--- title: Simon AI Reviews meta\_title: 'Simon AI Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 264 reviews by the users' company size, role or industry to find out how Simon AI works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 264 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- ### Simon AI Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users highlight the **ease of use** of Simon AI, enjoying its intuitive design and smooth user experience. [(43 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710569&qs=pros-and-cons#reviews) Users praise the **excellent customer support** at Simon AI, noting the quick and helpful assistance from the team. [(25 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710854&qs=pros-and-cons#reviews) Users commend the **helpful and responsive support** from Simon AI, enhancing their overall experience and satisfaction. [(20 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710944&qs=pros-and-cons#reviews) Users appreciate the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting efficiently. [(17 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2196418&qs=pros-and-cons#reviews) Users value the **easy integration** with various platforms, ensuring efficient management of first-party data. [(16 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710656&qs=pros-and-cons#reviews) Users find the **learning curve steep** with Simon AI, requiring training to navigate its complex features effectively. [(23 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2195745&qs=pros-and-cons#reviews) Users find the **data management limitations** of Simon AI challenging, requiring SQL knowledge and additional support for effective use. [(12 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2195546&qs=pros-and-cons#reviews) Users find the **slow performance** of Simon AI frustrating, impacting their ability to efficiently build campaigns and search resources. [(12 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2196113&qs=pros-and-cons#reviews) Users find the **bugs in the UI/UX** frustrating, impacting overall ease of use and campaign building. [(10 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2195486&qs=pros-and-cons#reviews) Users face **segmentation issues** that complicate data management and can confuse those unfamiliar with the platform's UI. [(10 mentions)](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2196043&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Simon AI ##### 1. Ease of Use Users highlight the **ease of use** of Simon AI, enjoying its intuitive design and smooth user experience. [ See 43 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710569&qs=pros-and-cons#reviews) See Related User Reviews JS Jodi S. Small-Business (50 or fewer emp.) 3.5/5 "Simon" What do you like about Simon AI? Easy to train and teach other employees. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most Comprehensive Email Productivity Software" What do you like about Simon AI? user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to a ##### 2. Customer Support Users praise the **excellent customer support** at Simon AI, noting the quick and helpful assistance from the team. [ See 25 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710854&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most Comprehensive Email Productivity Software" What do you like about Simon AI? user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to a RC Romani C. Mid-Market (51-1000 emp.) 5.0/5 "Great platform and quick response" What do you like about Simon AI? Smooth UI experience, Simon is one of the best platforms I used, it is a complex platform but really easy to use and understand what should I do An ##### 3. Helpful Users commend the **helpful and responsive support** from Simon AI, enhancing their overall experience and satisfaction. [ See 20 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710944&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "Most Comprehensive Email Productivity Software" What do you like about Simon AI? user journeys, SMS and paid media, and mail are all built into a single platform. Need help? Their customer service is great. It's easy and quick to a SK Sara K. Mid-Market (51-1000 emp.) 4.0/5 "Makes life easier!" What do you like about Simon AI? The easy integration with Klaviyo, how responsive and helpful their representatives are. ##### 4. Data Segmentation Users appreciate the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting efficiently. [ See 17 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2196418&qs=pros-and-cons#reviews) See Related User Reviews ![Andrés T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrés T.") AT Andrés T. Mid-Market (51-1000 emp.) 5.0/5 "Very good tool and well integrated" What do you like about Simon AI? I liked the fact you could create the template, choose the segment and deploy. Which allows you to do everything faster without help from another agen ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Easy user interface but requires back-end set-up" What do you like about Simon AI? The interface is very easy to use once your data is in Simon. Segementation is very easy and the integration with SFMC is easy. ##### 5. Easy Integration Users value the **easy integration** with various platforms, ensuring efficient management of first-party data. [ See 16 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=1710656&qs=pros-and-cons#reviews) See Related User Reviews ![Fernanda R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernanda R.") FR Fernanda R. Small-Business (50 or fewer emp.) 4.5/5 "Powerful tool for email marketing, with a wide range of features" What do you like about Simon AI? One of the main features of Simon Data is its ability to integrate with different data sources, this allows the creation of personalized email campaig SK Sara K. Mid-Market (51-1000 emp.) 4.0/5 "Makes life easier!" What do you like about Simon AI? The easy integration with Klaviyo, how responsive and helpful their representatives are. ### 5 Cons or Disadvantages of Simon AI ##### 1. Learning Curve Users find the **learning curve steep** with Simon AI, requiring training to navigate its complex features effectively. [ See 23 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2195745&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Easy user interface but requires back-end set-up" What do you dislike about Simon AI? Getting data into Simon requires expertise and problem shooting as well as back-end assistance. Simon only allows one primary key which can make integ EP Emmanuel P. Enterprise (\> 1000 emp.) 3.0/5 "Lots of back and forth; feel like we're guinea pigs" What do you dislike about Simon AI? Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon t ##### 2. Data Management Users find the **data management limitations** of Simon AI challenging, requiring SQL knowledge and additional support for effective use. [ See 12 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2195546&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Easy user interface but requires back-end set-up" What do you dislike about Simon AI? Getting data into Simon requires expertise and problem shooting as well as back-end assistance. Simon only allows one primary key which can make integ ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Small-Business (50 or fewer emp.) 4.5/5 "CDP" What do you dislike about Simon AI? Some data not available to pull off the CDP ##### 3. Slow Performance Users find the **slow performance** of Simon AI frustrating, impacting their ability to efficiently build campaigns and search resources. [ See 12 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2196113&qs=pros-and-cons#reviews) See Related User Reviews ![Kirill D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kirill D.") KD Kirill D. Small-Business (50 or fewer emp.) 5.0/5 "Very good" What do you dislike about Simon AI? Loading time, website feels too "heavy". SK Sara K. Mid-Market (51-1000 emp.) 4.0/5 "Makes life easier!" What do you dislike about Simon AI? Sometimes things don't work as they should for no real rhyme or reason. Sometimes things sync more slowly than I would expect them to. ##### 4. Bugs Users find the **bugs in the UI/UX** frustrating, impacting overall ease of use and campaign building. [ See 10 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2195486&qs=pros-and-cons#reviews) See Related User Reviews EP Emmanuel P. Enterprise (\> 1000 emp.) 3.0/5 "Lots of back and forth; feel like we're guinea pigs" What do you dislike about Simon AI? Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon t ![Alexus G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexus G.") AG Alexus G. Mid-Market (51-1000 emp.) 3.5/5 "An all encompassing solution if you know how to use it" What do you dislike about Simon AI? Some functionality requires an advanced understanding. Things do often malfunction which makes it hard to accomplish tasks and the tool is definitely ##### 5. Segmentation Issues Users face **segmentation issues** that complicate data management and can confuse those unfamiliar with the platform's UI. [ See 10 mentions ](https://www.g2.com/products/simon-ai/reviews?filters%5Bsentiment_snippet%5D=2196043&qs=pros-and-cons#reviews) See Related User Reviews ![Fernanda R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fernanda R.") FR Fernanda R. Small-Business (50 or fewer emp.) 4.5/5 "Powerful tool for email marketing, with a wide range of features" What do you dislike about Simon AI? It would be great to have the ability to include more than one segment in the flow builder, so you can include more contacts based on existing segment EP Emmanuel P. Enterprise (\> 1000 emp.) 3.0/5 "Lots of back and forth; feel like we're guinea pigs" What do you dislike about Simon AI? Lots of bugs and time-out sessions (at least through Segments). Basic things, such as reporting, had to be requested through meetings with the Simon t ## Top-Rated Alternatives [ ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach") Bloomreach 4.6/5(775) ](https://www.g2.com/products/bloomreach-bloomreach/reviews) [ ![Twilio Segment](https://images.g2crowd.com/uploads/product/hd_favicon/2cc23fc6f4c2974f7ceb353c91b99af6/twilio-segment.svg "Twilio Segment") Twilio Segment 4.5/5(567) ](https://www.g2.com/products/twilio-segment/reviews) [ ![Insider One](https://images.g2crowd.com/uploads/product/hd_favicon/6ef10bb2b86f91c767132efa3390f728/insider-one.svg "Insider One") Insider One 4.8/5(1,415) ](https://www.g2.com/products/insider-one/reviews) [ View All Alternatives ](https://www.g2.com/products/simon-ai/competitors/alternatives) AR Ashley R. Growth Marketing Manager Mid-Market (51-1000 emp.) 5/17/2022 "A great CDP with potential to get even better" 4/5 What do you like best about Simon AI? I love that Simon Data makes creating audiences easy. We can easily segment customers in indefinite ways and the automation Simon spearheads makes life so simple for us - we're able to sync with Google / FB so once we create a list we never have to touch it again, it just auto updates. The people at Simon are also amazing! Review collected by and hosted on G2.com. What do you dislike about Simon AI? Getting changes on the roadmap / getting clear ETA's have been slightly difficult / disheartening but we know the team is working on it. Our account reps quick communication though is impressive! Review collected by and hosted on G2.com. Recommendations to others considering Simon AI: Do it! Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Our social team no longer needs to reach out to our CRM team for email lists which is incredible! We also no longer have to manually upload lists as they refresh daily which makes our exclusion and targeting audiences the best they can be! Review collected by and hosted on G2.com. Show More Response from Lauren Crupnick of Simon AI [Editedit](https://www.g2.com/survey_responses/simon-ai-review-6623050/official_response/edit) Thank you for your wonderful review, Ashley! We're glad you're having a positive experience (especially with your reps) Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 2/15/2022 "Helpful for our CX Team" 4.5/5 What do you like best about Simon AI? Simon has been very helpful for our CX agents to reference email communications we've sent to customers, and it's easy to use. Review collected by and hosted on G2.com. What do you dislike about Simon AI? There's no integration with our CSP so outbound comms don't display in that system. An integration would be impactful for our org as it would allow us to decrease agent handle time and limit seats in our Simon instance. However we are working towards an integration but it seems like it will be a manual setup for every campaign we create. Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Campaigns, personalized experiences for our customers and leads Review collected by and hosted on G2.com. Show More 11/4/2022 Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Mid-Market (51-1000 emp.) 12/18/2022 "Great Tool for building a Custom centric Data Platform" 5/5 What do you like best about Simon AI? Simon Data enabled us to integrate data for thousands of customers and build helpful analytics on the orchestrated pipelines while maintaining no downtime. Review collected by and hosted on G2.com. What do you dislike about Simon AI? Like other products in this domain, Simon Data can integrate various other features on top of their CDP. Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Simon Data provides customers with a Data Platform that enables us to leverage all of the integrated data, real-time and historical, to create good marketing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/1/2022 "Easiest email builder" 3.5/5 What do you like best about Simon AI? As someone who isn't a designer, the email content builder is a lifesaver with the easy drag and drop feature! It's made building emails for our customers easier than ever. Review collected by and hosted on G2.com. What do you dislike about Simon AI? There seems to be a disconnect with pulling in revenue and transaction numbers for email performance. If there was a way to connect Simon with Google Analytics that would be helpful. Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Simon makes email content building, audience segmenting, sending, and analyzing super easy. It's been helfup to track email performance based on content, sends, segmentation, and more. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") UC Verified User in Commercial Real Estate Enterprise (\> 1000 emp.) 11/4/2022 "Great experience with Simon Data - their Client Insight Team is a credit to the company" 5/5 What do you like best about Simon AI? The client Services team is amazing. Brian Dorey & Justin Davis in particular are fantastic Review collected by and hosted on G2.com. What do you dislike about Simon AI? At times the UI isn't as user-friendly as I would like, but I don't use it much in day-to-day Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? They do a lot of very heavy ETL for us that is incredibly useful Review collected by and hosted on G2.com. Show More Response from Lauren Crupnick of Simon AI [Editedit](https://www.g2.com/survey_responses/simon-ai-review-7310100/official_response/edit) Thanks so much for this feedback! We gave Brian and Justin big kudos and are grateful to have them on our team. Current UserValidated ReviewerIncentivizedSource: Seller invite JS Jackie S. Digital Marketing Designer Small-Business (50 or fewer emp.) 2/10/2022 "Easy to Use, but lacks a few features" 2.5/5 What do you like best about Simon AI? UI/UX is very clean and easy to use overall. • Creating segments is easy • Using the mail wzywig editor is excellent (better than some competitors) • Campaign metrics allows you to compare A/B tests and performance quickly Review collected by and hosted on G2.com. What do you dislike about Simon AI? It lacks a few key features • Currently only allows you to track one conversion goal, which causes limitations in reporting. • Would like the ability to create a journey based on trigger events. Currently, you have to create segments for the journey. This causes the flows to fire when the segment updates vs when the event fires. (Their team has shared this feature is coming, but not sure on the timeline.) Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? The biggest problem we solved with Simon was moving email services to a more centralized system. Previously we used 2 ESPs, so Simon has made everything a lot more organized. Review collected by and hosted on G2.com. Show More Response from Lauren Crupnick of Simon AI [Editedit](https://www.g2.com/survey_responses/simon-ai-review-5335489/official_response/edit) Hi there! Simon Data team here-- we're wondering if you'd be willing to update your review. It's been awhile since you left it, and we've put in a lot of work on powering journeys and reporting to fit marketers' needs. Thanks for considering! If you have additional feedback, feel free to leave it in an updated review or reach out to your Account Manager! Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Enterprise (\> 1000 emp.) 11/1/2022 "Easy to navigate" 3.5/5 What do you like best about Simon AI? Being able to click into the code and make edits makes the process very seamless and easy. Review collected by and hosted on G2.com. What do you dislike about Simon AI? The flows and segments being separated from the campaign. It would be nice to access all 3 in one. Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Probably code issues that I have to resolve in campaign mode. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 11/1/2022 "Our rep at Simon is really attentive and always gets done what we need from him" 3.5/5 What do you like best about Simon AI? The automated data gets sent right to my email and we have a slack channel which makes it easy to communicate Review collected by and hosted on G2.com. What do you dislike about Simon AI? There are certain workstreams we can't automate Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? data automation and it's benefitting me by allowing me to work quicker and more effective Review collected by and hosted on G2.com. Show More 11/8/2022 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Tiffany Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Tiffany Y.") TY Tiffany Y. Recruiting Operations Manager Small-Business (50 or fewer emp.) 11/3/2022 "Thank you, from Galileo Recruiting and Marketing teams!" 4.5/5 What do you like best about Simon AI? We rely on this platform to get our word out to customers and candidates alike! Thank you! Review collected by and hosted on G2.com. What do you dislike about Simon AI? Not sure, I don't use Simon Data quite as much as my teammates do! Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Email campaigns are pivotal to the high volume of candidates and customers we have. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Seller invite ![Alicia E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alicia E.") AE Alicia E. Recruiting Coordinator Small-Business (50 or fewer emp.) 11/3/2022 "Very useful and helpful for our massive hiring season." 4/5 What do you like best about Simon AI? The best thing I liked about the product was that we could promote our business and reach out to our partners. Review collected by and hosted on G2.com. What do you dislike about Simon AI? Nothing too much I can say that I disliked. Review collected by and hosted on G2.com. What problems is Simon AI solving and how is that benefiting you? Simon Data is doing the best things to get our name out there. Review collected by and hosted on G2.com. 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