Recommendations to others considering Signpost:
Don't bother if you have any sort of high-touch, relationship-based business or want to maintain branding consistency. There's no true white-labeling or ability to customize the email in any way if you don't like how something looks or reads. They'll tell you it's because they've tested the language and this is what performs best, etc. but you can't even add a custom message to what they have in the email already. Review collected by and hosted on G2.com.
What problems is Signpost solving and how is that benefiting you?
The sales rep I had was really good at overcoming our initial objections and we decided that this would potentially be a good investment and we'd give it a shot. They have no free trial, so you can get a sales person to walk you through the system, but there were things we didn't think to ask and didn't know the system wouldn't do until AFTER we got in it and started to play around. Shocked to find that virtually nothing is customizable (outside of creating a whole manual campaign that you could do yourself for free in MailChimp which strips away the entire value of the Signpost system). In this day and age, to not be able to modify the look and feel of the automated emails, fix the size of your logo, control the branding, adjust the text, or at LEAST be able to add your own custom message is insane.
Once we figured out that this was all locked and un-editable, I called and asked to get out of the contract thinking that there had to be a grace period or something since we hadn't even done anything with the system yet and it was less than a week since we signed up. We were also assured by the sales rep that if we weren't happy, we could cancel. Apparently none of that was true.
I've now spent a couple of hours on the phone with them and the "best they can do" is charge me for 6 months instead of 12. I'm not done fighting them on this and am hoping they'll do the right thing since frankly it's just bad business to refuse to let us out given how frustrated and unhappy we are.
I'll adjust this review if they make good on letting us out without penalty, but if they still refuse, I'll make sure every other small business owner knows the things we wish we knew before we signed up.
I'm sure this probably works great for some businesses, but if you have any sort of branding you'd like to keep consistent or if your business is really highly personal relationship-based, don't waste your time or money. Review collected by and hosted on G2.com.
