The ability to build searches around new keywords as and when a new topic becomes relevant to my day-to-day role is fantastic. Being able to break down my monitoring into multiple folders in order to keep an eye on competitor coverage is also invaluable. Review collected by and hosted on G2.com.

Some content not being available on the platform makes some monitoring tricky. In particular, retail-focused magazines are important to my day-to-day role but these aren't picked up by the platform, so I can't truly analyse the success of a campaign. Review collected by and hosted on G2.com.

Its accuracy and the ability to train the system to be even more accurate. And their team is very responsive and dedicated. Review collected by and hosted on G2.com.

Dashboard building is a bit clunky, but the dashboards themselves are still very powerful. Review collected by and hosted on G2.com.

I like how easy it is to scour the internet to find relevant articles and stories relating to my business and field. Review collected by and hosted on G2.com.

It was a little tricky to get in touch with our account manager and one of the team did not receive their log in details right away. Review collected by and hosted on G2.com.

An aspect I really like about Signal AI is the ability to exclude certain phrases or publications. Review collected by and hosted on G2.com.

I cannot think of anything at this moment in time. Review collected by and hosted on G2.com.

I think the detailed options that the platform provides are beneficial for me; loved the first session and now looking forward to using it. Also, Mabel, the instructor was great and very patient! Review collected by and hosted on G2.com.

At first glance it can feel overwhelming with so many categories and subcategories, but, once one uses it, it is very simple. At least that's how I feel at the moment! So far, I like it. Much better than the previous tool I was using, so no complaint! Review collected by and hosted on G2.com.

I like how fast it is - it serves results immediately and much faster than other alerts so I'm always sure I have the most up-to-date information. Review collected by and hosted on G2.com.

There's nothing about the tool that I don't like. Review collected by and hosted on G2.com.

There is so much functionality in the platform; it seems to have an option for various monitoring needs. It converts coverage into analytics (dashboards, graphs) in an intuitive way, which helps with reporting.

The Signal team is on hand in live chat to help with queries which is incredibly helpful.

The company seem to also be good at connecting users from different sectors through networking and insight events, which are great for sharing best practice, talking to peers and understanding what more you could be doing with the platform. Review collected by and hosted on G2.com.

It takes a little while to get to understand and use - particularly how to get the best from the AI in searches. But there seems to be a video or tutorial for most needs and fixes. Review collected by and hosted on G2.com.

The customer service is speedy and always helpful. You know you are talking to a "real" person at the other end who can actually help. The content is accurate and live. Really useful for my work. Review collected by and hosted on G2.com.

It would be great if signal could create an app, where I could scroll stories, like a BBC News app - so when i am bored etc, i can login and see news in a relaxed manner.

Sometimes if it is the same article from multiple sites, you can get bombarded with the same content which is overwhelming. Review collected by and hosted on G2.com.

Good interface on the web app to allow easy viewing of many pieces of coverage. Signal allows infinite searches, which is helpful when assessing a variety of key terms. Signal covers a wide number of media outlets, from national newspapers to regioinal radio. Review collected by and hosted on G2.com.

Signal charges per seat, meaning putting your whole media team on it can become very expensive. The reach figures that are used are largely meaningless (expect reach figures bigger than the global population). It would be helpful if the stats went back more than 15 months. Review collected by and hosted on G2.com.

Signal AI is the fastest media monitoring platform I've ever used, often bringing in content faster than Google. Its AIQ capabilities are also incredibly helpful for media monitoring on big topics, such as the automotive industry. Review collected by and hosted on G2.com.

The report building function could continue to be built out a bit more and made more user friendly. Also, I wish the system could differentiate between press release pickup from true, earned media coverage. Review collected by and hosted on G2.com.