--- title: Sift Reviews meta\_title: 'Sift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 615 reviews by the users' company size, role or industry to find out how Sift works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 615 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Web Security url: https://www.g2.com/categories/web-security --- # Sift Reviews & Product Details Visit Website Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com * * * Product Website Sift Seller [Sift's Fraud Prevention Platform](https://www.g2.com/sellers/sift-s-fraud-prevention-platform) Discussions [Sift Community](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/discuss) Languages Supported English, Spanish Solution Type All-in-One Overview by Jaagriti Sharma Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/pricing) ## Sift Integrations (10) What do users say about integrations? Verified by Sift [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Chainalysis KYT ](https://www.g2.com/products/chainalysis-kyt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gr4vy ](https://www.g2.com/products/gr4vy-gr4vy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jarvis Analytics ](https://www.g2.com/products/jarvis-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LexisNexis Emailage ](https://www.g2.com/products/lexisnexis-emailage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PayPal BrainTree ](https://www.g2.com/products/paypal-braintree/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Remitly ](https://www.g2.com/products/remitly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews) Show More ![Ron S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ron S.") RS Ron S. Enterprise (\> 1000 emp.) 4/29/2026 "Intuitive, User-Friendly, and Essential for Guest Management" 4.5/5 What do you like best about Sift? I like that Sift is simple to use and the UI is easy to understand. This allows me to see the right information quickly and easily input the guest’s info. The initial setup was very easy as it was already set up in my Okta login. Review collected by and hosted on G2.com. What do you dislike about Sift? It could give me more information for my company's guests like their phone or order details. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? I use Sift to check guest order history and block status, which lets me quickly see if a user is blocked and fix their problems. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jose H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jose H.") JH Jose H. Data Analyst Mid-Market (51-1000 emp.) 10/27/2025 "Excellent User Activity Monitoring, But Data Accuracy Needs Improvement" 5/5 What do you like best about Sift? What I appreciate most about SIFT is the way it generates data that helps me keep track of user activity. That’s the feature that stands out the most for me, and I find it particularly useful and valuable in practice. Review collected by and hosted on G2.com. What do you dislike about Sift? Some of the information provided isn’t always accurate, and at times it doesn’t include all the necessary details. Because of that, it can feel incomplete—or even slightly misleading—when I’m trying to rely on it. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? This tool allows me to track users effectively, which helps reduce—or even prevent—disputes and chargebacks. Review collected by and hosted on G2.com. Show More 2/3/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Anis H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anis H.") AH Anis H. IT support Engineer Mid-Market (51-1000 emp.) 4/27/2026 "Easy to Use, Great Alternative for Fraud Detection" 3.5/5 What do you like best about Sift? I find Sift very easy to use, and I appreciate that it is not rule-based, offering a better alternative to other platforms. The user interface is something I like the most. Additionally, the initial setup was pretty easy, and even the admins give props for how easy it was. Review collected by and hosted on G2.com. What do you dislike about Sift? none Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? I use Sift to analyze payment methods and transaction velocity, ensuring no bad actors use our platform. It's easy to use, not rule-based, and is a better alternative to other platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Mid-Market (51-1000 emp.) 7/21/2025 "Fraud Detection Software" 5/5 What do you like best about Sift? We still use Sift and it's a great tool to have. Review collected by and hosted on G2.com. What do you dislike about Sift? Adding more information about the customer. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? Sift helps me to solve problems like how long the customer has had an account, who is connected to the account, updates to their accounts such as emails, addresses, ect. Review collected by and hosted on G2.com. Show More 7/4/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Anitha T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Anitha T.") AT Anitha T. Associate Enterprise (\> 1000 emp.) 4/10/2026 "Excellent IP & Device Tracking with Complete User Profiles" 5/5 What do you like best about Sift? The interface is really good and easy to work with. Integrating it with other tools makes it easier to make sound judgments. The performance is helpful and makes it easier to deal with day-to-day work. Overall, it feels worth the money to use this tool. The onboarding experience is very good, and the automated triggers help me investigate issues with a deeper dive. Review collected by and hosted on G2.com. What do you dislike about Sift? So far, it seems good, and I don’t have any dislikes. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? It allows me to view complete transaction details and helps me identify fraudulent activities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Spoorthi M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Spoorthi M.") SM Spoorthi M. Fraud investigation specialist Mid-Market (51-1000 emp.) 4/10/2026 "Excellent UX, Smooth Integrations, and Supportive Team" 5/5 What do you like best about Sift? The UX and integration are very helpful. Performance is also very good, and the pricing is reasonable. Support-wise, the team is very supportive, and the intelligence features are good as well. Review collected by and hosted on G2.com. What do you dislike about Sift? nothing , everything was good ,satisfied Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? It makes investigations much easier. Review collected by and hosted on G2.com. Show More 4/21/2026 Current UserValidated ReviewerSource: Organic ![Subhoshree B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhoshree B.") SB Subhoshree B. fraud analyst Mid-Market (51-1000 emp.) 4/10/2026 "User-Friendly, High-Performance Tool with Smooth Onboarding and Insightful AI" 5/5 What do you like best about Sift? User interface is very good and user friendly. Integrations help us to do the investigations. Performance is really good. pricing is affordable. onboarding was smooth. AI helps to get deeper insights. Review collected by and hosted on G2.com. What do you dislike about Sift? Nothing as of now that i can think of tool is good. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? to do investigations Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") UI Verified User in Internet Mid-Market (51-1000 emp.) 8/28/2023 "My favorite resource" 5/5 What do you like best about Sift? It provides better visibility into the users we are reviewing. I'm able to see potential past accounts and linked accounts which helps identify potential bad actors. It's very easy to use and digest and I like the visualization on the overview page. Review collected by and hosted on G2.com. What do you dislike about Sift? I wish some of the events in the activity log would truncate (with an expanding tab) to show 'cleaner' results. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? Currently it is really helping us identify potential ATO events earlier and prevent unauthorized account activities. Review collected by and hosted on G2.com. Show More 4/15/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sahana G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sahana G.") SG Sahana G. Senior Fraud Analyst Mid-Market (51-1000 emp.) 4/10/2026 "User-Friendly UI, Smooth Onboarding, and Powerful Intelligence Features" 5/5 What do you like best about Sift? The UI is user-friendly, and the integrations make investigations easier. Performance is really good, pricing is affordable, and the onboarding process is smooth. The intelligence features also help with concluding investigations, Review collected by and hosted on G2.com. What do you dislike about Sift? No dislikes as of now. product is really helpful Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? investigating Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ahmet Burak .](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ahmet Burak .") A Ahmet Burak . Senior Software Engineer Mid-Market (51-1000 emp.) 10/30/2025 "Powerful Filtering, But Activity Tab Needs Better Usability" 4/5 What do you like best about Sift? Filtering is very detailed. Operataors are various (contains, equals etc). Review collected by and hosted on G2.com. What do you dislike about Sift? in activity tab, when you click an item right hand side is too small to see. we have some parameters with long name for ex: document\_driver\_verification\_report\_properties\_raw\_licence\_category. It's too hard to find them in page. I need to open inspect, search the keyword in source code than I access the variable. This really needs to be changed! Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? We leveraging Sift by allowing it to evaluate our users to approve or not. We use sift after we used onfido, MVR check than sent all params to Sift. And automated flows make decisions regarding parameters that we sent before and as result either user is approved or rejected or send to manuel review. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Sift? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sift ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/discussions/new) ![Sarah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah M.") SM Sarah Marchetta • Last activity 2 months ago How does Sift help businesses protect the full customer journey from fraud? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-sift-help-businesses-protect-the-full-customer-journey-from-fraud) ![Sarah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah M.") SM Sarah Marchetta • Last activity 2 months ago How does Sift help detect and prevent account takeover attempts? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-sift-help-detect-and-prevent-account-takeover-attempts) [ View all Discussions ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 11 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/pricing) Sift Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5a01f870bff33ab49cf348af47cf1a4/signifyd.png "Product Avatar Image") Signifyd 4.6/5(352) [ Compare Now ](https://www.g2.com/compare/sift-s-ai-powered-fraud-decisioning-platform-sift-vs-signifyd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5c378b80664aea8b1a6229c4b4fa0409/riskified.png "Product Avatar Image") Riskified 4.4/5(229) [ Compare Now ](https://www.g2.com/compare/riskified-vs-sift-s-ai-powered-fraud-decisioning-platform-sift) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3b6f031b912ca564c7be9c278e263a6e/kount.jpg "Product Avatar Image") Kount 4.8/5(116) [ Compare Now ](https://www.g2.com/compare/kount-vs-sift-s-ai-powered-fraud-decisioning-platform-sift) ##### ##### Sift Features Intelligence Transaction Scoring Risk Assessment ID Analytics Detection Fraud Detection Real-Time Monitoring Real-Time Monitoring Response Device Tracking Fraud Markers Analysis ID Analytics Intelligence Reporting Incident Reports [ View More Features ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/features) ## Top-Rated Alternatives [ ![Kount](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kount") Kount 4.8/5(116) ](https://www.g2.com/products/kount/reviews) [ ![SEON](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SEON") SEON 4.6/5(390) ](https://www.g2.com/products/seon/reviews) [ ![Signifyd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Signifyd") Signifyd 4.6/5(352) ](https://www.g2.com/products/signifyd/reviews) [ View All Alternatives ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/competitors/alternatives) ##### Categories on G2 [Risk-Based Authentication (RBA)](https://www.g2.com/categories/risk-based-authentication-rba)[Fraud Detection](https://www.g2.com/categories/fraud-detection)[E-commerce Fraud Protection](https://www.g2.com/categories/e-commerce-fraud-protection) [Risk-Based Authentication (RBA)](https://www.g2.com/categories/risk-based-authentication-rba)[Fraud Detection](https://www.g2.com/categories/fraud-detection)[E-commerce Fraud Protection](https://www.g2.com/categories/e-commerce-fraud-protection)[Financial Fraud Prevention](https://www.g2.com/categories/financial-fraud-prevention) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best enterprise content delivery network (eCDN) tools for large media companies managing video distribution across multiple platforms?](https://www.g2.com/discussions/what-are-the-best-enterprise-content-delivery-network-ecdn-tools-for-large-media-companies-managing-video-distribution-across-multiple-platforms)[Which company offers the most reliable AI infrastructure tools](https://www.g2.com/discussions/which-company-offers-the-most-reliable-ai-infrastructure-tools)[User-friendly AR software for my new business](https://www.g2.com/discussions/user-friendly-ar-software-for-new-businesses) [What are the highest rated public records management platforms for agencies processing over 1,000 FOIA requests monthly?](https://www.g2.com/discussions/what-are-the-highest-rated-public-records-management-platforms-for-agencies-processing-over-1-000-foia-requests-monthly)[Expert-recommended MDR software for my company](https://www.g2.com/discussions/expert-recommended-mdr-software-for-my-company)[Pros and Cons Details](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)