--- title: Shopify Reviews meta\_title: 'Shopify Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 5126 reviews by the users' company size, role or industry to find out how Shopify works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 5126 scale: '5' date\_modified: '2026-08-11' parent\_category: name: E-Commerce url: https://www.g2.com/categories/e-commerce --- ### Shopify Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of Shopify, allowing for quick setup and seamless integration of apps. [(283 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312506&qs=pros-and-cons#reviews) Users value the **easy integration** of Shopify, enhancing functionality and streamlining e-commerce for a smooth online experience. [(104 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313016&qs=pros-and-cons#reviews) Users love the **quick setup** of Shopify, allowing fast launching of stores without technical complications. [(102 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312791&qs=pros-and-cons#reviews) Users value the **user-friendly platform** of Shopify, appreciating its simplicity in managing online stores efficiently. [(94 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312812&qs=pros-and-cons#reviews) Users value the **reliability** of Shopify, praising its ease of setup and smooth, user-friendly experience. [(71 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313124&qs=pros-and-cons#reviews) Users find Shopify **expensive** due to costly third-party apps and the need for coding knowledge for advanced customization. [(156 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312654&qs=pros-and-cons#reviews) Users find **limited customization** options frustrating without coding skills, leading to higher costs for advanced features. [(98 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312552&qs=pros-and-cons#reviews) Users find Shopify's **limited features** frustrating, requiring paid apps and coding for necessary customizations. [(60 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312856&qs=pros-and-cons#reviews) Users are frustrated by **pricing issues** , particularly auto deductions and accumulating transaction fees that strain small businesses. [(48 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312455&qs=pros-and-cons#reviews) Users note **limitations in customization** and increasing costs, particularly as they scale their businesses on Shopify. [(20 mentions)](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313082&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Shopify ##### 1. Ease of Use Users appreciate the **ease of use** of Shopify, allowing for quick setup and seamless integration of apps. [ See 283 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312506&qs=pros-and-cons#reviews) See Related User Reviews ![Taphath H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Taphath H.") TH Taphath H. Small-Business (50 or fewer emp.) 4.5/5 "Streamlined E-commerce Setup with Powerful Automations" What do you like about Shopify? I like the easy website templates on Shopify and appreciate the email systems along with all the various apps. The automation features make running my SC sarah C. 5.0/5 "Empowering Customization with Ease" What do you like about Shopify? I like the themes in Shopify. I really like the fact that I can go in without any sort of coding skills and design a home page. Setting up carousels, ##### 2. Easy Integration Users value the **easy integration** of Shopify, enhancing functionality and streamlining e-commerce for a smooth online experience. [ See 104 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313016&qs=pros-and-cons#reviews) See Related User Reviews ![Bhavuk K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavuk K.") BK Bhavuk K. Small-Business (50 or fewer emp.) 4.5/5 "The Overall E-Comm Platform" What do you like about Shopify? The Best E-Com Platform I have ever used, very easy to understand and implement, includes all the required Feature and easy to integrate with 3rd part SC sarah C. 5.0/5 "Empowering Customization with Ease" What do you like about Shopify? I like the themes in Shopify. I really like the fact that I can go in without any sort of coding skills and design a home page. Setting up carousels, ##### 3. Quick Setup Users love the **quick setup** of Shopify, allowing fast launching of stores without technical complications. [ See 102 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312791&qs=pros-and-cons#reviews) See Related User Reviews ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Mid-Market (51-1000 emp.) 5.0/5 "Incredibly Easy and Fast Online Store Setup" What do you like about Shopify? That creating an online store with their platform is incredibly easy and quick. ![Sammi G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sammi G.") SG Sammi G. Small-Business (50 or fewer emp.) 5.0/5 "Streamlined Order Processing with Room for Integration Improvement" What do you like about Shopify? I love how Shopify makes making orders easy to process and fulfillment's job more efficient. I really appreciate the ability to compare shipping price ##### 4. E-commerce Services Users value the **user-friendly platform** of Shopify, appreciating its simplicity in managing online stores efficiently. [ See 94 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312812&qs=pros-and-cons#reviews) See Related User Reviews ![Bhavuk K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavuk K.") BK Bhavuk K. Small-Business (50 or fewer emp.) 4.5/5 "The Overall E-Comm Platform" What do you like about Shopify? The Best E-Com Platform I have ever used, very easy to understand and implement, includes all the required Feature and easy to integrate with 3rd part ![Freda M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Freda M.") FM Freda M. Mid-Market (51-1000 emp.) 5.0/5 "Very handy and efficient tool" What do you like about Shopify? The ease of tracking payments and reports capability ##### 5. Reliability Users value the **reliability** of Shopify, praising its ease of setup and smooth, user-friendly experience. [ See 71 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313124&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 4.5/5 "Shopify makes store management and integrations simple" What do you like about Shopify? Shopify is easy to manage from both a developer and business perspective. We use it to handle products, orders, and payments all from a single dashboa ![Chad T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chad T.") CT Chad T. Small-Business (50 or fewer emp.) 5.0/5 "Shopify Makes Starting and Scaling an Online Business Surprisingly Easy" What do you like about Shopify? What I like best about Shopify is how it makes scaling an online business surprisingly accessible, without sacrificing power. It's features are easy t ### 5 Cons or Disadvantages of Shopify ##### 1. Expensive Users find Shopify **expensive** due to costly third-party apps and the need for coding knowledge for advanced customization. [ See 156 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312654&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 4.5/5 "Shopify makes store management and integrations simple" What do you dislike about Shopify? Transaction fees and app-related costs can add up as a store grows, particularly when you need multiple plugins to cover different functions. More adv ![Gerardo E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gerardo E.") GE Gerardo E. Mid-Market (51-1000 emp.) 5.0/5 "Incredibly Easy and Fast Online Store Setup" What do you dislike about Shopify? High long-term costs due to transaction fees. ##### 2. Limited Customization Users find **limited customization** options frustrating without coding skills, leading to higher costs for advanced features. [ See 98 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312552&qs=pros-and-cons#reviews) See Related User Reviews ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 4.5/5 "Shopify makes store management and integrations simple" What do you dislike about Shopify? Transaction fees and app-related costs can add up as a store grows, particularly when you need multiple plugins to cover different functions. More adv ![Andrea D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea D.") AD Andrea D. Mid-Market (51-1000 emp.) 5.0/5 "All-in-One Dashboard with Convenient Mobile Access" What do you dislike about Shopify? Lack of deeper customization and operational costs. ##### 3. Limited Features Users find Shopify's **limited features** frustrating, requiring paid apps and coding for necessary customizations. [ See 60 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312856&qs=pros-and-cons#reviews) See Related User Reviews ![Aditya S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aditya S.") AS Aditya S. Small-Business (50 or fewer emp.) 5.0/5 "Creating ecommerce websites with shopify and NextJS." What do you dislike about Shopify? Shopify have some endpoints only available to their graphql API. I would love to have all the endpoints in their REST API as well. Another thing is th ![Deepak K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Deepak K.") DK Deepak K. Small-Business (50 or fewer emp.) 4.5/5 "Shopify makes store management and integrations simple" What do you dislike about Shopify? Transaction fees and app-related costs can add up as a store grows, particularly when you need multiple plugins to cover different functions. More adv ##### 4. Pricing Issues Users are frustrated by **pricing issues** , particularly auto deductions and accumulating transaction fees that strain small businesses. [ See 48 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1312455&qs=pros-and-cons#reviews) See Related User Reviews ![Andrea D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Andrea D.") AD Andrea D. Mid-Market (51-1000 emp.) 5.0/5 "All-in-One Dashboard with Convenient Mobile Access" What do you dislike about Shopify? Lack of deeper customization and operational costs. ![Ajit Kumar P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ajit Kumar P.") AP Ajit Kumar P. Small-Business (50 or fewer emp.) 4.5/5 "Shopify Makes Online Business Simple and Stress-Free" What do you dislike about Shopify? What i dislike about Shopify is how quickly the costa can ad up-apps,themes and transaction fees can make it pricier than expected,Its great,but somet ##### 5. Limitations Users note **limitations in customization** and increasing costs, particularly as they scale their businesses on Shopify. [ See 20 mentions ](https://www.g2.com/products/shopify/reviews?filters%5Bsentiment_snippet%5D=1313082&qs=pros-and-cons#reviews) See Related User Reviews ![Maisie F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maisie F.") MF Maisie F. Small-Business (50 or fewer emp.) 5.0/5 "Shopify’s ecosystem gives us enterprise level capability" What do you dislike about Shopify? While Shopify is a strong platform overall, there are a few areas where we experience limitations. Advanced customisation can become restrictive witho ![Vikas V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Vikas V.") VV Vikas V. Mid-Market (51-1000 emp.) 4.5/5 "Effortlessly Manageable Online Store Solution" What do you dislike about Shopify? With Shopify, there are certain limitations because it's a managed service. It's not about being unable to make changes, it's just that there are more ## Top-Rated Alternatives [ ![2Checkout Monetization Platform](https://images.g2crowd.com/uploads/product/hd_favicon/8475877e2f361733806ab174f316376f/2checkout-monetization-platform.svg "2Checkout Monetization Platform") 2Checkout Monetization Platform 3.9/5(197) ](https://www.g2.com/products/2checkout-monetization-platform/reviews) [ ![FastSpring](https://images.g2crowd.com/uploads/product/hd_favicon/5b5a3cae72998f7a14f01ea85287a0ce/fastspring.svg "FastSpring") FastSpring 4.5/5(187) ](https://www.g2.com/products/fastspring/reviews) [ ![Cleverbridge](https://images.g2crowd.com/uploads/product/hd_favicon/589ec396b4507af36b66542fc40fe384/cleverbridge.svg "Cleverbridge") Cleverbridge 4.4/5(59) ](https://www.g2.com/products/cleverbridge/reviews) [ View All Alternatives ](https://www.g2.com/products/shopify/competitors/alternatives) ![Ramanpreet S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ramanpreet S.") RS Ramanpreet S. Software Developer Tech Marbles Small-Business (50 or fewer emp.) 4/27/2026 "Seamless E-commerce with Unmatched Flexibility" 5/5 What do you like best about Shopify? I really appreciate Shopify's perfect balance between a user-friendly UI/UX for merchants and a powerful, developer-friendly backend. The extensive app ecosystem and seamless integration offer unlimited customizations, which is incredibly valuable as it allows me to connect my store to essential tools like marketing and shipping instantly, ensuring a smooth workflow. I also love the robust API environment, Liquid templating language, and the flexibility to deploy custom features much faster than other platforms. Shopify's performance and design make it easy to scale a business while maintaining a professional storefront. The centralized dashboard for inventory, payments, and shipping simplifies e-commerce management. As a developer, I find it eliminates the headache of maintaining server infrastructure, allowing me to build custom features. Additionally, the initial setup was incredibly straightforward, and I could get the basic storefront and payment gateway running in no time. Review collected by and hosted on G2.com. What do you dislike about Shopify? While the online storefront is highly customizable, I find that the Shopify POS apps have fewer modification features for custom development. Like the ability to add custom tiles or data fields, more button customization options, and a more streamlined way to maintain UI consistency between the custom POS extension and the native Shopify design language. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? Shopify centralizes inventory, payments, and global shipping, solving fragmented ecommerce management. It eliminates server infrastructure maintenance, allowing focus on custom feature development. Shopify provides a secure, high-performing checkout, building customer trust. Review collected by and hosted on G2.com. Show More 4/29/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Bhavani B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavani B.") BB Bhavani B. product support engineer Information Technology and Services Enterprise (\> 1000 emp.) 7/8/2026 "Shopify Makes Setting Up and Managing an Online Store Easy" 5/5 What do you like best about Shopify? What I like most about Shopify is how easy it is to set up and manage an online store. The interface is straightforward, it includes plenty of useful features, and it helps businesses start selling quickly without requiring advanced technical skills. Review collected by and hosted on G2.com. What do you dislike about Shopify? One downside of Shopify is that it can become expensive as you add more apps and move up to higher-tier plans. Also, some customization options aren’t very straightforward and may require coding knowledge or access to paid features. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? Shopify helps solve the challenge of creating and running an online store. It saves me time, makes it easier to sell products, and lets me manage orders, payments, and customers all in one place. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KB Katie B. Artist/Owner Small-Business (50 or fewer emp.) 4/28/2026 "Shopify Makes Apps, Rewards, and Order Management Easy" 5/5 What do you like best about Shopify? There are a lot of things I like about Shopify. I like the variety of apps that help me gather reviews, speed up pages, allow advance access to products to certain customers only (sneak peeks of painting collections!) and those that allow my collectors to accrue Rewards Points then spend them with ease. I like that Shopify organizes financial and customer information, so that I can keep track of things. That I can fulfill orders separately from shipping labels. I like that Shopify separates out shipping fees and allows for drop-shipping and working with Printful. Review collected by and hosted on G2.com. What do you dislike about Shopify? My least favorite thing about Shopify is that it does not show Abandoned Carts in detail - so that I can follow up with potential customers that might have questions or issues. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? Shopify allows me to have my own store, customize it, organize it and keep it up to date and beautiful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite JL Jason L. Network Administrator Retail Small-Business (50 or fewer emp.) 4/21/2026 "Shopify Helped Us Build a Strong Online Presence for Our Gift Shop" 4.5/5 What do you like best about Shopify? Shopify has been a great platform for us to build an online presence for our Gift Shop. Support has been pretty good as far as helping with reporting and the general Admin panel. Site setup has been mostly left up to us. Shopify worked with us to find a good price point that we agreed on and has been up and running now for 1 year. Review collected by and hosted on G2.com. What do you dislike about Shopify? It seems like several features/reports that I would think should be available or configurable are not. For instance there is a Tip feature you can add to the customer facing register, we encourage and allow for donations and I thought I could simply edit the software to change the display from reading "Tips" to "Donations" but that is currently not possible. I will also mention that it seems like the inventory system is rather limited, almost like it expects you to keep all of one type of item in one place, without a store room location. I got around this by creating other "physical Locations" and keeping inventory there. These other locations are free but I had to be creative to accomplish it. There are many Apps to connect and add to your Shopify store but we really want to keep it as simple as possible, we try to stay away from adding additional apps that may or may not stay up to date or supported. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? We needed to be able to accept all types of payments, sell tickets to events, and prepare for an informational online store to compliment our Gift Shop. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Bhavuk K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bhavuk K.") BK Bhavuk K. Graphic Designer Small-Business (50 or fewer emp.) 7/3/2025 "The Overall E-Comm Platform" 4.5/5 What do you like best about Shopify? The Best E-Com Platform I have ever used, very easy to understand and implement, includes all the required Feature and easy to integrate with 3rd party apps like Shiprocket, Razorpay etc, On time Customer Suppor and I generally use it more than 2 times a day, The new AI Feature Really Help to create Website with more customizsation, the overall speed i perfect Review collected by and hosted on G2.com. What do you dislike about Shopify? The Interface could be more interactive and add more apps in app store Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? The Problem from production to shipment to consumer it provide all the realtime data dashboard about sales and marketing, easy to conduct campign and email marketing about the product Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 Icon 7/19/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Brittney E.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Brittney E.") BE Brittney E. Founder Recreational Facilities and Services Small-Business (50 or fewer emp.) 7/17/2026 "Easy Setup, Lacks Customization" 3.5/5 What do you like best about Shopify? I appreciate that Shopify can be used for several different needs and its API syncs. Logging in once and being able to use several platforms that work together saves time, money, and frustrations. The initial setup of Shopify was very easy and intuitive. Review collected by and hosted on G2.com. What do you dislike about Shopify? I find it really hard to customize Shopify's website features to match business needs. The most frustrating thing, even though it might seem small to many, was not being able to customize the fonts, which was important to my client. There were also a few platforms that couldn't sync with Shopify, but fortunately, it wasn't the biggest issue. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? I find Shopify easy to start up and appreciate how it integrates multiple platforms, saving me time, money, and reducing frustration by logging in once and syncing with many apps. However, customizing it wasn't user-friendly for my needs. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: Organic ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") UC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 6/24/2026 "Highly Reliable E-Commerce Platform for Scaling Our International Direct-to-Consumer Brand" 5/5 What do you like best about Shopify? What I appreciate most about Shopify is its robust ecosystem and unmatched infrastructure stability. During high-traffic product launches and seasonal sales peaks, the checkout system remains completely flawless with zero latency. The Shopify App Store allows us to easily integrate advanced marketing, loyalty, and logistics tools without needing a massive in-house development team. Additionally, features like Shopify Markets have drastically simplified multi-currency pricing and localization, making global expansion much more accessible for our team. Review collected by and hosted on G2.com. What do you dislike about Shopify? While the platform is incredibly powerful, the operational costs can add up quite rapidly. The base monthly subscription is reasonable, but once you stack multiple essential third-party apps for advanced subscription models or deep custom analytics, the overhead increases significantly. Also, the additional transaction fees applied when using external payment gateways can slightly squeeze margins for international sellers who cannot fully access Shopify Payments natively in their region. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? This has allowed our team to completely offload technical troubleshooting and redirect our limited resources toward what actually drives revenue: product design, brand marketing, and customer acquisition. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rafael A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rafael A.") RA Rafael A. Sales Manager Small-Business (50 or fewer emp.) 4/19/2026 "The comprehensive tool for building an online shop" 5/5 What do you like best about Shopify? I find Shopify perfect because it offers everything needed for building and managing online shops. It includes everything from creating the website to fulfilling orders. Additionally, I like that Shopify automates everything and is customizable through the various apps. The initial setup was very easy, provided you have some technical experience and all necessary documents ready. Review collected by and hosted on G2.com. What do you dislike about Shopify? Occasionally, there are problems with Shopify Payments, such as Shopify Payments being deactivated from one day to the next, leaving you initially reliant only on Klarna and PayPal. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? Shopify takes away all the technical complexity of setting up and running an online store, so you only need to focus on products and marketing. It is ideal for online store owners because it covers everything – from website creation to order processing. Review collected by and hosted on G2.com. Show More 4/21/2026 Current UserValidated ReviewerIncentivizedSource: G2 inviteAI Translated ![Diana F.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Diana F.") DF Diana F. President Small-Business (50 or fewer emp.) 3/31/2026 "User-Friendly and Comprehensive, But Needs Better Inventory Features" 5/5 What do you like best about Shopify? I like how user-friendly Shopify is. It's very easy to learn, even with no web experience. I'm not a web developer, but I was able to figure it out on my own. Everything can be tracked easily, and it's accurate. The initial setup was very easy, and even though it took some time, it's overall very user-friendly. Review collected by and hosted on G2.com. What do you dislike about Shopify? When we get orders, sometimes there's no good address verification. There's no way to, for example, block PO boxes. Certain reporting issues, I suppose. You know, attribution with ads. Can't track expiry dates of products with the POs. Updating the average cost of products is something I feel would be simple but still has to be done manually. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? Shopify centralizes everything I need to operate my business like fulfilling orders, creating reports, processing payments, and tracking inventory and purchase orders. Review collected by and hosted on G2.com. Show More 4/28/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Mohd danish K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mohd danish K.") MK Mohd danish K. Performance Marketing Specialist + Upskilling Marketing and Advertising Small-Business (50 or fewer emp.) 6/16/2026 "User-Friendly Shopify with Powerful Integrations" 4.5/5 What do you like best about Shopify? I really appreciate how easy it is to set up and manage an online store with Shopify. The platform is user-friendly and offers a wide range of features and integrations that support business growth. I also value the variety of apps and integrations that make it simple to add new features and customize the store as needed. The initial setup was fairly straightforward, with an easy-to-navigate interface, and it didn't take long to get the store up and running. I find Shopify reliable, and it offers most of the tools needed to run an online store effectively. Review collected by and hosted on G2.com. What do you dislike about Shopify? Some advanced customizations and features can require additional apps, which may increase costs over time. It can also take a bit of time to learn all the available settings and options. It would be helpful if more advanced customization and reporting features were included by default. This could reduce the need to install multiple third-party apps and make store management more streamlined. Review collected by and hosted on G2.com. What problems is Shopify solving and how is that benefiting you? I use Shopify because it simplifies running an online store by centralizing products, orders, payments, and customer management, saving time and streamlining daily operations. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ##### Categories on G2 [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)[Merchant of Record](https://www.g2.com/categories/merchant-of-record) ##### Explore More [Top tools for automating build and test processes](https://www.g2.com/discussions/top-tools-for-automating-build-and-test-processes)[What is the top-rated medical QMS for ISO 13485 compliance?](https://www.g2.com/discussions/what-is-the-top-rated-medical-qms-for-iso-13485-compliance)[Which C/C++ integrated development environments (IDEs) offer the most responsive debugging experience with variable inspection and breakpoint control?](https://www.g2.com/discussions/which-c-c-integrated-development-environments-ides-offer-the-most-responsive-debugging-experience-with-variable-inspection-and-breakpoint-control) [Is Ramco Aviation Solutions actually worth it for aviation MRO teams needing mobile technician access and real-time compliance tracking?](https://www.g2.com/discussions/is-ramco-aviation-solutions-actually-worth-it-for-aviation-mro-teams-needing-mobile-technician-access-and-real-time-compliance-tracking)[What are the most trusted insurance suites by enterprise insurance companies based on user reviews?](https://www.g2.com/discussions/what-are-the-most-trusted-insurance-suites-by-enterprise-insurance-companies-based-on-user-reviews)[Pros and Cons Details](https://www.g2.com/products/shopify/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)