Recommendations to others considering Shoppable Where to Buy:
If you're only selling via reseller/retailer channel and not selling direct, I think this solution is a must have for you. And if you are selling direct, but believe in offering an omnichannel experience for your customers, then this is a solid option for that. Review collected by and hosted on G2.com.
What problems is Shoppable Where to Buy solving and how is that benefiting you?
The Where to Buy module is beneficial for both the user and the manufacturer offering it. For the user, it provides them with a seamless experience of all of the available purchase paths available for a given SKU, whether it be through your site, Amazon, or another retailer or dealer. For the manufacturer or brand, the tool can act as an alleviator of channel pressure if you're selling direct and can also be utilized in part to enforce MAP as you can automatically drop any of your resellers from the Where to Buy box if they're selling below MAP. Review collected by and hosted on G2.com.