![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising")
UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

5/8/2024

"42matters was the missing piece for app discovery on our DSP"

5/5

What do you like best about Similarweb App Intelligence?

42matters provided the missing piece for our ad platform. We needed to simplify mobile and CTV app identification on our omni-channel DSP. They gave us programmatic access to iOS, Android, and CTV appIDs, which we then used to compile all-inclusive app profiles that make it easier to build campaigns on our platform and understand their value. In essence, 42matters enabled us to take an app, collect its various iOS / Android / Roku / etc. offerings, and package them up into unified entities.

In the future, we’ll probably use 42matters’ metadata solutions to expand these app profiles and make our platform even more user friendly. Review collected by and hosted on G2.com.

What do you dislike about Similarweb App Intelligence?

Since our use case is fairly novel, they didn’t have it ready “out of the box.” This wasn’t a problem as it was easy enough to get up and running, but that would be my only complaint. Review collected by and hosted on G2.com.

What problems is Similarweb App Intelligence solving and how is that benefiting you?

I touched on this in the “What I liked best” section, but 42matters made it easy to find the same apps on different app stores. We used their solutions to build comprehensive app profiles on our platform so users can launch omni channel campaigns without verifying every app. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerSource: Organic

See what 69 reviewers think of Similarweb App Intelligence

4.6 out of 5 · Verified reviews from real users

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