--- title: Sift Reviews meta\_title: 'Sift Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 615 reviews by the users' company size, role or industry to find out how Sift works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 615 scale: '5' date\_modified: '2026-08-11' parent\_category: name: Web Security url: https://www.g2.com/categories/web-security --- # Sift Reviews & Product Details Visit Website Sift is the leading fraud prevention platform delivering digital trust to 700+ global brands, allowing them to grow confidently by stopping fraud while enabling excellence in customer experience. Backed by a global data network of over one trillion annual events, Sift helps companies convert risk into revenue and scale without compromise. Brands including Hertz, Yelp, and Poshmark rely on Sift to unlock growth and deliver seamless consumer experiences. Visit us at sift.com * * * Product Website Sift Seller [Sift's Fraud Prevention Platform](https://www.g2.com/sellers/sift-s-fraud-prevention-platform) Discussions [Sift Community](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/discuss) Languages Supported English, Spanish Solution Type All-in-One Overview by Jaagriti Sharma Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/pricing) ## Sift Integrations (10) What do users say about integrations? Verified by Sift [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Chainalysis KYT ](https://www.g2.com/products/chainalysis-kyt/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Workspace ](https://www.g2.com/products/google-workspace/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Gr4vy ](https://www.g2.com/products/gr4vy-gr4vy/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") HubSpot Sales Hub ](https://www.g2.com/products/hubspot-sales-hub/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Jarvis Analytics ](https://www.g2.com/products/jarvis-analytics/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") LexisNexis Emailage ](https://www.g2.com/products/lexisnexis-emailage/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") PayPal BrainTree ](https://www.g2.com/products/paypal-braintree/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Remitly ](https://www.g2.com/products/remitly/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zendesk for Customer Service ](https://www.g2.com/products/zendesk-for-customer-service/reviews) Show More ![Rumbidzai M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rumbidzai M.") RM Rumbidzai M. Customer Experience Specialist Mid-Market (51-1000 emp.) 4/23/2026 "Great Visibility Into Linked Accounts and Chargebacks for Fraud Review" 4.5/5 What do you like best about Sift? We can see if the customer has other accounts connected to them and if they have open chargebacks. This really helps when an order has been flagged for fraud. Review collected by and hosted on G2.com. What do you dislike about Sift? Sometimes the age of the email is not accurate so that feature cannot be used to determine if an order is fradulent Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? It helps us prevent fraudulent orders. We can see if a customer has filed chargebacks and flag them for fraud, so if they place another order, we can block it before it’s processed. The Sift score is also a helpful way to gauge whether an order is fraudulent or low risk. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Liecabeth B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Liecabeth B.") LB Liecabeth B. Abuse Mitigation & Compliance Associate Information Technology and Services Small-Business (50 or fewer emp.) 2/10/2026 "Accurate Login Insights That Strengthen Security and Reduce Fraud Risk" 5/5 What do you like best about Sift? Accurate login insights with device and location tracking. It helps me quickly spot suspicious activity and reduces fraud risk. The detailed data makes security decisions faster and more confident. I use this every day as part of my daily tasks, so the ease of use is definitely there. As for integration, I haven’t tried it yet. Sift is generally easy to implement, with clear documentation and straightforward information. Review collected by and hosted on G2.com. What do you dislike about Sift? The setup can sometimes feel manual and time-consuming, and a few processes would benefit from more automation to make everything more convenient. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? Sift addresses the challenge of detecting and preventing fraudulent or suspicious login activity by delivering accurate device and location insights. This allows me to spot potential threats quickly, lower fraud risk, and make faster, more confident security decisions as part of my day-to-day work. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 5/21/2025 "Effective Risk & Fraud Management tool" 4.5/5 What do you like best about Sift? We have moved from log only to using the scores for identifying abuse. Sift's ML models accuracy has improved in detecting sophisticated fraud patterns, particularly around account takeover and payment abuse. Also the reporting and dashboards have been enhanced to delivered better observability for scores and decision outcomes. Review collected by and hosted on G2.com. What do you dislike about Sift? Score transparency still remains an area for improvement. API has improved and we are now able to navigate through the documentation easily for any enhancements. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? Real time fraud detection on custom registrations and transactions, to prevent ATO - account takeovers, payment fraud, and promotion abuse. In the evaluation stage, the performance of Sift in terms of fraud detection has outperformed our inhouse built systems. Review collected by and hosted on G2.com. Show More 6/11/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Luis Angel C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Luis Angel C.") LC Luis Angel C. Flutter Software Engineer | Founding Team Small-Business (50 or fewer emp.) 4/22/2026 "Fantastic Dashboard Insights and Well-Documented Workflows" 5/5 What do you like best about Sift? The dashboard provides a fantastic overview and makes it easier to make decisions based on the information available through the APIs. Also the pre-set of rules of workflows that Sift has, is very well documented. There's no impact on the performance of our APIs when integrating with Sift's API Review collected by and hosted on G2.com. What do you dislike about Sift? The onboarding experience where Sift Agent shared us an Excel table that had all the events.. would be better to have an integration guide since there are a lot of events that we need to integrate on mobile and web Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? Fraud detection for accounts and transactions Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Vivek J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vivek J.") VJ Vivek J. Analyst Mid-Market (51-1000 emp.) 8/28/2023 "Efficient Content Abuse Management with Intuitive UI" 4.5/5 What do you like best about Sift? I like Sift for its ease of use and the UI/UX. I find it valuable to see an account that was decisioned by Sift and know exactly which decision came from which route in a workflow. Review collected by and hosted on G2.com. What do you dislike about Sift? The search option is a little limited. I would like to have more options to search through the database for better querying. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? I use Sift to automate content abuse decisions, stopping bot/fraudulent accounts from affecting real users. The ease of use and UI/UX allow me to see which decision came from which route in the workflow. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Hyan Drix V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hyan Drix V.") HV Hyan Drix V. Disputes Mid-Market (51-1000 emp.) 5/18/2024 "A Helpful Tool That Simplifies My Work" 4.5/5 What do you like best about Sift? I really like how easy Sift is to use. It’s clear, simple to understand, and helps me find what I need quickly. Everything works smoothly, and it fits well with the other tools I use. The support team is also friendly and quick to help whenever I have questions. Review collected by and hosted on G2.com. What do you dislike about Sift? Some of the link information in the network tab can be confusing, especially when account details are connected to multiple active or suspended users. It would be much better if we could limit the display to the top 10 links instead of showing all of them. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? using sift result it helps me to locate source why the information is being high risk . using the result found on sift it makes my review easier Review collected by and hosted on G2.com. Show More 2/17/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite ![Vedhashree S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vedhashree S.") VS Vedhashree S. Marketplacesafety Associate Mid-Market (51-1000 emp.) 5/16/2025 "Sift uses to identity fraudsters" 5/5 What do you like best about Sift? It helps to see the complete user activity also it helps to identify fraudsters Sift is amazing to review the IP address and find the activity of the user Review collected by and hosted on G2.com. What do you dislike about Sift? UI/UX design can be made easier to analyze the network of users Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? Sift give the complete IP locations, the transactions done by the user, any activity by the user could be seen in sift which helps to identify it is an actual user or a fraudster . Also the feature with failed transactions is amazing to identity the credit card fraudsters Review collected by and hosted on G2.com. Show More 4/22/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Services") UC Verified User in Consumer Services Small-Business (50 or fewer emp.) 12/23/2021 "Great Tool to keep an eye on suspicious activity." 4.5/5 What do you like best about Sift? I havent seen much changes in a while now Review collected by and hosted on G2.com. What do you dislike about Sift? The information shown is not as helpful as before. It seems the information there is not that trustworthy anymore. A lot of missing info as well. Review collected by and hosted on G2.com. Recommendations to others considering Sift: It's a freat tool that will allow you to automate and move faster with any fraud detection process you have in place Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? We are using it for moderiting content/ type of users in our platform, since we started using it, we have been more efficient and accurate in detecting bad content/users and we spent less time in this task as sift is also doing some automated tasks. Review collected by and hosted on G2.com. Show More 6/11/2026 Current UserValidated ReviewerIncentivizedSource: Seller invite BS Bashar S. Fraud Specialist Mid-Market (51-1000 emp.) 4/17/2026 "Accurate Fraud Detection, Easy to Implement" 4.5/5 What do you like best about Sift? I like how Sift helps discover bad actors early. I appreciate all the different info it's able to capture and calculate into a score, which I think leads to more accurate results and fraud detection. The initial setup was very simple and easy. Review collected by and hosted on G2.com. What do you dislike about Sift? It’s a little rough at first trying to find your way around the categories throughout the system. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? I use Sift for fraud insight reviews. It helps discover bad actors early. The different information it captures and calculates into a score leads to more accurate results and fraud detection. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Celine M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Celine M.") CM Celine M. Enterprise (\> 1000 emp.) 4/29/2026 "User-Friendly Interface with Seamless Fraud Detection" 4/5 What do you like best about Sift? I use Sift for viewing fraud reports for users, and it allows me to see their locale and verify their fraud scores easily. Everything is very user-friendly, and the icons used to indicate statuses make it pretty easy to identify everything. I also appreciate the map view and the amount of information and formatting available to view users, as well as historical connections. It was quite seamless for me to be added to the system. Review collected by and hosted on G2.com. What do you dislike about Sift? Sometimes it's confusing how they decide if something does or doesn't equate to fraud. I wish they could do a breakdown of specific events that makes them a more risky user. Review collected by and hosted on G2.com. What problems is Sift solving and how is that benefiting you? I use Sift to easily view users' locales and verify their fraud scores. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Sift? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Sift ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/discussions/new) ![Sarah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah M.") SM Sarah Marchetta • Last activity 2 months ago How does Sift help detect and prevent account takeover attempts? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-sift-help-detect-and-prevent-account-takeover-attempts) ![Sarah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah M.") SM Sarah Marchetta • Last activity 2 months ago How does Sift use machine learning to adapt to evolving fraud patterns? 1 Upvote 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-sift-use-machine-learning-to-adapt-to-evolving-fraud-patterns) [ View all Discussions ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 2 months ### Return on Investment 11 months ### Average Discount 10% [ View More Pricing Information ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/pricing) Sift Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_f5a01f870bff33ab49cf348af47cf1a4/signifyd.png "Product Avatar Image") Signifyd 4.6/5(352) [ Compare Now ](https://www.g2.com/compare/sift-s-ai-powered-fraud-decisioning-platform-sift-vs-signifyd) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_5c378b80664aea8b1a6229c4b4fa0409/riskified.png "Product Avatar Image") Riskified 4.4/5(229) [ Compare Now ](https://www.g2.com/compare/riskified-vs-sift-s-ai-powered-fraud-decisioning-platform-sift) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3b6f031b912ca564c7be9c278e263a6e/kount.jpg "Product Avatar Image") Kount 4.8/5(116) [ Compare Now ](https://www.g2.com/compare/kount-vs-sift-s-ai-powered-fraud-decisioning-platform-sift) ##### ##### Sift Features Intelligence Transaction Scoring Risk Assessment ID Analytics Detection Fraud Detection Real-Time Monitoring Real-Time Monitoring Response Device Tracking Fraud Markers Analysis ID Analytics Intelligence Reporting Incident Reports [ View More Features ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/features) ## Top-Rated Alternatives [ ![Kount](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Kount") Kount 4.8/5(116) ](https://www.g2.com/products/kount/reviews) [ ![SEON](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SEON") SEON 4.6/5(390) ](https://www.g2.com/products/seon/reviews) [ ![Signifyd](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Signifyd") Signifyd 4.6/5(352) ](https://www.g2.com/products/signifyd/reviews) [ View All Alternatives ](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/competitors/alternatives) ##### Categories on G2 [Risk-Based Authentication (RBA)](https://www.g2.com/categories/risk-based-authentication-rba)[Fraud Detection](https://www.g2.com/categories/fraud-detection)[E-commerce Fraud Protection](https://www.g2.com/categories/e-commerce-fraud-protection) [Risk-Based Authentication (RBA)](https://www.g2.com/categories/risk-based-authentication-rba)[Fraud Detection](https://www.g2.com/categories/fraud-detection)[E-commerce Fraud Protection](https://www.g2.com/categories/e-commerce-fraud-protection)[Financial Fraud Prevention](https://www.g2.com/categories/financial-fraud-prevention) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What's the best marketing analytics software for SaaS teams tracking customer acquisition and subscription growth metrics?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-saas-teams-tracking-customer-acquisition-and-subscription-growth-metrics)[What is the best programmatic job advertising software for a mid-size recruiting team that wants to automate job distribution without needing a programmatic advertising specialist on staff?](https://www.g2.com/discussions/what-is-the-best-programmatic-job-advertising-software-for-a-mid-size-recruiting-team-that-wants-to-automate-job-distribution-without-needing-a-programmatic-advertising-specialist-on-staff)[What are the best insurance suites for replacing multiple legacy systems with a unified policy, claims and billing platform?](https://www.g2.com/discussions/what-are-the-best-insurance-suites-for-replacing-multiple-legacy-systems-with-a-unified-policy-claims-and-billing-platform) [MongoDB Atlas vs CouchDB for a startup: which is worth the operational overhead of self-hosting?](https://www.g2.com/discussions/mongodb-vs-couchdb-vs-firebase-for-a-startup-which-is-worth-the-operational-overhead-of-self-hosting-versus-a-managed-service)[Recommended live chat platforms for SaaS businesses](https://www.g2.com/discussions/recommended-live-chat-platforms-for-saas-businesses-what-delivers-the-best-support-experience)[Pros and Cons Details](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)