--- title: Simpli.fi Reviews meta\_title: 'Simpli.fi Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 154 reviews by the users' company size, role or industry to find out how Simpli.fi works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 154 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- ### Simpli.fi Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. [(10 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083701&qs=pros-and-cons#reviews) Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. [(8 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089299&qs=pros-and-cons#reviews) Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. [(7 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1085452&qs=pros-and-cons#reviews) Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. [(6 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1087285&qs=pros-and-cons#reviews) Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. [(5 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1086223&qs=pros-and-cons#reviews) Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. [(4 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308072&qs=pros-and-cons#reviews) Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. [(3 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308052&qs=pros-and-cons#reviews) Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. [(3 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083854&qs=pros-and-cons#reviews) Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. [(2 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089124&qs=pros-and-cons#reviews) Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. [(2 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2307924&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Simpli.fi ##### 1. Customer Support Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. [ See 10 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083701&qs=pros-and-cons#reviews) See Related User Reviews ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.") RV Ronald V. Small-Business (50 or fewer emp.) 0.0/5 "Deceptive billing practices and a complete lack of transparency." What do you like about Simpli.fi? The sales representative was exceptionally responsive and returned calls promptly during the initial sales phase, which initially built trust before t ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.") AT Ashutosh T. 3.5/5 "Complex Yet Powerful for Hyperlocal Targeting" What do you like about Simpli.fi? I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability ##### 2. Ease of Use Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. [ See 8 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089299&qs=pros-and-cons#reviews) See Related User Reviews ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.") BT Brian T. Small-Business (50 or fewer emp.) 5.0/5 "Self-Service Model Makes Everything Easier" What do you like about Simpli.fi? Any marketing platform that allows for a "self-service" model is the way to go. ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.") AT Ashutosh T. 3.5/5 "Complex Yet Powerful for Hyperlocal Targeting" What do you like about Simpli.fi? I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability ##### 3. Helpful Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. [ See 7 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1085452&qs=pros-and-cons#reviews) See Related User Reviews ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.") AT Ashutosh T. 3.5/5 "Complex Yet Powerful for Hyperlocal Targeting" What do you like about Simpli.fi? I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Self-serve Operations Manager with 3+ years in the platform." What do you like about Simpli.fi? The user friendly UI and exceptional customer service from our AM and support teams. ##### 4. Team Helpfulness Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. [ See 6 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1087285&qs=pros-and-cons#reviews) See Related User Reviews ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.") RV Ronald V. Small-Business (50 or fewer emp.) 0.0/5 "Deceptive billing practices and a complete lack of transparency." What do you like about Simpli.fi? The sales representative was exceptionally responsive and returned calls promptly during the initial sales phase, which initially built trust before t ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 5.0/5 "Great experience using Simpli.fi" What do you like about Simpli.fi? Simpli.fi is so easy to use and the staff is always so helpful any time we have a question or need some assistance with a campaign or client. ##### 5. Campaigns Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. [ See 5 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1086223&qs=pros-and-cons#reviews) See Related User Reviews ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.") AT Ashutosh T. 3.5/5 "Complex Yet Powerful for Hyperlocal Targeting" What do you like about Simpli.fi? I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability ![Colleen N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Colleen N.") CN Colleen N. Small-Business (50 or fewer emp.) 5.0/5 "Very knowledgeable service team" What do you like about Simpli.fi? Their help with media plans is very important to us and they are always available to answer questions we have on the campaigns. ### 5 Cons or Disadvantages of Simpli.fi ##### 1. Expensive Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. [ See 4 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308072&qs=pros-and-cons#reviews) See Related User Reviews ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.") MZ Mohammed Z. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks" What do you dislike about Simpli.fi? there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.") BT Brian T. Small-Business (50 or fewer emp.) 5.0/5 "Self-Service Model Makes Everything Easier" What do you dislike about Simpli.fi? Maybe the ability to buy media inventory at better rates. Sometimes the OTT inventory gets expensive. And I'm looking for some AI creative tools that ##### 2. Extra Fees Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. [ See 3 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308052&qs=pros-and-cons#reviews) See Related User Reviews ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.") RV Ronald V. Small-Business (50 or fewer emp.) 0.0/5 "Deceptive billing practices and a complete lack of transparency." What do you dislike about Simpli.fi? The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.") MZ Mohammed Z. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks" What do you dislike about Simpli.fi? there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes ##### 3. Lack of Clarity Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. [ See 3 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083854&qs=pros-and-cons#reviews) See Related User Reviews ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.") RV Ronald V. Small-Business (50 or fewer emp.) 0.0/5 "Deceptive billing practices and a complete lack of transparency." What do you dislike about Simpli.fi? The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.") MZ Mohammed Z. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks" What do you dislike about Simpli.fi? there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes ##### 4. Ad Management Issues Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. [ See 2 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089124&qs=pros-and-cons#reviews) See Related User Reviews ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.") RV Ronald V. Small-Business (50 or fewer emp.) 0.0/5 "Deceptive billing practices and a complete lack of transparency." What do you dislike about Simpli.fi? The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.") MZ Mohammed Z. Mid-Market (51-1000 emp.) 4.5/5 "Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks" What do you dislike about Simpli.fi? there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes ##### 5. Complex Onboarding Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. [ See 2 mentions ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2307924&qs=pros-and-cons#reviews) See Related User Reviews ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.") RV Ronald V. Small-Business (50 or fewer emp.) 0.0/5 "Deceptive billing practices and a complete lack of transparency." What do you dislike about Simpli.fi? The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.") AT Ashutosh T. 3.5/5 "Complex Yet Powerful for Hyperlocal Targeting" What do you dislike about Simpli.fi? The initial setup of Simpli.fi was quite challenging due to the complex UI UX, which felt cluttered and not intuitive for new users. The learning curv ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/18/2023 "Simpli.fi has been great to work with" 4.5/5 What do you like best about Simpli.fi? Tremendous customer service and unique products. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? I wish their reporting was more aesthetically appealing and could be better white labeled. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? They give us access to Programmatic Advertising options Review collected by and hosted on G2.com. Show More Response from Spencer Traver of Simpli.fi [Editedit](https://www.g2.com/survey_responses/simpli-fi-review-8108812/official_response/edit) Thank you for your kind feedback! We're glad that you're enjoying working with our team. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller AM Alec M. Small-Business (50 or fewer emp.) 2/7/2023 "Fantastic Customer Service" 4.5/5 What do you like best about Simpli.fi? Super responsive and always on the ball when it comes to our campaigns. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? Nothing. They provide everything I need. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? We can accurately perform Geo-fenced and Addressable list targeted campaigns with ease. Review collected by and hosted on G2.com. Show More Response from Spencer Traver of Simpli.fi [Editedit](https://www.g2.com/survey_responses/simpli-fi-review-7685161/official_response/edit) Thanks, Alec! We're glad to hear that you're enjoying your experience working with our Client Success team. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lily A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lily A.") LA Lily A. Digital Director Small-Business (50 or fewer emp.) 2/9/2023 "Effective advertising platform" 4/5 What do you like best about Simpli.fi? Their customer support is very helpful and willing to problem solve. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? Rules in advertising change frequency, simpli.fi could be better about anticipating potential issues. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? Placing programmatic ads. Review collected by and hosted on G2.com. Show More Response from Spencer Traver of Simpli.fi [Editedit](https://www.g2.com/survey_responses/simpli-fi-review-7696659/official_response/edit) Thank you for your feedback, Lily. If you haven't already, please connect with your Simpli.fi Sales and CS partners regarding any potential issues so that we can provide the best experience possible working with our platform and team. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Pierre R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pierre R.") PR Pierre R. Java Software Engineer Mid-Market (51-1000 emp.) 6/16/2022 "With options for marketing campaign performance." 4.5/5 What do you like best about Simpli.fi? I like Simpli.fi allows me to: With digital advertising, you can tailor audiences by focusing on precision to target certain markets. Custom audiences can be created by choosing certain devices, browser types, geographic locations, recency, relevant content, and browsing behavior based on your needs. You can create and implement site-based marketing campaigns, keyword research, and contextual retargeting tactics. You can create unique ad-hoc reports and email them to clients automatically on a daily, weekly or monthly basis. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? The API is a bit slow; it can be improved. Simpli. fi should offer the ability to generate elaborate annual estimates or tax planning at the campaign group level. Audio streaming is still not up to par. Review collected by and hosted on G2.com. Recommendations to others considering Simpli.fi: I recommend Simpli.fi for the following: The acquired data can be analyzed and the extracted information can be displayed using pivot tables, column/area charts, pie charts, scatter plots or maps. Reports can be exported in a variety of formats, including CSV, PNG, HTML, and JSON. It's useful for submitting essential keywords to establish contextual categories, which helps streamline your contextual targeting operations. You can keep track of your spending with watch lists. It can help you achieve your savings goals and provide savings recommendations based on your spending habits. It allows you to create a tracking list to check how much you spend in each area. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? Simpli.fi allows you to enhance programmatic advertising by running personalized sales campaigns. Simplify tracking your finances and budget from anywhere. Accounts, investments, credit cards and payment services can be continuously monitored. Bill alerts and spending, income and savings trend analyses are included. To set financial goals. Review collected by and hosted on G2.com. Show More 6/9/2024 Validated ReviewerIncentivizedSource: G2 invite HM Hannah M. Mid-Market (51-1000 emp.) 2/7/2023 "Media planner/buyer" 4.5/5 What do you like best about Simpli.fi? The quick responses and great help they have to offer when there are issues Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? Some times the performance isn't always the best Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? Their special sauce is what seals the deal for us Review collected by and hosted on G2.com. Show More Response from Spencer Traver of Simpli.fi [Editedit](https://www.g2.com/survey_responses/simpli-fi-review-7684482/official_response/edit) Thank you for your feedback, Hannah! If you haven't already, we encourage you to share feedback with your CS and Sales partners so that we can help make the necessary adjustments to improve performance with your campaigns. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 5/13/2022 "Not just a quality tool, a partnership as well" 5/5 What do you like best about Simpli.fi? Easy to use interface for sophisticated programmatic buying. The sales and support staff have been true partners from the beginning. The mobile geo-fence product is what brought us in, but the other unique offerings help us stay. I also do like that they like to stick to their swim lane of offerings and do it really well. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? The reporting interface is a beast to work through and can be slow to load. Also, the language around conversions is unique to Simplifi's offerings, so a bit of a learning curve but manageable. Review collected by and hosted on G2.com. Recommendations to others considering Simpli.fi: If you're in the market for a DSP with strong mobile strategy capability, look no further! Not only does this DSP meet so many of our marketing needs but the people we get to work with are the cream of the crop when it comes to customer care. Thank you again Simplifi for your continued partnership! Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? Geo-Fencing capability, it's been a true game-changer for us. We also now have a stronger partner for OTT and CTV ad buying. Fulfillment strategies based on campaign intent. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller BS Bridget S. Sales Small-Business (50 or fewer emp.) 4/27/2022 "Our simpli.fi team is wonderful at helping strategize and assist with campaigns." 4.5/5 What do you like best about Simpli.fi? Being able to pair with direct mail, using all the tactics in a blended campaign. Geotargeting, Contextual, Keyword, and Site Retargeting paired with AGF have helped our campaigns. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? Hard to use for a very Niche Client/Company. I'm not sure about event targeting still, it doesn't seem to produce like the other tactics. Seeing the capture rate a little higher. Review collected by and hosted on G2.com. Recommendations to others considering Simpli.fi: Watch the webinars, continue to learn, take notes, and ask questions. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? Best strategies to use based on the end goal of the campaign. Yes, we are able to financially benefit using simpli.fi for our clients. Yes, our performance has increased. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Jeff R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jeff R.") JR Jeff R. Operations Manager Enterprise (\> 1000 emp.) 4/29/2022 "Fantastic Tool and Top Notch Support" 5/5 What do you like best about Simpli.fi? Simpli.fi is a very intuitive easy tool to use. It truly lives up to its name. That being said, I believe their support is the best thing about the company. They truly build a partnership and want to help you succeed by meeting client goals and expectations. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? We'd love to have the ability to monitor win rates better. Review collected by and hosted on G2.com. Recommendations to others considering Simpli.fi: A great solution for small businesses and those looking for those managing a high volume of campaigns. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? We have built an industry-leading Small Business marketing solution with Simpli.fi at the core of our Display and Video offerings. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Heather R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Heather R.") HR Heather R. Campaign Team Director Small-Business (50 or fewer emp.) 4/26/2022 "Outstanding Products and Support" 5/5 What do you like best about Simpli.fi? Simplifi is always striving to evolve to keep up with the constant changes in the industry, and they work hard to get out ahead of changes before they occur,educating us as things develop. Additionally, they work to offer the latest innovations in targeting methods to help keep us up to date with what we can offer. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? Sometimes we struggle when asking more than one question at a time. If we have a multifaceted issue, it may take a few emails to get all the questions answered. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? We have nearly never been blindsided by our competitors coming to a client with something new that we do not offer. We also have access to a multitude of reporting metrics that enables us to tell the story to our clients, in a way that they understand. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Kelly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kelly G.") KG Kelly G. Digital Marketing Specialist & Campaign Administrator Mid-Market (51-1000 emp.) 4/24/2022 "Lead Digital Campaign Administrator" 5/5 What do you like best about Simpli.fi? Simplifi uses unstructured data which allows us to design detailed and highly effective campaigns. Additionally, their customer care team is pleasant to work with and very accommodating. Review collected by and hosted on G2.com. What do you dislike about Simpli.fi? Their API is a bit slow but can be managed through the use of the right dashboard reporting application. Review collected by and hosted on G2.com. What problems is Simpli.fi solving and how is that benefiting you? Addressing campaign pacing is always a challenge but the team at Simplifi will regularly and upon special request deep dive into campaign performance and configurations to analyze performance issues then provide valuable recommendations for enhancement. Review collected by and hosted on G2.com. 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