Simon Data has a great UI to quickly filter through segments using a variety of variables. There is also an option to transform variables into a format one needs using Jinja. Review collected by and hosted on G2.com.

Simon data could benefit from improvements in sending the flows. For example, when working with data with multiple columns, maybe an option to upload a CSV file could work better so you don't have to manually input each column. Scheduling and editing flows could also be improved as it takes time to re-send a flow should there be an error. Review collected by and hosted on G2.com.

I loved our Client Solutions Analyst she was always so energetic and ready to try to solve our problems. They were always very open to our feed back and she honestly acted in a more senior role compared to what she was technically hired as. I think the best part of Simon has been the people we worked with. Though the actual product is not up to par our client side has been very great and is always there for us. They were always extremely responsive to our message and were always open to hopping on a call whenever we needed time to connect on a question. Review collected by and hosted on G2.com.

I was not a fan of the actual platform itself. When it worked great it was great but when it would provide errors to us it was not great at all, at some points not even usable. I would say that sometimes our Account Manager made it difficult to get things answered in a timely fashion. I think that was because as we were using the platform different parts of it were being built out.

We also tended to get a very slow preview for anything that we tried to build in the email builder it sometimes took us about 10min to load the preview in the email builder. We were also trying to get more utilization out of J2 and its ability to edit the journey without needing to drain like in J1. Though it took us forever to actually get this off the ground and then we ended up having to cancel J2 because of another bug. Review collected by and hosted on G2.com.

We switched to Simon Data because it integrated seamlessly with Salesforce, which meant we could do most of the segmentation directly within Simon Data rather than our previous process which consisted of a series of manual exports and imports. This integration has enabled our marketers to do a lot of the heavy lifting without super technical analytical and engineering assistance. Review collected by and hosted on G2.com.

They're still working out some reporting tweaks surrounding spam complaints and unsubscribes, and as a result, my reporting process has been a bit more manual. I'd like a bit more visibility on some of my campaign metrics. Additionally, data syncing has been a consistent issue. Review collected by and hosted on G2.com.

I liked the fact you could create the template, choose the segment and deploy. Which allows you to do everything faster without help from another agency/vendor and saves money to the company Review collected by and hosted on G2.com.

Anything to be honest, I felt it was very usefull Review collected by and hosted on G2.com.

I love the ease of use and simplicity of creating datasets, segments, content, and flows in simon, while still being able to create technical and complex campaigns. Our team from simon is also so helpful and always offering support and answering questions whenever we need them! Review collected by and hosted on G2.com.

The reporting BUT we were part of a beta test and hopefully there are some great changes coming very soon! Review collected by and hosted on G2.com.

Simon's UI has been good to work with, easy to navigate and also click into the SQL if you want to dive deep into the data. The account management team has been supportive and available for all questions and concerns as we get up and running in the tool. Review collected by and hosted on G2.com.

There is some internal terminology you need to learn to navigate, but that is doable and the account team is always available to support. Review collected by and hosted on G2.com.

I like how Simon Data shows the code and email build at the same time, allowing other marketing professionals to see and have input. Additionally, the testing feature is great and easy to use. Review collected by and hosted on G2.com.

Searching for the preview text in the code is difficult. I wish it was also shown under message details like the subject line! Review collected by and hosted on G2.com.

Simon customer service is excellent. We get weekly sessions to connect, ask questions, review performance, etc. Plus, Simon makes data exchange between platforms easy! Review collected by and hosted on G2.com.

It would be great if Simon could be more connected to our CRM rather than using two tools to do very similar things. That also makes reporting a bit more tedious and time consuming. Review collected by and hosted on G2.com.

The granular level of detail and integrations with other systems. Review collected by and hosted on G2.com.

Sync times can be challenging and failing syncs without reason

datasets sometimes can. be confusing and not as intuitive

Learning curve can be tricky Review collected by and hosted on G2.com.

I really enjoy the ease of use with Simon Data. To give some additional context, my team and I use Simon data to manage our customer audience lists for upload to our various ad serving platforms (Pinterest, etc.). Simon Data makes the management of these audiences very easy and exporting these audience lists is a simple 2-click process which at the end of the day makes my role much easier (compared to our old process of pulling this information via an SQL database. Overall, I feel Simon Data to be very straight and to the point, with a user-friendly interface and fast load times on export. Review collected by and hosted on G2.com.

The only issue I've run into while using Simon Data is when exporting our audience lists for upload elsewhere. I've ran into a few instances where I will queue an audience list for export over email and I won't recieve that exported file until quite some time later (10-15 minutes after putting in the request for export). This issue does not happen each time I export our audience lists, but it occurs often enough to be an inconvience. Review collected by and hosted on G2.com.