KC
Karolina C.
Head of Marketing
Small-Business (50 or fewer emp.)
"Efficient, User-Friendly, with Room for Improvement"
4.5/5
What do you like best about Shopify?

I like the ease of use of Shopify - we literally run our entire company on it, with Amazon and Tiktok also feeding back to it. It seems like they're always at the forefront of ecommerce, regularly bringing out new features for people to test. I love that Shopify is going to be the first to bring out an agentic storefront, allowing our products to be available on platforms like chat, GPT, and more. The AI assistant is another feature I really love; it helps me analyze everything very efficiently, making life easier by providing quick answers instead of digging deep into reports. The reporting system is great because the built-in reports contain a lot of what's needed. Shopify is just miles better than WooCommerce, where we had to do everything manually. I really like Shopify overall and consider myself a big fan. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I think the fact that when something is not a feature, well, sometimes there are easy workarounds to get it sorted. Other times, it's, like, most insane coding that you have to do. Something I stumbled upon recently is Shopify doesn't have a feature to exclude products that are already on sale from discount codes. That is crazy to me. There should just be one very simple button to press that excludes products that are already on sale from discount codes. But alas, there's no such thing, you have to create a whole new collection and then exclude that collection from the discount codes, which is easy enough. However, it doesn't work when different variants of a product are on sale. So I haven't found a solution to that other than manually excluding the product from the discount codes applying to it, which for a platform that big a crazy thing not to have. Review collected by and hosted on G2.com.

Aditya Y.
AY
Aditya Y.
Senior Magento Engineer
Mid-Market (51-1000 emp.)
"Affordable, Scalable, and Easy to Use"
4.5/5
What do you like best about Shopify?

I like Shopify because it is cost-affordable and allows you to choose a plan that suits your needs without requiring a significant upfront investment. It's straightforward to set up a Shopify store, where I can quickly create products, collection categories, and visualize how the commerce experience will look on the front end. I find the marketplace apps to be very rich, offering plug-and-play features that can scale horizontally as the business grows. Shopify's robust API system allows easy integration with third-party apps, covering a wide range of use cases from CRMs to ERP, which makes it versatile. I also enjoy the ease of onboarding; it's very fast. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The Shopify headless areas can be a bit improved because the liquid storefront has some drawbacks of performance. It would be really great if Shopify focuses a lot on headless environments. Review collected by and hosted on G2.com.

Jose G.
JG
Jose G.
Technical Support Associate
Small-Business (50 or fewer emp.)
"Easy to Use, Feature-Rich Shopify with Strong SEO and App Integrations"
5/5
What do you like best about Shopify?

the ease of use, lots of options to better craft, create and publish products. SEO integration - having the Powered buy Shopify that has already a good positioning on the customers, the way it integrates with third party apps, ; Smooth experience and performance, the pricing model favors the small businesses trying to expand. Good support and onboarding experiences, also the AI assistant helps a lot when trying to come up with a good description for products and to suggest categories and other labels Review collected by and hosted on G2.com.

What do you dislike about Shopify?

on a rush, the mobile user experience could be a little better Review collected by and hosted on G2.com.

Jared F.
JF
Jared F.
IT Applications Manager
Wholesale
Mid-Market (51-1000 emp.)
"Shopify is the Best eCommerce Platform By Far"
5/5
What do you like best about Shopify?

For the most part, everything is built in and ready to go. It's quick and easy to onboard. It covers inventory tracking, fulfillment tracking, billing tracking, and more. Creating products and getting them onto the site is easy, and even developing themes is pretty straightforward. Shopify has a lot of flexibility with customizations and the performance is unmatched. The new AI features have been a great help, very powerful. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

A lot of functionality requires the use of apps, which is not necessarily the worst, but adds cost and complexity due to needing to manage other systems. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"User-friendly, with smooth performance, fast support, and smart AI"
4.5/5
What do you like best about Shopify?

It doesn't require much training; it's user-friendly and easy to navigate. There are many existing and third‑party tools to help with integration, and it's very affordable to purchase. The performance is smooth and efficient, and I don't recall any service interruptions. The price sits in the upper‑mid bracket but is worth it. Support responds quickly and is very helpful, with a lot of public knowledge articles that are easily accessible. Their AI agent for support is great, and the AI used in flow automation is also on point if you use the right prompts. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

hidden costs, rigid transaction fees, and a lack of built-in features where you have to purchase 3rd part Apps Review collected by and hosted on G2.com.

Aditya S.
AS
Aditya S.
Lead Web Developer
Small-Business (50 or fewer emp.)
"Creating ecommerce websites with shopify and NextJS."
5/5
What do you like best about Shopify?

Shopify is my go-to solution for creating ecommerce websites via their headless and admin API. With their headless and admin API, everything becomes really flexible and easy to work with NextJS. I can freely design my UI and business logic with the power of nextjs while also leaving the complexities of making an inventory system, CMS and product management part to shopify. I use shopify as ecommerce solution in almost all my ecommerce projects. While the implementation can be a bit complicated in the beginning, it gets really easy with time. Their customer support can be a bit slow but they get the job done. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Shopify have some endpoints only available to their graphql API. I would love to have all the endpoints in their REST API as well. Another thing is their multipass login system which is only available in their plus plan. Review collected by and hosted on G2.com.

Sameer S.
SS
Sameer S.
Assistant Manager Human Resources
Small-Business (50 or fewer emp.)
"Beginner-Friendly All-in-One Platform for Building a Modern Store—No Code Needed"
4.5/5
What do you like best about Shopify?

All-in-one, beginner-friendly platform that handles everything from secure, world-class checkout processes to hosting and inventory. It allows anyone to build a modern, mobile-responsive store without needing to write a single line of code. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Rigid commission structure, which charges extra transaction fees if you use third-party payment processors, and a heavy reliance on paid third-party apps for basic features. Review collected by and hosted on G2.com.

RA
Rakshit A.
AI Application Engineer
Mid-Market (51-1000 emp.)
"Shopify Makes Building a Fully Functional Store Fast and Easy"
4.5/5
What do you like best about Shopify?

The best thing about Shopify is how quickly and easily we can go from zero to building a real, fully functional store whether it’s setting up product pages, checkout flows, or even payment gateways. The drag-and-drop store builder is really good, and it lets us customize landing pages and run campaigns without writing code. Overall, the platform is very easy to use, and the customer support is also excellent. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One thing I don’t like is that the transaction fees become too much as we scale, so our margins end up being smaller. Review collected by and hosted on G2.com.

Aayush Ansuman  P.
AP
Aayush Ansuman P.
Principle Product Manager
Enterprise (> 1000 emp.)
"Shopify: One Step Solution For Your Online Business"
4.5/5
What do you like best about Shopify?

Shopify is a “one-step solution” for running an online business. Easy Customisation, high performing website with best optimal solutions and easy onboarding experience. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

In shopify when you integrate any platform is way too complicated. During setup process of Google Analytics or AI tools its configuration setup is really tough and not tutorial are also available in the platform Review collected by and hosted on G2.com.

Suhail T.
ST
Suhail T.
CTO
Small-Business (50 or fewer emp.)
"Simple, Reliable, and Flexible for Every Team Role"
5/5
What do you like best about Shopify?

Simplicity, strong uptime, and a user-friendly experience. I also like that almost every type of team member can have a role: one person can just set up the theme, another can code to customize the theme, and another can go deeper into the code to build Shopify apps. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The biggest challenge with Shopify is that some integrations require manual setup steps for merchants. Simplifying the installation and configuration process for third-party apps would improve the experience significantly. Review collected by and hosted on G2.com.