The media monitoring is reliable - particularly for difficult to track brand names - and you gain detailed insights on topics and messaging penetration. The ability to track target outlets is especially helpful.

The customer success team and our CSM - Tommy - are incredibly helpful, as are the customer service agents. Review collected by and hosted on G2.com.

Signal is priced at the higher end of the market, and for some of the most useful additional features further investment is required. Review collected by and hosted on G2.com.

The support team have been really helpful in getting us set up with using the platform. It's incredibly intuitive to use and I've found it to be superior to their competitors. Review collected by and hosted on G2.com.

The reporting function could do with a lot more flexible formatting options - it had a small feature upgrade very recently following our feedback which shows they listen to their customers. Review collected by and hosted on G2.com.

Signal is very quick when it comes to pulling broadcast mentions and press coverage. The broadcast clip editor is also extremely helpful - as is the new dashboard feature to view share of voice.

I also really appreciate the ability to quickly contact customer support with any queries. Review collected by and hosted on G2.com.

It would be helpful if paid TV and radio ads could be more easily filtered out from the platform as this can artificially inflate coverage figures and share of voice! Review collected by and hosted on G2.com.

Signal AI keeps you on the pulse of everything happening to your brand in published media. It has enabled us to track our success and set goals in a totally new way that we couldn't have without it.

The customer success team is very attentive and helpful. Review collected by and hosted on G2.com.

Signal AI is incredible at media monitoring, but it's not really a replacement for other PR/comms software that you might need. Mainly, it lacks any outreach capabilities.

Others have outreach capabilities and a lot more functions but their media monitoring capabilities pale in comparison to Signal AI. It's not really a fair comparison.

The platform also doesn't have a very intuitive UI, it takes getting used to. Review collected by and hosted on G2.com.

The customer service team are always helpful with requests and respond in a quick and timely manner. The platform itself is easy to navigate but takes some time to finese with AI Review collected by and hosted on G2.com.

It takes time to narrow the searches and at times you can get bombarded with irrelevant alerts Review collected by and hosted on G2.com.

I like that searches and dashboards are easily organizable in folders. I use Signal every day or every other day and I've picked it up in a decent amount of time. It's hard going from traditional boolean queries to using Signal tags but I do like how it's not overcomplicated. Review collected by and hosted on G2.com.

I think sometimes Signal is glitchy and slow. It's hard to move searches into other folders and annoying that when you click a link to a search, it doesn't automatically highlight which search it is on the left. You have to scroll down and find it which takes a lot of time. Review collected by and hosted on G2.com.

The best thing is the substance/topic/company feature that allows specific mention numbers and sentiments. I also enjoy how many publications you crawl. Plus the ability to create reading lists. Review collected by and hosted on G2.com.

Publications are not always easy to find to add to reading lists. There are also frequently duplicates in article lists, often from Newsedge crawling. Review collected by and hosted on G2.com.

Signal AI has some of the most customizable search solutions and excellent tools for filtering irrelevant results out. Review collected by and hosted on G2.com.

Sometimes the service misses media mentions behind paywalls or when the company is mentioned in the bio or author line of an article. Review collected by and hosted on G2.com.

I like most that Signal AI helps my reporting needs and captures most media mentions from alerts that I set up, and I also like that you can filter the coverage by date. Review collected by and hosted on G2.com.

The least helpful thing about Signal AI is that it has a difficult time getting through heavy paywalls, and thus can sometimes miss coverage Review collected by and hosted on G2.com.

Signal offers a variety of features that quite easily help PR teams to track clippings over various markets. Its biggest strengths are the reporting and the different search profiles. The customer support is exceptionally good. Review collected by and hosted on G2.com.

The design isn't exactly up-to-date, meaning it looks a bit old. The UX sometimes isn't as intuitive as it should be. Review collected by and hosted on G2.com.