Stacey A.
SA
Stacey A.
Account Manager
Mid-Market (51-1000 emp.)
"Complicated."
3.5/5
What do you like best about Simpli.fi?

I like the results that Simpli.fi generates. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

The complicated dashboard and website is complicated to navigate. Review collected by and hosted on G2.com.

Lukas P.
LP
Lukas P.
Activaton Strategist
Mid-Market (51-1000 emp.)
"Mostly positive experience. Very responsive team."
4.5/5
What do you like best about Simpli.fi?

Team has been very helpful at responding to questions, and I've seen strong performance from campaigns. Can't speak to self-service functionallity, as I only utilize managed-service media. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Only real concern is that there has been a lack of transparency with some aspects of the managed service accounts. Typically questions can be resolved within a few emails, but I would prefer if more information was presented up fron instead of me having to ask for it. Review collected by and hosted on G2.com.

Verified User in Gambling & Casinos
AG
Verified User in Gambling & Casinos
Mid-Market (51-1000 emp.)
"Easy to work with, solid campaigns."
5/5
What do you like best about Simpli.fi?

Lauren Elliot is a great partner and is very easy to work with. She is proactive and is always willing to work through client asks. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Sometimes there is a lack of specific inventory, but that feels like there is more and more being added. Review collected by and hosted on G2.com.

Aaron S.
AS
Aaron S.
Small-Business (50 or fewer emp.)
"Simpli.fi is the BEST DSP to work with!"
5/5
What do you like best about Simpli.fi?

I LOVE that Simpli.fi is always available to assist me in a timely manner. Their team is extremely responsive and always a pleasure to work with. I use the platform almost daily and it's very easy to use when checking performance, updating creative, and generating reports. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

I don't have any downsides to Simpli.fi. Review collected by and hosted on G2.com.

SD
Sheena D.
Account Manager
Enterprise (> 1000 emp.)
"Tegna and Simplifi"
4/5
What do you like best about Simpli.fi?

Very responsive to new orders and pulsing current orders. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Would love to see more reccomendations from team when campaigns are under performing. Review collected by and hosted on G2.com.

AW
Alyssa W.
Small-Business (50 or fewer emp.)
"Great partner"
5/5
What do you like best about Simpli.fi?

Simpli.fi is great to work with! Their staff is incredibly helpful and the ease of use is fantastic. It fills the gap in offerings we had and the features are exactly what our customers needed! Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

As with everything in the digital age, there's always new things coming out. It is often hard to keep us, as they offer so many great things. Review collected by and hosted on G2.com.

Alaukika P.
AP
Alaukika P.
Media Strategy
Mid-Market (51-1000 emp.)
"Targeting focused Geofencing"
5/5
What do you like best about Simpli.fi?

The possibility to target based on demographics, interest and behavior in a geograhy. The flexibility of google display to video to connected TV which also can be defined based on Zip codes.

The layers of targeting help achieve relevant reach and reduced cost. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

As a client I do not have access to the dashboard. So there is a dependency and therefore too much back and forth to explain the ask via emails. Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Verified User in Online Media
Mid-Market (51-1000 emp.)
"quick response time, easy to use interface"
5/5
What do you like best about Simpli.fi?

resources, tools, videos to rewatch content Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

only wish there were even more targeting options! Review collected by and hosted on G2.com.

KD
Kyle D.
Small-Business (50 or fewer emp.)
"Geofencing is a Home Run and the Support Team is INCREDIBLE"
5/5
What do you like best about Simpli.fi?

Geofencing allows for campaigns without a "click/online/conversion-based goal" to track in-store walk-ins, which has been a home run for many clients of ours.

Also, unlike many DSP's that we have worked with in the past, the client-support team (with managed or self-service accounts) has been EXTREMELY helpful, and knowledgeable, and I would recommend Simpli.fi to any advertiser, agency or business! Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

No Notes! Anyone working for an advertising agency would be wise to use multiple DSPs's as every campaign is different and every client has different needs, but Simpli.fi should be a part of every agencies mix (and a big part of it!) Review collected by and hosted on G2.com.

Response from Spencer Traver of Simpli.fi

Thank you for the kind feedback, Kyle! We're so glad to hear that you're enjoying your experience working with Simpli.fi.

Ryan C.
RC
Ryan C.
Marketing Director
Mid-Market (51-1000 emp.)
"Overall Wonderful Experience"
5/5
What do you like best about Simpli.fi?

The reporting is more than you will ever need. There are so many metrics. We have a weekly meeting to check in on progress. Working with the account technicians directly so that fine-tuning is done without explaining through an intermediary. They are great to work with and knowledgeable about their product and how to implement it to achieve the best results possible. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

We operate as an agency, and SimpliFi has no solution for representing many companies and having them individually invoiced. Instead, we have to divide the invoices internally. For the amount of money spent monthly, this is an area that needs improvement. It causes a lot of extra work on my end, and it slows payment to them down considerably. Review collected by and hosted on G2.com.

Response from Spencer Traver of Simpli.fi

Thank you for your kind feedback, Ryan! We're glad you're having a great experience working with Simpli.fi.