Easily build and edit email without having to know how to code. Review collected by and hosted on G2.com.

As a designer I'd like to be able to create more custom emails Review collected by and hosted on G2.com.

Simon Data has all the functionality I want in a consumer data platform. I can create and build audiences based on a variety of factors and behaviors, all while knowing that the data used comes directly from our data warehouse. Review collected by and hosted on G2.com.

There are some instances where in the pursuit of accurate measurement and data management, I have to create segments with multiple layers of data (using in-between segments). This can become a bit complicated, and can cause the user to get confused easily (as the UI tends to blend together). Review collected by and hosted on G2.com.

It's very easy to build very pretty, functional emails Review collected by and hosted on G2.com.

I've had instances where the personalization and segmentation I'm trying to achieve is inaccurate Review collected by and hosted on G2.com.

Amount of settings, different setups, a lot of control Review collected by and hosted on G2.com.

Loading time, website feels too "heavy". Review collected by and hosted on G2.com.

The ease of use of the platform. It is a very user friendly and is easy to use as an experienced marketer or someone who is just beginning their career. Review collected by and hosted on G2.com.

There isn't much to dislike about the platform. Overall I would have to say my experience has been a positive one. Review collected by and hosted on G2.com.

Customer data segmentation is really easy with the use of Simon Data. I also like choices available in creating flows and journeys. Reusable segments allow us to work with speed and get the data needed for experimentation. Review collected by and hosted on G2.com.

There are some bugs in UI like in the flow page particularly, I observe sometimes the path takes a bit to load. Also the workings inside of Simon largely remains a blackbox for the developers on our team. Some documentation around this would be really appreciated as they can help us debug some issues. Review collected by and hosted on G2.com.

The UI and UX are great - it's pleasurable to use. It feels clean and intuitive. Review collected by and hosted on G2.com.

Sometimes when querying for a result set (that's too large?), instead of displaying some sort of time-out message after some time, the spinner just spins endlessly. Review collected by and hosted on G2.com.

Simon allows the marketing teams to self-service basic list pulls and attributes. The data team supports this effort by creating views and the marketing team is able to self-service their needs. This increases efficiency and speed in which campaigns can be launched Review collected by and hosted on G2.com.

There is a learning curve to defining events and attributes. From a data perspective, some functions that I can easily perform in the data warehouse are more tedious. However, the drag and drop functionality is great for non-technical folks Review collected by and hosted on G2.com.

Intuitive and easy to use right from the start Review collected by and hosted on G2.com.

Loading pages can take a while. Sometimes test emails don't come through Review collected by and hosted on G2.com.

Besides the core functionality of the product, Simon invests heavily in their product roadmap and delivering a steady stream of product improvements (which are often fueled by user feedback). I've also been impressed with the speed and competence of customer service. Not only do they quickly help us troubleshoot any issues as they arise, but they'll even proactively flag potential issues with our data. This has been a huge help for our lean, hands-on team. Review collected by and hosted on G2.com.

There's not much to dislike! The only friction we've experienced was with needing to restructure how we organize some of our data. Like with any tool, I think a strong vision and onboarding plan will help teams get ahead of this (our company and team scaled significantly since onboarding to Simon) Review collected by and hosted on G2.com.