1. [Home](https://www.g2.com/) 2. ... 3. [Online Marketplace Optimization Tools](https://www.g2.com/categories/online-marketplace-optimization-tools) 4. [Shurq Discussions](https://www.g2.com/products/shurq/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_653a780bbc2087d7ad42655867cb2cf5/shurq.png "Product Avatar Image") ](/products/shurq/reviews) [ Shurq ](/products/shurq/reviews) 0 ratings Shurq is an AI-driven analytics and automation platform designed specifically for Amazon sellers seeking to optimize their operations and maximize profitability. By integrating real-time data analysis with advanced automation tools, Shurq empowers sellers to make informed decisions and streamline various aspects of their Amazon business. One of the core components of Shurq is the Command Center Dashboard, which provides a comprehensive overview of an Amazon business's performance. This dashboard offers real-time profit and loss statements, ACOS (Advertising Cost of Sales) tracking, and profit analytics that update as sales occur. Users can customize KPI widgets to align with their specific workflow needs and manage multiple seller accounts through a unified portfolio view, making it particularly beneficial for agencies and brands overseeing several accounts. The AI Ad Manager is another pivotal feature of Shurq, enabling sellers to automate and optimize their Amazon PPC (Pay-Per-Click) campaigns. This tool supports dayparting, allowing for automatic bid adjustments based on the time of day and day of the week, ensuring that advertising budgets are allocated during peak conversion periods. Additionally, the AI Ad Manager facilitates keyword harvesting by promoting high-performing search terms from automatic campaigns to manual exact match campaigns, while simultaneously adding negative keywords to prevent redundant bidding. The inclusion of AI Bidding Agents ensures continuous bid optimization based on real-time performance data, reducing wasted ad spend and improving return on ad spend (ROAS). Shurq's Search Intelligence module provides deep insights into customer search behaviors, enabling sellers to uncover high-converting search terms that competitors may overlook. This feature allows for the identification of market gaps and the optimization of product listings based on actual buyer behavior, thereby enhancing organic search rankings and increasing sales. The Live Stream Analytics feature offers near real-time campaign data, updating at 15-minute intervals. This allows sellers to react promptly to performance shifts, identify trends, and address issues as they arise, rather than waiting for delayed reports. The inclusion of performance heatmaps and dayparting automation further aids in visualizing and acting upon data-driven insights. Shurq also introduces the Model Context Protocol (MCP) Server, which integrates with AI clients like Claude and ChatGPT. This server provides real-time data access and enables two-way interactions, allowing AI assistants to query live Amazon data and execute actions such as adjusting bids, budgets, and keywords directly within the Amazon Ads platform. This integration ensures that sellers can leverage AI capabilities to manage their Amazon operations more efficiently. In terms of pricing, Shurq offers a transparent and straightforward structure. The Shurq Pro plan is priced at $200 per month and includes one connected Amazon account, with the option to add additional accounts for $50 per month each. This plan supports up to 10 team members and encompasses all core features, including hourly profit and loss updates, PPC automation, keyword tracking, and access to the Shurq MCP server. For larger organizations or those with more complex needs, Shurq provides a Custom plan with tailored contracts, offering unlimited connected accounts and team seats, along with additional enterprise-grade features such as SSO/SAML integration, dedicated solutions engineering support, and custom service level agreements. Overall, Shurq stands out as a comprehensive solution for Amazon sellers aiming to enhance their business performance through data-driven insights and AI-powered automation. Its suite of tools addresses critical aspects of Amazon selling, from advertising optimization to inventory management, all within a user-friendly and customizable platform. Show More When users leave Shurq reviews, G2 also collects common questions about the day-to-day use of Shurq. These questions are then answered by our community of 850k professionals. 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