# Best SMS Marketing Software *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty. SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses. ### Core capabilities of SMS marketing software To qualify for inclusion in the SMS Marketing category, a product must: - Reach mobile users via SMS messaging - Provide an opt-in opportunity for new subscribers - Track interaction data related to each SMS campaign - Provide analytics or insights into SMS marketing efforts ### Common use cases for SMS marketing software - Sending promotional messages, discounts, and limited-time offers to drive immediate customer action - Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates - Delivering personalized reminders for appointments, reservations, renewals, or order pickups - Supporting two-way customer communication for inquiries, feedback collection, and service interactions - Sending transactional alerts such as order confirmations, shipping updates, and payment notifications - Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging - Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights - Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach - Re-engaging inactive customers through personalized follow-up messages or win-back campaigns ### How SMS marketing software differs from other tools SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). ## Top SMS Marketing Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Attentive](https://www.g2.com/products/attentive/reviews) | 4.5/5.0 (1,377 reviews) | Ecommerce SMS retention campaigns | "[Powerful AI Tools with Room for UI Improvement](https://www.g2.com/survey_responses/attentive-review-11448934)" | | 2 | [Insider One](https://www.g2.com/products/insider-one/reviews) | 4.8/5.0 (1,390 reviews) | Omnichannel journey orchestration | "[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)" | | 3 | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5.0 (4,027 reviews) | Review-driven customer texting | "[A fast way to manage your company's reviews.](https://www.g2.com/survey_responses/birdeye-review-10292900)" | | 4 | [Podium](https://www.g2.com/products/podium/reviews) | 4.5/5.0 (2,024 reviews) | Local business text-first communication | "[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)" | | 5 | [SlickText](https://www.g2.com/products/slicktext/reviews) | 4.8/5.0 (1,859 reviews) | Simple SMS campaign setup | "[Simple, robust, capable, and well-supported.](https://www.g2.com/survey_responses/slicktext-review-12666409)" | | 6 | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5.0 (631 reviews) | Agency CRM and SMS automation | "[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)" | | 7 | [Textedly](https://www.g2.com/products/textedly/reviews) | 4.6/5.0 (1,371 reviews) | Bulk texting for periodic outreach | "[Textedly Has Made Our Marketing So Much Easier](https://www.g2.com/survey_responses/textedly-review-13098157)" | | 8 | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5.0 (1,310 reviews) | Ecommerce email and SMS segmentation | "[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)" | | 9 | [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5.0 (1,662 reviews) | Personalized customer engagement at scale | "[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)" | | 10 | [Close](https://www.g2.com/products/close/reviews) | 4.7/5.0 (2,029 reviews) | Sales outreach with SMS and calling | "[Streamlined Sales Tracking with Close](https://www.g2.com/survey_responses/close-review-9087574)" | ## G2 Grid® for SMS Marketing Software ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=10366&focus%5B%5D=18809&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329) Highlighted products: Attentive, Insider One, Birdeye, Podium, SlickText, HighLevel, Textedly, and Klaviyo. Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=podium&focus%5B%5D=slicktext&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo) ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 533 ### Category Stats (Jul 2026) - **Average Rating**: 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: TxtCart (+4.99%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month *Last updated: July 14, 2026* ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,300+ Authentic Reviews - 533+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which SMS Marketing Software Is Best for Your Use Case? - **Leader:** [Attentive](https://www.g2.com/products/attentive/reviews) - **Highest Performer:** [Kixie PowerCall & SMS](https://www.g2.com/products/kixie-powercall-sms/reviews) - **Easiest to Use:** [Close](https://www.g2.com/products/close/reviews) - **Top Trending:** [HighLevel](https://www.g2.com/products/highlevel/reviews) - **Best Free Software:** [SlickText](https://www.g2.com/products/slicktext/reviews) --- **Sponsored** ### Twilio Twilio powers the future of business communications, enabling phones, VoIP, and messaging to be embedded into web, desktop, and mobile software. We take care of the messy telecom hardware and expose a globally available cloud API that developers can interact with to build intelligent & complex communications systems. As your app’s usage scales up or down, Twilio automatically scales with you. You only pay for what you use - no contracts, no shenanigans. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-14T11%3A20%3A13Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2798&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing&secure%5Btoken%5D=6c05c927e5a286ee869af6631cd235b427316a58a58600e4eacd7feffe7871f1&secure%5Burl%5D=https%3A%2F%2Fwww.twilio.com%2Fproducts&secure%5Burl_type%5D=paid_promos) --- ## SMS Marketing Software Features & Capabilities ### What are the Best SMS Marketing Software with Text-to-Landline? Text enables landline phones so users can receive text messages sent to an existing business number **Top-rated SMS Marketing Software for Text-to-Landline:** - [Birdeye](https://www.g2.com/products/birdeye/reviews) - [Podium](https://www.g2.com/products/podium/reviews) - [SlickText](https://www.g2.com/products/slicktext/reviews) [Explore SMS Marketing Software with Text-to-Landline](https://www.g2.com/categories/sms-marketing/f/text-to-landline) ### What are the Best SMS Marketing Software with Personalization? Offers features for personalizing text messages based on customer information or past behavior **Top-rated SMS Marketing Software for Personalization:** - [Attentive](https://www.g2.com/products/attentive/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) [Explore SMS Marketing Software with Personalization](https://www.g2.com/categories/sms-marketing/f/personalization) ### What are the Best SMS Marketing Software with White Label? Offers a white labeling service for agencies or resellers to customize platform branding **Top-rated SMS Marketing Software for White Label:** - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - [SlickText](https://www.g2.com/products/slicktext/reviews) [Explore SMS Marketing Software with White Label](https://www.g2.com/categories/sms-marketing/f/white-label) ### What are the Best SMS Marketing Software with Short Codes? Provides businesses with 5- to 6-digit short codes for running text marketing campaigns **Top-rated SMS Marketing Software for Short Codes:** - [Attentive](https://www.g2.com/products/attentive/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) [Explore SMS Marketing Software with Short Codes](https://www.g2.com/categories/sms-marketing/f/short-codes) ### What are the Best SMS Marketing Software with Transactional SMS? Allows users to establish automated workflows and triggers to deliver transactional text messages **Top-rated SMS Marketing Software for Transactional SMS:** - [Attentive](https://www.g2.com/products/attentive/reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Podium](https://www.g2.com/products/podium/reviews) [Explore SMS Marketing Software with Transactional SMS](https://www.g2.com/categories/sms-marketing/f/transactional-sms) ## What Are the Top-Rated SMS Marketing Software Products in 2026? ### 1. [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,377 **How Do G2 Users Rate Attentive?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Attentive?** - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** https://attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq (9,682 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/27249903/ (1,508 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 55% Small-Business, 33% Mid-Market #### What Are Attentive's Pros and Cons? **Pros:** - Ease of Use (479 reviews) - Customer Support (409 reviews) - Helpful (358 reviews) - User-Friendly (199 reviews) - Easy Setup (184 reviews) **Cons:** - Expensive (116 reviews) - Reporting Issues (115 reviews) - Missing Features (111 reviews) - Limited Features (90 reviews) - Integration Issues (83 reviews) ### What Do G2 Reviewers Say About Attentive? *AI-generated summary from verified user reviews* **Pros:** - Users value the **user-friendly interface** of Attentive, enabling easy navigation and efficient campaign setup for teams. - Users praise the **outstanding customer support** of Attentive, highlighting their helpful and knowledgeable representatives. - Users find Attentive's platform to be **very user-friendly** , enhancing collaboration and communication for teams of all sizes. - Users love the **user-friendly interface** of Attentive, appreciating its ease of navigation and support availability. - Users value the **easy setup** of Attentive, appreciating its intuitive design and hands-on team support. **Cons:** - Users find the **cost of Attentive to be high** , which can be challenging for smaller brands despite decent ROI. - Users note the **complex reporting issues** with Attentive, finding the interface slow and data retrieval cumbersome. - Users find the **missing features** frustrating, especially the lack of ease in integration and customizability. - Users desire **more advanced features** in Attentive, including better segmentation and integration with Klaviyo. - Users find the **integration issues** challenging, particularly with e-commerce platforms and analytics flexibility. #### What Are Recent G2 Reviews of Attentive? **"[Powerful AI Tools with Room for UI Improvement](https://www.g2.com/survey_responses/attentive-review-11448934)"** **Rating:** 4.0/5.0 stars *— Connor C.* [Read full review](https://www.g2.com/survey_responses/attentive-review-11448934) --- **"[User-Friendly with Exceptional Support](https://www.g2.com/survey_responses/attentive-review-10981103)"** **Rating:** 4.0/5.0 stars *— Becca A.* [Read full review](https://www.g2.com/survey_responses/attentive-review-10981103) --- ### 2. [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,390 **How Do G2 Users Rate Insider One?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 9.4/10 (Category avg: 8.4/10) - **API Integration:** 9.4/10 (Category avg: 8.5/10) - **Automation:** 9.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Insider One?** - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** https://useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,530 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Mid-Market, 28% Small-Business #### What Are Insider One's Pros and Cons? **Pros:** - Ease of Use (222 reviews) - Customer Engagement (205 reviews) - Personalization (181 reviews) - Engagement (169 reviews) - Customer Support (162 reviews) **Cons:** - Learning Curve (81 reviews) - Difficult Learning (38 reviews) - Time-Consuming (37 reviews) - High Learning Curve (31 reviews) - Integration Issues (29 reviews) ### What Do G2 Reviewers Say About Insider One? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** of Insider One remarkable, enabling quick campaign edits and efficient customer engagement. - Users find Insider One's **customer engagement features** invaluable for personalized interactions, driving high conversions across channels. - Users benefit from **personalized interactions** across channels, enhancing engagement and driving effective customer communication for launches. - Users value the **high engagement features** of Insider One, enhancing customer interactions and driving conversions effectively. - Users commend the **proactive support** from Insider One's Customer Success team, enhancing issue resolution and strategic insights. **Cons:** - Users find the **learning curve steep** due to the complexity and numerous features of Insider One. - Users find the **difficult learning curve** of Insider One overwhelming, causing delays in fully utilizing its features. - Users find the **time-consuming setup** process for campaigns and surveys hinders efficient execution and testing. - Users note a **high learning curve** with Insider One, finding initial setup and navigation challenging despite eventual ease of use. - Users complain about the **integration issues** with Insider One, citing time-consuming processes and insufficient documentation. #### What Are Recent G2 Reviews of Insider One? **"[Complete and intuitive platform, with fast and efficient support](https://www.g2.com/survey_responses/insider-one-review-13036694)"** **Rating:** 4.5/5.0 stars *— Arlete M.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) --- **"[Insider One unifies data and channels with a truly fluid Journey Orchestration](https://www.g2.com/survey_responses/insider-one-review-13037392)"** **Rating:** 5.0/5.0 stars *— Gabriel A.* [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) --- #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment ### 3. [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,027 **How Do G2 Users Rate Birdeye?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 9.0/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Automation:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Birdeye?** - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** https://www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye_ (5,232 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2837064/ (1,442 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 47% Small-Business, 34% Mid-Market #### What Are Birdeye's Pros and Cons? **Pros:** - Ease of Use (1019 reviews) - Helpful (1009 reviews) - Review Management (851 reviews) - Customer Support (720 reviews) - Features (589 reviews) **Cons:** - Missing Features (232 reviews) - Improvement Needed (158 reviews) - Review Management (158 reviews) - Learning Curve (139 reviews) - Limited Features (138 reviews) ### What Do G2 Reviewers Say About Birdeye? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Birdeye, allowing for seamless navigation and quick setup without a steep learning curve. - Users appreciate the **ease of use** and seamless navigation of Birdeye, enhancing their review management experience. - Users value the **efficiency of review management** with Birdeye, enhancing their reputation and engagement with minimal effort. - Users praise Birdeye's **excellent customer support** , efficiently aiding integration and enhancing communication with clients. - Users appreciate the **easy communication and review features** of Birdeye, enhancing scheduling and patient interaction effortlessly. **Cons:** - Users note **missing features** in Birdeye, expressing a desire for more integration and capabilities in the software. - Users find the **UI sluggish and the AI chatbot ineffective** , indicating a need for significant improvements in performance. - Users find **review management confusing** due to update notifications and difficulties with spam removal and dashboard usability. - Users experience a **learning curve** with Birdeye, finding it challenging to navigate the platform initially. - Users find that Birdeye has **limited features** and seek enhancements for a more user-friendly experience. #### What Are Recent G2 Reviews of Birdeye? **"[A fast way to manage your company's reviews.](https://www.g2.com/survey_responses/birdeye-review-10292900)"** **Rating:** 5.0/5.0 stars *— Savanna F.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-10292900) --- **"[Fantastic Client Satisfaction Management Program!](https://www.g2.com/survey_responses/birdeye-review-10182435)"** **Rating:** 5.0/5.0 stars *— Sunny L.* [Read full review](https://www.g2.com/survey_responses/birdeye-review-10182435) --- #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 2 comments - [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment - [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment ### 4. [Podium](https://www.g2.com/products/podium/reviews) Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,024 **How Do G2 Users Rate Podium?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Podium?** - **Seller:** [Podium](https://www.g2.com/sellers/podium) - **Company Website:** https://www.podium.com - **Year Founded:** 2014 - **HQ Location:** Lehi, UT - **Twitter:** @PodiumHQ (4,178 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9203219/ (1,569 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, General Manager - **Top Industries:** Automotive, Retail - **Company Size:** 60% Small-Business, 35% Mid-Market #### What Are Podium's Pros and Cons? **Pros:** - Ease of Use (393 reviews) - Helpful (352 reviews) - Easy Communication (314 reviews) - Communication (312 reviews) - Useful (224 reviews) **Cons:** - Missing Features (95 reviews) - Messaging Issues (94 reviews) - Limited Features (77 reviews) - Expensive (70 reviews) - Poor Customer Support (65 reviews) ### What Do G2 Reviewers Say About Podium? *AI-generated summary from verified user reviews* **Pros:** - Users find Podium's **ease of use** exceptional, benefiting from its intuitive interface and streamlined customer communication. - Users love how Podium provides **streamlined customer feedback management** , enhancing efficiency and satisfaction through simplified communication. - Users value the **easy communication** through Podium, enjoying organized messaging and a simplified customer interaction experience. - Users value the **ease of communication** with clients through Podium, enhancing connections and productivity significantly. - Users find Podium's **ease of use** for communication and review solicitation invaluable for their business operations. **Cons:** - Users express frustration over **missing features** and unmet expectations, particularly with promised phone and text services. - Users find **messaging issues** with Podium, feeling overwhelmed by volume and struggling to track correspondence effectively. - Users find Podium's **limited features** restrict efficiency, especially lacking integration options and advanced tracking capabilities. - Users find Podium's pricing **excessive** for small businesses, with advanced features requiring even pricier plans. - Users express frustration with **poor customer support** , citing delays and unprofessional appointment management as significant issues. #### What Are Recent G2 Reviews of Podium? **"[Podium Transformed Our Agency Communication with Seamless on Demand Integrations](https://www.g2.com/survey_responses/podium-review-12909019)"** **Rating:** 5.0/5.0 stars *— Kenya A.* [Read full review](https://www.g2.com/survey_responses/podium-review-12909019) --- **"[Fees less like a review collection tool and more like a digital front desk](https://www.g2.com/survey_responses/podium-review-12877946)"** **Rating:** 4.0/5.0 stars *— Neelakshi S.* [Read full review](https://www.g2.com/survey_responses/podium-review-12877946) --- #### What Are G2 Users Discussing About Podium? - [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments - [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments - [What is podium app?](https://www.g2.com/discussions/what-is-podium-app) ### 5. [SlickText](https://www.g2.com/products/slicktext/reviews) SlickText is a comprehensive SMS marketing solution designed to help businesses establish and nurture valuable relationships with their audience through personalized and targeted text messaging. This platform offers a range of tools that enable users to effectively communicate with their customers, driving engagement and fostering loyalty. By leveraging the power of SMS, businesses can reach their audience directly on their mobile devices, ensuring timely and relevant interactions. The target audience for SlickText includes businesses of all sizes, from startups seeking to build their customer base to established enterprises looking to enhance their marketing strategies. The platform caters to various industries including restaurants, retail, churches, employee communications, nonprofits, creators, ecommerce, event venues, service-based businesses, healthcare, and more. Specific use cases for SlickText include sending promotional offers, event reminders, customer surveys, and appointment confirmations, all of which can significantly improve customer engagement and satisfaction. Key features of SlickText include user-friendly marketing tools that simplify the process of creating and managing SMS campaigns. The platform offers automated workflows that allow businesses to set up triggers for messages based on customer behavior, ensuring timely communication without the need for constant manual input. Additionally, SlickText provides advanced analytics that empower users to track the performance of their campaigns, enabling data-driven decisions that can enhance future marketing efforts. SlickText also offers more native integrations than most SMS marketing platforms, helping you connect texting with the tools your business already uses without relying on Zapier for every connection. Native integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Pipedrive, Salesforce, Shopify, Slack, and Zapier. For anything not listed, you can also use Zapier or Make to connect SlickText with thousands of additional apps. One of the standout benefits of SlickText is its ability to help businesses grow their subscriber lists effectively. With features designed to capture and retain customer information, users can expand their reach and increase their potential for conversions. The platform’s focus on personalized messaging allows businesses to tailor their communications to meet the specific needs and preferences of their audience, ultimately leading to higher engagement rates and improved revenue outcomes. SlickText's commitment to customer support further differentiates it in the SMS marketing landscape. With a team dedicated to assisting users at every stage of their marketing journey, businesses can feel confident in their ability to navigate the platform and maximize its features. This customer-centric approach ensures that users not only have access to powerful marketing tools but also receive the guidance they need to achieve their goals effectively. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,859 **How Do G2 Users Rate SlickText?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) - **API Integration:** 9.0/10 (Category avg: 8.5/10) - **Automation:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind SlickText?** - **Seller:** [SlickText](https://www.g2.com/sellers/slicktext) - **Company Website:** https://www.slicktext.com/ - **Year Founded:** 2012 - **HQ Location:** Nashville, TN and Jamestown, NY - **Twitter:** @SlickText (683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/slicktext/ (42 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Retail - **Company Size:** 67% Small-Business, 19% Mid-Market #### What Are SlickText's Pros and Cons? **Pros:** - Ease of Use (181 reviews) - Customer Support (115 reviews) - Helpful (99 reviews) - User-Friendly (65 reviews) - Easy Communication (42 reviews) **Cons:** - Expensive (42 reviews) - SMS Issues (24 reviews) - Missing Features (22 reviews) - Limited Features (19 reviews) - Learning Curve (15 reviews) ### What Do G2 Reviewers Say About SlickText? *AI-generated summary from verified user reviews* **Pros:** - Users find the **ease of use** with SlickText enhances their ability to communicate effectively and efficiently. - Users value the **helpful and quick customer support** at SlickText, enhancing their campaign management experience. - Users find the **helpful customer support** of SlickText invaluable for creating and sending effective campaigns. - Users love the **user-friendly interface** of SlickText, finding it easy to use and manage text messages efficiently. - Users find it easy to communicate with others, appreciating the **simple messaging and responsive features** of SlickText. **Cons:** - Users find the **pricing to be high** , especially for small organizations wanting to utilize SlickText effectively. - Users face **SMS issues** with confusing text cost systems and a limited number of text word functionalities for segmentation. - Users find the **missing features** frustrating, particularly the lack of support and recurring text options. - Users find that the **limited features** of SlickText restrict their ability to track and customize effectively. - Users find the **learning curve steep** , particularly with navigation and terminology, making the setup process challenging. #### What Are Recent G2 Reviews of SlickText? **"[Simple, robust, capable, and well-supported.](https://www.g2.com/survey_responses/slicktext-review-12666409)"** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/slicktext-review-12666409) --- **"[Effortless Mass Texting and Smart Keyword Campaigns with SlickText](https://www.g2.com/survey_responses/slicktext-review-12927767)"** **Rating:** 4.0/5.0 stars *— Nitin V.* [Read full review](https://www.g2.com/survey_responses/slicktext-review-12927767) --- #### What Are G2 Users Discussing About SlickText? - [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments ### 6. [HighLevel](https://www.g2.com/products/highlevel/reviews) HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial! **Average Rating:** 4.6/5.0 **Total Reviews:** 631 **How Do G2 Users Rate HighLevel?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Reporting:** 8.8/10 (Category avg: 8.4/10) - **API Integration:** 8.6/10 (Category avg: 8.5/10) - **Automation:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind HighLevel?** - **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel) - **Company Website:** https://gohighlevel.com - **Year Founded:** 2018 - **HQ Location:** Dallas, Texas - **Twitter:** @gohighlevel (8,862 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/highlevel/ (2,407 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Consulting - **Company Size:** 64% Small-Business, 3% Mid-Market #### What Are HighLevel's Pros and Cons? **Pros:** - Features (156 reviews) - Helpful (140 reviews) - Customer Support (139 reviews) - Feature Richness (127 reviews) - Automation (124 reviews) **Cons:** - Learning Curve (141 reviews) - Missing Features (91 reviews) - Steep Learning Curve (90 reviews) - Not Intuitive (56 reviews) - Poor Customer Support (53 reviews) ### What Do G2 Reviewers Say About HighLevel? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **all-in-one functionality** of GoHighLevel, offering a wealth of tools for marketing and automation. - Users appreciate the **all-in-one functionality** of HighLevel, which streamlines marketing, sales, and client management effectively. - Users value the **exceptional customer support** of HighLevel, enhancing their overall experience and satisfaction with the product. - Users recognize the **extensive feature set** of HighLevel, valuing its comprehensive tools at an affordable price. - Users value HighLevel's **intuitive automation setup** , allowing seamless web integrations and enhancing overall functionality for businesses. **Cons:** - Users find the **learning curve steep** for HighLevel, requiring significant effort to master its features and updates. - Users note that the **missing features** in HighLevel hinder their ability to fully leverage the platform's potential. - Users find the **steep learning curve** of HighLevel challenging, requiring dedication to keep up with ongoing changes. - Users find **HighLevel's interface not intuitive** , making the learning curve steep for new users and complex features. - Users frequently face **poor customer support** , causing frustration and delays in resolving critical issues with the platform. #### What Are Recent G2 Reviews of HighLevel? **"[Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM](https://www.g2.com/survey_responses/highlevel-review-13050560)"** **Rating:** 5.0/5.0 stars *— Marque C.* [Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560) --- **"[Outstanding C ***** 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email](https://www.g2.com/survey_responses/highlevel-review-12853292)"** **Rating:** 5.0/5.0 stars *— Joe G.* [Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292) --- #### What Are G2 Users Discussing About HighLevel? - [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote - [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment - [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote - [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment - [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote ### 7. [Textedly](https://www.g2.com/products/textedly/reviews) Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,371 **How Do G2 Users Rate Textedly?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.0/10 (Category avg: 8.5/10) - **Automation:** 8.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Textedly?** - **Seller:** [Textedly](https://www.g2.com/sellers/textedly) - **Company Website:** https://www.textedly.com/ - **Year Founded:** 2015 - **HQ Location:** Los Angeles, CA - **Twitter:** @textedly_ (400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/18029956/ (14 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 66% Small-Business, 28% Mid-Market #### What Are Textedly's Pros and Cons? **Pros:** - Customer Support (336 reviews) - Ease of Use (323 reviews) - Helpful (257 reviews) - Communication (141 reviews) - Text Messaging (134 reviews) **Cons:** - Expensive (93 reviews) - Missing Features (79 reviews) - SMS Issues (58 reviews) - Learning Curve (57 reviews) - Limited Texting Features (52 reviews) ### What Do G2 Reviewers Say About Textedly? *AI-generated summary from verified user reviews* **Pros:** - Users value the **fantastic customer support** of Textedly, always prompt and efficient in resolving issues. - Users appreciate the **ease of use** of Textedly, enjoying its intuitive interface and efficient communication features. - Users find Textedly's **customer support exceptionally helpful** , providing quick assistance and accurate solutions to their queries. - Users enjoy the **easy communication** capabilities of Textedly, enhancing customer interactions and boosting engagement and sales. - Users value the **time-saving and efficient text messaging** capabilities of Textedly for patient communication and reminders. **Cons:** - Users find the pricing of Textedly to be **expensive** , with added costs for features that seem basic elsewhere. - Users desire a **lack of built-in features** for managing contacts and sending texts efficiently within Textedly. - Users face **SMS issues** including missed texts, character limits, and lack of message rollover, complicating their experience. - Users find the **learning curve challenging** , requiring extensive information and multiple steps for setup and usage. - Users find the **limited texting features** frustrating, especially regarding character limits and expiration of messages. #### What Are Recent G2 Reviews of Textedly? **"[Textedly Has Made Our Marketing So Much Easier](https://www.g2.com/survey_responses/textedly-review-13098157)"** **Rating:** 4.5/5.0 stars *— Team S.* [Read full review](https://www.g2.com/survey_responses/textedly-review-13098157) --- **"[Textedly Is Easy to Use with truly Top-Tier Customer Support](https://www.g2.com/survey_responses/textedly-review-13041290)"** **Rating:** 5.0/5.0 stars *— Bethany V.* [Read full review](https://www.g2.com/survey_responses/textedly-review-13041290) --- #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms) - [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments - [How do you use Textedly?](https://www.g2.com/discussions/how-do-you-use-textedly) - 3 comments - [What is Textedly?](https://www.g2.com/discussions/what-is-textedly) - 2 comments ### 8. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,310 **How Do G2 Users Rate Klaviyo?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Automation:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind Klaviyo?** - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** https://www.klaviyo.com/ - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo (22,042 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2908815/ (2,983 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small-Business, 16% Mid-Market #### What Are Klaviyo's Pros and Cons? **Pros:** - Ease of Use (167 reviews) - Email Marketing (131 reviews) - Automation (92 reviews) - Easy Integration (89 reviews) - Integrations (89 reviews) **Cons:** - Expensive (73 reviews) - Learning Curve (63 reviews) - Missing Features (57 reviews) - Limited Features (40 reviews) - Poor Customer Support (39 reviews) ### What Do G2 Reviewers Say About Klaviyo? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Klaviyo, finding it intuitive and easy to navigate without prior experience. - Users value Klaviyo for its **advanced features and automation** , enhancing email and SMS program management effortlessly. - Users love Klaviyo's **powerful automation** , enabling timely, tailored campaigns that enhance engagement and revenue effortlessly. - Users appreciate the **easy integration** of Klaviyo with Shopify, enhancing the effectiveness of personalized campaigns. - Users appreciate the **seamless integrations** of Klaviyo, particularly with Shopify and Zapier, enhancing their marketing efficiency. **Cons:** - Users find Klaviyo **expensive** and lacking sufficient support, which can be overwhelming for newcomers. - Users find the **learning curve steep** with Klaviyo, especially for beginners navigating its features and settings. - Users are frustrated by the **missing features** in Klaviyo, hindering effective management and modern marketing strategies. - Users note the **limited features** in Klaviyo, feeling updates often lack depth and options for managing multiple brands. - Users express frustration with **poor customer support** , noting slow response times and a lack of understanding of issues. #### What Are Recent G2 Reviews of Klaviyo? **"[Easy-to-Use Platform for Email Marketing Automation](https://www.g2.com/survey_responses/klaviyo-review-12959044)"** **Rating:** 4.0/5.0 stars *— Mohd danish K.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044) --- **"[Klaviyo Makes Email Automation Simple, Powerful, and Reliable](https://www.g2.com/survey_responses/klaviyo-review-12738916)"** **Rating:** 4.5/5.0 stars *— Tejas K.* [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) --- #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm) ### 9. [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,662 **How Do G2 Users Rate Braze?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) - **API Integration:** 7.9/10 (Category avg: 8.5/10) - **Automation:** 8.5/10 (Category avg: 8.8/10) **Who Is the Company Behind Braze?** - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** https://www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze (16,323 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,297 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Mid-Market, 27% Enterprise #### What Are Braze's Pros and Cons? **Pros:** - Ease of Use (385 reviews) - Intuitive (189 reviews) - Automation (151 reviews) - Customer Support (151 reviews) - Features (151 reviews) **Cons:** - Learning Curve (159 reviews) - Missing Features (149 reviews) - Limitations (102 reviews) - Limited Features (93 reviews) - Steep Learning Curve (86 reviews) ### What Do G2 Reviewers Say About Braze? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Braze, highlighting its intuitive design and flexibility for various needs. - Users find Braze's **intuitive interface** easy to learn, enabling effective customer messaging and scalable CRM campaigns. - Users praise Braze for its **effective automation** , enabling seamless, personalized campaigns across multiple channels effortlessly. - Users commend Braze's **responsive customer support** , making implementation and ongoing use a seamless experience. - Users appreciate the **powerful multichannel capabilities** of Braze, benefiting from its intuitive design and seamless functionality. **Cons:** - Users find the **learning curve challenging** , needing time and support to grasp Braze's complex interface and tools. - Users feel the absence of **missing features** hampers engagement and limits email customization in Braze. - Users find the **heavy complexity** of Braze unsuitable for simple tasks, complicating simple survey use cases. - Users find Braze's **limited features** hinder their ability to analyze data effectively and gather meaningful feedback. - Users mention a **steep learning curve** initially, making the onboarding and mastery of features quite challenging. #### What Are Recent G2 Reviews of Braze? **"[Smooth sailing](https://www.g2.com/survey_responses/braze-review-8154150)"** **Rating:** 5.0/5.0 stars *— Ákos V.* [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) --- **"[Powerful multi-channel engagement platform](https://www.g2.com/survey_responses/braze-review-7258144)"** **Rating:** 4.0/5.0 stars *— Verified User in Health, Wellness and Fitness* [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) --- ### 10. [Close](https://www.g2.com/products/close/reviews) Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform. Close is built for founder-led businesses, startups, small businesses, agencies, recruiting firms, coaching companies, financial services teams, SaaS companies, and inside sales teams. It supports teams ranging from individual founders to sales organizations with more than 100 representatives. Key capabilities include: • CRM and pipeline management for tracking leads, contacts, opportunities, activities, and customer relationships • Built-in calling, SMS, and email, with communication history connected to customer records • Sales automation for workflows, sequences, lead routing, task management, and follow-up • Power Dialer and Predictive Dialer for teams managing high-volume outbound sales or recruiting workflows • Reporting and analytics for pipeline visibility, activity tracking, forecasting, and sales performance • Chloe, the AI agent built directly into Close, which can help qualify leads, book meetings, follow up with prospects, research accounts, enrich records, summarize conversations, and update CRM data Chloe operates inside Close, where customer records, conversations, activities, opportunities, and workflows already live. This allows Chloe to take action using CRM context, rather than working as a standalone AI tool connected through separate integrations. Teams can use Chloe to engage new leads, re-engage dormant opportunities, capture qualification data, schedule meetings, and hand qualified conversations to human sales representatives when appropriate. By combining CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform, Close helps teams reduce manual work, improve speed-to-lead, maintain follow-up consistency, and manage more sales activity without adding unnecessary operational complexity. **Average Rating:** 4.7/5.0 **Total Reviews:** 2,029 **How Do G2 Users Rate Close?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting:** 9.0/10 (Category avg: 8.4/10) - **API Integration:** 9.1/10 (Category avg: 8.5/10) - **Automation:** 9.1/10 (Category avg: 8.8/10) **Who Is the Company Behind Close?** - **Seller:** [Close](https://www.g2.com/sellers/close) - **Company Website:** https://close.com - **Year Founded:** 2013 - **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States - **Twitter:** @Close (6,592 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2597204/ (213 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 76% Small-Business, 20% Mid-Market #### What Are Close's Pros and Cons? **Pros:** - Ease of Use (753 reviews) - Helpful (441 reviews) - Features (394 reviews) - Simple (387 reviews) - Intuitive (358 reviews) **Cons:** - Missing Features (244 reviews) - Call Issues (181 reviews) - Limited Features (130 reviews) - Limited Customization (95 reviews) - Learning Curve (92 reviews) ### What Do G2 Reviewers Say About Close? *AI-generated summary from verified user reviews* **Pros:** - Users praise the **ease of use** of Close, seamlessly benefiting sales teams with efficient reporting and communication. - Users find Close to be very **user-friendly** , facilitating smooth workflows for their sales teams with clear call recordings. - Users value the **communication management features** of Close, enhancing efficiency and ease in client interactions. - Users love the **super easy-to-use interface** of Close, making lead management and follow-ups smooth and efficient. - Users love the **intuitive design** of Close, making navigation and communication features seamless and user-friendly. **Cons:** - Users find the **missing features** in Close, particularly on mobile, limit its overall usability and flexibility. - Users experience **call issues** like disconnections and the need for restarts, which can disrupt their workflow. - Users find the **limited features** of Close frustrating, especially when needing more options for B2C operations. - Users find the **limited customization** options restrictive, hindering advanced reporting and personalized workflows in Close. - Users find the **learning curve challenging** , especially with lead merging and navigating the interface for custom reports. #### What Are Recent G2 Reviews of Close? **"[Lightweight CRM with Strong Lead Gen, Needs Reporting Enhancement](https://www.g2.com/survey_responses/close-review-9339114)"** **Rating:** 4.5/5.0 stars *— Gaël L.* [Read full review](https://www.g2.com/survey_responses/close-review-9339114) --- **"[Streamlined Sales Tracking with Close](https://www.g2.com/survey_responses/close-review-9087574)"** **Rating:** 5.0/5.0 stars *— Tristan W.* [Read full review](https://www.g2.com/survey_responses/close-review-9087574) --- #### What Are G2 Users Discussing About Close? - [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments - [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment ### 11. [EZ Texting](https://www.g2.com/products/ez-texting/reviews) Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft effective texts. Start free today. **Average Rating:** 4.5/5.0 **Total Reviews:** 728 **How Do G2 Users Rate EZ Texting?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 7.5/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind EZ Texting?** - **Seller:** [EZ Texting](https://www.g2.com/sellers/ez-texting) - **Company Website:** https://www.eztexting.com/ - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @EzTexting (2,611 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1439495/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, President - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 65% Small-Business, 29% Mid-Market #### What Are EZ Texting's Pros and Cons? **Pros:** - Ease of Use (62 reviews) - User-Friendly (23 reviews) - Easy Communication (21 reviews) - Easy Setup (18 reviews) - Helpful (17 reviews) **Cons:** - Expensive (20 reviews) - Not Intuitive (8 reviews) - SMS Issues (8 reviews) - Sending Issues (6 reviews) - Reporting Issues (5 reviews) ### What Do G2 Reviewers Say About EZ Texting? *AI-generated summary from verified user reviews* **Pros:** - Users find **EZ Texting incredibly easy to use** , benefiting from its straightforward management and effective communication features. - Users appreciate the **user-friendly interface** of EZ Texting, making it easy to manage communications effectively. - Users enjoy the **easy communication** capabilities of EZ Texting, simplifying updates and keeping everyone informed efficiently. - Users praise the **intuitive and easy setup** of EZ Texting, making it simple to start using effectively. - Users appreciate the **ease of managing contacts and sending personalized messages** , enhancing their marketing strategies effectively. **Cons:** - Users find the **credit system confusing and expensive** , leading to difficulties in budgeting and understanding costs. - Users find EZ Texting **not intuitive** , with a cumbersome app experience that hinders functionality and usability. - Users struggle with **SMS issues** , including group messaging limitations and high charges for multimedia messages. - Users often face **sending issues** with EZ Texting, including lack of visibility and difficulties in mass messaging. - Users struggle with **reporting issues** , noting limitations in details and difficulty understanding advanced features and metrics. #### What Are Recent G2 Reviews of EZ Texting? **"[Prioritized Notifications](https://www.g2.com/survey_responses/ez-texting-review-4482196)"** **Rating:** 4.0/5.0 stars *— Jim D.* [Read full review](https://www.g2.com/survey_responses/ez-texting-review-4482196) --- **"[It is in fact EZ](https://www.g2.com/survey_responses/ez-texting-review-10940577)"** **Rating:** 5.0/5.0 stars *— Matt .* [Read full review](https://www.g2.com/survey_responses/ez-texting-review-10940577) --- #### What Are G2 Users Discussing About EZ Texting? - [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) - 2 comments - [What technology is used to send texts?](https://www.g2.com/discussions/what-technology-is-used-to-send-texts) - [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) - 1 comment - [What are the common features of text messaging?](https://www.g2.com/discussions/ez-texting-what-are-the-common-features-of-text-messaging) - [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) - 1 comment ### 12. [Salesmsg](https://www.g2.com/products/salesmsg/reviews) 𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. Sales closes faster when every lead gets a response in under 60 seconds. Marketing runs SMS campaigns that actually get read, with a 98% open rate. Support handles more conversations without adding headcount. AI Agents work across every team and every stage of the funnel, responding, qualifying, routing, and following up automatically. It runs inside your CRM. Every text and call logs to the contact record automatically. Your team stays accountable and every manager sees exactly what's happening. What Salesmsg can do for your team: • Sales: automated first response, shared inbox, full rep visibility • Marketing: broadcasts, segmented campaigns, CRM-triggered sequences • Support: AI Agents that handle inbound 24/7, escalate when needed Real Results: • Cut daily recruiting work from 4 hours to 30 minutes with AI qualification • Dropped average lead response time from 27 to 21 minutes • Grew reps hitting quota from 3 to 13 after adding conversation visibility • 88% lift in response rate with AI Agents vs. manual follow-up Real conversations. Real results. That's how your team builds lasting customer relationships with Salesmsg. **Average Rating:** 4.7/5.0 **Total Reviews:** 401 **How Do G2 Users Rate Salesmsg?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Reporting:** 8.2/10 (Category avg: 8.4/10) - **API Integration:** 8.1/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) **Who Is the Company Behind Salesmsg?** - **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg) - **Company Website:** https://www.SalesMessage.com - **Year Founded:** 2017 - **HQ Location:** Delray Beach, FL - **Twitter:** @salesmsg (148 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/salesmsg/ (44 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, Sales - **Top Industries:** Health, Wellness and Fitness, Real Estate - **Company Size:** 68% Small-Business, 27% Mid-Market #### What Are Salesmsg's Pros and Cons? **Pros:** - Ease of Use (141 reviews) - Easy Communication (74 reviews) - Easy Integration (66 reviews) - Integrations (61 reviews) - Customer Support (55 reviews) **Cons:** - Missing Features (25 reviews) - Messaging Issues (22 reviews) - Sending Issues (17 reviews) - SMS Issues (17 reviews) - Slow Loading (16 reviews) ### What Do G2 Reviewers Say About Salesmsg? *AI-generated summary from verified user reviews* **Pros:** - Users find Salesmsg to be **easy to use and intuitive** , making patient communication convenient and hassle-free. - Users appreciate the **easy communication** of Salesmsg, enabling efficient interactions without disturbing patients’ routines. - Users value the **easy integration** of Salesmsg with HubSpot, enhancing their SMS communication and workflow efficiency. - Users love the **seamless integration** of Salesmsg with HubSpot, facilitating effective communication and lead management. - Users value the **helpful customer support** with Salesmsg, ensuring assistance is always available when needed. **Cons:** - Users find **missing features** like dark mode and large image uploads critical for improving their experience. - Users encounter **messaging issues** like delivery problems and SMS tracking limitations, affecting the overall usability of Salesmsg. - Users experience **sending issues** with blank panels and lack of failure reports affecting communication efficiency. - Users experience **SMS issues** like delayed message delivery and settings complications that detract from the overall performance. - Users report **slow loading times** on the mobile app, leading to frustration and reliance on the desktop version. #### What Are Recent G2 Reviews of Salesmsg? **"[Salesmsg’s Intuitive Interface Makes Getting Started Effortless](https://www.g2.com/survey_responses/salesmsg-review-12949481)"** **Rating:** 4.0/5.0 stars *— Hannah G.* [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12949481) --- **"[Easy-to-Navigate Platform with Regular Updates and Standout Support](https://www.g2.com/survey_responses/salesmsg-review-12509445)"** **Rating:** 5.0/5.0 stars *— Verified User in Retail* [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445) --- #### What Are G2 Users Discussing About Salesmsg? - [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for) ### 13. [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,168 **How Do G2 Users Rate Omnisend?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Automation:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Omnisend?** - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** https://www.omnisend.com/ - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend (3,916 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2529056 (261 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 87% Small-Business, 8% Mid-Market #### What Are Omnisend's Pros and Cons? **Pros:** - Ease of Use (202 reviews) - Helpful (114 reviews) - Customer Support (108 reviews) - Email Marketing (107 reviews) - Automation (97 reviews) **Cons:** - Limited Features (60 reviews) - Missing Features (59 reviews) - Expensive (40 reviews) - Limited Customization (33 reviews) - Limited Templates (33 reviews) ### What Do G2 Reviewers Say About Omnisend? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Omnisend, allowing simple multichannel marketing without technical expertise. - Users highlight the **excellent support** from Omnisend, praising both the AI-bot and human representatives for assistance. - Users commend the **excellent customer support** at Omnisend, valuing both AI and human assistance. - Users value Omnisend for its **intuitive automation** , enhancing email marketing and boosting sales effortlessly for e-commerce businesses. - Users love the **automation capabilities** of Omnisend, enabling easy setup of multichannel marketing campaigns seamlessly. **Cons:** - Users feel Omnisend has **limited features** and integrations, affecting usability and client requests for enhancements. - Users note the **missing features** in Omnisend, highlighting the need for better integrations and documentation. - Users find the SMS functionality useful, but the **expensive pricing** can become a concern with increased usage. - Users feel **limited customization** options hinder creative email design, despite being overall satisfied with Omnisend's functionality. - Users find the **limited templates** in Omnisend restrict their creative design options for emails. #### What Are Recent G2 Reviews of Omnisend? **"[Omnisend Gives Us Full Control Over Branded Email & SMS Automation](https://www.g2.com/survey_responses/omnisend-review-13029949)"** **Rating:** 4.5/5.0 stars *— Harrison T.* [Read full review](https://www.g2.com/survey_responses/omnisend-review-13029949) --- **"[A great entry-level platform with potential for growth](https://www.g2.com/survey_responses/omnisend-review-12824350)"** **Rating:** 4.0/5.0 stars *— Lindsay D.* [Read full review](https://www.g2.com/survey_responses/omnisend-review-12824350) --- #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment - [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments - [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment ### 14. [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 **How Do G2 Users Rate MoEngage?** - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Automation:** 8.9/10 (Category avg: 8.8/10) **Who Is the Company Behind MoEngage?** - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** https://www.moengage.com/ - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage (2,530 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/4800048/ (899 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Mid-Market, 24% Small-Business #### What Are MoEngage's Pros and Cons? **Pros:** - Ease of Use (54 reviews) - Features (38 reviews) - Analytics (32 reviews) - Helpful (32 reviews) - Campaign Management (30 reviews) **Cons:** - Missing Features (16 reviews) - Learning Curve (14 reviews) - Limitations (12 reviews) - Complexity (10 reviews) - Difficult Learning (9 reviews) ### What Do G2 Reviewers Say About MoEngage? *AI-generated summary from verified user reviews* **Pros:** - Users praise MoEngage for its **ease of use** , enabling streamlined data management and user-friendly campaign management. - Users rave about the **ease of building funnels** with MoEngage, facilitating quick insights for decision-making and QA. - Users value the **real-time analytics** of MoEngage, facilitating effective decision-making and improved user insights. - Users find MoEngage **extremely helpful** for segment flows and data management, enhancing campaign effectiveness and team collaboration. - Users find MoEngage's **Campaign Management** effective for segmenting audiences and optimizing their marketing efforts. **Cons:** - Users find **missing session-related attributes** problematic, often needing tech support and facing notification issues on Android devices. - Users find the **steep learning curve** of MoEngage challenging, especially for those unfamiliar with its complexities. - Users find limitations in MoEngage’s **live features and AI accuracy** , making it less effective than expected. - Users find the **complexity in managing segments** challenging, especially with additional costs and untrained AI features. - Users find the **difficult learning curve** of MoEngage challenging, especially for new users navigating its features. #### What Are Recent G2 Reviews of MoEngage? **"[MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys](https://www.g2.com/survey_responses/moengage-review-12502802)"** **Rating:** 4.5/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) --- **"[Effortless Funnel Building and Real-Time Segmentation](https://www.g2.com/survey_responses/moengage-review-12111630)"** **Rating:** 4.5/5.0 stars *— Ravindra N.* [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) --- #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments ### 15. [Textla](https://www.g2.com/products/textla/reviews) Textla is an SMS marketing platform specifically designed for small businesses, enabling them to connect with their customers through efficient and effective text messaging. This solution addresses the growing need for businesses to engage with their audience in a direct and personal manner, leveraging the popularity and immediacy of SMS communication. With Textla, businesses can easily send bulk SMS campaigns, manage customer interactions, and analyze performance metrics, all from a user-friendly interface. The target audience for Textla primarily includes small business owners and marketers who are looking for cost-effective ways to enhance their customer engagement strategies. Many small businesses face challenges in reaching their customers through traditional marketing channels, which can be costly and less effective. Textla offers a straightforward approach to SMS marketing, allowing users to set up keyword opt-ins that facilitate customer subscriptions and streamline communication. This feature is particularly beneficial for businesses aiming to build a loyal customer base and increase retention rates. Key features of Textla include bulk SMS campaign capabilities, which allow businesses to send promotional messages, updates, and reminders to a large audience simultaneously. Additionally, the platform supports two-way texting, enabling businesses to engage in real-time conversations with their customers. This interactive feature fosters a sense of community and responsiveness, which is crucial for customer satisfaction. Users can also track analytics to measure the effectiveness of their campaigns, providing insights into open rates, engagement levels, and overall deliverability. Textla stands out in the SMS marketing category due to its affordability and ease of use. The platform is designed with small businesses in mind, ensuring that even those with limited marketing budgets can access powerful communication tools. By simplifying the process of SMS marketing, Textla empowers users to create and manage campaigns without the need for extensive technical knowledge. This accessibility, combined with robust features, makes Textla a valuable asset for small businesses looking to enhance their marketing efforts and foster stronger customer relationships. **Average Rating:** 5.0/5.0 **Total Reviews:** 130 **How Do G2 Users Rate Textla?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Reporting:** 9.4/10 (Category avg: 8.4/10) - **API Integration:** 8.7/10 (Category avg: 8.5/10) - **Automation:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Textla?** - **Seller:** [Textla](https://www.g2.com/sellers/textla) - **Company Website:** https://www.textla.com - **HQ Location:** Chattanooga, Tennessee - **LinkedIn® Page:** https://www.linkedin.com/company/textla-com/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small-Business, 5% Mid-Market #### What Are Textla's Pros and Cons? **Pros:** - Ease of Use (40 reviews) - Customer Support (32 reviews) - User-Friendly (20 reviews) - Helpful (16 reviews) - Affordable (14 reviews) **Cons:** - SMS Issues (9 reviews) - Campaign Issues (3 reviews) - Expensive (3 reviews) - Integration Issues (3 reviews) - Learning Curve (2 reviews) ### What Do G2 Reviewers Say About Textla? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Textla, finding its setup accessible for beginners and efficient for customer interaction. - Users value the **quick and caring customer support** of Textla, facilitating an efficient and pleasant experience. - Users appreciate the **user-friendly interface** of Textla, noting its simplicity and effectiveness in task management. - Users praise the **exceptional customer support** of Textla, highlighting the care and efficiency of the team. - Users appreciate the **affordability** of Textla, making it a great choice for newcomers to the business. **Cons:** - Users face **SMS issues** with character limits and costs, impacting message effectiveness and timely updates from Textla. - Users are frustrated by the **lack of individual inboxes for campaigns** , causing complications with unsubscribes and contact management. - Users find the **pricing too steep** for Textla's personalized texting, which can hinder message effectiveness. - Users desire more **integration options** with Textla, specifically with CRMs and other tools for easier functionality. - Users face a **small learning curve** with Textla's dashboard, requiring time to understand its optimal use. #### What Are Recent G2 Reviews of Textla? **"[Efficient Promotion with Textla, Needs Subscriber Control](https://www.g2.com/survey_responses/textla-review-13098435)"** **Rating:** 5.0/5.0 stars *— Andrew P.* [Read full review](https://www.g2.com/survey_responses/textla-review-13098435) --- **"[Effortless Management — Ideal for Responding to Guests](https://www.g2.com/survey_responses/textla-review-13046786)"** **Rating:** 5.0/5.0 stars *— Amanda G.* [Read full review](https://www.g2.com/survey_responses/textla-review-13046786) --- ### 16. [Evam](https://www.g2.com/products/evam/reviews) Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages real-time data analysis to deliver unparalleled customer engagement. Evam empowers banks, telecommunications companies, and others to handle billions of interactions with AI algorithms, orchestrate customer journeys, and engage with customers across all channels, digital and legacy, in real-time. Our goal is to help our clients increase customer loyalty, maximize ROI and efficiency, and save time and money. Enterprises have the shortest time-to-market thanks to Evam’s low-code- development, scalable and modular platform leveraged by an experienced & high-quality management team with telco and banking domain know-how. With dozens of Forrester and Gartner research reports recognizing our excellence in customer engagement and event stream processing, our technology is trusted by industry giants like Vodafone, T-Mobile, Jazz, Turkcell, ICBC, TEB/BNP Paribas, ING Bank and Garanti BBVA. Headquartered in London and with offices in Amsterdam, Sofia and Istanbul, Evam delivers its products and services directly and through over 20 global partners. Our solutions are currently utilized by more than 600 million end-users, processing 20 billion events in over 15 countries every day. **Average Rating:** 4.8/5.0 **Total Reviews:** 223 **How Do G2 Users Rate Evam?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Reporting:** 9.9/10 (Category avg: 8.4/10) - **API Integration:** 9.8/10 (Category avg: 8.5/10) - **Automation:** 9.9/10 (Category avg: 8.8/10) **Who Is the Company Behind Evam?** - **Seller:** [EVAM](https://www.g2.com/sellers/evam) - **Company Website:** https://evam.com/ - **Year Founded:** 2015 - **HQ Location:** London - **LinkedIn® Page:** https://www.linkedin.com/company/evamtech (138 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Business Analyst - **Top Industries:** Banking, Telecommunications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Evam's Pros and Cons? **Pros:** - Ease of Use (102 reviews) - Helpful (75 reviews) - Intuitive (66 reviews) - Automation (60 reviews) - Flexibility (56 reviews) **Cons:** - Learning Curve (40 reviews) - Difficult Learning (18 reviews) - Steep Learning Curve (18 reviews) - Complex Features (15 reviews) - Not Intuitive (15 reviews) ### What Do G2 Reviewers Say About Evam? *AI-generated summary from verified user reviews* **Pros:** - Users find Evam to be **incredibly easy to use** , with an intuitive interface that simplifies campaign design and execution. - Users value Evam for its **real-time data-capturing and personalized campaign management** , enhancing customer engagement significantly. - Users appreciate Evam's **intuitive interface** , making campaign design and execution seamless and efficient for real-time engagement. - Users value the **automation capabilities** of Evam, which enhance efficiency in managing customer journeys and campaigns. - Users value the **flexibility** of Evam, enabling adaptation to diverse business needs and seamless real-time management. **Cons:** - Users find the **learning curve steep** , as many complex features require significant effort to master. - Users find that **difficult learning** curves hinder their ability to effectively use Evam, especially without technical skills. - Users find the **steep learning curve** of Evam challenging, especially those lacking technical skills or background. - Users find the **complex features** of Evam challenging to set up, especially without technical expertise. - Users find Evam's interface **not intuitive** , causing complexity and confusion during campaign design and management. #### What Are Recent G2 Reviews of Evam? **"[EVAM Makes Customer Communication Efficient and Personal](https://www.g2.com/survey_responses/evam-review-12977000)"** **Rating:** 5.0/5.0 stars *— GÖRKEM U.* [Read full review](https://www.g2.com/survey_responses/evam-review-12977000) --- **"[Intuitive UI/UX, Real-Time Data Connectors, and 8x Conversion Uplift](https://www.g2.com/survey_responses/evam-review-12867501)"** **Rating:** 4.5/5.0 stars *— Alfiya H.* [Read full review](https://www.g2.com/survey_responses/evam-review-12867501) --- #### What Are G2 Users Discussing About Evam? - [What is Evam Continuous Intelligence Platform used for?](https://www.g2.com/discussions/what-is-evam-continuous-intelligence-platform-used-for) ### 17. [Constant Contact](https://www.g2.com/products/constant-contact/reviews) We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com **Average Rating:** 4.1/5.0 **Total Reviews:** 7,224 **How Do G2 Users Rate Constant Contact?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) - **API Integration:** 7.4/10 (Category avg: 8.5/10) - **Automation:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind Constant Contact?** - **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076) - **Company Website:** https://www.constantcontact.com/home - **Year Founded:** 1995 - **HQ Location:** Waltham, US - **Twitter:** @ConstantContact (67,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Owner - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising - **Company Size:** 70% Small-Business, 23% Mid-Market #### What Are Constant Contact's Pros and Cons? **Pros:** - Ease of Use (978 reviews) - Easy Creation (468 reviews) - Email Marketing (447 reviews) - Simple (430 reviews) - User-Friendly (396 reviews) **Cons:** - Missing Features (272 reviews) - Limited Features (239 reviews) - Limited Customization (232 reviews) - Limited Templates (196 reviews) - Layout Issues (167 reviews) ### What Do G2 Reviewers Say About Constant Contact? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Constant Contact, making content creation and management a breeze. - Users appreciate the **easy creation** of content with Constant Contact's templates and upload features for stress-free planning. - Users appreciate the **ease of use and reliability** of Constant Contact for efficient email marketing campaigns. - Users appreciate the **simple implementation** of Constant Contact, making team onboarding efficient and hassle-free. - Users appreciate the **user-friendly interface** of Constant Contact, facilitating effective connection and engagement with their community. **Cons:** - Users express frustration over **missing features** , such as inadequate search, slow uploads, and limited integrations. - Users find the **limited features** of Constant Contact restrict their design flexibility and access to standard services. - Users find the **limited customization** options challenging, affecting their ability to create ideal layouts and designs. - Users find the **limited templates** in Constant Contact frustrating, wishing for more creative and varied options. - Users find the **layout issues** in Constant Contact limiting, making it difficult to achieve desired designs and customization. #### What Are Recent G2 Reviews of Constant Contact? **"[Flexible Email Templates and Insightful Reporting in Constant Contact](https://www.g2.com/survey_responses/constant-contact-review-12837182)"** **Rating:** 4.5/5.0 stars *— Olga Z.* [Read full review](https://www.g2.com/survey_responses/constant-contact-review-12837182) --- **"[Clean, Affordable Newsletter Tool with Easy Integrations, Analytics, and A/B Testing](https://www.g2.com/survey_responses/constant-contact-review-12722795)"** **Rating:** 5.0/5.0 stars *— Charles J.* [Read full review](https://www.g2.com/survey_responses/constant-contact-review-12722795) --- #### What Are G2 Users Discussing About Constant Contact? - [How are small businesses using Constant Contact to enhance their email marketing campaigns effectively?](https://www.g2.com/discussions/how-are-small-businesses-using-constant-contact-to-enhance-their-email-marketing-campaigns-effectively) - 3 comments - [What is Constant Contact used for?](https://www.g2.com/discussions/constant-contact-what-is-constant-contact-used-for) - 4 comments, 1 upvote - [Does Constant Contact have a CRM?](https://www.g2.com/discussions/does-constant-contact-have-a-crm) - 2 comments - [How do I stop Constant Contact emails?](https://www.g2.com/discussions/how-do-i-stop-constant-contact-emails) - 2 comments - [What is constant contact used for?](https://www.g2.com/discussions/what-is-constant-contact-used-for) - 1 comment ### 18. [WebEngage](https://www.g2.com/products/webengage/reviews) WebEngage is a full-stack Retention OS that simplifies customer engagement for 800+ brands across the globe. The platform enables businesses to build personalized and meaningful relationships with their users across various digital channels. With its comprehensive suite of tools and solutions, WebEngage empowers businesses to understand, engage, and retain customers effectively. - UNIFY CUSTOMER DATA: WebEngage enables businesses to consolidate customer data from various sources, providing real-time insights and allowing dynamic micro-segmentation for targeted campaigns based on specific customer attributes and behaviors. - MULTI-CHANNEL JOURNEYS: With WebEngage's intuitive drag-and-drop workflow builder, businesses can seamlessly design and automate multi-channel customer journeys, ensuring consistent and personalized experiences across channels such as email, SMS, push notifications, and more. - TARGETED CAMPAIGNS: WebEngage empowers businesses to automate personalized campaigns triggered by customer actions and predefined business events. This ensures timely and relevant communication to enhance customer engagement and conversion rates. - AI-DRIVEN PREDICTIVE MODELS: WebEngage Analytics dashboard empowers all metrics required to segment, engage and retain priority customers, churn to convert windows and ROI optimization,This allows businesses to focus their interventions and campaigns for maximum impact and better ROI. - 1:1 PERSONALIZATION: WebEngage enables businesses to deliver personalized experiences at scale. By incorporating user intent, preferences, and other relevant data, businesses can tailor their communications to each individual customer, fostering omni-channel customer engagement. What's more? WebEngage’s platform is quick and easy to integrate. Compatible with range of ESP and MSP, all it takes is a few hours from the tech team. Presence across the globe: With headquarters in India, WebEngage has expanded its operations globally with offices and presence in the Middle East & Africa region, Southeast Asia, and South America. **Average Rating:** 4.5/5.0 **Total Reviews:** 754 **How Do G2 Users Rate WebEngage?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) - **API Integration:** 8.7/10 (Category avg: 8.5/10) - **Automation:** 8.8/10 (Category avg: 8.8/10) **Who Is the Company Behind WebEngage?** - **Seller:** [WebEngage](https://www.g2.com/sellers/webengage) - **Company Website:** https://webengage.com - **Year Founded:** 2011 - **HQ Location:** Mumbai - **Twitter:** @webengage (5,055 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2663547/ (367 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Education Management - **Company Size:** 55% Mid-Market, 27% Small-Business #### What Are WebEngage's Pros and Cons? **Pros:** - Ease of Use (61 reviews) - Analytics (47 reviews) - Journey Creation (43 reviews) - Helpful (42 reviews) - Features (39 reviews) **Cons:** - Learning Curve (23 reviews) - Slow Performance (20 reviews) - Time-Consuming (17 reviews) - Missing Features (16 reviews) - Steep Learning Curve (14 reviews) ### What Do G2 Reviewers Say About WebEngage? *AI-generated summary from verified user reviews* **Pros:** - Users find WebEngage to be **very easy to use** , enhancing engagement and facilitating smooth integration with other tools. - Users commend the **powerful analytics and segmentation features** of WebEngage, enhancing engagement and conversion rates seamlessly. - Users love the **intuitive journey designer** of WebEngage, enabling effortless creation of multi-channel campaigns. - Users praise WebEngage for its **helpful support team** that efficiently resolves issues and enhances user engagement. - Users value the **feature-rich experience** of WebEngage, enhancing usability and flexibility for effective engagement. **Cons:** - New users face a **steep learning curve** with WebEngage, requiring time and support to navigate the platform effectively. - Users face **slow performance** issues with loading segments and dashboard, causing delays that hinder productivity. - Users find the **time-consuming live segment loading** and setup process can lead to inefficiencies during use. - Users are frustrated with the **missing features** and slow enhancements, which limit their experience and exploration. - Users face a **steep learning curve** with WebEngage, making it challenging to master its complex interface and features. #### What Are Recent G2 Reviews of WebEngage? **"[WebEngage’s Strong Focus on Customer Retention and Engagement](https://www.g2.com/survey_responses/webengage-review-12980908)"** **Rating:** 4.0/5.0 stars *— Rohit J.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12980908) --- **"[Events Analytics Makes Retention Insights Seamless](https://www.g2.com/survey_responses/webengage-review-12981114)"** **Rating:** 4.5/5.0 stars *— Marmik S.* [Read full review](https://www.g2.com/survey_responses/webengage-review-12981114) --- ### 19. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) Agentforce Marketing is Salesforce’s marketing solution for the Agentic Enterprise. AI agents help marketers plan, create, optimize, and orchestrate adaptive customer experiences across every channel and interaction. Built on the world’s #1 CDP, Agentforce Marketing connects data, AI, automation, and engagement into one deeply unified platform for B2B and B2C marketing. Agentforce Marketing is part of Marketing Cloud. It’s the next evolution of marketing orchestration where humans and AI agents work together to grow customer relationships and revenue. **Average Rating:** 4.0/5.0 **Total Reviews:** 4,384 **How Do G2 Users Rate Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Reporting:** 9.0/10 (Category avg: 8.4/10) - **API Integration:** 8.7/10 (Category avg: 8.5/10) - **Automation:** 9.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Agentforce Marketing (formerly Salesforce Marketing Cloud)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 47% Mid-Market, 28% Small-Business #### What Are Agentforce Marketing (formerly Salesforce Marketing Cloud)'s Pros and Cons? **Pros:** - Ease of Use (341 reviews) - Automation (197 reviews) - Integrations (183 reviews) - Email Marketing (177 reviews) - Features (165 reviews) **Cons:** - Learning Curve (218 reviews) - Steep Learning Curve (154 reviews) - Complexity (140 reviews) - Expensive (138 reviews) - Complex Usage (110 reviews) ### What Do G2 Reviewers Say About Agentforce Marketing (formerly Salesforce Marketing Cloud)? *AI-generated summary from verified user reviews* **Pros:** - Users find the **user-friendly interface** of Agentforce Marketing enhances navigation and facilitates quick learning for effective engagement. - Users value the **advanced automation capabilities** of Salesforce Marketing Cloud, enhancing customer engagement and lead conversion. - Users appreciate the **seamless integrations** that enhance data consolidation and customer engagement across multiple channels. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing personalized communications and campaign effectiveness with ease. - Users appreciate the **automation capabilities** of Agentforce Marketing, enhancing segmentation and personalized engagement strategies effectively. **Cons:** - Users face a significant **learning curve** with Salesforce Marketing Cloud, making initial setup and usage challenging. - Users find the **steep learning curve** challenging, requiring significant time and effort to effectively utilize Agentforce Marketing. - Users find the **complexity** of Agentforce Marketing overwhelming, needing extensive knowledge and training to navigate effectively. - Users find the product **expensive** , indicating that its cost may be a barrier for some potential users. - Users find the **complex usage** of Agentforce Marketing challenging, particularly during setup and navigation between its features. #### What Are Recent G2 Reviews of Agentforce Marketing (formerly Salesforce Marketing Cloud)? **"[Powerful, Data-Driven Marketing Automation for Enterprise Teams](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861)"** **Rating:** 5.0/5.0 stars *— Sadi H.* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12434861) --- **"[Centralized, Automated Customer Engagement with Powerful Targeting](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617)"** **Rating:** 4.0/5.0 stars *— Verified User in Oil & Energy* [Read full review](https://www.g2.com/survey_responses/agentforce-marketing-formerly-salesforce-marketing-cloud-review-12960617) --- #### What Are G2 Users Discussing About Agentforce Marketing (formerly Salesforce Marketing Cloud)? - [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) - 3 comments - [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) - 2 comments - [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) - 3 comments - [Do you need salesforce to use pardot?](https://www.g2.com/discussions/do-you-need-salesforce-to-use-pardot) - 2 comments - [What is Salesforce ad studio?](https://www.g2.com/discussions/what-is-salesforce-ad-studio) - 2 comments ### 20. [indigitall](https://www.g2.com/products/indigitall/reviews) indigitall is a comprehensive customer engagement platform built to deliver seamless, personalized experiences across every digital touchpoint. By unifying all your inbound and outbound communication channels—including push notifications, WhatsApp, and advanced AI Agents—we provide the tools for you to genuinely understand your audience. This holistic approach empowers brands to launch automated, targeted campaigns that not only boost engagement but directly drive conversion and long-term customer value. To learn more, visit indigitall.com. **Average Rating:** 4.8/5.0 **Total Reviews:** 430 **How Do G2 Users Rate indigitall?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Reporting:** 9.1/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Automation:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind indigitall?** - **Seller:** [indigitall](https://www.g2.com/sellers/indigitall) - **Company Website:** https://indigitall.com - **Year Founded:** 2013 - **HQ Location:** Spain - **Twitter:** @indigitall (118 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/indigitall/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Journalist, Marketing - **Top Industries:** Telecommunications, Marketing and Advertising - **Company Size:** 41% Mid-Market, 36% Small-Business #### What Are indigitall's Pros and Cons? **Pros:** - Ease of Use (43 reviews) - Helpful (38 reviews) - Useful (28 reviews) - Customer Support (27 reviews) - Automation (26 reviews) **Cons:** - Learning Curve (16 reviews) - Steep Learning Curve (10 reviews) - Feature Complexity (9 reviews) - Integration Issues (8 reviews) - Not Intuitive (7 reviews) ### What Do G2 Reviewers Say About indigitall? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of indigitall, efficiently managing all communications from a single, intuitive platform. - Users value the **helpful customer support** , noting prompt resolutions and smooth operation for both clients and workers. - Users praise the **ease of creating personalized, real-time messages** across multiple channels, streamlining their marketing efforts. - Users value the **responsive customer support** of indigitall, enhancing their experience with quick and helpful assistance. - Users love the **automation capabilities** of Indigitall, enabling efficient and targeted marketing campaigns across multiple channels. **Cons:** - Users find the **learning curve steep** , especially when starting with Indigitall's extensive features and tools. - Users find the **steep learning curve** challenging initially as they navigate Indigitall's extensive features and interface. - Users note that some features have a **steep learning curve** , making initial use of Indigitall challenging for beginners. - Users face **integration issues** with Salesforce and complex systems, highlighting the need for more straightforward solutions. - Users find the **learning curve steep** , especially newcomers struggling to navigate Indigitall's extensive features. #### What Are Recent G2 Reviews of indigitall? **"[This application makes my work easier.](https://www.g2.com/survey_responses/indigitall-review-13075442)"** **Rating:** 5.0/5.0 stars *— LUIS D.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-13075442) --- **"[Intuitive, effective, and fast](https://www.g2.com/survey_responses/indigitall-review-13072568)"** **Rating:** 5.0/5.0 stars *— Alejandro B.* [Read full review](https://www.g2.com/survey_responses/indigitall-review-13072568) --- ### 21. [Vibes](https://www.g2.com/products/vibes/reviews) Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA). **Average Rating:** 4.7/5.0 **Total Reviews:** 54 **How Do G2 Users Rate Vibes?** - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Automation:** 8.4/10 (Category avg: 8.8/10) **Who Is the Company Behind Vibes?** - **Seller:** [Vibes](https://www.g2.com/sellers/vibes) - **Company Website:** https://www.vibes.com - **Year Founded:** 1998 - **HQ Location:** Chicago, IL - **Twitter:** @Vibes (6,372 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/25830/ (395 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 52% Enterprise, 30% Mid-Market #### What Are Vibes's Pros and Cons? **Pros:** - Helpful (20 reviews) - Customer Support (19 reviews) - Ease of Use (11 reviews) - Implementation Ease (6 reviews) - Intuitive (6 reviews) **Cons:** - Delays (2 reviews) - Email Limitations (2 reviews) - Expensive (2 reviews) - Integration Issues (2 reviews) - Lack of Integrations (2 reviews) ### What Do G2 Reviewers Say About Vibes? *AI-generated summary from verified user reviews* **Pros:** - Users find the Vibes team to be **extremely helpful** , offering tailored support and industry knowledge for seamless integration. - Users value the **responsive and knowledgeable customer support** from Vibes, enhancing their overall experience and integration. - Users find Vibes incredibly **easy to use** , with great support and a smooth implementation process. - Users find the **implementation process easy** , with responsive support and seamless integration tailored to their needs. - Users love the **intuitive design** of Vibes, making it easy to navigate and utilize effectively. **Cons:** - Users experience significant **delays** in data updates and require additional development work, complicating integration with Zeta. - Users face **email limitations** with Vibes, as it lacks direct integration, complicating communication and data management. - Users find the **high cost** of Vibes limiting, restricting their ability to fully engage with the product. - Users face **integration issues** with Vibes, as it lacks native email functionality, affecting communication and workflows. - Users find the **lack of email integrations** in Vibes limiting, impacting communication and workflow efficiency. #### What Are Recent G2 Reviews of Vibes? **"[Quick, Patient Support Team Makes Vibes a Joy to Use](https://www.g2.com/survey_responses/vibes-review-12872172)"** **Rating:** 5.0/5.0 stars *— Carissa H.* [Read full review](https://www.g2.com/survey_responses/vibes-review-12872172) --- **"[Vibes is a valued partner enabling communication with our guests](https://www.g2.com/survey_responses/vibes-review-11592327)"** **Rating:** 5.0/5.0 stars *— Michael H.* [Read full review](https://www.g2.com/survey_responses/vibes-review-11592327) --- #### What Are G2 Users Discussing About Vibes? - [What is Vibes used for?](https://www.g2.com/discussions/what-is-vibes-used-for) - 1 comment ### 22. [800.com](https://www.g2.com/products/800-com/reviews) Know Which Marketing Efforts Are Actually Driving Calls and Customers. 800.com helps small businesses and agencies grow smarter by turning everyday phone calls into actionable insights. With a professional phone number, intuitive call routing, and built-in call tracking, you can stop guessing where your leads are coming from and start focusing on what works. Even if you're new to call tracking, 800.com makes it easy to assign unique phone numbers to your campaigns (website, ads, social, print), track results in real time, and route calls to the right person or team - all from one simple dashboard. For agencies and advanced users, 800.com supports powerful tools like: 📶Dynamic Number Insertion (DNI) to track exact sources of inbound calls ✅Integrations with GA4, Google Ads, Meta, and Microsoft Ads 💻Client-level account management with white-labeled dashboards Built for SMBs but scalable for agencies, 800.com also includes: 📞 Call forwarding, voicemail, and customizable IVR 🔁 Call recording and transcription with playback for training or QA 👱Enhanced caller ID, complete with name, email and address 📈 In-depth call analytics and reporting 💬 SMS campaigns for direct customer engagement 📲Mobile app so your business line goes everywhere you go For agencies managing multiple clients, 800.com provides agency-level capabilities, including client management features and white-labeled dashboards. This functionality allows agencies to efficiently oversee various accounts while maintaining a consistent brand experience for their clients. With the upcoming advanced AI features, such as sentiment analysis, 800.com is poised to deliver even greater insights into customer interactions, making it a powerful tool for businesses aiming to elevate their marketing strategies and customer service. Looking for advanced call forwarding and routing with custom greetings and an auto-attendant? We have that too! Whether you're just starting out or scaling fast, 800.com helps you look more professional, stay responsive, and make better marketing decisions - without the complexity of traditional phone systems. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,000 **How Do G2 Users Rate 800.com?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 7.7/10 (Category avg: 8.5/10) - **Automation:** 8.7/10 (Category avg: 8.8/10) **Who Is the Company Behind 800.com?** - **Seller:** [800.com](https://www.g2.com/sellers/800-com) - **Company Website:** https://www.800.com - **Year Founded:** 2008 - **HQ Location:** Sarasota, Florida - **LinkedIn® Page:** https://www.linkedin.com/company/800-com (43 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Construction, Retail - **Company Size:** 79% Small-Business, 12% Mid-Market #### What Are 800.com's Pros and Cons? **Pros:** - Ease of Use (303 reviews) - Easy Setup (234 reviews) - Customer Support (170 reviews) - Number Management (142 reviews) - Positive Experience (116 reviews) **Cons:** - Expensive (50 reviews) - Learning Curve (25 reviews) - Limited Features (25 reviews) - Number Management (25 reviews) - Call Connectivity Issues (21 reviews) ### What Do G2 Reviewers Say About 800.com? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of 800.com, enabling quick setup and seamless connectivity with everyone. - Users value the **easy setup** of 800.com, finding it intuitive for managing telecom features effortlessly. - Users appreciate the **helpful customer support** of 800.com, especially for seamless onboarding and timely issue resolution. - Users value the **efficient number management** by 800.com, enabling easy call forwarding and cost savings. - Users appreciate the **easy setup and reporting features** of 800.com, enhancing contact management and overall satisfaction. **Cons:** - Users find the **pricing to be on the higher side** , especially for additional features and multiple lines. - Users find the **learning curve challenging** , especially for those unfamiliar with phone systems and navigation. - Users feel that 800.com has **limited features** , particularly in customization and functionality within the app. - Users find the **limited app features for number management** frustrating, preferring the website's capabilities. - Users face **call connectivity issues** with 800.com, affecting voicemail access and text message functionality. #### What Are Recent G2 Reviews of 800.com? **"[Perfect for Small Businesses and Remote Teams](https://www.g2.com/survey_responses/800-com-review-13060426)"** **Rating:** 5.0/5.0 stars *— Luis H.* [Read full review](https://www.g2.com/survey_responses/800-com-review-13060426) --- **"[Intuitive Dashboard and Voicemail, But Texting Feature Could Use Improvement](https://www.g2.com/survey_responses/800-com-review-11866654)"** **Rating:** 4.0/5.0 stars *— Stephanie E.* [Read full review](https://www.g2.com/survey_responses/800-com-review-11866654) --- #### What Are G2 Users Discussing About 800.com? - [What is 800.com used for?](https://www.g2.com/discussions/what-is-800-com-used-for) - 1 comment ### 23. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) Bloomreach is the agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses create experiences that drive higher growth and lasting loyalty. Bloomreach drives personalization for 1,400+ brands around the world, including American Eagle, Sonepar, and Pandora. The target audience for Bloomreach encompasses commerce businesses of all sizes that are looking to optimize customer interactions and drive sales growth. Its suite of products is particularly beneficial for marketers, content creators, and ecommerce managers who aim to improve customer engagement and conversion rates. Bloomreach is well-suited for brands operating across multiple channels, as it provides a cohesive strategy to connect with customers effectively. Use cases include personalized marketing campaigns, enhanced product discovery, streamlined content management, and AI-driven customer service, making it a versatile tool for various business needs. Key features of Bloomreach include its Engagement platform, which offers robust marketing automation capabilities that enable businesses to deliver personalized messages and offers based on customer behavior. The Discovery solution enhances the search experience on ecommerce sites, ensuring that customers can easily find products that match their interests. Additionally, the Content product functions as a headless content management system (CMS), allowing for flexible content delivery across various platforms. The Clarity tool, an AI-powered conversational shopping assistant, further enriches the customer experience by facilitating real-time interactions and support. The integration of Loomi, Bloomreach's AI for ecommerce, significantly amplifies the platform's capabilities by enabling rapid data processing and analysis. This results in new pathways for customers to engage with products, ultimately leading to increased profitability and accelerated business growth. Bloomreach is designed to simplify complex tasks, offering advanced customer journeys, social ad retargeting, omnichannel support, and AI-powered optimization. This comprehensive feature set provides a holistic view of the customer, optimizing experiences across all channels. The platform is also cost-effective and faster to deploy compared to competitors, reducing reliance on third-party solutions and lowering the total cost of ownership. With high ratings in customer reviews, Bloomreach is recognized for the quality of its user guides, support, and overall reliability, making it a valuable asset for businesses seeking to enhance their ecommerce strategies. **Average Rating:** 4.6/5.0 **Total Reviews:** 764 **How Do G2 Users Rate Bloomreach?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Reporting:** 8.3/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Automation:** 9.0/10 (Category avg: 8.8/10) **Who Is the Company Behind Bloomreach?** - **Seller:** [Bloomreach](https://www.g2.com/sellers/bloomreach) - **Company Website:** https://www.bloomreach.com - **Year Founded:** 2009 - **HQ Location:** Mountain View, CA - **Twitter:** @bloomreach_tm (10,400 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bloomreach/ (1,140 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 49% Mid-Market, 28% Small-Business #### What Are Bloomreach's Pros and Cons? **Pros:** - Ease of Use (211 reviews) - Features (182 reviews) - Helpful (148 reviews) - Customer Support (147 reviews) - Intuitive (116 reviews) **Cons:** - Learning Curve (145 reviews) - Limited Features (103 reviews) - Missing Features (95 reviews) - Learning Difficulty (87 reviews) - Difficult Learning (75 reviews) ### What Do G2 Reviewers Say About Bloomreach? *AI-generated summary from verified user reviews* **Pros:** - Users find Bloomreach's **ease of use** remarkable, enjoying its intuitive interface and fast processing capabilities. - Users find Bloomreach to have **powerful features and ease of use** , enhancing daily operations and marketing analyses. - Users find Bloomreach's **seamless integration and robust support** essential for streamlining customer targeting and data management. - Users commend the **outstanding support** from Bloomreach, noting responsiveness and professionalism in addressing all queries. - Users value the **intuitive interface** of Bloomreach, enhancing their ability to create effective marketing strategies effortlessly. **Cons:** - Users find the **steep learning curve** of Bloomreach frustrating, noting it lacks user-friendliness and intuitive navigation. - Users find **limited features** in Bloomreach, such as restrictions on searchable fields and downloading options, frustrating. - Users find **missing features** in Bloomreach, such as limited searchable fields and lack of direct SQL support, frustrating. - Users experience a **steep learning curve** with Bloomreach, requiring time and support to navigate its complexity. - Users find the **difficult learning curve** of Bloomreach challenging, requiring time and effort for effective onboarding. #### What Are Recent G2 Reviews of Bloomreach? **"[Bloomreach Makes Personalisation Easy with Powerful Segmentation and Automation](https://www.g2.com/survey_responses/bloomreach-review-13078543)"** **Rating:** 4.0/5.0 stars *— megan l.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-13078543) --- **"[Bloomreach Still Shines Years Later](https://www.g2.com/survey_responses/bloomreach-review-7757853)"** **Rating:** 5.0/5.0 stars *— Denise R.* [Read full review](https://www.g2.com/survey_responses/bloomreach-review-7757853) --- #### What Are G2 Users Discussing About Bloomreach? - [What is Bloomreach used for?](https://www.g2.com/discussions/what-is-bloomreach-used-for) - 2 comments ### 24. [Customer.io](https://www.g2.com/products/customer-io/reviews) Customer.io is a leading customer engagement platform designed for tech-savvy organizations to create personalized customer journeys that engage, convert, and scale. Use first-party data to send meaningful messages across all channels, including email, in-app, push, SMS, and webhooks. Today, 7500+ brands trust their messaging needs with Customer.io, and G2 recently recognized us as a Best Software award winner in the Marketing and Digital Advertising Products category. Customer.io’s suite of products includes Journeys, a messaging automation tool, Data Pipelines, a customer data platform; and Parcel, a code editor designed for email. Founded in 2012, Customer.io is a globally distributed, remote-first company named one of the fastest-growing private companies on the 2023 Inc. 5000 list. **Average Rating:** 4.4/5.0 **Total Reviews:** 829 **How Do G2 Users Rate Customer.io?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Reporting:** 7.5/10 (Category avg: 8.4/10) - **API Integration:** 8.3/10 (Category avg: 8.5/10) - **Automation:** 8.3/10 (Category avg: 8.8/10) **Who Is the Company Behind Customer.io?** - **Seller:** [Customer.io](https://www.g2.com/sellers/customer-io) - **Company Website:** https://customer.io/ - **Year Founded:** 2012 - **HQ Location:** Portland, OR - **Twitter:** @CustomerIO (4,948 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2492471/ (534 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Product Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 54% Small-Business, 36% Mid-Market #### What Are Customer.io's Pros and Cons? **Pros:** - Ease of Use (227 reviews) - Automation (152 reviews) - Features (128 reviews) - Helpful (127 reviews) - Customer Support (125 reviews) **Cons:** - Learning Curve (91 reviews) - Missing Features (78 reviews) - Limited Features (59 reviews) - Not Intuitive (52 reviews) - Campaign Issues (44 reviews) ### What Do G2 Reviewers Say About Customer.io? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** in Customer.io, enjoying a seamless and familiar UX/UI experience. - Users value the **flexibility and control** of Customer.io for automating and personalizing transactional emails effectively. - Users appreciate the **powerful features** of Customer.io, making email campaigns easy and efficient with great design tools. - Users praise the **helpfulness** of Customer.io, highlighting its excellent support and user-friendly features for email marketing. - Users appreciate the **helpful customer support** of Customer.io, enhancing their overall experience and ease of use. **Cons:** - Users find the **steep learning curve** of Customer.io challenging, especially with advanced workflows and integrations. - Users find the **missing features** in reporting and segmentation limit their ability to analyze data effectively. - Users find the **limited features** of Customer.io frustrating, hindering efficient email management and A/B testing options. - Users find the platform **not intuitive** , often struggling with a steep learning curve and outdated UI elements. - Users desire more **flexibility in organizing campaigns** and find limitations in email template usage frustrating. #### What Are Recent G2 Reviews of Customer.io? **"[Powerful Automation with Excellent Personalization Capabilities](https://www.g2.com/survey_responses/customer-io-review-12798023)"** **Rating:** 4.0/5.0 stars *— Abhinav J.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12798023) --- **"[Easy, Powerful Automation for Personalized Messaging and User Journeys](https://www.g2.com/survey_responses/customer-io-review-12803161)"** **Rating:** 5.0/5.0 stars *— Rishang Y.* [Read full review](https://www.g2.com/survey_responses/customer-io-review-12803161) --- #### What Are G2 Users Discussing About Customer.io? - [What is Customer.io used for?](https://www.g2.com/discussions/what-is-customer-io-used-for) - 2 comments ### 25. [Smarter Contact](https://www.g2.com/products/smarter-contact/reviews) Smarter Contact is the Market-Leading AI-Powered Text and Voice Communications Platform An all-in-one integrated platform to: - Engage contacts to consistently have more conversations; - Nurture contacts though the funnel; - Close deals by turning leads to revenue; - Measure results to scale what works or fix what doesn’t. Build relationships, engage leads, close deals, and achieve your earning potential up to 10x faster. Smarter Contact is a superior platform due to its all-in-one approach that simplifies communication, robust compliance features, high data accuracy, and dedicated customer support, all tailored for high-efficiency lead generation. Key factors that make Smarter Contact stand out include: \* All-in-One Platform: It integrates text, voice, a native power dialer, and a built-in CRM into a single platform. This eliminates the need for multiple different tools and streamlines workflows. \* Rapid 10DLC Approval: Provides a streamlined, fully guided 10DLC registration process handled directly within the platform, providing faster approvals (as quick as 2 business days) compared to competitors where the process might take weeks and require third-party registration. \* Industry-Leading Deliverability: Unrivaled SMS delivery rates using an AI-powered algorithm and high-tier data sources, ensuring a higher percentage of messages reach the intended recipients. \* AI-Powered: Smarter Contact AI helps customers improve and scale campaign performance while adhering to TCPA compliance. \* Automation and Scale: Run automated drip campaigns, workflows, and follow-up campaigns while you close business. This automation allows you to greatly scale the business with minimum resources. \* Built-on TCPA Compliance Safeguards: Includes many safeguards to keep you in compliance such as: 1. Uploaded contacts are cleaned to boost delivery and replay rates 2. Automatic pausing of underperforming campaigns 3. Automatic phone number distribution to reduce messages being blocked. \* No Daily Limits/Restrictions: Unlike some competitors that impose daily sending limits or number restrictions, Smarter Contact allows users to send campaigns to any contact from any of their business phone numbers without daily volume caps. \* User-Friendly Interface and Automation: The platform is praised in user reviews for its intuitive, simple, and easy-to-navigate user interface, which helps new users get started quickly without a steep learning curve. \* Mobile App Access: Smarter Contact offers a full mobile app, allowing users to manage contacts and campaigns, answer calls, and engage in conversations on the go. **Average Rating:** 4.9/5.0 **Total Reviews:** 86 **How Do G2 Users Rate Smarter Contact?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Reporting:** 9.6/10 (Category avg: 8.4/10) - **API Integration:** 9.3/10 (Category avg: 8.5/10) - **Automation:** 9.2/10 (Category avg: 8.8/10) **Who Is the Company Behind Smarter Contact?** - **Seller:** [Smarter Contact](https://www.g2.com/sellers/smarter-contact) - **Company Website:** https://smartercontact.com - **Year Founded:** 2019 - **HQ Location:** Tampa, US - **Twitter:** @smartercontact (14 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/smartercontact (78 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Owner, CEO - **Top Industries:** Real Estate - **Company Size:** 92% Small-Business, 8% Mid-Market #### What Are Smarter Contact's Pros and Cons? **Pros:** - Ease of Use (32 reviews) - Customer Support (25 reviews) - Time-Saving (13 reviews) - User-Friendly (12 reviews) - Helpful (11 reviews) **Cons:** - Expensive (6 reviews) - Learning Curve (3 reviews) - Limited Features (3 reviews) - Poor Customer Support (3 reviews) - Reporting Issues (3 reviews) ### What Do G2 Reviewers Say About Smarter Contact? *AI-generated summary from verified user reviews* **Pros:** - Users highlight the **ease of use** of Smarter Contact, praising its intuitive interface and quick campaign setup. - Users praise the **super fast customer support** of Smarter Contact, enhancing their overall experience and success. - Users appreciate the **time-saving automation** of Smarter Contact, allowing for quick campaign launches and efficient follow-ups. - Users love the **user-friendly interface** of Smarter Contact, making navigation and campaign launches remarkably easy. - Users value the **ease of use** and efficiency of Smarter Contact, enabling quick campaign launches and excellent results. **Cons:** - Despite its **high cost** , users feel the value delivered by Smarter Contact justifies the expense. - Users report a **steep learning curve** with Smarter Contact, indicating some features may not be immediately intuitive. - Users find Smarter Contact has **limited features** , particularly lacking in customization and built-in automation options. - Users note that the **customer support response time** of Smarter Contact needs significant improvement for better service. - Users find the **reporting issues** in Smarter Contact hinder detailed metrics and overall campaign performance assessment. #### What Are Recent G2 Reviews of Smarter Contact? **"[Time saving SMS marketing with great verification and filtering](https://www.g2.com/survey_responses/smarter-contact-review-12397905)"** **Rating:** 5.0/5.0 stars *— Verified User in Real Estate* [Read full review](https://www.g2.com/survey_responses/smarter-contact-review-12397905) --- **"[Ive used other companies .. This is best with ease of use..](https://www.g2.com/survey_responses/smarter-contact-review-11657624)"** **Rating:** 5.0/5.0 stars *— Gabriel F.* [Read full review](https://www.g2.com/survey_responses/smarter-contact-review-11657624) --- ## What Is SMS Marketing Software? [Marketing Software](https://www.g2.com/categories/marketing) ## What Software Categories Are Similar to SMS Marketing Software? - [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) - [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) - [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing) - [Push Notification Software](https://www.g2.com/categories/push-notification) - [Personalization Software](https://www.g2.com/categories/personalization) - [Email Template Builder Software](https://www.g2.com/categories/email-template-builder) - [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing) --- ## How Do You Choose the Right SMS Marketing Software? ### What You Should Know About SMS Marketing Software ### SMS Marketing Software buying insights at a glance [SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing)) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. #### Top 5 FAQs from software buyers: - What is the best sms marketing software for high-volume campaigns? - How do sms marketing platforms handle compliance and opt-in management? - Which sms marketing solutions integrate with CRM and ecommerce tools? - How quickly can I launch campaigns using sms marketing software? - What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews). ### What are the top-reviewed SMS Marketing Software on G2? These are 5 of the top-reviewed sms marketing software: - [**Attentive**](https://www.g2.com/products/attentive/reviews) - Number of Reviews: 1,275 - Satisfaction: 99 - Market Presence: 95 - G2 Score: 97 - [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews) - Number of Reviews: 1,298 - Satisfaction: 50 - Market Presence: 94 - G2 Score: 72 - [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews) - Number of Reviews: 725 - Satisfaction: 77 - Market Presence: 67 - G2 Score: 72 - [**BirdEye**](https://www.g2.com/products/birdeye/reviews) - Number of Reviews: 3,900 - Satisfaction: 82 - Market Presence: 88 - G2 Score: 85 - [**Podium**](https://www.g2.com/products/podium/reviews) - Number of Reviews: 2,066 - Satisfaction: 79 - Market Presence: 95 - G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports)) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports)) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) ### What I Often See in SMS Marketing Software **Feedback Pros: What Users Consistently Appreciate** **Easy campaign setup with intuitive dashboards and message scheduling workflows** - _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_ **High message delivery rates with reliable real time customer engagement tracking** - _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_ **Seamless integrations with crm ecommerce platforms streamline marketing automation processes** - _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_ **Cons: Where Many Platforms Fall Short** **Limited message customization options restrict advanced segmentation and personalization capabilities** - _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_ **Pricing structures become expensive quickly with high volume messaging campaigns** - _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review **Occasional delays or delivery inconsistencies impact time sensitive campaign performance** - _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_ ### My Expert Takeaway on SMS Marketing Software in 2026 What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys. The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools. I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking. The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale. ### SMS Marketing Software FAQs #### What is the best SMS marketing software for small businesses? Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored: - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features. - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability. - [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams. #### What is the most reliable SMS marketing platform for retailers? Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments: - [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance. - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data. - [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows. #### What is the best SMS marketing service with automation features? Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities: - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging. - [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale. - [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases. #### What are the benefits of SMS marketing software? SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates. #### Which software combines email and SMS marketing? Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data. - [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM. - [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows. ### Sources 1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software 2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions). **Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.) **Last Updated on:** March 19, 2026 --- ## What Are the Most Common Questions About SMS Marketing Software? *AI-generated · Last updated: June 3, 2026* ### Which SMS marketing service integrates with my CRM Based on G2 reviews, these products are commonly used when buyers want SMS tools that connect customer data, campaigns, and follow-up workflows. - [Attentive](https://www.g2.com/products/attentive) — Shopify-focused SMS with app integrations. - [Insider One](https://www.g2.com/products/insider-one) — trigger-based journeys across multiple channels. - [HighLevel](https://www.g2.com/products/highlevel) — built-in CRM for calls and texts. - [Birdeye](https://www.g2.com/products/birdeye) — two-way chat with integrated tools. ### What's the best service for SMS marketing Based on G2 reviews, these products are frequently highlighted for usability, campaign management, and customer communication workflows in SMS marketing. - [Attentive](https://www.g2.com/products/attentive) — segmented campaigns and journey automation. - [SlickText](https://www.g2.com/products/slicktext) — simple bulk texting and workflows. - [Textedly](https://www.g2.com/products/textedly) — mass messaging with scheduling features. - [Podium](https://www.g2.com/products/podium) — texting, reviews, and customer engagement. ### Most reliable SMS marketing platform for retailers Based on G2 reviews, these products are often associated with dependable campaign execution, audience targeting, and retail-focused customer messaging. - [Attentive](https://www.g2.com/products/attentive) — product launches, sales, and back-in-stock. - [Insider One](https://www.g2.com/products/insider-one) — multichannel retail journeys and segmentation. - [Birdeye](https://www.g2.com/products/birdeye) — text campaigns with client outreach. - [Podium](https://www.g2.com/products/podium) — customer texting and review capture. ### What should buyers look for in sms marketing companies According to verified users, buyers often look first at how easy the platform is to launch and manage. Across recent reviews, common evaluation points include campaign setup, audience segmentation, automation for recurring messages, reporting visibility, and support responsiveness. Integration strength also shows up repeatedly, especially for ecommerce stores, CRM tools, and email platforms. Buyers also pay close attention to whether messaging can be managed in one place across channels, and whether the product supports targeted outreach like reminders, promotions, or lifecycle campaigns. Review themes also suggest checking how well the platform handles workflows without requiring constant manual intervention. ### What features define modern SMS marketing According to verified users, modern SMS marketing is defined by a mix of speed, targeting, and automation. Recent reviews repeatedly mention segmentation, campaign scheduling, triggered journeys, analytics dashboards, and real-time messaging as core expectations. Buyers also seem to value AI assistance for copy creation, testing, or workflow setup, along with the ability to manage email and SMS together. Integration support is another recurring theme, especially with ecommerce platforms, customer data tools, and CRM systems. Many reviewers also highlight reporting, audience management, and the ability to personalize messages based on behavior or lifecycle stage as important features in current SMS marketing platforms.