What I like most about SimilarWeb is the SEO Intelligence feature, where I can conduct keyword research for my clients and competitors, as well as the marketing research section to monitor market trends, identify opportunities, and benchmark performance. Review collected by and hosted on G2.com.

Not having the option to customize a unified view within the platform to present a more in-depth analysis document. For example, being able to combine different sources such as SEO Intelligence, Website Research, and Market Research into a single, integrated view. Review collected by and hosted on G2.com.

Similarweb has added more data points in the past year I really enjoy, e.g. split of paid vs. organic social channel, all traffic data, daily, weekly & monthly granularities. Also like the idea of AI features as part of the toolkit. Review collected by and hosted on G2.com.

The AI toolkit has limitations to use and the UI seems lacking details we see from Semrush. It would be nice to have some limited regular free allowance included in the package, rather than just a demo and prompt for contacting sales. Review collected by and hosted on G2.com.

I use Similarweb mainly for competitor analysis which helps me with website analytics for eBay and benchmarking against other competitors. I really like the availability of easily comparable metrics across competitors, as it helps us understand industry standards and benchmarks. This, in turn, assists me in defining the roadmap for product innovations at eBay. I find metrics such as external traffic from sources like paid search and affiliate marketing really useful in understanding where we need to focus and improve the eBay experience for our customers. Also, connecting Similarweb data through APIs with our internal tools like Tableau is very beneficial for us. I appreciate how the initial setup of Similarweb was quite easy. Review collected by and hosted on G2.com.

I need app traffic, which is currently unavailable. Review collected by and hosted on G2.com.

I like that Similarweb gives me a clear data-driven view of my digital performance and how I compare to competitors. I like being able to quickly spot traffic trends, discover new growth opportunities, and understand what channels are working best. These features help me make better decisions faster because having a clear view of my digital performance means I can understand what's working and where I need to improve. Also, the initial setup was easy. Review collected by and hosted on G2.com.

I find that some of its data could be more transparent and easier to interpret since estimates can sometimes feel unclear. I would like more customization with dashboards and reporting so that insights feel even more tailored to my specific goals. Review collected by and hosted on G2.com.

We liked how Similarweb provides an outside-in view that most teams miss, offering true visibility and actionable buyer-intent signals without relying on internal dashboards. It helps us view the entire market behavior instead of just our site, aiding in market and competitive analysis, go-to-market strategies, and more. The platform sharpens and aligns our strategic thinking and planning, bringing objectivity to discussions, and connects the dots across different disciplines. It is useful not just in marketing but also in sales territory planning, product positioning, partner evaluations, and market-entry validation. We appreciated the fast time to insights with minimal technical lift, intuitive starting points, and the easy sharing of quick wins, which facilitated broader team adoption. Review collected by and hosted on G2.com.

I think Similarweb could use more guidance from insights to action. The data is rich, but newer users can struggle to translate insights into clear steps. Also, stronger confidence indicators on smaller accounts would be helpful, along with smoother or seamless workflow integration and better trend interpretation compared to raw data. Also, a faster onboarding process is needed for advanced use cases. Review collected by and hosted on G2.com.

I really like SimilarWeb's capacity of clicking down into competitors data that are not easily available in any other tools, including AI conversations. Very easy to use and navigate through out the different reports and tools, as our teams use it on a monthly basis, every single month. Review collected by and hosted on G2.com.

We would really like to see more non-US data, including local websites and in-laguage activity. Faster monthly available data would be a great improvement as well. Review collected by and hosted on G2.com.

I like that Similarweb offers a lot of variety in the things we can track, including their AI visibility features, which are very helpful and probably among the best. The SEO tracking is generally valuable for our purposes, even though it can sometimes be a little inaccurate. I find the different data cuts over time for different countries and having access to click counts and various other metrics helpful. The initial setup was pretty straightforward, and I think the account reps are helpful. Review collected by and hosted on G2.com.

I think some of the data cuts could be easier to pull, especially with the AI visibility (which is newer) right now. It can be challenging to explain why some data changes or is different from real figures to clients at times and I don't always get the best responses from support (who are typically not the experts on the tools themselves, and often have to check with people to get answers). Sometimes it feels like the data and UI will change frequently, which is kind of odd. There have also been certain times when you have to pull desktop and mobile data individually. I think offering as many options for data cut as possible would be great, especially if it's something that appears on the user interface. Review collected by and hosted on G2.com.

I really like its interface, which is quite intuitive, and its data level, which is very extensive. In my work, it is important to find new opportunities quickly and efficiently, and having an interface that doesn't take much time to learn makes it easy to find them. Additionally, since we have Similarweb connected via API, we can see the monthly visits on other platforms we use, and obtain information about industry categories, which is of interest when working with these pages. The initial setup was quite simple, and the Similarweb team was very friendly. Review collected by and hosted on G2.com.

Yes, I believe that artificial intelligence tools could help make these filters and lists even faster and easier. Also, sometimes it doesn't group companies well, for example, in the inventory, but maybe you can have Xiaomi, and all in one account and then break it down based on different markets. Review collected by and hosted on G2.com.

I like Similarweb's intuitive layout and that it's easy to use. The layout of reports lets me find information easily. I also appreciate the ability to review competitors, which helps me compare against them to identify new areas of optimization. The onboarding was good and the introductory sessions effectively taught my team how to use it. Review collected by and hosted on G2.com.

I have concerns about the data accuracy. The data sometimes does not align with internal reports or other sources, so it makes me hesitant to trust the data for us and our competitors based on these observations. There's also a lack of clarity on how the data is collected. To understand this more would allow a better judgment to be passed on if the data is actually accurate. Review collected by and hosted on G2.com.

Similarweb has invested largely in AI to improve the customer experience, and now provides insights on AI-driven traffic, brand visibility and insights on the AI industry (chatbots and tools).

The impact these insights have on the marketing mix and market research: ease of use and time saved, AI Agents capabilities. Review collected by and hosted on G2.com.

Continue to develop and adapt AI features, as AI capabilities will continue to evolve and deliver AI-driven traffic, AI brand visibility and insights on the AI industry (chatbots and tools). Review collected by and hosted on G2.com.