HR
Heather R.
Small-Business (50 or fewer emp.)
"Expert Level Strategy & Support"
5/5
What do you like best about Simpli.fi?

Simplifi is always at the top of the game for programmatic solutions and keeping up with industry changes. They are exceedingly knowledgeable and always willing to dig in and find answers no matter the challenge. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

It is challenging to find a downside here. If I were forced to nitpick something, it would be that sometimes mistakes are made, but we're all human and err from time to time. That said, their ratio of getting things right is off the charts, and when something does go wrong on their part, they're more than gracious about making good on it. Review collected by and hosted on G2.com.

Response from Spencer Traver of Simpli.fi

Thank you for the kind feedback, Heather! We're glad that you're enjoying your experience working with Simpli.fi.

Verified User in Financial Services
UF
Verified User in Financial Services
Enterprise (> 1000 emp.)
"Best targeting"
4.5/5
What do you like best about Simpli.fi?

It lets be mirco-target those in market for my product Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Does not match up with my G4 anayltics numbers. Review collected by and hosted on G2.com.

KD
Kristin D.
Small-Business (50 or fewer emp.)
"Natural fit into our team!"
5/5
What do you like best about Simpli.fi?

The platform itself has best in class offerings and the support we recieve from our team members is one of the best in the industry. Our team has partnered extremely well with the Simpli.fi team to create workflows and processes to increase knowledge, efficiencies and to scale! Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Only current challenge we face is with reporting, its more a limitation with our reporting platform than with Simpli.fi as we can get the reporting we need within the built in report center. Review collected by and hosted on G2.com.

LA
Lori A.
Small-Business (50 or fewer emp.)
"I love our Simplifi team!"
5/5
What do you like best about Simpli.fi?

I work directly with our Simplifi team many many times each day and they are always responsive and willing to help with whatever we need. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

I haven't found any yet in the 2 years I've worked with them. Review collected by and hosted on G2.com.

Michael P.
MP
Michael P.
Small-Business (50 or fewer emp.)
"Simpli.fi is an exceptional platform"
5/5
What do you like best about Simpli.fi?

The platform is intuitive, powerful and has capabilities that covers almost all of our digital marketing needs. We have been using it for 3+ years and are extremely satisfied with everything it provides us and our clients. The account services team is top notch, ettentive and eager to help when needed. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

The only downfall of the platform is the inability to use 3rd party ad tags when serving audio within our campaigns. Review collected by and hosted on G2.com.

Joe P.
JP
Joe P.
Creative Manager
Small-Business (50 or fewer emp.)
"Excellent support and functionality"
4.5/5
What do you like best about Simpli.fi?

The support from both the API Helpdesk and CX teams has been excellent. The ease of use and performance of the platform has also been exceptional. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

For our use case, more robust dashboard options would be extremely beneficial. The ability to delete/move campaign and campaign group locations after launch would also help eliminate some of our pain points. Review collected by and hosted on G2.com.

Response from Spencer Traver of Simpli.fi

Thank you for your feedback, Joe! Glad to hear you are enjoying the ease of use and performance of the Simpli.fi platform.

John C.
JC
John C.
Client Services Director
Small-Business (50 or fewer emp.)
"A great DSP with amazing service!"
5/5
What do you like best about Simpli.fi?

The ability to reach specific target audiences based on any number of criteria. Additionally, the ability to track back either online or physical conversions to a location or business. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

The biggest challenge is initially understanding how to set up campaigns based on tactics. But once you get through the learnings it is very simple to set up and run digital campaigns. Review collected by and hosted on G2.com.

Omar E.
OE
Omar E.
Enterprise (> 1000 emp.)
"Best"
5/5
What do you like best about Simpli.fi?

You can be very especific with the display geo campaigns that we run through simplifi. This help us a lot with our work and we can be smooth about it very well. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Nothing personally, I think simplifi is an application that helps us on a day-to-day basis so that we can deliver the best possible work in our marketing campaigns. Review collected by and hosted on G2.com.

Brad K.
BK
Brad K.
Mid-Market (51-1000 emp.)
"Used Simpli.Fi for a decade and they are simpli.da best!"
5/5
What do you like best about Simpli.fi?

SImpli.Fi has managed to keep their CPMs low since I started working with them in 2015 making them the perfect fit for my SMB clients and my larger corporate clients. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Simpli.Fi is great I only wish they offered more. I am excited to see and use the new CTV product and am patiently waiting for the programmatic radio to be available. Review collected by and hosted on G2.com.

CM
Curran M.
Integrated Marketing Product Specialist
Mid-Market (51-1000 emp.)
"It's all in the name - display advertising made simple!"
4.5/5
What do you like best about Simpli.fi?

The user-friendly nature of the interface and UI. It is pleasant to look at, straightforward on where to find where to navigate, on top of the breadth of options it gives you in campaign types, audiences, events, pixel placement and more. It's a POWERFUL tool with untapped potential in optimizations being unlocked the more that it is used. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

There are so many options and resources that it can be overwhelming for newcomers. In addition to the learning curve, some ways campaigns are built seem antiquated. For example, creating an addressable campaign is tedious and slow but must be completely redone and repopulated if it needs to be optimized. Furthermore, it needs some quality-of-life features to improve the user experience, like typing in addresses, zip codes, and other demographics. Review collected by and hosted on G2.com.

Response from Spencer Traver of Simpli.fi

Thank you for your kind feedback, Curran! We love to hear that you've been able to solve several business needs through a single team and platform with Simpli.fi. Please let your CS or Sales representative know if there's anything specific we can do to improve your experience working with us.