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The platform is very easy to use. I used it primarily for building landing pages on Facebook for content and a few times for contests. The campaign builder is intuitive and easy to manage. The one complicated process, which is actually launching the page on a Facebook page, has a detailed step by step tutorial for creating the Facebook app and launching it.
The tagging system is another plus for organizing campaigns when you start to build out lots of pages. Review collected by and hosted on G2.com.
The one time I ran into an issue was adding team members and getting them involved in campaign management. The learning curve was steeper than I would have liked but we were able to manage. This was a year or two ago so things may have changed since then in terms of team setup. Review collected by and hosted on G2.com.
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