--- title: Simpli.fi Reviews meta\_title: 'Simpli.fi Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 154 reviews by the users' company size, role or industry to find out how Simpli.fi works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 154 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

### Simpli.fi Pros and Cons: Top 5 Advantages and Disadvantages

#### Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. [(10 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083701&qs=pros-and-cons#reviews)

Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. [(8 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089299&qs=pros-and-cons#reviews)

Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. [(7 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1085452&qs=pros-and-cons#reviews)

Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. [(6 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1087285&qs=pros-and-cons#reviews)

Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. [(5 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1086223&qs=pros-and-cons#reviews)

Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. [(4 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308072&qs=pros-and-cons#reviews)

Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. [(3 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308052&qs=pros-and-cons#reviews)

Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. [(3 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083854&qs=pros-and-cons#reviews)

Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. [(2 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089124&qs=pros-and-cons#reviews)

Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. [(2 mentions)](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2307924&qs=pros-and-cons#reviews)

### 5 Pros or Advantages of Simpli.fi

##### 1. Customer Support

Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience.
[
See 10 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083701&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.")
RV

Ronald V.

Small-Business (50 or fewer emp.)

0.0/5

"Deceptive billing practices and a complete lack of transparency."

What do you like about Simpli.fi?

The sales representative was exceptionally responsive and returned calls promptly during the initial sales phase, which initially built trust before t

 ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.")
AT

Ashutosh T.

3.5/5

"Complex Yet Powerful for Hyperlocal Targeting"

What do you like about Simpli.fi?

I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability

##### 2. Ease of Use

Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management.
[
See 8 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089299&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.")
BT

Brian T.

Small-Business (50 or fewer emp.)

5.0/5

"Self-Service Model Makes Everything Easier"

What do you like about Simpli.fi?

Any marketing platform that allows for a "self-service" model is the way to go.

 ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.")
AT

Ashutosh T.

3.5/5

"Complex Yet Powerful for Hyperlocal Targeting"

What do you like about Simpli.fi?

I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability

##### 3. Helpful

Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences.
[
See 7 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1085452&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.")
AT

Ashutosh T.

3.5/5

"Complex Yet Powerful for Hyperlocal Targeting"

What do you like about Simpli.fi?

I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Self-serve Operations Manager with 3+ years in the platform."

What do you like about Simpli.fi?

The user friendly UI and exceptional customer service from our AM and support teams.

##### 4. Team Helpfulness

Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey.
[
See 6 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1087285&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.")
RV

Ronald V.

Small-Business (50 or fewer emp.)

0.0/5

"Deceptive billing practices and a complete lack of transparency."

What do you like about Simpli.fi?

The sales representative was exceptionally responsive and returned calls promptly during the initial sales phase, which initially built trust before t

 ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User")
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Great experience using Simpli.fi"

What do you like about Simpli.fi?

Simpli.fi is so easy to use and the staff is always so helpful any time we have a question or need some assistance with a campaign or client.

##### 5. Campaigns

Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies.
[
See 5 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1086223&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.")
AT

Ashutosh T.

3.5/5

"Complex Yet Powerful for Hyperlocal Targeting"

What do you like about Simpli.fi?

I love how Simpli.fi supports hyperlocal targeting, making it ideal for franchise and multilocation models, which greatly benefits my agency’s ability

 ![Colleen N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Colleen N.")
CN

Colleen N.

Small-Business (50 or fewer emp.)

5.0/5

"Very knowledgeable service team"

What do you like about Simpli.fi?

Their help with media plans is very important to us and they are always available to answer questions we have on the campaigns.

### 5 Cons or Disadvantages of Simpli.fi

##### 1. Expensive

Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings.
[
See 4 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308072&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.")
MZ

Mohammed Z.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks"

What do you dislike about Simpli.fi?

there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes

 ![Brian T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brian T.")
BT

Brian T.

Small-Business (50 or fewer emp.)

5.0/5

"Self-Service Model Makes Everything Easier"

What do you dislike about Simpli.fi?

Maybe the ability to buy media inventory at better rates. Sometimes the OTT inventory gets expensive. And I'm looking for some AI creative tools that

##### 2. Extra Fees

Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process.
[
See 3 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308052&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.")
RV

Ronald V.

Small-Business (50 or fewer emp.)

0.0/5

"Deceptive billing practices and a complete lack of transparency."

What do you dislike about Simpli.fi?

The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over

 ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.")
MZ

Mohammed Z.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks"

What do you dislike about Simpli.fi?

there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes

##### 3. Lack of Clarity

Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust.
[
See 3 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083854&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.")
RV

Ronald V.

Small-Business (50 or fewer emp.)

0.0/5

"Deceptive billing practices and a complete lack of transparency."

What do you dislike about Simpli.fi?

The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over

 ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.")
MZ

Mohammed Z.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks"

What do you dislike about Simpli.fi?

there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes

##### 4. Ad Management Issues

Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting.
[
See 2 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089124&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.")
RV

Ronald V.

Small-Business (50 or fewer emp.)

0.0/5

"Deceptive billing practices and a complete lack of transparency."

What do you dislike about Simpli.fi?

The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over

 ![Mohammed Z.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohammed Z.")
MZ

Mohammed Z.

Mid-Market (51-1000 emp.)

4.5/5

"Powerful Addressable Targeting, Detailed Metrics—But Some Drawbacks"

What do you dislike about Simpli.fi?

there is a lack of pricing transparency which necessitated frequent contact with sales to obtain custom quotes

##### 5. Complex Onboarding

Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively.
[
See 2 mentions
](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2307924&qs=pros-and-cons#reviews)

See Related User Reviews

 ![Ronald V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ronald V.")
RV

Ronald V.

Small-Business (50 or fewer emp.)

0.0/5

"Deceptive billing practices and a complete lack of transparency."

What do you dislike about Simpli.fi?

The onboarding process was confusing and lacked transparency. I was charged fees never disclosed in my signed agreement, resulting in a markup of over

 ![Ashutosh T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashutosh T.")
AT

Ashutosh T.

3.5/5

"Complex Yet Powerful for Hyperlocal Targeting"

What do you dislike about Simpli.fi?

The initial setup of Simpli.fi was quite challenging due to the complex UI UX, which felt cluttered and not intuitive for new users. The learning curv

HR

Heather R.

Small-Business (50 or fewer emp.)

5/18/2023

"Expert Level Strategy & Support"

5/5

What do you like best about Simpli.fi?

Simplifi is always at the top of the game for programmatic solutions and keeping up with industry changes. They are exceedingly knowledgeable and always willing to dig in and find answers no matter the challenge. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

It is challenging to find a downside here. If I were forced to nitpick something, it would be that sometimes mistakes are made, but we're all human and err from time to time. That said, their ratio of getting things right is off the charts, and when something does go wrong on their part, they're more than gracious about making good on it. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simplifi enables us to focus on the other solutions we provide our clients by being experts at administering our programmatic campaigns in a turnkey fashion. We trust that they know more than we do about running our campaigns, so we depend a lot on their expertise. We get a lot of support from them for everything from campaign setup to monitoring once implemented. And their support is outstanding and is very quick to turn around. We have a lot of niche and high volume clients and they are amazing at helping us stay on point. Review collected by and hosted on G2.com.

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Response from Spencer Traver of Simpli.fi

[Editedit](https://www.g2.com/survey_responses/simpli-fi-review-8108604/official_response/edit)

Thank you for the kind feedback, Heather! We're glad that you're enjoying your experience working with Simpli.fi.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services")
UF

Verified User in Financial Services

Enterprise (\> 1000 emp.)

3/2/2024

"Best targeting"

4.5/5

What do you like best about Simpli.fi?

It lets be mirco-target those in market for my product Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Does not match up with my G4 anayltics numbers. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Serves display ads to potential customers with high intent Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

KD

Kristin D.

Small-Business (50 or fewer emp.)

8/8/2023

"Natural fit into our team!"

5/5

What do you like best about Simpli.fi?

The platform itself has best in class offerings and the support we recieve from our team members is one of the best in the industry. Our team has partnered extremely well with the Simpli.fi team to create workflows and processes to increase knowledge, efficiencies and to scale! Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Only current challenge we face is with reporting, its more a limitation with our reporting platform than with Simpli.fi as we can get the reporting we need within the built in report center. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Solution for our media buying needs to run effective campaigns. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

LA

Lori A.

Small-Business (50 or fewer emp.)

11/2/2023

"I love our Simplifi team!"

5/5

What do you like best about Simpli.fi?

I work directly with our Simplifi team many many times each day and they are always responsive and willing to help with whatever we need. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

I haven't found any yet in the 2 years I've worked with them. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Our clients have great success with Simplifi handling campaigns. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Michael P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michael P.")
MP

Michael P.

Small-Business (50 or fewer emp.)

8/3/2023

"Simpli.fi is an exceptional platform"

5/5

What do you like best about Simpli.fi?

The platform is intuitive, powerful and has capabilities that covers almost all of our digital marketing needs. We have been using it for 3+ years and are extremely satisfied with everything it provides us and our clients. The account services team is top notch, ettentive and eager to help when needed. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

The only downfall of the platform is the inability to use 3rd party ad tags when serving audio within our campaigns. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

The ability to target audiences via addressable targeting and geo-fencing capabilities for all tactics and media. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Joe P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joe P.")
JP

Joe P.

Creative Manager

Small-Business (50 or fewer emp.)

2/8/2023

"Excellent support and functionality"

4.5/5

What do you like best about Simpli.fi?

The support from both the API Helpdesk and CX teams has been excellent. The ease of use and performance of the platform has also been exceptional. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

For our use case, more robust dashboard options would be extremely beneficial. The ability to delete/move campaign and campaign group locations after launch would also help eliminate some of our pain points. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Solving our need for a self-service DSP that's responsive, effective, and easy to learn. We're able to manage a large volume of campaigns thanks to their robust API. Review collected by and hosted on G2.com.

Show More

Response from Spencer Traver of Simpli.fi

[Editedit](https://www.g2.com/survey_responses/simpli-fi-review-7688921/official_response/edit)

Thank you for your feedback, Joe! Glad to hear you are enjoying the ease of use and performance of the Simpli.fi platform.

8/3/2023
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![John C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John C.")
JC

John C.

Client Services Director

Small-Business (50 or fewer emp.)

8/3/2023

"A great DSP with amazing service!"

5/5

What do you like best about Simpli.fi?

The ability to reach specific target audiences based on any number of criteria. Additionally, the ability to track back either online or physical conversions to a location or business. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

The biggest challenge is initially understanding how to set up campaigns based on tactics. But once you get through the learnings it is very simple to set up and run digital campaigns. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Simpli.fi allows us to have a single source solution for display and pre-roll, OTT with fair CPMs letting our client's budgets stretch further. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Omar E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Omar E.")
OE

Omar E.

Enterprise (\> 1000 emp.)

8/10/2023

"Best"

5/5

What do you like best about Simpli.fi?

You can be very especific with the display geo campaigns that we run through simplifi. This help us a lot with our work and we can be smooth about it very well. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Nothing personally, I think simplifi is an application that helps us on a day-to-day basis so that we can deliver the best possible work in our marketing campaigns. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

I think it helps me deliver the best product to our customers by being such an accurate application. Review collected by and hosted on G2.com.

Show More

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Brad K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brad K.")
BK

Brad K.

Mid-Market (51-1000 emp.)

8/3/2023

"Used Simpli.Fi for a decade and they are simpli.da best!"

5/5

What do you like best about Simpli.fi?

SImpli.Fi has managed to keep their CPMs low since I started working with them in 2015 making them the perfect fit for my SMB clients and my larger corporate clients. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

Simpli.Fi is great I only wish they offered more. I am excited to see and use the new CTV product and am patiently waiting for the programmatic radio to be available. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

In my role now I work for an education company that offers some faith based curriculum. Google restrictions have prohibited us from reaching Christians and most of our ads that mention Christianity are banned. Simpli.Fi doesn't have any political influences controlling their policies and has allowed us to reach the market most in need of our services. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

CM

Curran M.

Integrated Marketing Product Specialist

Mid-Market (51-1000 emp.)

2/28/2023

"It's all in the name - display advertising made simple!"

4.5/5

What do you like best about Simpli.fi?

The user-friendly nature of the interface and UI. It is pleasant to look at, straightforward on where to find where to navigate, on top of the breadth of options it gives you in campaign types, audiences, events, pixel placement and more. It's a POWERFUL tool with untapped potential in optimizations being unlocked the more that it is used. Review collected by and hosted on G2.com.

What do you dislike about Simpli.fi?

There are so many options and resources that it can be overwhelming for newcomers. In addition to the learning curve, some ways campaigns are built seem antiquated. For example, creating an addressable campaign is tedious and slow but must be completely redone and repopulated if it needs to be optimized. Furthermore, it needs some quality-of-life features to improve the user experience, like typing in addresses, zip codes, and other demographics. Review collected by and hosted on G2.com.

What problems is Simpli.fi solving and how is that benefiting you?

Using Simplifi as a vendor is a benefit to our company. We can build thorough, multifaceted marketing campaigns for clients in one place, easily adjust the budget and see clear stats on how each performs. Typically, this is done through several outlets or vendors, so being able to have one host everything makes for a much more streamlined workflow. Review collected by and hosted on G2.com.

Show More

Response from Spencer Traver of Simpli.fi

[Editedit](https://www.g2.com/survey_responses/simpli-fi-review-7774471/official_response/edit)

Thank you for your kind feedback, Curran! We love to hear that you've been able to solve several business needs through a single team and platform with Simpli.fi. Please let your CS or Sales representative know if there's anything specific we can do to improve your experience working with us.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

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