Simon Data is incredibly helpful when pulling in data from many different sources and combining that data to effectively build out audience segments. The tool is relatively user friendly (and constantly improving) and the Documentation section provides helpful guidance for how to utilize the platform. I'm a big fan of layering segments on top of each other to create elegant logic and suppressions. Their customer success support is also excellent - I really enjoy working with them and I find them helpful when strategizing on optimizing our use of Simon. Review collected by and hosted on G2.com.

If you're using the platform regularly, it's very helpful to know sql to be able to pull in new datasets or fields. Without that knowledge, I've had to rely more heavily on Simon's customer success team for support. Also, some aspects of building out segmentation can be quite manual based on how the current field logic functions (i.e. the fact that text responses are case sensitive). Review collected by and hosted on G2.com.

As a growing omnichannel brand, a first-party orchestration platform usable by every team, and informed by everyone's contribution to that data is essential, and Simon delivers. Review collected by and hosted on G2.com.

To truly be able to use the platform to the fullest, especially for custom content, conditional content logic, etc, there's a learning curve and a minimum amount of technical ability that is necessary to truly get the most out of it. It's not that I dislike that, and they appear to be making significant progress on that front. Just something to be aware of. Review collected by and hosted on G2.com.

The easy integration with Klaviyo, how responsive and helpful their representatives are. Review collected by and hosted on G2.com.

Sometimes things don't work as they should for no real rhyme or reason. Sometimes things sync more slowly than I would expect them to. Review collected by and hosted on G2.com.

Obviously the platform itself is an extremely useful tool, but the customer success team at Simon Data is even more helpful. They always address issues and concerns on time and effectively. Sami Klein is a superstar! Review collected by and hosted on G2.com.

We use Attentive as an SMS marketing platform and there is not yet any direct integration between Simon and Attentive. It's hard to see what messages are sent and there is no data coming back into Simon. I know that some of the pressure is on Attentive's team to work on, so not all of this is the fault of Simon. Additionally, a major pain point has been not being able to send SMS via SFTP in a journey. Review collected by and hosted on G2.com.

We have an excellent CSM and CSA (Miranda and Lyndee) working with us on our account; they have made it easy for us to figure out how to host our customer journeys in one place. Review collected by and hosted on G2.com.

There are a few technical issues with Simon; we weren't able to run GA in our journey alongside Facebook, Email + SMS; we have had glitches in the journey builder, etc. I have also had some small issues sending data over to Klaviyo (ESP). Review collected by and hosted on G2.com.

Easily access data and create unique customer journeys across channels without the need for an all-in-one cloud solution. Review collected by and hosted on G2.com.

The Integration of AWS cloud provider is limited to one user when using IAM Role based authentication Review collected by and hosted on G2.com.

The ease of using the datasets just by calling the different endpoints in the Lookups tab and even in the contact tab is really cool. There is no need to code anything else just the endpoints Review collected by and hosted on G2.com.

That any update I make is directly live, would be really great for a dev or test environment so any change I make or progress of a change stays in the test environment, and creating copies of templates or blocks would not be necessary Review collected by and hosted on G2.com.

Simon has the right priorities for growth and adding new functionality based on user requests. Segments are easy to pull and flows are pretty self service for users to set up. Review collected by and hosted on G2.com.

The technical part can be tricky for marketers to understand sometimes so I have to rely on my simon customer success team for technical needs or new data point integrations. Review collected by and hosted on G2.com.

Only that can is equal or better than Simon Data product, is their team. Everyone from the account ex to project manager and tech architect were great. We never had to chase them down for anything, and they were really on top of things. It helped since we had a very complex integration across multiple brands. Review collected by and hosted on G2.com.

Not much, and while trying to stay critical- there wasnt anything that I disliked. Review collected by and hosted on G2.com.

I primarily use to look into whether or not a customer is receiving our emails. This is helpful in ensuring our customers (who need information about their deliveries in a timely manner) are arriving without issue. Review collected by and hosted on G2.com.

I don't like that I can only view the title of the email sent and opened rather than the content of the message itself. Sometimes the title itself isn't enough, and it would be helpful to be able to see the content of the email right away. Review collected by and hosted on G2.com.