leading brands like LinkedIn, Nike, WB Games, and Rovio rely on Singular to maximize every marketing dollar, eliminate wasted spend, and drive higher user retention. With superior ROI reporting, advanced fraud prevention, user engagement capabilities, and unmatched data accessibility, marketers can finally drive faster growth with smarter insights. ## Singular Pros & Cons **What users like:** - Users highlight the **exceptional customer support** of Singular, noting quick responses and effective problem-solving. (80 reviews) - Users find Singular to be **easy to implement and user-friendly** , enhancing their campaign management experience significantly. (64 reviews) - Users find Singular's **support and customer service invaluable** , providing timely assistance and tailored solutions effectively. (47 reviews) - Users appreciate the **flexibility and customization** of Singular, enhancing their data analysis and decision-making processes. (46 reviews) - Users value the **clear and user-friendly reporting** capabilities of Singular, enhancing campaign management and support. (36 reviews) - Users value the **deep campaign performance analysis** of Singular, enhancing marketing data consolidation and decision-making. (34 reviews) - Easy Integrations (31 reviews) - Users value the **easy integration and supportive customer service** of Singular for effective data management and analytics. (29 reviews) - Users value the **quick integration implementation** by Singular, appreciating their responsiveness and commitment to user requests. (25 reviews) - Insights (24 reviews) **What users dislike:** - Users note the **poor interface design** of Singular, finding some workflows and UI elements unintuitive and cumbersome. (18 reviews) - Users find the **UI lacking** , as it requires additional support and flexibility for a smoother experience. (18 reviews) - Users note the **limited sharing options** and struggle with accuracy in conversions, impacting trust in performance data. (16 reviews) - Users note **data limitations** like incomplete conversions and delayed reporting, impacting campaign optimization and trust in results. (15 reviews) - Users experience **limited attribution capabilities** with Singular, resulting in gaps and inaccuracies in performance analysis for campaigns. (15 reviews) - Users find **UI design issues** and complex integrations in Singular can hinder usability and slow down analysis. (15 reviews) - Users find **attribution issues** problematic, struggling with unclear credit assignment and reliability across multiple devices. (14 reviews) - Users report significant **dashboard issues** , noting a lack of customization and an unintuitive interface that hinders usability. (14 reviews) - Users often face **integration issues** with Singular, complicating setups and slowing down campaign execution and analysis. (14 reviews) - Users face a **lack of information** regarding cohort setup and documentation, complicating their understanding and usage of Singular. (14 reviews) ## Singular Reviews ### 1. I find Singular an extremely helpful partner as we venture into new channels and scale them **Rating:** 4.5/5.0 stars **Reviewed by:** Sagnik G. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2024 **What do you like best about Singular?** Offers comprehensive attribution, most importantly we get extremely good response when it comes to resolution of issues Also proactive in terms of KT sessions **What do you dislike about Singular?** Nothing in particular - just that they need to help us understand a bit more on accuracy of probabilistic attribution **What problems is Singular solving and how is that benefiting you?** Helping us understand the efficiency of different channels, their profitability and how we can scale them ### 2. Data analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2024 **What do you like best about Singular?** That I have all my data in one orginized place. Also the credibilty of the data **What do you dislike about Singular?** Dashboard capabilities are a bit limited **What problems is Singular solving and how is that benefiting you?** Calculating our cost & attributing our users. This is the core data we need for user aquisition ### 3. Working with Singular, our best decision **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Package/Freight Delivery | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** The easy way to integrate our platforms and load the data ain our infra **What do you dislike about Singular?** Would be good if the data availability was early **What problems is Singular solving and how is that benefiting you?** We can map the inversion on all our media sources, reducing the gap of uncertainty in decision times ### 4. Great tool for cost aggregations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** Great support team and really easy to use platform. **What do you dislike about Singular?** GUI could offer more flex reporting (Drag & drop / Pivots etc') **What problems is Singular solving and how is that benefiting you?** Singular helps pulling and aggregating cost data spent in many media networks, and present it in aunified accurate way. ### 5. Excellent **Rating:** 5.0/5.0 stars **Reviewed by:** Marcos A. | Paid Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Singular?** The excellent attention of the Singular team **What do you dislike about Singular?** The creatives report is not user-friendly for viewing the data. **What problems is Singular solving and how is that benefiting you?** It helps us make accurate decisions since we have correct attribution in our campaigns and allocate the investment to the medium to be enhanced. ### 6. Have used almost all of the MMPs available and would recommend singular for retention analysis **Rating:** 5.0/5.0 stars **Reviewed by:** Siddarth K. | Sr Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Singular?** The robust ysytem ofr iOS tracking (SKAN 4) and retention cohorts **What do you dislike about Singular?** would like to have the option to integrate unlimited events instead of just 12 **What problems is Singular solving and how is that benefiting you?** We faced problems between FB and Google cannibilizing traffic and singular was able to resolve that ### 7. I just completed a migration to Singular and received great support from the team during the project. **Rating:** 5.0/5.0 stars **Reviewed by:** Julyana D. | Growth Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Singular?** - Support during the migration, with weekly contact points and technical clarification **What do you dislike about Singular?** - It is not possible to customize the visual aspect of dashboards much, and some filters that would facilitate analysis are missing. **What problems is Singular solving and how is that benefiting you?** Attribution of paid media channels to make smarter decisions ### 8. Great solution for mobile campaigns measurement **Rating:** 4.5/5.0 stars **Reviewed by:** Evyatar S. | data analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** good ETL solution to export data from their API. great support from their CSM **What do you dislike about Singular?** they don't provide e2e solution as their competitors do (probablistic model) **What problems is Singular solving and how is that benefiting you?** Singular allows us measuring our mobile marketing campaigns performance ### 9. Great product allowing for capabilities to conduct performance marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Singular?** The data warehouse capabilities and funcitons as well as the customer support service **What do you dislike about Singular?** A few lacking functionalities in the datawarehouse side **What problems is Singular solving and how is that benefiting you?** Performance marketing analysis capabilities to look at what acuqisition channel is the best performing ### 10. Partnership and Ownership as a unified team **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit S. | Enterprise (> 1000 emp.) **Reviewed Date:** March 11, 2024 **What do you like best about Singular?** The singular team has been a one stop resource for all questions on attribution and MMP. They display ownerhship and have a valued partnership ethic with product and ops teams where they partner with us closely on all solutions for MMP. Our experience with working with the team is fantastic and it seems the team has merged seamlessly within Uber and is available 24*4 to answer tough questions. **What do you dislike about Singular?** I think we have faced some issues on Meta with regards to customised tech implementation for postback templates and advanced solutioning when it comes to transitioning to the SAN configs but those are unique challenges for our tech stack **What problems is Singular solving and how is that benefiting you?** Attribution and analytics for all apps ### 11. 121 meeting with Singular consultant (good) **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Singular?** Accurate attribution data. Good customer support. **What do you dislike about Singular?** I started feeling that it was difficult to get 121 support. But after today, I see that it is possible! **What problems is Singular solving and how is that benefiting you?** Detailed information on traffic source ### 12. Great MMP and cost aggregation partner, but the best part is the excellent customer support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Singular?** * Best customer support experience I had with swift response time * Easy-to-use solution for cost aggregation * User-friendly UI for multi-channel reporting * Good solution for mobile app measurement **What do you dislike about Singular?** * At times the technical documentation is not clear enough, but the technical support team assists with implementing new features when needed **What problems is Singular solving and how is that benefiting you?** Cost aggregation, mobile app tracking and reporting ### 13. Trustworthy MMP that provides data, insights and attribution solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2024 **What do you like best about Singular?** Easy to use reporting Access to AM that will provide bespoke solutions and insights Access to CS 24/7 Once you learn the configuration nuances, its very easy to use **What do you dislike about Singular?** Network support is a bit slower than on other MMPs. ie, probabillistic attribution is available on networks that still dont support Singular CS is a slower solution than when we could reach out to our AM and have speedier response times **What problems is Singular solving and how is that benefiting you?** Access to quick attribution reporting for our data needs Access to cost data that feeds our internal analysis Mobile attribution to understand user value Fraud reports to make sure we aren't spending money in fraudulent sources ### 14. Robust platform with great client service **Rating:** 5.0/5.0 stars **Reviewed by:** Jesus A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Singular?** It's a powerful tool that helps you find insight in the data you collect. It can gather a lot of information across your media chanels and is easy to integrate in your tech stack. Also the client service is excelent and they are very helpful in any issue you may have. **What do you dislike about Singular?** The interface of the platform is a little challenging to get familiar with. **What problems is Singular solving and how is that benefiting you?** It helps us mesure and atribute the contribution of each marketing channel with accuracy. ### 15. I have worked with singular at 3 different companies **Rating:** 5.0/5.0 stars **Reviewed by:** Jolene S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Singular?** The Singular team is always quick to help, jumping on calls and connecting on slack. Even help tickets are answered promptly and issues dealt with efficiently. The website is very user friendly compared to some other MMPs that I've used and they continue to evolve it and add new features. **What do you dislike about Singular?** There can be long loading times on reports. **What problems is Singular solving and how is that benefiting you?** I use Singular daily, utilizing it for attribution, SKAN, game and marketing performance reports, fraud reports, benchmarking, etc. ### 16. Singular played a vital role in doubling our campaign returns. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Singular?** Analyzing the return from our marketing channels and improving our spend versus revenue ratio, Singular played a vital role, Thank you singular **What do you dislike about Singular?** We want to analyze our Whatsapp campaign & Facebook Leadgen campaign using custom form returns on a singular platform. I think That is not possible for now in a singular **What problems is Singular solving and how is that benefiting you?** The major challenge we faced was analyzing the campaign-wise return from our various marketing channels and campaigns. Singular provided the solution to analyze the return from platform-wise and campaign-wise landing page and app install campaigns. This helped us allocate our marketing budget to the right campaigns and improve the spending versus revenue of our company. ### 17. Very good experience due to the effective management of information. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Singular?** The valuable information we can obtain about the user and the easy access we have through the reports. **What do you dislike about Singular?** There is nothing I dislike, everything is perfect **What problems is Singular solving and how is that benefiting you?** It helps us review the various events or interactions the customer has on our platform, as well as monitor conversions based on UTM parameters for attribution purposes. ### 18. Easy and practical solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Nathan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Singular?** All product pieces are integrated into a single value offer, implementation is low effort overall and client support is outstanding **What do you dislike about Singular?** Some parts of the product are hidden from the "base", and you need to actively ask for them to be able to use (e.g. Benchmarks feature) **What problems is Singular solving and how is that benefiting you?** Attribution, mainly. We use singular as the basis of our own Single Source of Truth inside the company ### 19. Great support from the team **Rating:** 4.5/5.0 stars **Reviewed by:** Aras K. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Singular?** The team at Singular is always supportive and helpful. It's great to be able to solve our problems rapidly. **What do you dislike about Singular?** We had issues integrating with local platforms in China but it seems we'll be able to solve it soon! **What problems is Singular solving and how is that benefiting you?** Singular is helping us save engineering time by integrating all the platforms we are advertising on. ### 20. Great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Singular?** The singular team has a good support and accompaniment with the client. **What do you dislike about Singular?** At the moment I do not have any topics or something negative **What problems is Singular solving and how is that benefiting you?** Resolved problems with data connectors from other platforms not listed here ### 21. Good tool to learn and get insights of the business and campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Enterprise (> 1000 emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Singular?** The way to create reports and get data from all my campaigns **What do you dislike about Singular?** Hard-use filters for campaign-level for networks with more than one campaign, **What problems is Singular solving and how is that benefiting you?** Attribution and cost connecttor for my networks ### 22. Efficient UI and Dashboard **Rating:** 5.0/5.0 stars **Reviewed by:** Harsh P. | marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Singular?** All data in 1 place for Android and IOS apps, Web data configuration **What do you dislike about Singular?** Need 1 click IOS data for each platforms like Google and Facebook Need 1 click user level data DoD **What problems is Singular solving and how is that benefiting you?** Single source of truth to understand user journey ### 23. Great MMP Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2022 **What do you like best about Singular?** Singular is always looking for ways to improve the product to meet our needs. It's easy to use, has tons of integrations available and offers a great support team to address our questions. **What do you dislike about Singular?** I'd love to see Singular's reporting capabilities to expand in the coming years to faciliate YoY analysis and data pulls. **What problems is Singular solving and how is that benefiting you?** Singular has been helping us centralize our marketing data in one place to provide with a more holistic view of paid media programs. **Official Response from Yoni Amias:** > We love working with the Linkedin team! You challenge us to solve ever-evolving complex challenges and really welcome us as a part of your team. Really appreciate you taking the time to write in this review ### 24. We are extremely satisfied with the services provided by Singular **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline R. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2023 **What do you like best about Singular?** The tool they provide has proven to be of high quality and exceptionally useful for our company. In addition to being easy to use, efficiently integrates our operations and allows us to easily integrate with a wide range of partners, in addition to providing in-depth analysis of campaign results. What we especially want to highlight is Singular's customer service. They are extremely responsive and professional. Whenever a question or problem arises, they are ready to help with practical and efficient solutions. Their customer support has exceeded our expectations and is a great differentiator. Our experience with Singular has been remarkably positive and we recommend their services to all companies looking to streamline their operations and improve business efficiency. **What do you dislike about Singular?** Until now, we don´t have anything bad to talk about Singular. **What problems is Singular solving and how is that benefiting you?** Our main goal with Singular was to leverage our analytics on app install campaigns and facilitate onboarding with new partners. This has been faithfully fulfilled. ### 25. Great tech, great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Fergan K. | Sr. Performance Marketing & UA Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2022 **What do you like best about Singular?** Singular support team guides us in the best and quickest way when we have some technical issues on our dashboard. **What do you dislike about Singular?** There is nothing that I dislike with Singular. **What problems is Singular solving and how is that benefiting you?** Data connection problems with our advertiser dashboards, data discrepancies with the different attribution models and tracking mechanisms. Singular explains us the logic behind this. **Official Response from Yoni Amias:** > Thanks so much for taking the time to write this review Fergan. We love working with the Star Stable team and am so happy to read that you are enjoying such benefits with Singular ### 26. Efficient **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Singular?** Expertise in data assignment and processing **What do you dislike about Singular?** Unintuitive interface, difficult to locate the features. **What problems is Singular solving and how is that benefiting you?** Help us have more clarity on the data we collect ### 27. Experience of Working with Singular **Rating:** 5.0/5.0 stars **Reviewed by:** Abhishek P. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Singular?** I really enjoyed the customer centric work ethic Singular caters to. They are always customer first and will try and craft the solution to cater to our individual needs. The PoC we were dealing with from singular was also top notch. **What do you dislike about Singular?** Over the past few days, the TAT on their support tickets have increased, but i guess that is due to the ongoing tension in israel and palestine. Hence, nothing to complain about. **What problems is Singular solving and how is that benefiting you?** 1. Atribution Users to campaigns and improving said campaigns every day 2. Easy integartion with Mixpanel ### 28. Friendly team + useful service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Singular?** Singular is a great tool with the best use cases for data aggregation and app measurement. **What do you dislike about Singular?** There was a bit of a learning curve to the interface, but the suport team has been super helpful in teaching the users how to naviagate it! **What problems is Singular solving and how is that benefiting you?** Data aggregation as a source of truth from multiple marketing channels, Mobile app measurement to rely on an outside source versus only UI attribution ### 29. Very smooth transition and a powerful tool with experienced and very helpful account managers **Rating:** 4.5/5.0 stars **Reviewed by:** Erika G. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Singular?** I am happy that Singular is not only a tool provider but a strategic partner for us. I think Singular as a tool is very powerful particularly from a data analytics perspective **What do you dislike about Singular?** Sometimes the frontend can be slightly overwhelming. I really hope that at some point some dort of SKAN data deduplication will come so we can compare Android and iOS **What problems is Singular solving and how is that benefiting you?** Creative analysis. We really like the creative analytics UI. Mobile attribution We save money as tools like funnel.io become redundant ### 30. Excellent communication and service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Singular?** Singular - our representative Lucas James in particular, has been indispensible for us as an MMP and helping us keep up to date with all of the industry trends and making sure that data is flowing smoothly within our company at all times. Giveni that I work on the marketing side, it's critical that we have as minimal disruptions as possible so that we can be making marketing optimizations as soon as possible. **What do you dislike about Singular?** There has been a few instances where data has been consistently delayed, but it was either on the network side or Singular has worked to resolve these data delays. **What problems is Singular solving and how is that benefiting you?** For me in particular, being able to see the marketing analytics and getting this data pushed into our data visualization platforms has been the most important. Having a clear, accurate, and consolidated place where I can find our marketing data has really helped me in optimizing marketing campaigns. ### 31. The measurement of data has become more accurate **Rating:** 5.0/5.0 stars **Reviewed by:** Maria Victoria M. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Singular?** I really like the dedicated service and the team that assists us, as well as the amount of data we can extract with the Singular platform. **What do you dislike about Singular?** Overall, my experience with the company is quite positive, the only point I would mention is that the platform might not be so intuitive and simple to use for creating reports and dashboards. **What problems is Singular solving and how is that benefiting you?** Singular helped me solve a big problem I had with measuring and tracking campaign data. We were able to aggregate all the information from different platforms into one space and extract data that I previously didn't have access to with the tools I was using, such as uninstall metrics and in-app events. ### 32. No issues, very easy to use platform and strong customer support too **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Singular?** -Very simple to use -Strong customer support who have fixed any issue quickly -I really like the reporting section, can pull simple or detailed reports and they load super quick **What do you dislike about Singular?** -I'd like to be able to see the raw data coming in from our partners for troubleshooting purposes, for example when cost is going to the wrong campaign name **What problems is Singular solving and how is that benefiting you?** -Singular has been a great source for our cost reporting with very limited issues with delays or inaccuracy -It's taken away our need for in-house cost reporting and is a much more efficient solution -Also easy to set up new partners and test the connections ### 33. Excellent MMP with Exceptional Customer Service **Rating:** 5.0/5.0 stars **Reviewed by:** Kyle M. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 05, 2023 **What do you like best about Singular?** We meet with our customer service rep (Guilherme Prado) monthly to review updates and discuss how we use Singular. Singular quickly implement new products and connects new data sources as we branch out into new areas. I trust the data coming from Singular and it provides peace of mind knowing that we can make important decisions. **What do you dislike about Singular?** Honestly, there is not much that I dislike about Singular. The only piece of feedback is connecting install data to the creative overview (currently, there are only clicks and impressions). We have spoken with Singular about this and they are actively working on a solution! **What problems is Singular solving and how is that benefiting you?** Singular is able to connect the myriad of Marketing channels that we are running into one place. We can also see the click-through rate comparisons for each of our creatives on different platforms side-by-side. We have a child-directed app, and Singular ensures all of our SDKs are compliant. **Official Response from Yoni Amias:** > Thanks so much for such great feedback Kyle, we really appreciate you taking the time to write in. It is great to hear that communication between us is open and honest and that you come to us with any challenges so that we can work on solving them. Trust is paramount in a relationship like ours and we are appreciative to have yours. ### 34. Best MMP on a market for mobile games **Rating:** 5.0/5.0 stars **Reviewed by:** Gleb P. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2023 **What do you like best about Singular?** - Reactive account management and support - Very stable - Big set of additional features (that constantly improve) - Precise data - Easy to integrate and operate **What do you dislike about Singular?** Not a dislike, more like a request to update: We are lacking possibility of real time attribution that will allow us to deeplink our UA campaigns with offers in the game (like if we are buying Ads user we want to show specific offers for this cohorts). That probably the only thing that we are lacking. **What problems is Singular solving and how is that benefiting you?** Reaaly precise attribution. Fraud detection is quite good as well (we basically turn off our syste that was very accurrate since Singluars fraud detection showed the same result). ### 35. Great tool, great support **Rating:** 5.0/5.0 stars **Reviewed by:** Karolis R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Singular?** Amazing customer support team that helps you solve all the issues. Tool itself is accurate, flexible, very customable to different needs of different team members. **What do you dislike about Singular?** As it has a lot of customization, there is a learning curve **What problems is Singular solving and how is that benefiting you?** Helping find profitable acquisition sources, profitable campaigns. Doing breakdowns by daily, weekly cohorts, comparing to organic traffic. ### 36. We as a team recommend Singular to everyone! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 07, 2024 **What do you like best about Singular?** Simple to use. Simple to set up for tracking. Gives you a guide step by step for the setup with their support! Support is always fast - answer all your questions. API reporting documentation one of the best I have read and used. Reporting gives you multiple options for breakdowns - pivot tables available which I love. **What do you dislike about Singular?** Only dislike is for dynamic ads - data attributed to ads is not perfectly correct. **What problems is Singular solving and how is that benefiting you?** Reporting - one of the main issues people have! ### 37. Easily positive experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 27, 2023 **What do you like best about Singular?** Our use case for Singular is not necessarily the most conventional, but my experience using Singular has been positive and easy to adopt. My team has amazing support from the Singular side - the team is responsive, receptive, and on top of requests that we send through. I love working with them. **What do you dislike about Singular?** The singular support team has been lackluster at times - in some cases they have been helpful, but other times it takes a long time to learn about updates from their end. We have also had some communication issues when attempting to resolve issues, and the team often says that an issue has been resolved when it actually hasn't **What problems is Singular solving and how is that benefiting you?** We're using singular as our attribution system and a source of truth for top of funnel and bottom of funnel data across vendors ### 38. We created a great partnership for a big analytical challenge. **Rating:** 5.0/5.0 stars **Reviewed by:** Isaias J. | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Singular?** Although it is a technical topic and often unknown to a large part of the company, I feel that it is easy to simplify the information on the platform. Having access to all the features (and, if not, the vast majority) is also a great advantage. **What do you dislike about Singular?** The digital content available for learning, and even the platform itself, could have been translated into Brazilian Portuguese. **What problems is Singular solving and how is that benefiting you?** The main issues at the moment were the visibility of attributing the results of actions in the app and access to some of the key marketing metrics, such as CAC and LTV. ### 39. great tool, easy to use, well documented and intuitive **Rating:** 5.0/5.0 stars **Reviewed by:** Weihan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Singular?** Great integration documentation with the main UA players **What do you dislike about Singular?** I didn't have any problems or miss any features in Singular. **What problems is Singular solving and how is that benefiting you?** Attribution of UA along with ad networks. We use the attributed data in decision-making regarding the quality of marketing campaigns. ### 40. great experience working with singular, brainstorming sessions and quick support service. **Rating:** 5.0/5.0 stars **Reviewed by:** Paras S. | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Singular?** Always updated with the latest changes and good service support **What do you dislike about Singular?** Not able to find some partners on singular **What problems is Singular solving and how is that benefiting you?** Attribution as per the internal cohorts, this help us to validate the performance as per the set cohorts and help in preventing frauds ### 41. It's a tech company run like a tech company, not a sales company (unlike competitors) **Rating:** 5.0/5.0 stars **Reviewed by:** Gustavo V. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 16, 2023 **What do you like best about Singular?** We can get access to engineers without too many inbetween steps. Adding in new networks is easy. They develop features at a steady pace. There are market benchmarks inbuilt in the tool. **What do you dislike about Singular?** It feels like some of the basics are still unclear: Net revenues, unconsented data, other data losses within the SDK, creative data, there are multiple examples of us finding issues on the data for Singular, rather than them finding them themselves. Most tickets are sent to people with no context that ask for so much data that end up costing more time in sending them data that should be on the singular servers to begin with. It would benefit us to have the costumer success managers solving the tickets themselves with engineers, instead of forwarding them to support managers with no context. **What problems is Singular solving and how is that benefiting you?** Collecting and analyzing user-level attributed revenue data. ETL tooling and support. Giving us industry benchmarks. Helping us figure out network APIs. Preventing fraud. **Official Response from Yoni Amias:** > Gus, we are so appreciative of all the time you take to share your feedback and partner with us to continuously improve. We have taken your "dislikes" back to the team and will be chatting to you! Looking forward to celebrating many, many of your successes ### 42. Love working with the team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Singular?** Sigular team always stay on top of the project and I'm amwazed how they response us quickly. I have trust on not only their product but also the people. I love working with them and they make my day to day operation much easier! **What do you dislike about Singular?** I don't have anything disliking about Singular at this point. **What problems is Singular solving and how is that benefiting you?** We had another solution before onboarding Singular. The problem with the previous one was that the pipeline to the source was limited (only FB and Google were connected). Singular has more capability to connect various platforms and the data starndardization is amazing. It became much more organized and much easier for us to pull and do analysis. Also, their customer service is awesome. They give us proactive and immediate support anytime we face an issue. ### 43. The intersection of innovation and support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** March 01, 2024 **What do you like best about Singular?** Singular is one of the few relationship driven attribution partners left in the industry. With near constant changes to attribution and privacy it is imperative to have strong support and solutions today- and tomorrow. **What do you dislike about Singular?** Nothing! It ranks incredibly high against most MMPs **What problems is Singular solving and how is that benefiting you?** Real time data ingestion for our entire media mix. Creative reporting. ### 44. Great Support overall **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Singular?** Very support team and the customer service are extremeley responsive and professional. When we have a question or problems, the reps will always fast responding on the solutions and give us the great explanation as well. As UA manager, we're using the data **What do you dislike about Singular?** We don't have anything bad to talk about Singular **What problems is Singular solving and how is that benefiting you?** As a UA manager, data is the key to improve on the campaigns, Singular helps a lot in terms of campaign performance and creative performance. ### 45. Singular has a good user friendly interface and support team was very friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Ajay P. | User Growth Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Singular?** it has a very good user friendly interface **What do you dislike about Singular?** there is nothing to dislike about singular **What problems is Singular solving and how is that benefiting you?** mobile app analytics and mobile attribution ### 46. Efficient, user friendly and good customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Boris L. | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Singular?** Easy to use, quick customer support, easy to integrate partners. **What do you dislike about Singular?** The report interface and the data connection can sometimes stop working. **What problems is Singular solving and how is that benefiting you?** Reporting cost and installs to our BI systems. ### 47. Requirements Met **Rating:** 5.0/5.0 stars **Reviewed by:** Will F. | Enterprise (> 1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Singular?** Great service, great customer service, ease of tool implementation. **What do you dislike about Singular?** So far I haven't found anything I didn't like **What problems is Singular solving and how is that benefiting you?** Assignment of APP Campaigns ### 48. Great MMP with the nicest and the most dedicated managers **Rating:** 5.0/5.0 stars **Reviewed by:** Anastasiia I. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Singular?** The most helpful was the work that's been done by the representatives while solving/facilitating the solving process of any issue that happens between UA partners and us. The most useful and helpful feature is the option of customized reports that could be much more informative than the ones on other MMPs, especially when it's about SKAN. Besides scheduled and templated reports, there is an opportunity to create a separate dashboard with all graphs and tables for anything you'd need, which I would name Singular's key feature. After we switched to Singular, SKAN attribution visibility and its fast being updated give us a better understanding of current performance and let us make decisions faster. **What do you dislike about Singular?** It may take some time for Filters and Dashboards to load **What problems is Singular solving and how is that benefiting you?** Attribution Auto-generated Suppression and other audience lists and its easily being shared with the platforms Quick or detailed performance checking from different perspectives through multiple easily customized reports User quality checking for invoicing purposes **Official Response from Yoni Amias:** > Anastasiia, it's so great to read how helpful the reports and dashboards have been for you, as well as your new SKAN capabilities. We really love working with the 'A Thinking Ape' team and are so pleased that you are happy about migrating to us. Thanks so much for taking the time to write in - we appreciate it! ### 49. Best experience, best partner when transitioning to a new MMP **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Singular?** Singular provided so much help to our team when we had to transition from another MMP. The team was always available, and answered all our questions. Their customer service is the best I've experienced. **What do you dislike about Singular?** the only downside I can think of is the time zone difference with our dedicated account manager, but we make it work, as it is only a few hours. **What problems is Singular solving and how is that benefiting you?** Their SKAN dashboard is helful to us, but we need more input from our end to test out more event combinations. ### 50. responsive team and easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2024 **What do you like best about Singular?** easy to use and understand dashboards, flexible reports **What do you dislike about Singular?** sometime we have bugs in running reports and dashbaord are loading slowly **What problems is Singular solving and how is that benefiting you?** getting easily data about install cohorts and ad revenue and ecpm ## Singular Discussions - [What are the new features and preparations for the Cookieless future?](https://www.g2.com/discussions/what-are-the-new-features-and-preparations-for-the-cookieless-future) - 1 comment, 1 upvote - [What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?](https://www.g2.com/discussions/what-is-the-benchmark-you-usually-define-for-install-validation-fraud-percentage-with-your-affilliate-partners) - 1 comment, 1 upvote - [How can Singular help on media planning and forecast?](https://www.g2.com/discussions/15555-how-can-singular-help-on-media-planning-and-forecast) - 1 comment, 1 upvote - [View Singular pricing details and edition comparison](https://www.g2.com/products/singular/reviews?filters%5Bnps_score%5D=5&page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+20%3A21%3A58+-0500&secure%5Bsession_id%5D=07312b94-4e86-4c43-a412-b085087ead3e&secure%5Btoken%5D=cf9ef78cc9c53a492249046d99f9163a1bd424909942376ee236150ae4f393b8&format=llm_user) ## Singular Integrations - [Adjust](https://www.g2.com/products/adjust/reviews) - [Apple iOS](https://www.g2.com/products/apple-ios/reviews) - [Apple Search Ads](https://www.g2.com/products/apple-search-ads/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Claude Code](https://www.g2.com/products/anthropic-claude-code/reviews) - [CleverTap](https://www.g2.com/products/clevertap/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [MAX by AppLovin](https://www.g2.com/products/max-by-applovin/reviews) - [Mintegral AppGrowth](https://www.g2.com/products/mintegral-appgrowth/reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - [PostgreSQL](https://www.g2.com/products/postgresql/reviews) - [Redshift](https://www.g2.com/products/redshift/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tableau](https://www.g2.com/products/tableau/reviews) - [TikTok Ads](https://www.g2.com/products/tiktok-ads/reviews) ## Singular Features **User Identification** - User Segmentation - Geolocation - Predictive Analytics **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation - Customizable Templates - WYSIWYG Editor **Trading** - Keyword Tracking - Refund Management - Third-Party Integrations - Click Tracking - Time on Site Tracking - ROI Tracking - Visitor Tracking - Conversion Tracking - Campaign Management **Management** - Reporting - Auditing **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Activity Dashboard - User Path Tracking - User Activity History - Multi-Channel Attribution - In-App Events Tracking **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **API Construction** - API Testing - API Security - Orchestration - Scalability **Testing Tools** - Dynamic Versioning - A/B Testing **Threat Detection** - Account Alerts - Threat Detection - IP Address Monitoring - Rules - Email Alerts - Activity Monitoring - Social Media Monitoring - VPN Detection - Bot Detection **Functionality** - Extraction - Transformation - Loading - Automation - Scalability - Non-Relational Transformations - Data Extraction **Platform Data** - Uninstall Metrics - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Audience Targeting** - Geographic Targeting - Device/OS Targeting - Retargeting **Additional Functionality** - Data Mapping - Monitoring - Charting - Integration Management - Reporting/Analytics - Ad hoc Analysis - Access Controls/Permissions - API - Match & Merge - Real-Time Monitoring - Metadata Management - Pipeline Management - Job Scheduling - Dashboard Creation - Data Storage Management - Multiple Data Sources - Data Import/Export - Generative AI - Data Quality Control - Data Connectors - Customizable Reports - Single Sign On - Version Control - Visual Analytics - Accounting Integration - Real-Time Data - eCommerce Management - AI Copilot - CRM - Data Visualization - SSL Security - Search/Filter - Real-Time Analytics - Data Capture and Transfer - Collaboration Tools - Performance Management - Data Synchronization - Drag & Drop - Data Replication - Activity Dashboard - Database Support - Workflow Management - Alerts/Notifications - Predictive Analytics - Data Migration - Third-Party Integrations - Reporting & Statistics - Data Analysis Tools **Metrics** - Engagement - Retention - Return - Conversions - Engagement Tracking - Uninstall Tracking - Conversion Tracking - Location Tracking - ROI Tracking - Retention Tracking - Visitor Tracking - Behavior Tracking - Revenue Tracking **API Management** - Traffic Control - Logs/Documentation - API Monitoring - Monetization - API Gateway - Performance Monitoring - Real-Time Monitoring - Version Control **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling - Task Scheduling - Third-Party Integrations **Blocking** - Manual IP Blocking - Automated IP Blocking - Cross-Campaign Blocking - Multi-Campaign **Analytics** - Digital Analytics - Attribution - Data Sharing and Exporting **Additional Functionality** - Task Management - Generative AI - Role-Based Permissions - Activity Tracking - Collaboration Tools - Publishing/Sharing - Customizable Reports - Asset Library - AI Copilot - Customizable Branding - Advertising Management - API - Drag & Drop - Reporting & Statistics - Search/Filter - Resource Management - Secure Data Storage - Tagging - Single Sign On - Document Review - To-Do List - Time Tracking - Deadline Management - Project Management - File Sharing - Real-Time Notifications - Task Progress Tracking - Access Controls/Permissions - Content Management - Approval Process Control - Workflow Management - Client Management - @mentions - Activity Dashboard - Configurable Workflow - Status Tracking - Billing & Invoicing - Video Support - Version Control - Project Tracking - Commenting/Notes - Digital Asset Management **Additional Functionality** - Monitoring - Push Notifications - Access Controls/Permissions - Campaign Management - Data Modeling - Funnel Analysis - For Marketers - Single Sign On - Workflow Management - Customer Experience Management - Trend Analysis - Mobile Access - Third-Party Integrations - Alerts/Escalation - Data Import/Export - Collaboration Tools - Session Recording - Data Visualization - Root Cause Analysis - Drag & Drop - Performance Metrics - Generative AI - Cohort Analysis - Issue Management - Compliance Management - Heatmaps - Customizable Branding - Search/Filter - AI Copilot - Event Triggered Actions - API - Reporting/Analytics - A/B Testing **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Data Integration** - App Integration - Data Transformation - Plugins - Real-Time Data **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Click Fraud** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Additional Functionality** - Campaign Analytics - Geolocation - Performance Metrics - Session Recording - Activity Dashboard - Threat Intelligence - Reporting & Statistics - Website Analytics - AI Copilot - Device Fingerprinting - Web Traffic Reporting - API - Real-Time Analytics - Mobile Access - GDPR Compliance - Keyword Analysis - Generative AI - Bot Mitigation **Additional Functionality** - Search/Filter - Document Management - Developer Portal - Activity Tracking - API Governance - API Design - API Lifecycle Management - Compliance Management - Application Management - Dashboard - Usage Tracking/Analytics - Data Mapping - Reporting/Analytics - AI Copilot - Rules-Based Workflow - Generative AI - Data Import/Export - Self Service Portal - Multiple Data Sources - Data Connectors - Drag & Drop - Testing Management - User Management - Data Synchronization - Real-Time Reporting - Database Support - Workflow Management - Access Controls/Permissions **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Agentic AI - Business Continuity Management** - Multi-step Planning - Adaptive Learning - AI/Machine Learning - Scenario Planning ## Top Singular Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (132 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (723 reviews)