Any marketing platform that allows for a "self-service" model is the way to go. Review collected by and hosted on G2.com.

Maybe the ability to buy media inventory at better rates. Sometimes the OTT inventory gets expensive. And I'm looking for some AI creative tools that don't require using their creative team. Review collected by and hosted on G2.com.

I like SF for the level of customer service. Any DSP can place ads. Not all of them treat you like a human. I've worked with several DSP's over the years and SF has really gone the extra mile to ensure campaign quality, deliver fast reporting, and help along the way to drive better results for my clients. Add to that, their available integrations and easy-to-use system, I'd be hard-pressed to leave. Review collected by and hosted on G2.com.

The only downside I would have to report is the fact they sometimes have outdated data from google maps, but this is google's fault, not their own. Review collected by and hosted on G2.com.

Their help with media plans is very important to us and they are always available to answer questions we have on the campaigns. Review collected by and hosted on G2.com.

I don't have anything I dislike about Simpli.fi Review collected by and hosted on G2.com.

Targeted audience is more accurate offering location-based targeting Review collected by and hosted on G2.com.

Insights could've streamlined better in detail and prices are slightly higher than competitors Review collected by and hosted on G2.com.

What I like most is that all of the programmatic tactics are here under one roof. I can blend them into camapigns as needed, and move budget as results require. The support has been great (I am managed service), the reporting gives me everything I need, and the UI is easy to navigate. Following a classic Siumpli.fi talking point, it is also their own data, which is able to bused in a more granular way. Review collected by and hosted on G2.com.

Simpli.fi has a contract with LiveRamp that prohibits data from outside the U.S. I have clients in the UK that are running CRM Targeting campaigns, and I have to take them elsewhere. I can't run them through LiveRamp/Simpli.fi.

Also, as a wish list item, I wish that I could have a dashboard that my clients could log into that gave them access to their camapign data. Review collected by and hosted on G2.com.

Simpli.fi is so easy to use and the staff is always so helpful any time we have a question or need some assistance with a campaign or client. Review collected by and hosted on G2.com.

We really don't have any issues or down sides to using the platform Review collected by and hosted on G2.com.

The user friendly UI and exceptional customer service from our AM and support teams. Review collected by and hosted on G2.com.

I would love to be able to upload creative at the advertiser level. Review collected by and hosted on G2.com.

The targeting filtering is robust and effective. It allows us to reduce media waste by focusing on the center of the bullseye of the demographic and geography of the customers sought by our advertisers. Their sales and AdOps teams provide superb customer support. Ability to have several tactics for Display, OTT, CTV, ZTV, Native, and even social media marketing on a single reporting tool. Review collected by and hosted on G2.com.

It is not a downside, but as with many growing companies you need to constantly be on top of the learning curb of new capabilities launched within the platform. Review collected by and hosted on G2.com.

Working with Simpli.fi truely feels more like a partnership and an extension of our team. It's not just a vendor that we send campaigns to that we don't place in-house. We've completed a few campaigns with them to-date and all have been successful. Their team is knowledgeable, always responds quickly, offers great insights and recommendations, and is great to work with. Also, working directly with them cut's out the "middle man" so we can stay effecient and effective with our client's budgets. Review collected by and hosted on G2.com.

No dislikes. So far everything has been great. Review collected by and hosted on G2.com.

I like that I can fully depend on my Simplifi account managers to handle everything for me. They're knowledgeable and often have great suggestions for how to best take advantage of our marketing efforts. It's wonderful that we can expand our marketing efforts so much with Simplifi and it's all so easy to do! Review collected by and hosted on G2.com.

I really don't have any complaints about Simplifi, but it would be really helpful to have a dictionary or some kind of guide for all the lingo and vocabulary that's involved sometimes. For example, a reference guide to look up with different acronymns mean like CTV, etc., since all this digital marketing jargon can get confusing sometimes. Review collected by and hosted on G2.com.