Ramanpreet  S.
RS
Ramanpreet S.
Software Developer Tech Marbles
Small-Business (50 or fewer emp.)
"Seamless E-commerce with Unmatched Flexibility"
5/5
What do you like best about Shopify?

I really appreciate Shopify's perfect balance between a user-friendly UI/UX for merchants and a powerful, developer-friendly backend. The extensive app ecosystem and seamless integration offer unlimited customizations, which is incredibly valuable as it allows me to connect my store to essential tools like marketing and shipping instantly, ensuring a smooth workflow. I also love the robust API environment, Liquid templating language, and the flexibility to deploy custom features much faster than other platforms. Shopify's performance and design make it easy to scale a business while maintaining a professional storefront. The centralized dashboard for inventory, payments, and shipping simplifies e-commerce management. As a developer, I find it eliminates the headache of maintaining server infrastructure, allowing me to build custom features. Additionally, the initial setup was incredibly straightforward, and I could get the basic storefront and payment gateway running in no time. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

While the online storefront is highly customizable, I find that the Shopify POS apps have fewer modification features for custom development. Like the ability to add custom tiles or data fields, more button customization options, and a more streamlined way to maintain UI consistency between the custom POS extension and the native Shopify design language. Review collected by and hosted on G2.com.

Bhavani B.
BB
Bhavani B.
product support engineer
Information Technology and Services
Enterprise (> 1000 emp.)
"Shopify Makes Setting Up and Managing an Online Store Easy"
5/5
What do you like best about Shopify?

What I like most about Shopify is how easy it is to set up and manage an online store. The interface is straightforward, it includes plenty of useful features, and it helps businesses start selling quickly without requiring advanced technical skills. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

One downside of Shopify is that it can become expensive as you add more apps and move up to higher-tier plans. Also, some customization options aren’t very straightforward and may require coding knowledge or access to paid features. Review collected by and hosted on G2.com.

KB
Katie B.
Artist/Owner
Small-Business (50 or fewer emp.)
"Shopify Makes Apps, Rewards, and Order Management Easy"
5/5
What do you like best about Shopify?

There are a lot of things I like about Shopify. I like the variety of apps that help me gather reviews, speed up pages, allow advance access to products to certain customers only (sneak peeks of painting collections!) and those that allow my collectors to accrue Rewards Points then spend them with ease.

I like that Shopify organizes financial and customer information, so that I can keep track of things. That I can fulfill orders separately from shipping labels. I like that Shopify separates out shipping fees and allows for drop-shipping and working with Printful. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

My least favorite thing about Shopify is that it does not show Abandoned Carts in detail - so that I can follow up with potential customers that might have questions or issues. Review collected by and hosted on G2.com.

JL
Jason L.
Network Administrator
Retail
Small-Business (50 or fewer emp.)
"Shopify Helped Us Build a Strong Online Presence for Our Gift Shop"
4.5/5
What do you like best about Shopify?

Shopify has been a great platform for us to build an online presence for our Gift Shop. Support has been pretty good as far as helping with reporting and the general Admin panel. Site setup has been mostly left up to us. Shopify worked with us to find a good price point that we agreed on and has been up and running now for 1 year. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

It seems like several features/reports that I would think should be available or configurable are not. For instance there is a Tip feature you can add to the customer facing register, we encourage and allow for donations and I thought I could simply edit the software to change the display from reading "Tips" to "Donations" but that is currently not possible. I will also mention that it seems like the inventory system is rather limited, almost like it expects you to keep all of one type of item in one place, without a store room location. I got around this by creating other "physical Locations" and keeping inventory there. These other locations are free but I had to be creative to accomplish it. There are many Apps to connect and add to your Shopify store but we really want to keep it as simple as possible, we try to stay away from adding additional apps that may or may not stay up to date or supported. Review collected by and hosted on G2.com.

Bhavuk K.
BK
Bhavuk K.
Graphic Designer
Small-Business (50 or fewer emp.)
"The Overall E-Comm Platform"
4.5/5
What do you like best about Shopify?

The Best E-Com Platform I have ever used, very easy to understand and implement, includes all the required Feature and easy to integrate with 3rd party apps like Shiprocket, Razorpay etc, On time Customer Suppor and I generally use it more than 2 times a day, The new AI Feature Really Help to create Website with more customizsation, the overall speed i perfect Review collected by and hosted on G2.com.

What do you dislike about Shopify?

The Interface could be more interactive and add more apps in app store Review collected by and hosted on G2.com.

Brittney E.
BE
Brittney E.
Founder
Recreational Facilities and Services
Small-Business (50 or fewer emp.)
"Easy Setup, Lacks Customization"
3.5/5
What do you like best about Shopify?

I appreciate that Shopify can be used for several different needs and its API syncs. Logging in once and being able to use several platforms that work together saves time, money, and frustrations. The initial setup of Shopify was very easy and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

I find it really hard to customize Shopify's website features to match business needs. The most frustrating thing, even though it might seem small to many, was not being able to customize the fonts, which was important to my client. There were also a few platforms that couldn't sync with Shopify, but fortunately, it wasn't the biggest issue. Review collected by and hosted on G2.com.

Verified User in Computer & Network Security
UC
Verified User in Computer & Network Security
Small-Business (50 or fewer emp.)
"Highly Reliable E-Commerce Platform for Scaling Our International Direct-to-Consumer Brand"
5/5
What do you like best about Shopify?

What I appreciate most about Shopify is its robust ecosystem and unmatched infrastructure stability. During high-traffic product launches and seasonal sales peaks, the checkout system remains completely flawless with zero latency. The Shopify App Store allows us to easily integrate advanced marketing, loyalty, and logistics tools without needing a massive in-house development team. Additionally, features like Shopify Markets have drastically simplified multi-currency pricing and localization, making global expansion much more accessible for our team. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

While the platform is incredibly powerful, the operational costs can add up quite rapidly. The base monthly subscription is reasonable, but once you stack multiple essential third-party apps for advanced subscription models or deep custom analytics, the overhead increases significantly. Also, the additional transaction fees applied when using external payment gateways can slightly squeeze margins for international sellers who cannot fully access Shopify Payments natively in their region. Review collected by and hosted on G2.com.

Rafael A.
RA
Rafael A.
Sales Manager
Small-Business (50 or fewer emp.)
"The comprehensive tool for building an online shop"
5/5
What do you like best about Shopify?

I find Shopify perfect because it offers everything needed for building and managing online shops. It includes everything from creating the website to fulfilling orders. Additionally, I like that Shopify automates everything and is customizable through the various apps. The initial setup was very easy, provided you have some technical experience and all necessary documents ready. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Occasionally, there are problems with Shopify Payments, such as Shopify Payments being deactivated from one day to the next, leaving you initially reliant only on Klarna and PayPal. Review collected by and hosted on G2.com.

Diana F.
DF
Diana F.
President
Small-Business (50 or fewer emp.)
"User-Friendly and Comprehensive, But Needs Better Inventory Features"
5/5
What do you like best about Shopify?

I like how user-friendly Shopify is. It's very easy to learn, even with no web experience. I'm not a web developer, but I was able to figure it out on my own. Everything can be tracked easily, and it's accurate. The initial setup was very easy, and even though it took some time, it's overall very user-friendly. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

When we get orders, sometimes there's no good address verification. There's no way to, for example, block PO boxes. Certain reporting issues, I suppose. You know, attribution with ads. Can't track expiry dates of products with the POs. Updating the average cost of products is something I feel would be simple but still has to be done manually. Review collected by and hosted on G2.com.

Mohd danish  K.
MK
Mohd danish K.
Performance Marketing Specialist + Upskilling
Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-Friendly Shopify with Powerful Integrations"
4.5/5
What do you like best about Shopify?

I really appreciate how easy it is to set up and manage an online store with Shopify. The platform is user-friendly and offers a wide range of features and integrations that support business growth. I also value the variety of apps and integrations that make it simple to add new features and customize the store as needed. The initial setup was fairly straightforward, with an easy-to-navigate interface, and it didn't take long to get the store up and running. I find Shopify reliable, and it offers most of the tools needed to run an online store effectively. Review collected by and hosted on G2.com.

What do you dislike about Shopify?

Some advanced customizations and features can require additional apps, which may increase costs over time. It can also take a bit of time to learn all the available settings and options. It would be helpful if more advanced customization and reporting features were included by default. This could reduce the need to install multiple third-party apps and make store management more streamlined. Review collected by and hosted on G2.com.