Save to My Lists
Paid
Claimed
Optimized for quick response

Showpad Content Reviews & Product Details

Verified User in Telecommunications
AT
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Showpad Content?

Showpad is extremely simple to use - from the intuitive user interface, to finding and sharing content with customers/prospects - not much explanation is required.

You can upload your own assets - above the content that Marketing and Product Marketing - allowing for greater personalisation to your clients.

The Outlook Plug-In means that you can draw info from your content library/uploaded assets directly into an e-mail without having to leave the 'compose a new e-mail' screen. Its all seamlessly integrated.

The Tracking Analytics are very easy to understand and precise - even understanding how long a video (which you can send as there are no size limits to content shared) has been viewed for. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

Showpad does need to improve how dynamic its reporting back-end is. For example, they need to improve the ability to have a hierarchy in user groups. However, they are constantly improving and they are focusing on this feedback. Review collected by and hosted on G2.com.

Recommendations to others considering Showpad Content:

Have a clear roll-out and internal communications plan. Once they start using Showpad, they will love it but it is a change in the way of working. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

- Great knowledge of what content exists for our Salespeople

- Improved relevance and timeliness of follow-up for our Salespeople

- A greater understanding from Marketing on what content is most useful for Salespeople Review collected by and hosted on G2.com.

Showpad Content Overview

What is Showpad Content?

Showpad, the world’s leading AI-powered Enablement Operating System (eOS™), aligns sales and marketing teams for high-impact buyer interactions. This AI-driven platform boosts conversion rates, enabling sellers to close deals faster through stronger relationships with buyers. Showpad’s core Sales Content Management engine provides a one-stop-shop for high-impact content, aligning teams around on-brand content and offering AI-generated insights for better content investment. Sellers become trusted advisors, equipped with AI-curated resources. Showpad's Coach engine turns your sellers into your #1 differentiator by delivering onboarding, training, and data-driven coaching your team needs to become trusted advisors to your prospective buyers. The AI-driven coaching platform provides real-time feedback to sellers to empower reps to sell with confidence and accuracy. Buyers benefit from well-prepared sellers who understand their unique challenges and connect them to the right solutions. Showpad partners with organizations of all sizes in over 50 countries, supporting strategic alignment and efficiency across revenue teams. From SMEs to enterprises like Dow and Coca-Cola EuroPacific Partners, Showpad is a proven revenue accelerator with dual headquarters in Chicago, IL, and Ghent, Belgium. Learn more at Showpad.com

Showpad Content Details
Product Website
Languages Supported
Czech, German, English, French, Italian, Japanese, Korean, Polish, Portuguese, Russian, Spanish, Turkish, Chinese (Simplified)
Show LessShow More
Product Description

Showpad Content makes every buyer interaction count, by preparing sellers better beforehand, turning them into trusted advisors during and by providing actionable insights for a better follow-up afterward. Showpad Content is a part of the Showpad Sales Enablement Platform, which unifies sales content management, training, and coaching into a single user experience.

How do you position yourself against your competitors?

Showpad differentiates itself from competitors through its unique approach to sales enablement. It uses an AI-powered competitive battlecard system, which provides sales teams with concise, digestible competitive knowledge right when they need it.

Showpad's complete Enablement Operating System (eOS™) also provides the full stack enablement GTM teams need -- from onboarding, coaching, and empowering sellers to their revenue goals, the AI-powered eOS is there to support sellers at every stage of their journey.

Furthermore, Showpad offers cutting-edge solutions for content management and buyer engagement. It's not just a sales enablement platform, but an Enablement Operating System (eOS™) that helps revenue teams create high-impact buyer interactions.

In essence, Showpad positions itself as a comprehensive, AI-powered solution that empowers sales teams with the tools and insights they need to win deals against competitors. It's a proven revenue accelerator, partnering with organizations of all sizes in over 50 countries.


Seller Details
Seller
Showpad
Company Website
Year Founded
2011
HQ Location
Ghent
Twitter
@showpad
4,490 Twitter followers
LinkedIn® Page
www.linkedin.com
401 employees on LinkedIn®
Description

Showpad is a global leader in revenue enablement technology, providing teams with a modern selling solution for maximizing hybrid sales. In more than 50 countries, customers rely on the Showpad platform to empower their teams to be at their best.

Showpad has been named a Strong Performer by Forrester’s Wave for Sales Content Solutions, recognized as a top 10 software company by G2, and listed in Deloitte’s Fast 50 and Inc Magazine’s 2019 Best Workplaces. Learn more at Showpad.com.


VA
Overview Provided by:

Recent Showpad Content Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Showpad is great!"
It's very easy to use. CSM, the support team and the training (Academy) teams are great!
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Easy to use tool"
Very user friendly, easy to use. Good customer support.
Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Showpad helps facilitate better conversations and sharing of information"
I love the flexibility Showpad, how easy it is to share information and large files and track who is opened and looked at information I've shared.
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Showpad Content Media

Showpad Content Demo - Give users a homepage tailored to their needs
Create customizable homepages to spotlight the most relevant content based on who’s accessing your Showpad instance: a new joiner, a reseller, a BDR getting started for the day. Easily link out to content (assets, pages, experiences), courses, paths and MeetingIQ recordings listed in your Showpa...
Showpad Content Demo - Support non-linear conversations across the buying team
Move away from static, linear presentations to dynamic non-linear conversations and differentiate from the competition with marketing content that captivates. Support complex sales conversations so even your newer team members can wow buyers and position themselves as a trusted advisor.
Showpad Content Demo - Keep buyers engaged in a collaborative deal room
Go beyond endless email chains and instead, collaborate with all stakeholders on creating the perfect solution. Share content, regardless of format and size and receive an instant notification whenever somebody makes a change or invites another party.
Showpad Content Demo - Make your communication stand out
Be more present and engaged with your customers in asynchronous environments. Provide tailored walkthroughs and context for complex documents without having to schedule yet another meeting. Answer questions coming in from stakeholders in a personalized manner.
Showpad Content Demo - Take your CRM to the next level
Connect your CRM to Showpad and activate automated activity logging saving your reps admin time and improving your overall data hygiene. Tie content shared to deals closed, recommend the most impactful content at every stage and make more data-driven content decisions.
Showpad Content Demo - See the impact of your training initiatives
Measure training ROI and inform future initiatives with in-depth, actionable data. Reduce time to value for new hires, on new products, on messaging changes, ...
What is Showpad eOS®️?
Play Showpad Content Video
What is Showpad eOS®️?
Play Showpad Content Video
Play Showpad Content Video

Official Downloads

Answer a few questions to help the Showpad Content community
Have you used Showpad Content before?
Yes

Video Reviews

1,729 out of 1,730 Total Reviews for Showpad Content

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Showpad Content Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Showpad ContentQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Pumza M.
PM
Training Excellence Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Showpad Content?

Showpad is a Content Management tool we use to engage our Commercial Teams i.e Sales & Marketing as well as our Business Partners for ease of access to our Marketing Collateral to better understand our business offerings. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

None so far, with Showpad you can do anything and can be easily integrated with any other tool and is also user-freindly and easy to navigate. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Accessibility to our Marketing Content like Brochures, Presentations, Sales Sheets etc and it has been beneficial to everyone is Showpad is sort of like a one stop shop for Marketing Content and also we use it as a single source of true where you get everything in one place and the analytics part (Reporting) is amazing to track the engagements on the platform and can even see those who are accessing the platform as well. Review collected by and hosted on G2.com.

Matthew L.
ML
Practice Development Specialist - Tennessee, Nevada & South Bay of Los Angeles
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Showpad Content?

The ability to work 24/7 is critical for sales. We want to be available when our clients/customers are available. Showpad makes this happen as they can access materials any time without needing to download numerous items; all shared seamlessly. Compounded multi-tasking at its best! This supports me as a salesperson doing more in the small amount of time I have. I also love using the Powerpoint presentations I can utilize through Showpad on Teams Meetings, as well as video. Showpad is critical to my work. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

Presently, there is nothing I dislike about it since the email feature was updated and improved upon. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Covering details of the items our company offers had been difficult before utilization of Showpad. Sharing PDFs was time-consuming, and sending large emails was cumbersome. Likewise, sharing videos was not a simple option. We had to send Vimeo links, which was potentially confusing for some customers who were not tech-savvy. Showpad simplified all of this for us. Review collected by and hosted on G2.com.

Mauro C.
MC
Brand & Marketing Communication Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

The part that I think is most interesting is the ability to organize any kind of digital content, in a very simple way.

The GUI is really intuitive and allows users to find and share files while saving a lot of time. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

I have been using showpad within my business organization for about 3 years and I must say that I have not encountered any negative points. Improvements are made every year, and it has come to a really good version lately. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Showpad allows us to organize content for our sales network, organically and extremely easily. It becomes the single point of reference where to find the digital documents that Marketing makes available to our clients. Review collected by and hosted on G2.com.

KA
Digital Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

Showpad brings unified content management and integration with our Salesforce CRM home in a way that other platforms don't. It's helped us create a professional sales enablement tool for our team when speaking to prospects that syncs with all of their activity in both Salesforce and Outlook, making adoption easy on them and version control easy on us. There are a lot of options to customize the experience for your business, and the reporting system is simple, easy to use, and highly effective from both an organizational and individual standpoint. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

It's a little more expensive on a per-user basis than many competitors, setting up new experiences could be more intuitive, and there are a few key integrations (like HubSpot) that aren't fully fleshed out yet. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Bringing content management for salespeople under one roof, ensuring that they are always using the latest approved versions of professionally produced material. Review collected by and hosted on G2.com.

Karthik Balaji T.
KT
Manager
Manufacturing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

Showpad as a platform is easier to set up, update, and get ready for the sales team. Its integration with Outlook is also an added advantage. The analytics part is helping us understand our customer journey and the flow of information in a particular organisation. As your team members start using it frequently, their ease of use will Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

They can process most of the file formats. But if it is a complex PDF with a lot of layers, it may sometimes not process it. But this will not be a huge issue as there are workarounds the support team can help. Otherwise, I feel it does a good job for the intended functionalities. They can give an update to compare analytics month on month. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Understanding the customer thoughts and interest through analytics.

Finding the required resources quickly through the platform. Review collected by and hosted on G2.com.

María Fernanda Acosta M.
MM
Digital Production Lead LatAm
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

Showpad has become a valuable resource for our field team, allowing us to design a series of libraries and more, hosting all types of content to ensure the best possible user experience. What's even better is that it allows us to accurately track how the shared material is being used. I appreciate that the support team is always available to answer questions. Currently, we make use of the libraries, coach, shared spaces, and homepages. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

I would like the ability to design for mobile (I believe this is already in progress). Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Tracking of what happens with the content the sales people share.

Knowing what kind of content is valuable for our customers.

Connecting CRM+Marketing content usage and making easier to close the marketing and sales loop.

Designing experiences for tradeshows and self - service. Review collected by and hosted on G2.com.

Verified User in Medical Devices
UM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

I love the flexibility Showpad, how easy it is to share information and large files and track who is opened and looked at information I've shared. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

I dislike if I create a shared space and the file gets updated I have to go into each shared space and manually update it rather than it happen automatically. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

It's enabling me to share larger documents with customers and keeping a log of who I've shared information with and whether they've looked at that information which helps before going back to see somebody to refresh my memory with what we last discussed and what information I've already shared with them. Review collected by and hosted on G2.com.

Owen K.
OK
Director, Global Sales Enablement
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Showpad Content?

We came from a world where we had a very messy document repository of sales assets and no control on versions - with Showpad, it is really simple to use, sellers have their key content at their finger tips and there are powerful customer sharing capabilities. Now, Showpad is regarded as an essential tool within our business. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

As an administrator, the back-end and the reporting is not always easy. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

It is the single, golden-source location for all our customer-facing collateral and also contains our library of sales enablement courses. Showpad gives sellers the right content, at the right time in a sales cycle and we can track the usefulness and resonance of the content. Review collected by and hosted on G2.com.

Liliana V.
LV
Head of Revenue Enablement
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

Showpad makes it very easy to centralize all sales content and share it with prospects, clients, and partners. The integration with Salesforce makes it easy to tie and track activities back to the sales opportunity and most importantly, Shared Spaces have become our defacto means of communicating and collaborating with our prospects during key stages of the deal. I've been always impressed with the Showpad team about understanding our use cases, taking our feedback and making requests back to their product team to continuously improve their features and functionality. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

There are still a few concerns about having unauthorized users accessing sensitive content when Showpad links can be forwarded on and on. Showpad has built some safeguards (such as link expiration dates, limitation to download), however, this still doesn't prevent share links from getting propagated and viewed by unintended recipients. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

- Content centralization, better content management, and ability to make better content decisions from the analytics and insights that Showpad delivers.

- Digital Sales Rooms have been a game changer and enable our sellers to drive highly collaborative, real-time response engagements throughout the sales cycle and gathering the insights to get the right buyer personas and build a more robust sales strategy.

- Although we don't have the Coaching capability, we use Showpad experiences to centralize all of our sales training content and videos, so sellers can easily access any time. Review collected by and hosted on G2.com.

Darby O.
DO
Marketing Communications Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Showpad Content?

I think the cellphone accessibility is what makes ShowPad stick out for our business. With limited cell service and quick-needs, it is nice to have a tool that is compatible with our cellphones. Review collected by and hosted on G2.com.

What do you dislike about Showpad Content?

I could benefit from a dictionary provided. It seems like many of the options are similar and better education to how to manage and organize content would be helpful. However, the team is amazing and provide great support whenever needed. Review collected by and hosted on G2.com.

What problems is Showpad Content solving and how is that benefiting you?

Ease of information and file sharing. We find that once equipped with the tool, we are recieving less request via email and less confusion on where to find things. Review collected by and hosted on G2.com.